The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
"Go" Tabloid
Agency: The Valentine Group / New York
Client: Interface, Inc. Category: Brand and Corporate Identity Design / Booklet Brochure
The Book with Ticket
Agency: Zapping / Madrid
Client: CdC - Club de Creativos de Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
The Briefcase of Mr. Incredible
Agency: Zapping / Madrid
Client: Disney/Buenavista INC. Espa?a Category: Brand and Corporate Identity Design / Booklet Brochure
Dog
Agency: Bates Singapore Pte Ltd / Singapore
Client: AC Delco Shock Absorbers Category: Consumer Newspaper / Over 600 Lines: Campaign
Fiat Campaign
Agency: Leo Burnett / Madrid
Client: Fiat Category: Consumer Newspaper / Over 600 Lines: Campaign
Jungle Lodge
Agency: Leo Burnett India / Mumbai
Client: Maneland Jungle Lodge Category: Consumer Newspaper / Over 600 Lines: Campaign
Macy's One Day Sale
Agency: Lowe New York / New York
Client: Federated Department Stores Category: Consumer Newspaper / Over 600 Lines: Campaign
Scripts
Agency: Ogilvy South Africa / Johannesburg
Client: Multichoice DStv Category: Consumer Newspaper / Over 600 Lines: Campaign
Vault
Agency: Tonic Communications / UAE
Client: Sony Category: Consumer Newspaper / Over 600 Lines: Campaign
Worst Boyfriend
Agency: DDB New Zealand / Auckland
Client: nzgirl Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Big Difference
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
The Google Campaign
Agency: Think Tank 3 / New York
Client: Think Tank 3 Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Saab "Saibu" Tour
Agency: ADK / TOKYO
Client: General Motors Category: Web Sites / Promotional Advertising
Project Gotham Racing 3
Agency: AKQA / San Francisco
Client: Xbox Category: Web Sites / Promotional Advertising
EIGHT THE PROJECT
Agency: Aoi Advertising Promotion Inc. / Tokyo
Client: Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe) Category: Web Sites / Promotional Advertising
The Bad Luck Test
Agency: Forsman & Bodenfors / Gothenburg
Client: IF Category: Web Sites / Promotional Advertising
My Life as a 10
Agency: Grupo W / Saltillo
Client: Nike Category: Web Sites / Promotional Advertising
Beck
Agency: Hi-ReS! / London
Client: Beck/Interscope, US Category: Web Sites / Promotional Advertising
Lost Untold
Agency: Hi-ReS! / London
Client: Channel4, UK Category: Web Sites / Promotional Advertising
Red Bull Copilot: Downhill
Agency: Odopod / San FRancisco
Client: Red Bull Category: Web Sites / Promotional Advertising
Levi's? Square Cut
Agency: OgilvyOne Worldwide / Singapore
Client: Levi Strauss Asia Pacific Division Pte Ltd Category: Web Sites / Promotional Advertising
I FEEL LEGACY
Agency: ONE SKY INC. / Tokyo
Client: Fuji Heavy Industries Ltd. Category: Web Sites / Promotional Advertising
JUMP-IN.JP
Agency: ONE SKY INC. / Tokyo
Client: Microsoft Corporation(Japan) Category: Web Sites / Promotional Advertising
Mighty Mouse
Agency: Apple Computer / Cupertino
Client: Apple Computer Category: Package Design / Single
MAD Wine packaging
Agency: Asylum creative / Singapore
Client: Auric Pacific Category: Package Design / Single
Covered with Fur
Agency: HAKUHODO inc. / SHIBAURA 3-CHOME
Client: UPLINK Category: Package Design / Single
Nail Biting
Agency: Jung von Matt AG / Berlin
Client: Schaefer Pharma GmbH Category: Package Design / Single
Full Sail 12-Pack Packaging
Agency: Sandstrom Design / Portland
Client: Full Sail Brewery Category: Package Design / Single
Session Bottle
Agency: Sandstrom Design / Portland
Client: Full Sail Brewery Category: Package Design / Single
Root: 1
Agency: Turner Duckworth / San Francisco
Client: Click Wine Group Category: Package Design / Single
Jordan Summer Hoops
Agency: Wieden+Kennedy / New York
Client: Nike Brand Jordan (Work'm Sneaker) Category: Package Design / Single
Levi's Jeans
Agency: Bartle Bogle Hegarty / New York
Client: LS & Co. Category: Consumer Television / Commercials of var. length - Campaign
PBA on ESPN
Agency: Ground Zero Advertising / Los Angeles
Client: ESPN Category: Consumer Television / Commercials of var. length - Campaign
Underground Theatre
Agency: BBDO Atlanta / Atlanta
Client: Hertz Theatre Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Monsters
Agency: Euro RSCG India / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
American Values
Agency: Middle Child / Lake Forest
Client: Amnesty International Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
HT 'Plant More Trees'
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Times Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
WWF
Agency: Ogilvy & Mather Thailand / Bangkok
Client: WWF Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
German Foundation for Monument Protection "Bank Note Campaign"
Agency: Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Equations
Agency: Saatchi and Saatchi / New York
Client: American Society for the Prevention of Cruelty to Animals (ASPCA) Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Exam Questions
Agency: Saatchi and Saatchi / New York
Client: Innocence in Danger Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
Ray Charles
Agency: Lowe / Dubai
Client: Jumeirah Music Equipment Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart
Client: Cicero Werkstudio Category: Direct Mail / Single
Schlachthaus Exhibition
Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client: Afro Magazine Category: Direct Mail / Single
Design Indaba Invite
Agency: Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client: Interactive Africa Category: Direct Mail / Single
Eau Termale Avenue 2006 Calendar
Agency: DENTSU INC. Tokyo / Tokyo
Client: Pierre Fabre Japon Co.,Ltd Category: Direct Mail / Single
Award:
2006 Design Merit Award
Agency:
The Valentine Group / New York
Client:
Interface, Inc.
Title:
"Go" Tabloid
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06073D
Award:
2006 Design Merit Award
Agency:
Zapping / Madrid
Client:
CdC - Club de Creativos de Espa?a
Title:
The Book with Ticket
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06074D
Award:
2006 Design Merit Award
Agency:
Zapping / Madrid
Client:
Disney/Buenavista INC. Espa?a
Title:
The Briefcase of Mr. Incredible
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06075D
Award:
2006 Advertising Merit Award
Agency:
Bates Singapore Pte Ltd / Singapore
Client:
AC Delco Shock Absorbers
Title:
Dog
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06065A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett / Madrid
Client:
Fiat
Title:
Fiat Campaign
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06066A
Award:
2006 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Maneland Jungle Lodge
Title:
Jungle Lodge
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06067A
Award:
2006 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Federated Department Stores
Title:
Macy's One Day Sale
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06068A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Multichoice DStv
Title:
Scripts
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06069A
Award:
2006 Advertising Merit Award
Agency:
Tonic Communications / UAE
Client:
Sony
Title:
Vault
Category:
Consumer Newspaper / Over 600 Lines: Campaign
Annual ID:
06070A
Award:
2006 Advertising Merit Award
Agency:
DDB New Zealand / Auckland
Client:
nzgirl
Title:
Worst Boyfriend
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06289A
Award:
2006 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA Sweden
Title:
Big Difference
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06290A
Award:
2006 Advertising Merit Award
Agency:
Think Tank 3 / New York
Client:
Think Tank 3
Title:
The Google Campaign
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Annual ID:
06291A
Award:
2006 Interactive Merit Award
Agency:
ADK / TOKYO
Client:
General Motors
Title:
Saab "Saibu" Tour
Category:
Web Sites / Promotional Advertising
Annual ID:
06168N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Free
Category:
Web Sites / Promotional Advertising
Annual ID:
06169N
Award:
2006 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
Web Sites / Promotional Advertising
Annual ID:
06170N
Award:
2006 Interactive Merit Award
Agency:
Aoi Advertising Promotion Inc. / Tokyo
Client:
Adobe Systems Incorporated (*As of 2006, Macromedia has become a part of Adobe)
Title:
EIGHT THE PROJECT
Category:
Web Sites / Promotional Advertising
Annual ID:
06171N
Award:
2006 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiseido
Title:
Shiseido uno
Category:
Web Sites / Promotional Advertising
Annual ID:
06172N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IF
Title:
The Bad Luck Test
Category:
Web Sites / Promotional Advertising
Annual ID:
06173N
Award:
2006 Interactive Merit Award
Agency:
Grupo W / Saltillo
Client:
Nike
Title:
My Life as a 10
Category:
Web Sites / Promotional Advertising
Annual ID:
06174N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Beck/Interscope, US
Title:
Beck
Category:
Web Sites / Promotional Advertising
Annual ID:
06175N
Award:
2006 Interactive Merit Award
Agency:
Hi-ReS! / London
Client:
Channel4, UK
Title:
Lost Untold
Category:
Web Sites / Promotional Advertising
Annual ID:
06176N
Award:
2006 Interactive Merit Award
Agency:
Odopod / San FRancisco
Client:
Red Bull
Title:
Red Bull Copilot: Downhill
Category:
Web Sites / Promotional Advertising
Annual ID:
06177N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Singapore
Client:
Levi Strauss Asia Pacific Division Pte Ltd
Title:
Levi's? Square Cut
Category:
Web Sites / Promotional Advertising
Annual ID:
06178N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Fuji Heavy Industries Ltd.
Title:
I FEEL LEGACY
Category:
Web Sites / Promotional Advertising
Annual ID:
06179N
Award:
2006 Interactive Merit Award
Agency:
ONE SKY INC. / Tokyo
Client:
Microsoft Corporation(Japan)
Title:
JUMP-IN.JP
Category:
Web Sites / Promotional Advertising
Annual ID:
06180N
Award:
2006 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple Computer
Title:
Mighty Mouse
Category:
Package Design / Single
Annual ID:
06094D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Auric Pacific
Title:
MAD Wine packaging
Category:
Package Design / Single
Annual ID:
06095D
Award:
2006 Design Merit Award
Agency:
HAKUHODO inc. / SHIBAURA 3-CHOME
Client:
UPLINK
Title:
Covered with Fur
Category:
Package Design / Single
Annual ID:
06096D
Award:
2006 Design Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Schaefer Pharma GmbH
Title:
Nail Biting
Category:
Package Design / Single
Annual ID:
06097D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Full Sail Brewery
Title:
Full Sail 12-Pack Packaging
Category:
Package Design / Single
Annual ID:
06098D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Full Sail Brewery
Title:
Session Bottle
Category:
Package Design / Single
Annual ID:
06099D
Award:
2006 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Click Wine Group
Title:
Root: 1
Category:
Package Design / Single
Annual ID:
06100D
Award:
2006 Design Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Nike Brand Jordan (Work'm Sneaker)
Title:
Jordan Summer Hoops
Category:
Package Design / Single
Annual ID:
06101D
Award:
2006 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
LS & Co.
Title:
Levi's Jeans
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06098T
Award:
2006 Advertising Merit Award
Agency:
Ground Zero Advertising / Los Angeles
Client:
ESPN
Title:
PBA on ESPN
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
06099T
Award:
2006 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Hertz Theatre
Title:
Underground Theatre
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06213A
Award:
2006 Advertising Merit Award
Agency:
Euro RSCG India / Mumbai
Client:
Cancer Patients Aid Association
Title:
Monsters
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06214A
Award:
2006 Advertising Merit Award
Agency:
Middle Child / Lake Forest
Client:
Amnesty International
Title:
American Values
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06215A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Hindustan Times
Title:
HT 'Plant More Trees'
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06216A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
WWF
Title:
WWF
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06217A
Award:
2006 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH & Co. KG / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
German Foundation for Monument Protection "Bank Note Campaign"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06218A
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Bush" / "Than Shwe" / "Mugabe" / "Ayatollah"
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06219A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
American Society for the Prevention of Cruelty to Animals (ASPCA)
Title:
Equations
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06221A
Award:
2006 Advertising Merit Award
Agency:
Saatchi and Saatchi / New York
Client:
Innocence in Danger
Title:
Exam Questions
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06222A
Award:
2006 Advertising Merit Award
Agency:
Lowe / Dubai
Client:
Jumeirah Music Equipment
Title:
Ray Charles
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
06071A
Award:
2006 Design Merit Award
Agency:
BBDO Campaign GmbH Stuttgart / Stuttgart
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Direct Mail / Single
Annual ID:
06178D
Award:
2006 Design Merit Award
Agency:
blok design / Mexico
Client:
a! dise?o
Title:
a! dise?o
Category:
Direct Mail / Single
Annual ID:
06179D
Award:
2006 Design Merit Award
Agency:
Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client:
Afro Magazine
Title:
Schlachthaus Exhibition
Category:
Direct Mail / Single
Annual ID:
06180D
Award:
2006 Design Merit Award
Agency:
Daddy buy me a Pony - a 9Nov Union Co / Cape Town
Client:
Interactive Africa
Title:
Design Indaba Invite
Category:
Direct Mail / Single
Annual ID:
06181D
Award:
2006 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Pierre Fabre Japon Co.,Ltd
Title:
Eau Termale Avenue 2006 Calendar
Category:
Direct Mail / Single
Annual ID:
06182D