The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Nur Die "Opaque Stockings" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Sara Lee Branded Apparel, Germany Category: Collateral / P.O.P. and In-Store - Campaign
Snickers Halloween
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Collateral / P.O.P. and In-Store - Campaign
Hands campaign
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Mapa Category: Collateral / P.O.P. and In-Store - Campaign
Glue
Agency: Team One / El Segundo
Client: Lava Bar Category: Collateral / P.O.P. and In-Store - Campaign
Sprite LOST Experience
Agency: AKQA / San Francisco
Client: The Coca-Cola Company Category: Online Branded Content / Business to Consumer
Unflinching Triumph: The Philip Rockhammer Story
Agency: AKQA / San Francisco
Client: NASP (National Association of Staredown Professionals) Category: Online Branded Content / Business to Consumer
Snickers Instant Def
Agency: Atmosphere BBDO / New York
Client: Master Foods Category: Online Branded Content / Business to Consumer
Early Detection
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Online Branded Content / Business to Consumer
Eat Like Snake Webfilm
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
King/Brooke Romance
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Online Branded Content / Business to Consumer
The Big Idea - Coin Dominoes
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Online Branded Content / Business to Consumer
"STILLFREE"
Agency: Droga5 / NYC
Client: ECKO UNLTD./ MARC ECKO ENTERPRISES Category: Online Branded Content / Business to Consumer
Maposaurus Music Video
Agency: Fallon / Minneapolis
Client: Garmin Category: Online Branded Content / Business to Consumer
Cow Abduction - Farmer's Video
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Online Branded Content / Business to Consumer
Specialized Movies
Agency: Goodby Silverstein & Partners / San Francisco
Client: Specialized Category: Online Branded Content / Business to Consumer
Rare Condition
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Welcome to the IAP
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Electric Brain
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
The Subject
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Nature/ Naturalness
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Looking on Wheels
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
JogaTV
Agency: Odopod / San Francisco
Client: Nike Category: Online Branded Content / Business to Consumer
Daughters
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada - Dove Category: Online Branded Content / Business to Consumer
Nike Women Rockstar Workout -- Hip Hop
Agency: R/GA / New York
Client: Nike Category: Online Branded Content / Business to Consumer
Partiture
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Category: Banners - Fixed Space / Business to Consumer - Single
Wheel Chair
Agency: AgênciaClick / São Paulo
Client: Caixa Economica Federal Category: Banners - Fixed Space / Business to Consumer - Single
GTI Paddleshift Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Jam Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
Trap Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Banners - Fixed Space / Business to Consumer - Single
Blank Like A Rabbit Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Banners - Fixed Space / Business to Consumer - Single
UK Angus Banner
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Banners - Fixed Space / Business to Consumer - Single
Piano
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Answer Seguro On Line Category: Banners - Fixed Space / Business to Consumer - Single
Clio Banner Race
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Banners - Fixed Space / Business to Consumer - Single
Get Your Freak On
Agency: Ogilvy / San Francisco
Client: Yahoo! Category: Banners - Fixed Space / Business to Consumer - Single
The Voice Analyser
Agency: OgilvyOne Worldwide / Hong Kong
Client: The Economist Category: Banners - Fixed Space / Business to Consumer - Single
Alarm
Agency: Wunderman Brazil / São Paulo
Client: Land Rover Category: Banners - Fixed Space / Business to Consumer - Single
San Francisco Zoo
Agency: BBDO West / San Francisco
Client: words Category: Public Service/Political Television / Campaign
STOP CLIMATE CHAOS.ORG CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: STOP CLIMATE CHAOS.ORG Category: Public Service/Political Print / Outdoor and Posters - Campaign
Education/Food/MedicalAid
Agency: BBDO Canada / Toronto
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Insects
Agency: BBDO Argentina / Vicente Lopez
Client: MEF Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stamp Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Mata Atlantica Category: Public Service/Political Print / Outdoor and Posters - Campaign
TATE BRITAIN
Agency: FALLON LONDON / LONDON
Client: TATE Category: Public Service/Political Print / Outdoor and Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Political Print / Outdoor and Posters - Campaign
Art & the Sixties
Agency: Saatchi & Saatchi NZ / Auckland
Client: Auckland Art Gallery Category: Public Service/Political Print / Outdoor and Posters - Campaign
Deaf Awareness 2006
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Musica Category: Public Service/Political Print / Outdoor and Posters - Campaign
Rethhink Bias
Agency: The Martin Agency / Richmond
Client: A More Perfect Union Category: Public Service/Political Print / Outdoor and Posters - Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Print / Outdoor and Posters - Campaign
+10 World Cup Campaign
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Gift Wrap Subs
Agency: Colle + McVoy / Minneapolis
Client: Erbert and Gerbert Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
UNICEF Children’s Collection
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: UNICEF Deutschland Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Sara Lee Branded Apparel, Germany
Title:
Nur Die "Opaque Stockings" Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07249A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Snickers Halloween
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07250A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Mapa
Title:
Hands campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07251A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lava Bar
Title:
Glue
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07252A
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
The Coca-Cola Company
Title:
Sprite LOST Experience
Category:
Online Branded Content / Business to Consumer
Annual ID:
07207N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
NASP (National Association of Staredown Professionals)
Title:
Unflinching Triumph: The Philip Rockhammer Story
Category:
Online Branded Content / Business to Consumer
Annual ID:
07208N
Award:
2007 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Master Foods
Title:
Snickers Instant Def
Category:
Online Branded Content / Business to Consumer
Annual ID:
07209N
Award:
2007 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
Early Detection
Category:
Online Branded Content / Business to Consumer
Annual ID:
07210N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Eat Like Snake Webfilm
Category:
Online Branded Content / Business to Consumer
Annual ID:
07211N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
King/Brooke Romance
Category:
Online Branded Content / Business to Consumer
Annual ID:
07212N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
The Big Idea - Coin Dominoes
Category:
Online Branded Content / Business to Consumer
Annual ID:
07213N
Award:
2007 Interactive Merit Award
Agency:
Droga5 / NYC
Client:
ECKO UNLTD./ MARC ECKO ENTERPRISES
Title:
"STILLFREE"
Category:
Online Branded Content / Business to Consumer
Annual ID:
07214N
Award:
2007 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Garmin
Title:
Maposaurus Music Video
Category:
Online Branded Content / Business to Consumer
Annual ID:
07215N
Award:
2007 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Cow Abduction - Farmer's Video
Category:
Online Branded Content / Business to Consumer
Annual ID:
07216N
Award:
2007 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Specialized
Title:
Specialized Movies
Category:
Online Branded Content / Business to Consumer
Annual ID:
07217N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Rare Condition
Category:
Online Branded Content / Business to Consumer
Annual ID:
07218N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Welcome to the IAP
Category:
Online Branded Content / Business to Consumer
Annual ID:
07219N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Electric Brain
Category:
Online Branded Content / Business to Consumer
Annual ID:
07220N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
The Subject
Category:
Online Branded Content / Business to Consumer
Annual ID:
07221N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Nature/ Naturalness
Category:
Online Branded Content / Business to Consumer
Annual ID:
07222N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/Windows Vista
Title:
Looking on Wheels
Category:
Online Branded Content / Business to Consumer
Annual ID:
07223N
Award:
2007 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Nike
Title:
JogaTV
Category:
Online Branded Content / Business to Consumer
Annual ID:
07224N
Award:
2007 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada - Dove
Title:
Daughters
Category:
Online Branded Content / Business to Consumer
Annual ID:
07225N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Women Rockstar Workout -- Hip Hop
Category:
Online Branded Content / Business to Consumer
Annual ID:
07226N
Award:
2007 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Coca-Cola
Title:
Partiture
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07068N
Award:
2007 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Caixa Economica Federal
Title:
Wheel Chair
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07069N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Paddleshift Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07070N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Jam Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07071N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Trap Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07072N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Blank Like A Rabbit Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07073N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
UK Angus Banner
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07074N
Award:
2007 Interactive Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Answer Seguro On Line
Title:
Piano
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07075N
Award:
2007 Interactive Merit Award
Agency:
Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Clio Banner Race
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07076N
Award:
2007 Interactive Merit Award
Agency:
Ogilvy / San Francisco
Client:
Yahoo!
Title:
Get Your Freak On
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07077N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Hong Kong
Client:
The Economist
Title:
The Voice Analyser
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07078N
Award:
2007 Interactive Merit Award
Agency:
Wunderman Brazil / São Paulo
Client:
Land Rover
Title:
Alarm
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07079N
Award:
2007 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
words
Title:
San Francisco Zoo
Category:
Public Service/Political Television / Campaign
Annual ID:
07361T
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
STOP CLIMATE CHAOS.ORG
Title:
STOP CLIMATE CHAOS.ORG CAMPAIGN
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07323A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Unicef
Title:
Education/Food/MedicalAid
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07324A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
MEF Museum
Title:
Insects
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07325A
Award:
2007 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Mata Atlantica
Title:
Stamp Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07326A
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE
Title:
TATE BRITAIN
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07327A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07328A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Auckland Art Gallery
Title:
Art & the Sixties
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07329A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Musica
Title:
Deaf Awareness 2006
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07330A
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
A More Perfect Union
Title:
Rethhink Bias
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07331A
Award:
2007 Advertising Merit Award
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07332A
Award:
2007 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 World Cup Campaign
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07506A
Award:
2007 Advertising Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Erbert and Gerbert
Title:
Gift Wrap Subs
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07507A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Muenchen/Hamburg / Hamburg
Client:
UNICEF Deutschland
Title:
UNICEF Children’s Collection
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07508A