The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
XM
Agency: Mullen / Wenham
Client: XM Satellite Radio Category: Small Space - Print / Color: Less than a Page - Campaign
Survivor
Agency: The Martin Agency / Richmond
Client: CBS Category: Small Space - Print / Color: Less than a Page - Campaign
9-Hour Gesture
Agency: Dentsu / Tokyo
Client: Bascule Inc. Category: New Media Innovation & Development / Banners
END METH TV CAMPAIGN
Agency: JWT / New York
Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Television / Campaign
3 ID package
Agency: 3 / Albuquerque
Client: 3 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Flutist
Agency: Abhijit / Mumbai
Client: Pandit Hariprasad Chaurasia Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Copyright
Agency: BBDO / Singapore
Client: Ella Cheong Spruson & Ferguson Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Info where it needs to go
Agency: Nonante / Montreal
Client: Libellule Images Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Tribeca Film Festival Visual Identity 2005
Agency: Ogilvy & Mather, New York / New York
Client: American Express/Tribeca Film Festival Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I am fresh.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: HAMAMOTO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Identity
Agency: Shine Advertising / Madison
Client: Umi Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Thielen Designs' Stationary
Agency: Thielen Designs / Albuquerque
Client: Thielen Designs Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Tourist Campaign
Agency: Fallon London / London
Client: Tate Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Jordan Lifestyle
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan - Lifestyle Collection Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Santa
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Trade / Color: Full Page or Spread - Single
Mickey
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Trade / Color: Full Page or Spread - Single
30 YEARS
Agency: TAXI / Toronto
Client: George Simhoni Photography Category: Trade / Color: Full Page or Spread - Single
CHRISTMAS TREE - RECYCLING
Agency: Lunar / London
Client: SOUTHWARK PARTNERSHIP Category: Public Service / Non-Profit / Educational / Posters - Single
READ
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: TYPE MUSEUM Category: Public Service / Non-Profit / Educational / Posters - Single
Creative Circus Lecture Poster
Agency: Braley Design / New York
Client: Creative Circus Category: Public Service / Non-Profit / Educational / Posters - Single
Wichita State University Poster Workshop
Agency: Braley Design / New York
Client: Wichita State University Category: Public Service / Non-Profit / Educational / Posters - Single
Queue
Agency: Contract Advertising (India) Pvt. Limited / New Delhi
Client: ICARE Category: Public Service / Non-Profit / Educational / Posters - Single
The World's Smallest Weapon of Mass Destruction
Agency: DENTSU INC. Tokyo / Tokyo
Client: World Swim for Malaria Category: Public Service / Non-Profit / Educational / Posters - Single
Punched
Agency: Fallon / Singapore
Client: Aware Singapore Category: Public Service / Non-Profit / Educational / Posters - Single
NARA YOSHITOMO / HIROSAKI
Agency: FLAME, inc. / tokyo
Client: NPO harappa Category: Public Service / Non-Profit / Educational / Posters - Single
The S?derberg Prize 2005- Volvo YCC
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The R?hsska Museum Category: Public Service / Non-Profit / Educational / Posters - Single
diabetes
Agency: OgilvyOne / Mumbai
Client: johnson & johnson medical india Category: Public Service / Non-Profit / Educational / Posters - Single
The Explosions Poster "Child"
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
The Explosions Poster "Woman"
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service / Non-Profit / Educational / Posters - Single
The Russian Opera Live poster
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Festspielhaus und Festspiele Baden-Baden GmbH Category: Public Service / Non-Profit / Educational / Posters - Single
Two Cocks Poster
Agency: Wink / Minneapolis
Client: The Art Directors Association of Iowa Category: Public Service / Non-Profit / Educational / Posters - Single
Hope Poster
Agency: Wink / Minneapolis
Client: The Hurricane Poster Project Category: Public Service / Non-Profit / Educational / Posters - Single
Voodoo Poster
Agency: Wink / Minneapolis
Client: The Hurricane Poster Project Category: Public Service / Non-Profit / Educational / Posters - Single
Bru
Agency: Kinetic Singapore / Singapore
Client: Wong Coco Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Breathe
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Weston Corporation - Reebok Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Travel Should Take You Places
Agency: Young & Rubicam / Chicago
Client: Hilton Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
TOTO Toilet Paper Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Publication Design / Book Design
Taiji Matsue CC / gazetteer
Agency: FLAME, inc. / tokyo
Client: Daiwa Radiator Factory Co., Ltd. Category: Publication Design / Book Design
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Agency: FLAME, inc. / tokyo
Client: PIE BOOKS Category: Publication Design / Book Design
Nike - Credential Book
Agency: JWT / Shanghai
Client: Nike (Suzhou) Sports Co., Ltd. Category: Publication Design / Book Design
Yearbook 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Rapaki Book
Agency: Strategy Advertising & Design / Christchurch
Client: Te Runanga O Ngai Tahu Category: Publication Design / Book Design
ReadyMade?How To Make {Almost} Everything
Agency: Volume, Inc. / San Francisco
Client: ReadyMade Category: Publication Design / Book Design
What We Learned book
Agency: W+K 12 / Portland
Client: W+K 12 Category: Publication Design / Book Design
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: New Media Innovation & Development / Movies
Sixth Page 1 - Most Readers
Agency: LKM / Charlotte
Client: North Carolina Travel & Tourism Category: Small Space - Print / Black and White: Less than a Page - Single
Award:
2006 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
XM Satellite Radio
Title:
XM
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06124A
Award:
2006 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
CBS
Title:
Survivor
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06125A
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Bascule Inc.
Title:
9-Hour Gesture
Category:
New Media Innovation & Development / Banners
Annual ID:
06241N
Award:
2006 Advertising Merit Award
Agency:
JWT / New York
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
END METH TV CAMPAIGN
Category:
Public Service/Political-Television / Campaign
Annual ID:
06046T
Award:
2006 Design Merit Award
Agency:
3 / Albuquerque
Client:
3
Title:
3 ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06083D
Award:
2006 Design Merit Award
Agency:
Abhijit / Mumbai
Client:
Pandit Hariprasad Chaurasia
Title:
Flutist
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06084D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
Ella Cheong Spruson & Ferguson
Title:
Copyright
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06085D
Award:
2006 Design Merit Award
Agency:
Nonante / Montreal
Client:
Libellule Images
Title:
Info where it needs to go
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06086D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
American Express/Tribeca Film Festival
Title:
Tribeca Film Festival Visual Identity 2005
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06087D
Award:
2006 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
HAMAMOTO
Title:
I am fresh.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06088D
Award:
2006 Design Merit Award
Agency:
Shine Advertising / Madison
Client:
Umi
Title:
Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06089D
Award:
2006 Design Merit Award
Agency:
Thielen Designs / Albuquerque
Client:
Thielen Designs
Title:
Thielen Designs' Stationary
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06090D
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06297A
Award:
2006 Advertising Merit Award
Agency:
Fallon London / London
Client:
Tate
Title:
Tourist Campaign
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06298A
Award:
2006 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06299A
Award:
2006 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan - Lifestyle Collection
Title:
Jordan Lifestyle
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Annual ID:
06300A
Award:
2006 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Philips Canada
Title:
Santa
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06143A
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Mickey
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06144A
Award:
2006 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
George Simhoni Photography
Title:
30 YEARS
Category:
Trade / Color: Full Page or Spread - Single
Annual ID:
06145A
Award:
2006 Design Merit Award
Agency:
Lunar / London
Client:
SOUTHWARK PARTNERSHIP
Title:
CHRISTMAS TREE - RECYCLING
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06195D
Award:
2006 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
TYPE MUSEUM
Title:
READ
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06196D
Award:
2006 Design Merit Award
Agency:
Braley Design / New York
Client:
Creative Circus
Title:
Creative Circus Lecture Poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06197D
Award:
2006 Design Merit Award
Agency:
Braley Design / New York
Client:
Wichita State University
Title:
Wichita State University Poster Workshop
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06198D
Award:
2006 Design Merit Award
Agency:
Contract Advertising (India) Pvt. Limited / New Delhi
Client:
ICARE
Title:
Queue
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06199D
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
World Swim for Malaria
Title:
The World's Smallest Weapon of Mass Destruction
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06200D
Award:
2006 Design Merit Award
Agency:
Fallon / Singapore
Client:
Aware Singapore
Title:
Punched
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06201D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
NPO harappa
Title:
NARA YOSHITOMO / HIROSAKI
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06202D
Award:
2006 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The R?hsska Museum
Title:
The S?derberg Prize 2005- Volvo YCC
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06203D
Award:
2006 Design Merit Award
Agency:
OgilvyOne / Mumbai
Client:
johnson & johnson medical india
Title:
diabetes
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06204D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Child"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06205D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
The Explosions Poster "Woman"
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06206D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Festspielhaus und Festspiele Baden-Baden GmbH
Title:
The Russian Opera Live poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06207D
Award:
2006 Design Merit Award
Agency:
Wink / Minneapolis
Client:
The Art Directors Association of Iowa
Title:
Two Cocks Poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06208D
Award:
2006 Design Merit Award
Agency:
Wink / Minneapolis
Client:
The Hurricane Poster Project
Title:
Hope Poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06209D
Award:
2006 Design Merit Award
Agency:
Wink / Minneapolis
Client:
The Hurricane Poster Project
Title:
Voodoo Poster
Category:
Public Service / Non-Profit / Educational / Posters - Single
Annual ID:
06210D
Award:
2006 Interactive Merit Award
Agency:
Bloc Media / London
Client:
Bloc Media
Title:
Stackopolis
Category:
Brand Gaming / Self-Promotion
Annual ID:
06211N
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Wong Coco
Title:
Bru
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06143D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Weston Corporation - Reebok
Title:
Breathe
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06144D
Award:
2006 Design Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Hilton
Title:
Travel Should Take You Places
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
06145D
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
TOTO Toilet Paper Book
Category:
Publication Design / Book Design
Annual ID:
06169D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Daiwa Radiator Factory Co., Ltd.
Title:
Taiji Matsue CC / gazetteer
Category:
Publication Design / Book Design
Annual ID:
06170D
Award:
2006 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
PIE BOOKS
Title:
BAUHAUS DESSAU / MIKIYA TAKIMOTO
Category:
Publication Design / Book Design
Annual ID:
06171D
Award:
2006 Design Merit Award
Agency:
JWT / Shanghai
Client:
Nike (Suzhou) Sports Co., Ltd.
Title:
Nike - Credential Book
Category:
Publication Design / Book Design
Annual ID:
06172D
Award:
2006 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Yearbook 2005
Category:
Publication Design / Book Design
Annual ID:
06173D
Award:
2006 Design Merit Award
Agency:
Strategy Advertising & Design / Christchurch
Client:
Te Runanga O Ngai Tahu
Title:
Rapaki Book
Category:
Publication Design / Book Design
Annual ID:
06174D
Award:
2006 Design Merit Award
Agency:
Taxi NYC / New York
Client:
ADC
Title:
ADC Annual 84
Category:
Publication Design / Book Design
Annual ID:
06175D
Award:
2006 Design Merit Award
Agency:
Volume, Inc. / San Francisco
Client:
ReadyMade
Title:
ReadyMade?How To Make {Almost} Everything
Category:
Publication Design / Book Design
Annual ID:
06176D
Award:
2006 Design Merit Award
Agency:
W+K 12 / Portland
Client:
W+K 12
Title:
What We Learned book
Category:
Publication Design / Book Design
Annual ID:
06177D
Award:
2006 Interactive Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
New Media Innovation & Development / Movies
Annual ID:
06250N
Award:
2006 Advertising Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Sixth Page 1 - Most Readers
Category:
Small Space - Print / Black and White: Less than a Page - Single
Annual ID:
06126A