The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Names
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Golite Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stacks
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Reflections
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Cascade Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Storybook
Agency: Saatchi and Saatchi / New York
Client: Procter & Gamble/Pampers Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Socks campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Ephydrol Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT (Young Lungs Agaist Tobacco) Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Durex XL Campaign
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crimescene
Agency: Euro RSCG 4D Interactive / London
Client: Intel Category: Web Sites / Business to Business
KPF Website
Agency: Firstborn / New York
Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
"Fist"
Agency: Lowe Bull Cape Town / Cape Town
Client: Independent Newspapers Category: Consumer Newspaper / Over 600 Lines: Single
Mountain Logo
Agency: Arnold Worldwide Canada / Toronto
Client: Volkswagen Category: Consumer Newspaper / Over 600 Lines: Single
"Imagine 1"
Agency: FCB Johannesburg / Johannesburg
Client: Lego Category: Consumer Newspaper / Over 600 Lines: Single
Bracket
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden Category: Consumer Newspaper / Over 600 Lines: Single
Sack Barrow
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Newspaper / Over 600 Lines: Single
Note
Agency: JWT / Mumbai
Client: Apollo Tyres Category: Consumer Newspaper / Over 600 Lines: Single
Glass
Agency: Leo Burnett / London
Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Bottom
Agency: Leo Burnett / London
Client: Kellogg's All-Bran Category: Consumer Newspaper / Over 600 Lines: Single
Shadow
Agency: Ogilvy Beijing / Beijing
Client: Airbus Category: Consumer Newspaper / Over 600 Lines: Single
Queen
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Hasbro Category: Consumer Newspaper / Over 600 Lines: Single
Beach
Agency: The Jupiter Drawing Room / Johannesburg
Client: Permark International Category: Consumer Newspaper / Over 600 Lines: Single
ADENA
Agency: CONTRAPUNTO / Madrid
Client: ADENA Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Press Play
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Downhill Racer/Raw Texas/Check Point
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Television / Over :30 - Campaign
Short Cuts
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Over :30 - Campaign
H3 Campaign
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Campaign
Downloads
Agency: DDB Brasil / São Paulo
Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
UnAustralian
Agency: BMF / Pyrmont
Client: Meat & Livestock Australia Category: Consumer Television / Under $50,000 Budget: Single
Accident
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Under $50,000 Budget: Single
Hummingbird
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Consumer Television / Under $50,000 Budget: Single
iPsycho
Agency: M&C Saatchi / santa monica
Client: web.com Category: Consumer Television / Under $50,000 Budget: Single
Prank Call
Agency: McCann Erickson Singapore / Singapore
Client: Golden Star Gifts & Stationery Category: Consumer Television / Under $50,000 Budget: Single
T-Shirt Cannon
Agency: Ogilvy & Mather, New York / New York
Client: New York Mets Category: Consumer Television / Under $50,000 Budget: Single
Massage
Agency: Saatchi & Saatchi / Sydney
Client: FOX SPORTS Category: Consumer Television / Under $50,000 Budget: Single
Wake Up with the King: Bed, Curtain, Dog
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
take back your vacation
Agency: davidandgoliath / los angelos
Client: universal orlando Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Epoch Films / New York
Client: Nike, Inc. Category: Consumer Television / :30/:25 - Campaign
HP: Francois II, Road Trip, Cafe Society
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / :30/:25 - Campaign
Comedy Central
Agency: Hungry Man / NY
Client: Comedy Central Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
I'M NOT NORMAL
Agency: la comunidad / Miami Beach
Client: Virgin Mobile Category: Consumer Television / :30/:25 - Campaign
What Happens Here, Stays Here
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Campaign
Bass Master Classic
Agency: Fort Franklin/Boston
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
The LeBrons
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / :30/:25 - Campaign
ESPN SportsCenter Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / :30/:25 - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :30/:25 - Campaign
Anatomy Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Brand and Corporate Identity Design / Annual Report
Fiat Idea - Test Drive
Agency: AgênciaClick / São Paulo
Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
The scream scroll
Agency: JWT Hamburg / Hamburg
Client: Heide Park Soltau Category: Banners - Dynamic / Self-Promotion - Single
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Golite
Title:
Names
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06109A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Stacks
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06110A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Cascade
Title:
Reflections
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06111A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Procter & Gamble/Pampers
Title:
Storybook
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06112A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Ephydrol
Title:
Socks campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06113A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT (Young Lungs Agaist Tobacco)
Title:
Anti-smoke campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06114A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Durex XL Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06115A
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Intel
Title:
Crimescene
Category:
Web Sites / Business to Business
Annual ID:
06181N
Award:
2006 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Kohn Pedersen Fox Architects
Title:
KPF Website
Category:
Web Sites / Business to Business
Annual ID:
06182N
Award:
2006 Advertising Merit Award
Agency:
Lowe Bull Cape Town / Cape Town
Client:
Independent Newspapers
Title:
"Fist"
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06054A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
Volkswagen
Title:
Mountain Logo
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06055A
Award:
2006 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Lego
Title:
"Imagine 1"
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06056A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden
Title:
Bracket
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06057A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Sack Barrow
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06058A
Award:
2006 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
Apollo Tyres
Title:
Note
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06059A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Heinz
Title:
Glass
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06060A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's All-Bran
Title:
Bottom
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06061A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Airbus
Title:
Shadow
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06062A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Hasbro
Title:
Queen
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06063A
Award:
2006 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Permark International
Title:
Beach
Category:
Consumer Newspaper / Over 600 Lines: Single
Annual ID:
06064A
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
ADENA
Title:
ADENA
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06072A
Award:
2006 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Press Play
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
06073A
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Downhill Racer/Raw Texas/Check Point
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06063T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Short Cuts
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06064T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
H3 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06065T
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica
Title:
Downloads
Category:
Beyond the Banner / Business to Consumer - Campaign
Annual ID:
06125N
Award:
2006 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Meat & Livestock Australia
Title:
UnAustralian
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06100T
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Accident
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06101T
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Hummingbird
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06102T
Award:
2006 Advertising Merit Award
Agency:
M&C Saatchi / santa monica
Client:
web.com
Title:
iPsycho
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06103T
Award:
2006 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Golden Star Gifts & Stationery
Title:
Prank Call
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06104T
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
New York Mets
Title:
T-Shirt Cannon
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06105T
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
FOX SPORTS
Title:
Massage
Category:
Consumer Television / Under $50,000 Budget: Single
Annual ID:
06106T
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Wake Up with the King: Bed, Curtain, Dog
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06078T
Award:
2006 Advertising Merit Award
Agency:
davidandgoliath / los angelos
Client:
universal orlando
Title:
take back your vacation
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06079T
Award:
2006 Advertising Merit Award
Agency:
Epoch Films / New York
Client:
Nike, Inc.
Title:
The LeBrons
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06080T
Award:
2006 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP: Francois II, Road Trip, Cafe Society
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06081T
Award:
2006 Advertising Merit Award
Agency:
Hungry Man / NY
Client:
Comedy Central
Title:
Comedy Central
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06082T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06083T
Award:
2006 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Virgin Mobile
Title:
I'M NOT NORMAL
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06084T
Award:
2006 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
What Happens Here, Stays Here
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06085T
Award:
2006 Advertising Merit Award
Agency:
Fort Franklin/Boston
Client:
ESPN
Title:
Bass Master Classic
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06086T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
The LeBrons
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06087T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
ESPN SportsCenter Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06088T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06089T
Award:
2006 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Feinberg School of Medicine at Northwestern University
Title:
Anatomy Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
06064D
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Autom?veis
Title:
Fiat Idea - Test Drive
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06090N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06091N
Award:
2006 Interactive Merit Award
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Caution
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06092N
Award:
2006 Interactive Merit Award
Agency:
JWT Hamburg / Hamburg
Client:
Heide Park Soltau
Title:
The scream scroll
Category:
Banners - Dynamic / Self-Promotion - Single
Annual ID:
06094N