The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Famous Voices
Agency: idiots / mumbai
Client: Ninad Kamat Category: Brand and Corporate Identity Design / Corporate Identity - Single
Magnifying Glass
Agency: Kinetic Singapore / Singapore
Client: Holmes Private Investigators Category: Brand and Corporate Identity Design / Corporate Identity - Single
Wooden toys
Agency: OgilvyOne Worldwide / Bangkok
Client: Plantoys Category: Brand and Corporate Identity Design / Corporate Identity - Single
The Melange Accessoires Nightclub Stamp
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Melange Accessoires Category: Brand and Corporate Identity Design / Corporate Identity - Single
ESPN Brand Baseball
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Brand and Corporate Identity Design / Corporate Identity - Single
AWARDS
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: RSPCA Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Carbon
Agency: Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
solo los personajes cambian
Agency: blok design / Mexico
Client: marco Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
"Prison Bars"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Impossible Field
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Collateral Design / Posters: Campaign
Empire, Capitol, Silver Posters
Agency: Arnold / McLean
Client: Amtrak Category: Collateral Design / Posters: Campaign
Studio No. 7 poster camaign
Agency: Arnold / St. Louis
Client: Jack Daniel's Tennessee Whiskey Category: Collateral Design / Posters: Campaign
Dinner party posters
Agency: Asylum creative / Singapore
Client: Asylum Category: Collateral Design / Posters: Campaign
Conqueror White Paper
Agency: BBDO / Singapore
Client: W.S. Papers Category: Collateral Design / Posters: Campaign
Fringe Festival Campaign
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Fringe Festival Category: Collateral Design / Posters: Campaign
MIWA LOCK POSTER
Agency: E.Co.,Ltd. / Tokyo
Client: MIWA LOCK Co.,Ltd Category: Collateral Design / Posters: Campaign
Silverscreen
Agency: Fallon / Minneapolis
Client: Nordstrom Category: Collateral Design / Posters: Campaign
American Legacy Foundation Campaign
Agency: GSD&M / Austin
Client: American Legacy Foundation Category: Collateral Design / Posters: Campaign
Dexter Russell Campaign
Agency: BBDO / New York
Client: Dexter Russell Category: Collateral Design / Posters: Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Design / Posters: Campaign
mrs. Kapoor guest house
Agency: Leo Burnett India / Mumbai
Client: mrs. Kapoor guest house Category: Collateral Design / Posters: Campaign
BEYES EDIT STORE
Agency: 777interactive / Tokyo
Client: Sony Family Club Inc. Category: Web Sites / E-Commerce
I just go wherever my shoes take me
Agency: Wysiwyg Comunicaci?n Interactiva / Madrid
Client: Camper Category: Web Sites / E-Commerce
groundhog202
Agency: Red Tettemer / Philadelphia
Client: Pennsylvania Tourism Category: Online Movies / Promotional Advertising
Sixty Magazine
Agency: Arnika / Hopewell Junction
Client: VCU Adcenter Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Chopstick
Agency: JWT / Singapore
Client: Think Centre Category: Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
The Isoldit Era
Agency: Big Bang Seattle / Seattle
Client: Isoldit on EBay Category: Consumer Radio / Campaign
Sport Graphics Radio
Agency: Bradley and Montgomery / Indianapolis
Client: Sport Graphics Category: Consumer Radio / Campaign
Overheard at DQ
Agency: Clarity Coverdale Fury / Minneapolis
Client: Dairy Queen Category: Consumer Radio / Campaign
From 0 to 100
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
Bud Radio Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch, Inc. Category: Consumer Radio / Campaign
Match.com US campaign
Agency: Hanft Raboy and Partners / New York
Client: Match.com Category: Consumer Radio / Campaign
Half Hour of Happy
Agency: Oink Ink Radio / New York
Client: Wheel of Fortune Category: Consumer Radio / Campaign
Toyota parts and servicing
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation of Australia Category: Consumer Radio / Campaign
Magical Moments
Agency: Sedgwick Rd. / Seattle
Client: Tower Records Category: Consumer Radio / Campaign
Gran Turismo 4
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Radio / Campaign
Tourists
Agency: Young & Rubicam / Chicago
Client: The Travel Channel Category: Consumer Radio / Campaign
Camera Phone
Agency: Leo Burnett / London
Client: Department for Transport - Teen Road Safety Category: Other Digital Media / Public Service/Non-Profit/ Educational
Cicero is alive!
Agency: BBDO Campaign GmbH Stuttgart / Stuttgart
Client: Cicero Werkstudio Category: Brand and Corporate Identity Design / Booklet Brochure
At Home
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Formica Category: Brand and Corporate Identity Design / Booklet Brochure
Le livre du fromager
Agency: Diesel / Montreal
Client: Saputo Category: Brand and Corporate Identity Design / Booklet Brochure
Tough Club ATV brochure
Agency: McKinney / Durham
Client: Polaris Industries Category: Brand and Corporate Identity Design / Booklet Brochure
Effective Ogilvy 2
Agency: Ogilvy & Mather / Mumbai
Client: Ogilvy & Mather, India Category: Brand and Corporate Identity Design / Booklet Brochure
Lord of the Rings
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
The Communist Manifesto
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet Brochure
Converse Gallery
Agency: Sandstrom Design / Portland
Client: Converse Category: Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Merit Award
Agency:
idiots / mumbai
Client:
Ninad Kamat
Title:
Famous Voices
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06078D
Award:
2006 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Holmes Private Investigators
Title:
Magnifying Glass
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06079D
Award:
2006 Design Merit Award
Agency:
OgilvyOne Worldwide / Bangkok
Client:
Plantoys
Title:
Wooden toys
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06080D
Award:
2006 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Melange Accessoires
Title:
The Melange Accessoires Nightclub Stamp
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06081D
Award:
2006 Design Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
ESPN Brand Baseball
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06082D
Award:
2006 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
RSPCA
Title:
AWARDS
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06217D
Award:
2006 Design Merit Award
Agency:
Arc Worldwide/Leo Burnett Advertising / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Carbon
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06218D
Award:
2006 Design Merit Award
Agency:
blok design / Mexico
Client:
marco
Title:
solo los personajes cambian
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06219D
Award:
2006 Design Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
"Prison Bars"
Category:
Public Service / Non-Profit / Educational / Collateral - Single (direct mail, booklet / brochures, guerilla)
Annual ID:
06220D
Award:
2006 Design Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Field
Category:
Collateral Design / Posters: Campaign
Annual ID:
06125D
Award:
2006 Design Merit Award
Agency:
Arnold / McLean
Client:
Amtrak
Title:
Empire, Capitol, Silver Posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06126D
Award:
2006 Design Merit Award
Agency:
Arnold / St. Louis
Client:
Jack Daniel's Tennessee Whiskey
Title:
Studio No. 7 poster camaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06127D
Award:
2006 Design Merit Award
Agency:
Asylum creative / Singapore
Client:
Asylum
Title:
Dinner party posters
Category:
Collateral Design / Posters: Campaign
Annual ID:
06128D
Award:
2006 Design Merit Award
Agency:
BBDO / Singapore
Client:
W.S. Papers
Title:
Conqueror White Paper
Category:
Collateral Design / Posters: Campaign
Annual ID:
06129D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Fringe Festival
Title:
Fringe Festival Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06130D
Award:
2006 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
MIWA LOCK Co.,Ltd
Title:
MIWA LOCK POSTER
Category:
Collateral Design / Posters: Campaign
Annual ID:
06131D
Award:
2006 Design Merit Award
Agency:
Fallon / Minneapolis
Client:
Nordstrom
Title:
Silverscreen
Category:
Collateral Design / Posters: Campaign
Annual ID:
06132D
Award:
2006 Design Merit Award
Agency:
GSD&M / Austin
Client:
American Legacy Foundation
Title:
American Legacy Foundation Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06133D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Dexter Russell
Title:
Dexter Russell Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06134D
Award:
2006 Design Merit Award
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Design / Posters: Campaign
Annual ID:
06135D
Award:
2006 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
mrs. Kapoor guest house
Title:
mrs. Kapoor guest house
Category:
Collateral Design / Posters: Campaign
Annual ID:
06136D
Award:
2006 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Sony Family Club Inc.
Title:
BEYES EDIT STORE
Category:
Web Sites / E-Commerce
Annual ID:
06183N
Award:
2006 Interactive Merit Award
Agency:
BEAM Interactive / Boston
Client:
Puma
Title:
Puma Football
Category:
Web Sites / E-Commerce
Annual ID:
06184N
Award:
2006 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Web Sites / E-Commerce
Annual ID:
06185N
Award:
2006 Interactive Merit Award
Agency:
Wysiwyg Comunicaci?n Interactiva / Madrid
Client:
Camper
Title:
I just go wherever my shoes take me
Category:
Web Sites / E-Commerce
Annual ID:
06186N
Award:
2006 Interactive Merit Award
Agency:
Red Tettemer / Philadelphia
Client:
Pennsylvania Tourism
Title:
groundhog202
Category:
Online Movies / Promotional Advertising
Annual ID:
06240N
Award:
2006 Advertising Merit Award
Agency:
Arnika / Hopewell Junction
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06248A
Award:
2006 Advertising Merit Award
Agency:
JWT / Singapore
Client:
Think Centre
Title:
Chopstick
Category:
Public Service/Political-Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
06249A
Award:
2006 Advertising Merit Award
Agency:
Big Bang Seattle / Seattle
Client:
Isoldit on EBay
Title:
The Isoldit Era
Category:
Consumer Radio / Campaign
Annual ID:
06041R
Award:
2006 Advertising Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Sport Graphics
Title:
Sport Graphics Radio
Category:
Consumer Radio / Campaign
Annual ID:
06042R
Award:
2006 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Dairy Queen
Title:
Overheard at DQ
Category:
Consumer Radio / Campaign
Annual ID:
06043R
Award:
2006 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 2
Category:
Consumer Radio / Campaign
Annual ID:
06044R
Award:
2006 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
From 0 to 100
Category:
Consumer Radio / Campaign
Annual ID:
06045R
Award:
2006 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch, Inc.
Title:
Bud Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06046R
Award:
2006 Advertising Merit Award
Agency:
Hanft Raboy and Partners / New York
Client:
Match.com
Title:
Match.com US campaign
Category:
Consumer Radio / Campaign
Annual ID:
06047R
Award:
2006 Advertising Merit Award
Agency:
JWT / london
Client:
Vodafone
Title:
ManU Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
06048R
Award:
2006 Advertising Merit Award
Agency:
Oink Ink Radio / New York
Client:
Wheel of Fortune
Title:
Half Hour of Happy
Category:
Consumer Radio / Campaign
Annual ID:
06049R
Award:
2006 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation of Australia
Title:
Toyota parts and servicing
Category:
Consumer Radio / Campaign
Annual ID:
06050R
Award:
2006 Advertising Merit Award
Agency:
Sedgwick Rd. / Seattle
Client:
Tower Records
Title:
Magical Moments
Category:
Consumer Radio / Campaign
Annual ID:
06051R
Award:
2006 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Gran Turismo 4
Category:
Consumer Radio / Campaign
Annual ID:
06052R
Award:
2006 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
The Travel Channel
Title:
Tourists
Category:
Consumer Radio / Campaign
Annual ID:
06053R
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
Department for Transport - Teen Road Safety
Title:
Camera Phone
Category:
Other Digital Media / Public Service/Non-Profit/ Educational
Annual ID:
06254N
Award:
2006 Design Merit Award
Agency:
BBDO Campaign GmbH Stuttgart / Stuttgart
Client:
Cicero Werkstudio
Title:
Cicero is alive!
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06065D
Award:
2006 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Formica
Title:
At Home
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06066D
Award:
2006 Design Merit Award
Agency:
Diesel / Montreal
Client:
Saputo
Title:
Le livre du fromager
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06067D
Award:
2006 Design Merit Award
Agency:
McKinney / Durham
Client:
Polaris Industries
Title:
Tough Club ATV brochure
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06068D
Award:
2006 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Ogilvy & Mather, India
Title:
Effective Ogilvy 2
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06069D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Lord of the Rings
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06070D
Award:
2006 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Communist Manifesto
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06071D
Award:
2006 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Converse Gallery
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06072D
