The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Design
- Interactive
Award
-
Award
Merit
- All
- Best of Show Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
- Banners - Dynamic
- Banners - Fixed Space
- Beyond the Banner
- Brand and Corporate Identity Design
- Brand Gaming
- Broadcast Design
- Collateral Advertising
- Collateral Design
- Consumer Magazine
- Consumer Newspaper
- Consumer Radio
- Consumer Television
- Direct Mail
- Environmental Design
- Exceptional Innovation in Marketing
- Exceptional Innovation in Media
- Integrated Branding
- New Media Innovation & Development
- Non-Broadcast
- Online Movies
- Other Digital Media
- Outdoor
- Package Design
- Public Service / Non-Profit / Educational
- Public Service/Political-Print
- Public Service/Political-Radio
- Public Service/Political-Television
- Publication Design
- Small Space - Print
- Trade
- Viral and Email
- Web Sites
- Wireless
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Step Inside KG
Agency: EVB / San Francisco
Client: adidas Category: Web Sites / Business to Consumer
FLY Pentop Computer
Agency: EVB / San Francisco
Client: LeapFrog Category: Web Sites / Business to Consumer
Green Room Sessions
Agency: Farfar / Stockholm
Client: Heineken Category: Web Sites / Business to Consumer
Dickorations
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Web Sites / Business to Consumer
Nike Rockstar Workout SOL
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Web Sites / Business to Consumer
MINI Technical Terms
Agency: Interone Worldwide, Hamburg / Hamburg
Client: BMW AG - MINI Brand Management Category: Web Sites / Business to Consumer
Nestea Ice Website
Agency: juxt interactive / Newport Beach
Client: Coca-Cola Company Category: Web Sites / Business to Consumer
Just for the F of it Website
Agency: juxt interactive / Newport Beach
Client: Fuse TV Category: Web Sites / Business to Consumer
www.leoburnett.ca
Agency: Leo Burnett / Chicago
Client: Leo Burnett Company, Limited Category: Web Sites / Business to Consumer
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Web Sites / Business to Consumer
Olympus Brand Campaign
Agency: NEUE DIGITALE / Frankfurt
Client: Olympus Category: Web Sites / Business to Consumer
2005 Summary website
Agency: PRISACOM / Madrid
Client: PRISACOM Category: Web Sites / Business to Consumer
Floss Yo Grill
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Web Sites / Business to Consumer
Causing fashion
Agency: RECRUIT MEDIA COMMUNICATIONS CO.,LTD / Nagoya
Client: TAKISADA-NAGOYA CO,.LTD. Category: Web Sites / Business to Consumer
Website R-Class
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Mercedes-Benz Category: Web Sites / Business to Consumer
drinkmilk.ca (It's Always Been Survival of the Fittest)
Agency: TribalDDB Canada / Vancouver
Client: BC Dairy Foundation Category: Web Sites / Business to Consumer
RBK Answer IX
Agency: Zugara / Los Angeles
Client: Reebok Category: Web Sites / Business to Consumer
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Mountain II
Agency: Leo Burnett / Frankfurt am Main
Client: Care International Category: Non-Broadcast / Single
Levi's
Agency: McCann Erickson / New York
Client: World Gone Pretty Category: Non-Broadcast / Single
TBS "Very Funny" Cinema
Agency: Mother New York / New York
Client: Turner Broadcasting System (TBS) Category: Non-Broadcast / Single
John Adams
Agency: Batey (Pte) Ltd / Singapore
Client: Sphere Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Black Seat Leon
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Don't Drink & Drive - Vauxhall Astra
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Single
Eraser
Agency: Saatchi & Saatchi / Mumbai
Client: Procter & Gamble Category: Small Space - Print / Color: Less than a Page - Single
Bulbs
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Lego Singapore Pte Ltd Category: Small Space - Print / Color: Less than a Page - Single
Lizard
Agency: The Martin Agency / Richmond
Client: CBS Category: Small Space - Print / Color: Less than a Page - Single
What Happens Between Runs
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Magazine / Color: Full Page or Spread - Campaign
BBC WORLD
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: BBC TELEVISION Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Names
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Crossfox
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Lightning Bolt/Paper Airplane/Unsubscribe
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Campaign
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Bassat Ogilvy & Mather S.A. / Bacrelona
Client: Dinopolis Teruel Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike Run
Agency: DDB / Paris
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Volkswagen Range
Agency: DDB / Paris
Client: Volkswagen LT Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Roadwork, Traffic Cop, Traffic Jam
Agency: Fallon / Singapore
Client: Volkswagen Asia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Man Vs. Bass
Agency: Fort Franklin / Boston
Client: ESPN, Inc Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike - Run Free: Road
Agency: JWT / Shanghai
Client: Nike Hong Kong Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Jinxed
Agency: JWT Brazil / São Paulo
Client: Kimberly-Clark Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Karate
Agency: JWT Paris / Levallois Perret
Client: Reckitt Benckiser O Cedar Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Wafer thin
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Danger
Agency: Ogilvy & Mather / Mexico, D.F.
Client: Volvo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Milo - Football, Graduation, Frisbee
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Nestle Category: Consumer Magazine / Color: Full Page or Spread - Campaign
