The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kalles striped Jumbo tube
Agency: Forsman & Bodenfors / Gothenburg
Client: Abba Seafood Category: Brand Gaming / Promotional Advertising
Battle Ready
Agency: Pop&Co. / New York City
Client: Cartoon Network Category: Brand Gaming / Promotional Advertising
Swiss Night
Agency: Blattner Brunner / Pittsburgh
Client: Swiss-American Society of Pittsburgh Category: Collateral Design / Posters: Single
Fringe Festival 2
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Single
Audubon / Jet Engine
Agency: BBDO / New York
Client: GE Category: Collateral Design / Posters: Single
125 Calories / Butterflies
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Single
Birds
Agency: Ogilvy & Mather Limited / New Delhi
Client: A:Door Category: Collateral Design / Posters: Single
2005 ESPY Poster
Agency: Opolis / Portland
Client: ESPN Category: Collateral Design / Posters: Single
2005 NEW YEARS SALE
Agency: PENGUIN GRAPHICS / Hiroshima
Client: EVE GROUP CO., LTD. Category: Collateral Design / Posters: Single
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO Category: Collateral Design / Posters: Single
AIGA Call for Entries
Agency: Struck Design / Salt Lake City
Client: AIGA Salt Lake Chapter Category: Collateral Design / Posters: Single
Puppet
Agency: TBWA Singapore / Singapore
Client: Sony PlayStation2 Category: Collateral Design / Posters: Single
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur
Client: PepsiCo International Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Red Cup
Agency: Creature / Seattle
Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Exercise Your Music Muscle
Agency: Ground Zero Advertising / Los Angeles
Client: Virgin Digital Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
The Worst F*cking Idea I've Ever Heard
Agency: Leo Burnett Limited / London
Client: Leo Burnett / Comic Relief Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Give Yourself A Break
Agency: Net#Work BBDO / Hyde Park
Client: Vigin Atlantic Airlines Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Pages
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Alcoholic, Bruise, Tear
Agency: DDB Canada, Vancouver / Vancouver
Client: United Way Category: Public Service/Political-Print / Outdoor and Posters - Campaign
California Coastal Commission Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Coastal Commission Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Area Under Water
Agency: Henderson Advertising / Greenville
Client: American Red Cross Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Outdoor and Posters - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Sewing Pattern
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: Worldwide Fund for Nature (WWF) Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Anti-smoke campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: YLAT Category: Public Service/Political-Print / Outdoor and Posters - Campaign
WWII Story
Agency: The Alchemy Partnership / Singapore
Client: The Eurasian Association Singapore Category: Public Service/Political-Print / Outdoor and Posters - Campaign
LOVE Interactive
Agency: JWT / london
Client: Diageo - Smirnoff Category: Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Mini Banners
Agency: Domani Studios / Brooklyn
Client: Crispin Porter + Bogusky Category: Banners - Dynamic / Promotional Advertising - Single
Where is W?
Agency: DENTSU WEST JAPAN INC. / HIROSHIMA
Client: UI-Bellmony Category: Viral and Email / Promotional Advertising
Crossbar
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Viral and Email / Promotional Advertising
Fair Enough
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
120 Not So Standard Features
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Keep it on all fours
Agency: Bartle Bogle Hegarty / New York
Client: Ford Multi-State Working Group Category: Integrated Branding / Integrated Branding Campaign
Change Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Integrated Branding / Integrated Branding Campaign
Hardly Legal Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: YoungGuns International Advertising Awards Category: Integrated Branding / Integrated Branding Campaign
goo"Fill the city with questions!" Project
Agency: ground / Tokyo
Client: NTT-Resonant Inc. Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
le soir newspaper
Agency: mortierbrigade / brussels
Client: le soir newspaper Category: Integrated Branding / Integrated Branding Campaign
ESPN Brand Without Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Integrated Branding / Integrated Branding Campaign
Evidence
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Consumer Television / :20 and Under - Single
Door
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / :20 and Under - Single
COACH
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
ELEVATOR
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
OFFICE
Agency: TAXI / Toronto
Client: Pfizer Canada, Viagra Category: Consumer Television / :20 and Under - Single
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Consumer Television / :20 and Under - Single
Price of Crude, Road Less Traveled, Rest Stop,Stop the World
Agency: Arnold / McLean
Client: Amtrak Category: Small Space - Print / Color: Less than a Page - Campaign
Don't Drink & Drive
Agency: JWT / london
Client: Trader Media - Autotrader Category: Small Space - Print / Color: Less than a Page - Campaign
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Abba Seafood
Title:
Kalles striped Jumbo tube
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06209N
Award:
2006 Interactive Merit Award
Agency:
Pop&Co. / New York City
Client:
Cartoon Network
Title:
Battle Ready
Category:
Brand Gaming / Promotional Advertising
Annual ID:
06210N
Award:
2006 Design Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Swiss-American Society of Pittsburgh
Title:
Swiss Night
Category:
Collateral Design / Posters: Single
Annual ID:
06114D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival 2
Category:
Collateral Design / Posters: Single
Annual ID:
06115D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Jello
Category:
Collateral Design / Posters: Single
Annual ID:
06116D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Audubon / Jet Engine
Category:
Collateral Design / Posters: Single
Annual ID:
06117D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories / Butterflies
Category:
Collateral Design / Posters: Single
Annual ID:
06118D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
A:Door
Title:
Birds
Category:
Collateral Design / Posters: Single
Annual ID:
06119D
Award:
2006 Design Merit Award
Agency:
Opolis / Portland
Client:
ESPN
Title:
2005 ESPY Poster
Category:
Collateral Design / Posters: Single
Annual ID:
06120D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
EVE GROUP CO., LTD.
Title:
2005 NEW YEARS SALE
Category:
Collateral Design / Posters: Single
Annual ID:
06121D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
HAMAMOTO
Title:
Nice to meat you.
Category:
Collateral Design / Posters: Single
Annual ID:
06122D
Award:
2006 Design Merit Award
Agency:
Struck Design / Salt Lake City
Client:
AIGA Salt Lake Chapter
Title:
AIGA Call for Entries
Category:
Collateral Design / Posters: Single
Annual ID:
06123D
Award:
2006 Design Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sony PlayStation2
Title:
Puppet
Category:
Collateral Design / Posters: Single
Annual ID:
06124D
Award:
2006 Advertising Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
PepsiCo International
Title:
Dry Ice
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06284A
Award:
2006 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06285A
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
Virgin Digital
Title:
Exercise Your Music Muscle
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06286A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett Limited / London
Client:
Leo Burnett / Comic Relief
Title:
The Worst F*cking Idea I've Ever Heard
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06287A
Award:
2006 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Vigin Atlantic Airlines
Title:
Give Yourself A Break
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
06288A
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06237A
Award:
2006 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Pages
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06238A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Vancouver / Vancouver
Client:
United Way
Title:
Alcoholic, Bruise, Tear
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06239A
Award:
2006 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Coastal Commission
Title:
California Coastal Commission Campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06240A
Award:
2006 Advertising Merit Award
Agency:
Henderson Advertising / Greenville
Client:
American Red Cross
Title:
Area Under Water
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06241A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06242A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06243A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
Worldwide Fund for Nature (WWF)
Title:
Sewing Pattern
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06244A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06245A
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
YLAT
Title:
Anti-smoke campaign
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06246A
Award:
2006 Advertising Merit Award
Agency:
The Alchemy Partnership / Singapore
Client:
The Eurasian Association Singapore
Title:
WWII Story
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Annual ID:
06247A
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Diageo - Smirnoff
Title:
LOVE Interactive
Category:
Exceptional Innovation in Media / Innovative Use of Media - Television: Single
Annual ID:
06264A
Award:
2006 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
Crispin Porter + Bogusky
Title:
Mini Banners
Category:
Banners - Dynamic / Promotional Advertising - Single
Annual ID:
06093N
Award:
2006 Interactive Merit Award
Agency:
DENTSU WEST JAPAN INC. / HIROSHIMA
Client:
UI-Bellmony
Title:
Where is W?
Category:
Viral and Email / Promotional Advertising
Annual ID:
06230N
Award:
2006 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Crossbar
Category:
Viral and Email / Promotional Advertising
Annual ID:
06231N
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Fair Enough
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06301G
Award:
2006 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
120 Not So Standard Features
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06302G
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Ford Multi-State Working Group
Title:
Keep it on all fours
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06303G
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
GAP
Title:
Change Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06304G
Award:
2006 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
YoungGuns International Advertising Awards
Title:
Hardly Legal Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06305G
Award:
2006 Advertising Merit Award
Agency:
ground / Tokyo
Client:
NTT-Resonant Inc.
Title:
goo"Fill the city with questions!" Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06306G
Award:
2006 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06307G
Award:
2006 Advertising Merit Award
Agency:
mortierbrigade / brussels
Client:
le soir newspaper
Title:
le soir newspaper
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06308G
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
ESPN Brand Without Sports Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06309G
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Evidence
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06090T
Award:
2006 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Door
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06091T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
COACH
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06092T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
ELEVATOR
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06093T
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Pfizer Canada, Viagra
Title:
OFFICE
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06094T
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06095T
Award:
2006 Advertising Merit Award
Agency:
Arnold / McLean
Client:
Amtrak
Title:
Price of Crude, Road Less Traveled, Rest Stop,Stop the World
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06122A
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Trader Media - Autotrader
Title:
Don't Drink & Drive
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06123A