The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Fat man
Agency: The Martin Agency / Richmond
Client: The Onion Category: Small Space - Print / Black and White: Less than a Page - Single
The Flight That Fought Back
Agency: Imaginary Forces / Los Angeles, CA
Client: Discovery Communications Category: Broadcast Design / Single
NOGGIN Anthem
Agency: MTV Networks / New York
Client: NOGGIN Brand Comm. Category: Broadcast Design / Single
NOGGIN Halloween Song
Agency: MTV Networks / New York
Client: NOGGIN BRAND COMM. Category: Broadcast Design / Single
Seattle International Film Festival Bumper "B.L.T."
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Seattle International Film Festival Bumper "Foreign Delites"
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Gimme the Ball
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Hoops
Agency: 72andSunny / El Segundo
Client: DC Shoes Category: Consumer Television / Over :30 - Single - max. :90
March of the Emperors
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over :30 - Single - max. :90
Bleachers
Agency: Fallon / Minneapolis
Client: Starbucks Category: Consumer Television / Over :30 - Single - max. :90
Balls (60")
Agency: Fallon London / London
Client: Sony Category: Consumer Television / Over :30 - Single - max. :90
Stick
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Joy
Agency: McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Jump Rope
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Gap "Dust"
Agency: MJZ / Los Angeles
Client: Gap Category: Consumer Television / Over :30 - Single - max. :90
Monster
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Three Bears
Agency: Modernista / Boston
Client: General Motors - HUMMER Division Category: Consumer Television / Over :30 - Single - max. :90
Disturbance
Agency: Publicis/New York
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Shirts
Agency: VegaOlmosPonce / Acassuso
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Kid Tiger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Jordan XX - Storytime
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Air Jordan 20) Category: Consumer Television / Over :30 - Single - max. :90
Bike2work
Agency: Crispin Porter + Bogusky / Miami
Client: Shimano Category: Banners - Fixed Space / Promotional Advertising - Single
Bascule Inc.
Agency: Bascule Inc. / Minato-ku
Client: Bascule Inc. Category: Web Sites / Self-Promotion
boone/oakley advertising web site
Agency: boone/oakley advertising / Charlotte
Client: boone/oakley advertising Category: Web Sites / Self-Promotion
Campana Brothers
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Campana Brothers Category: Web Sites / Self-Promotion
SHU AKASHI
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: SHU AKASHI Category: Web Sites / Self-Promotion
Virtual christmas market
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt Group Category: Web Sites / Self-Promotion
Kinetic V4
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Web Sites / Self-Promotion
Makine's Web Site
Agency: Makine Studios, Inc / Venice
Client: Makine Studios Category: Web Sites / Self-Promotion
McKinney's "Audi A3 Art of the H3ist" microsite
Agency: McKinney / Durham
Client: McKinney Category: Web Sites / Self-Promotion
Mother London website
Agency: POKE / London
Client: Mother Advertising Category: Web Sites / Self-Promotion
Wysiwyg
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Wysiwyg Category: Web Sites / Self-Promotion
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Fat man
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06127A
Award:
2006 Design Merit Award
Agency:
Imaginary Forces / Los Angeles, CA
Client:
Discovery Communications
Title:
The Flight That Fought Back
Category:
Broadcast Design / Single
Annual ID:
06188D
Award:
2006 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Banco Real
Title:
Treadmill
Category:
Broadcast Design / Single
Annual ID:
06189D
Award:
2006 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN Brand Comm.
Title:
NOGGIN Anthem
Category:
Broadcast Design / Single
Annual ID:
06190D
Award:
2006 Design Merit Award
Agency:
MTV Networks / New York
Client:
NOGGIN BRAND COMM.
Title:
NOGGIN Halloween Song
Category:
Broadcast Design / Single
Annual ID:
06191D
Award:
2006 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Seattle International Film Festival Bumper "B.L.T."
Category:
Broadcast Design / Single
Annual ID:
06192D
Award:
2006 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Seattle International Film Festival Bumper "Foreign Delites"
Category:
Broadcast Design / Single
Annual ID:
06193D
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Gimme the Ball
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06047T
Award:
2006 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06048T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo
Client:
DC Shoes
Title:
Hoops
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06049T
Award:
2006 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
March of the Emperors
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06050T
Award:
2006 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Starbucks
Title:
Bleachers
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06051T
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Sony
Title:
Balls (60")
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06052T
Award:
2006 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Stick
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06053T
Award:
2006 Advertising Merit Award
Agency:
McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Joy
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06054T
Award:
2006 Advertising Merit Award
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
Jump Rope
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06055T
Award:
2006 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
Gap
Title:
Gap "Dust"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06056T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Monster
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06057T
Award:
2006 Advertising Merit Award
Agency:
Modernista / Boston
Client:
General Motors - HUMMER Division
Title:
Three Bears
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06058T
Award:
2006 Advertising Merit Award
Agency:
Publicis/New York
Client:
Heineken
Title:
Disturbance
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06059T
Award:
2006 Advertising Merit Award
Agency:
VegaOlmosPonce / Acassuso
Client:
Unilever
Title:
Shirts
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06060T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Kid Tiger
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06061T
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan (Air Jordan 20)
Title:
Jordan XX - Storytime
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06062T
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Shimano
Title:
Bike2work
Category:
Banners - Fixed Space / Promotional Advertising - Single
Annual ID:
06076N
Award:
2006 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku
Client:
Bascule Inc.
Title:
Bascule Inc.
Category:
Web Sites / Self-Promotion
Annual ID:
06187N
Award:
2006 Interactive Merit Award
Agency:
boone/oakley advertising / Charlotte
Client:
boone/oakley advertising
Title:
boone/oakley advertising web site
Category:
Web Sites / Self-Promotion
Annual ID:
06188N
Award:
2006 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Campana Brothers
Title:
Campana Brothers
Category:
Web Sites / Self-Promotion
Annual ID:
06189N
Award:
2006 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
SHU AKASHI
Title:
SHU AKASHI
Category:
Web Sites / Self-Promotion
Annual ID:
06190N
Award:
2006 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt Group
Title:
Virtual christmas market
Category:
Web Sites / Self-Promotion
Annual ID:
06191N
Award:
2006 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V4
Category:
Web Sites / Self-Promotion
Annual ID:
06192N
Award:
2006 Interactive Merit Award
Agency:
Makine Studios, Inc / Venice
Client:
Makine Studios
Title:
Makine's Web Site
Category:
Web Sites / Self-Promotion
Annual ID:
06193N
Award:
2006 Interactive Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
McKinney's "Audi A3 Art of the H3ist" microsite
Category:
Web Sites / Self-Promotion
Annual ID:
06194N
Award:
2006 Interactive Merit Award
Agency:
POKE / London
Client:
Mother Advertising
Title:
Mother London website
Category:
Web Sites / Self-Promotion
Annual ID:
06195N