The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Mantropy Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Maxim Category: Integrated Branding / Integrated Branding Campaign
RoofStudio Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
PLAY MUSIC PLAYER
Agency: Dentsu Inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Integrated Branding / Integrated Branding Campaign
1007
Agency: Euro RSCG 4D Interactive / London
Client: Peugeot Category: Integrated Branding / Integrated Branding Campaign
Not So Obvious
Agency: McKinney / Durham
Client: GroundWorks Dancetheater Category: Integrated Branding / Integrated Branding Campaign
The Cape Town Experience
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Corporation Category: New Media Innovation & Development / Animation
AXE Shower Gel
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Campaign
Miller Auditions
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Campaign
Feature Films Online Campaign 1
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Online Movies / Business to Consumer
Life
Agency: Johnson Cowan Hanrahan / Portland
Client: Brooks Sports, Inc. Category: Online Movies / Business to Consumer
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Online Movies / Business to Consumer
Penguin
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
bboybattle.com
Agency: Arnold / McLean
Client: McDonald's Category: Viral and Email / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Viral and Email / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Viral and Email / Business to Consumer
Scavenger
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Viral and Email / Business to Consumer
Jolly Good Call
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Atlantic Airways Category: Viral and Email / Business to Consumer
Cockerel, christmas and sick
Agency: glue London / London
Client: Virgin Trains Category: Viral and Email / Business to Consumer
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Viral and Email / Business to Consumer
Stingray
Agency: Leo Burnett / Frankfurt
Client: Revell Category: Viral and Email / Business to Consumer
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Viral and Email / Business to Consumer
SEGA LABS: The Making of Full Auto
Agency: Mekanism / San Francisco
Client: SEGA Category: Viral and Email / Business to Consumer
Crashtest
Agency: Nordpol+ Hamburg / Hamburg
Client: Renault Germany Category: Viral and Email / Business to Consumer
Power Vision, Entertain Yourself
Agency: Organic, Inc. / San Francisco
Client: Sprint Category: Viral and Email / Business to Consumer
Miller Revue
Agency: POKE / London
Client: SAB Miller (International) Category: Viral and Email / Business to Consumer
Floss Yo Grill
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
Valentine's Day
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Viral and Email / Business to Consumer
SPONGES
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - SMART Category: Outdoor / Outdoor: Campaign
Hell
Agency: Jung von Matt AG / Berlin
Client: Figueroa Brothers, Inc. Category: Outdoor / Outdoor: Campaign
For stuff that doesn?t fit everywhere
Agency: Leo Burnett / Frankfurt am Main
Client: Fiat Category: Outdoor / Outdoor: Campaign
Bones
Agency: Lowe New York / New York
Client: MilkPEP - Milk Processor Education Program Category: Outdoor / Outdoor: Campaign
Gift Giving
Agency: Publicis West / Seattle
Client: Washington's Lottery Category: Outdoor / Outdoor: Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Outdoor / Outdoor: Campaign
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD
Agency: TAXI / Toronto
Client: Nike Canada, Nike Hockey Training Category: Outdoor / Outdoor: Campaign
Video Call Backgrounds
Agency: Y&R / Generator New Zealand / Auckland
Client: Nokia Category: Outdoor / Outdoor: Campaign
Satelites
Agency: JWT Mexico / Mexico City
Client: Ford / Lo Jack Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Cuts
Agency: Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client: Texwood Ltd Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Beyond the road
Agency: Saatchi & Saatchi / Sydney
Client: Lexus Australia Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
It's great getting old
Agency: Saatchi & Saatchi / Sydney
Client: Lion Nathan Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Quarantine box
Agency: Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client: Verlagsgruppe L?bbe GmbH & Co. KG Category: Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Reality Advertising
Agency: DDB Brasil / São Paulo
Client: Henkel Category: New Media Innovation & Development / Web Sites
Dentsu Creative School
Agency: Dentsu Inc. / Tokyo
Client: DENTSU INC. Category: New Media Innovation & Development / Web Sites
BILD Seite*1Girl - Digital Installation and Website
Agency: Jung von Matt AG / Hamburg
Client: Axel Springer AG Category: New Media Innovation & Development / Web Sites
Big Ideas Come From Big Pencils
Agency: Leo Burnett and Arc Worldwide Canada / Toronto
Client: Leo Burnett Canada Category: New Media Innovation & Development / Web Sites
McDonald's Corporate Website
Agency: Tribal DDB Sydney / Sydney
Client: McDonald's Australia Category: New Media Innovation & Development / Web Sites
Mind Games: Head Space
Agency: Bloc Media / London
Client: Sony Computer Entertainment Europe Category: Brand Gaming / Promotional Advertising
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Maxim
Title:
Mantropy Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06257N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
RoofStudio Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06258N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
PLAY MUSIC PLAYER
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06259N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Peugeot
Title:
1007
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06260N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
GroundWorks Dancetheater
Title:
Not So Obvious
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06261N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Corporation
Title:
The Cape Town Experience
Category:
New Media Innovation & Development / Animation
Annual ID:
06249N
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Shower Gel
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06096T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
06097T
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Feature Films Online Campaign 1
Category:
Online Movies / Business to Consumer
Annual ID:
06236N
Award:
2006 Interactive Merit Award
Agency:
Johnson Cowan Hanrahan / Portland
Client:
Brooks Sports, Inc.
Title:
Life
Category:
Online Movies / Business to Consumer
Annual ID:
06237N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Online Movies / Business to Consumer
Annual ID:
06238N
Award:
2006 Interactive Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Penguin
Category:
Online Movies / Business to Consumer
Annual ID:
06239N
Award:
2006 Interactive Merit Award
Agency:
Arnold / McLean
Client:
McDonald's
Title:
bboybattle.com
Category:
Viral and Email / Business to Consumer
Annual ID:
06214N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Viral and Email / Business to Consumer
Annual ID:
06215N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
ABC
Title:
LOST
Category:
Viral and Email / Business to Consumer
Annual ID:
06216N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Viral and Email / Business to Consumer
Annual ID:
06217N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Scavenger
Category:
Viral and Email / Business to Consumer
Annual ID:
06218N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin Atlantic Airways
Title:
Jolly Good Call
Category:
Viral and Email / Business to Consumer
Annual ID:
06219N
Award:
2006 Interactive Merit Award
Agency:
glue London / London
Client:
Virgin Trains
Title:
Cockerel, christmas and sick
Category:
Viral and Email / Business to Consumer
Annual ID:
06220N
Award:
2006 Interactive Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
Virgin Digital
Title:
Exercise Your Music Muscle
Category:
Viral and Email / Business to Consumer
Annual ID:
06221N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / Frankfurt
Client:
Revell
Title:
Stingray
Category:
Viral and Email / Business to Consumer
Annual ID:
06222N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist Easter Egg Flim "Nisha at Art Forger"
Category:
Viral and Email / Business to Consumer
Annual ID:
06223N
Award:
2006 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
SEGA
Title:
SEGA LABS: The Making of Full Auto
Category:
Viral and Email / Business to Consumer
Annual ID:
06224N
Award:
2006 Interactive Merit Award
Agency:
Nordpol+ Hamburg / Hamburg
Client:
Renault Germany
Title:
Crashtest
Category:
Viral and Email / Business to Consumer
Annual ID:
06225N
Award:
2006 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Sprint
Title:
Power Vision, Entertain Yourself
Category:
Viral and Email / Business to Consumer
Annual ID:
06226N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
SAB Miller (International)
Title:
Miller Revue
Category:
Viral and Email / Business to Consumer
Annual ID:
06227N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Floss Yo Grill
Category:
Viral and Email / Business to Consumer
Annual ID:
06228N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Valentine's Day
Category:
Viral and Email / Business to Consumer
Annual ID:
06229N
Award:
2006 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - SMART
Title:
SPONGES
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06132A
Award:
2006 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike
Title:
Nike Run
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06133A
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Runners
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06134A
Award:
2006 Advertising Merit Award
Agency:
Grey Worldwide / Auckland
Client:
Kiwicare
Title:
Bugs
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06135A
Award:
2006 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Figueroa Brothers, Inc.
Title:
Hell
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06136A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Frankfurt am Main
Client:
Fiat
Title:
For stuff that doesn?t fit everywhere
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06137A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
MilkPEP - Milk Processor Education Program
Title:
Bones
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06138A
Award:
2006 Advertising Merit Award
Agency:
Publicis West / Seattle
Client:
Washington's Lottery
Title:
Gift Giving
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06139A
Award:
2006 Advertising Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06140A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Nike Canada, Nike Hockey Training
Title:
LEG LIFT BILLBOARD / LEG PRESS BILLBOARD / RESISTANCE BILLBOARD
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06141A
Award:
2006 Advertising Merit Award
Agency:
Y&R / Generator New Zealand / Auckland
Client:
Nokia
Title:
Video Call Backgrounds
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06142A
Award:
2006 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Ford / Lo Jack
Title:
Satelites
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06167A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Asia Pacific / David , Hong Kong / Hong Kong
Client:
Texwood Ltd
Title:
Cuts
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06168A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Lexus Australia
Title:
Beyond the road
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06169A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Lion Nathan
Title:
It's great getting old
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06170A
Award:
2006 Advertising Merit Award
Agency:
Serviceplan Gruppe f?r innovative Kommunikation GmbH & Co. KG / M?nchen
Client:
Verlagsgruppe L?bbe GmbH & Co. KG
Title:
Quarantine box
Category:
Collateral Advertising / Point-of-Purchase and In-Store: Campaign
Annual ID:
06171A
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Reality Advertising
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06242N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
DENTSU INC.
Title:
Dentsu Creative School
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06243N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Axel Springer AG
Title:
BILD Seite*1Girl - Digital Installation and Website
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06244N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett and Arc Worldwide Canada / Toronto
Client:
Leo Burnett Canada
Title:
Big Ideas Come From Big Pencils
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06245N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB Sydney / Sydney
Client:
McDonald's Australia
Title:
McDonald's Corporate Website
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06246N
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Sony Computer Entertainment Europe
Title:
Mind Games: Head Space
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06208N