The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The Reader's Alphabet
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Collateral Design / Posters - Single
Warm Thoughts
Agency: Spunk Design Machine / Minneapolis
Client: Spunk Design Machine Category: Collateral Design / Posters - Single
Borderline Assault
Agency: The Blueberry Palace / Minneapolis
Client: The Minnesota RollerGirls Category: Collateral Design / Posters - Single
Learning Disabilities
Agency: The Classic Partnership Advertising / Dubai
Client: Children's Hope Foundation Category: Collateral Design / Posters - Single
Brainstorm
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Interactive Africa Category: Collateral Design / Posters - Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
T-shirt
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd Category: Collateral Design / P.O.P. and In-Store - Single
The Fast
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Collateral Design / P.O.P. and In-Store - Single
'TROUSERS'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Pfizer China / Viagra Category: Collateral Design / P.O.P. and In-Store - Single
Rahmens 16th?@"TEXT"
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd. Category: Collateral Design / P.O.P. and In-Store - Single
SALE
Agency: Kinetic Singapore / singapore
Client: Lorgan's The Retro Store Category: Collateral Design / P.O.P. and In-Store - Single
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Collateral Design / P.O.P. and In-Store - Single
Blood Box Ambient
Agency: M & C Saatchi / Sydney
Client: Australian Red Cross Category: Collateral Design / P.O.P. and In-Store - Single
Spiderman
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Shipra Estate Pvt Ltd Category: Collateral Design / P.O.P. and In-Store - Single
Hope Spreads Faster Than AIDS
Agency: AKQA / Washington
Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM
Agency: ARC Worldwide Singapore / Leo Burnett / Singapore
Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC
Agency: Cactus Marketing Communications / Denver
Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You?
Agency: Firstborn / New York
Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge
Agency: juxt interactive / newport beach
Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Effervescence
Agency: JWT Singapore / Singapore
Client: Bayer (S.E.A.) Pte Ltd Category: Trade / Full Page or Spread - Campaign
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Trade / Full Page or Spread - Campaign
GUINNESS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland
Agency: Bartle Bogle Hegarty / Singapore
Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG
Agency: DDB / Paris
Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit
Agency: JWT Paris / Levallois Perret
Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see
Agency: JWT Singapore / Singapore
Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse
Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok
Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles
Agency: McCann Erickson, India / Mumbai
Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum
Agency: Ogilvy&Mather Advertising / Bangkok
Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items
Agency: Publicis Conseil / Paris
Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival
Agency: TAXI, Canada Inc / Toronto
Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients
Agency: TDA Advertising & Design / Boulder
Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
For the little things you'll forget
Agency: The Dukes Of Urbino.Com / Global
Client: Post-It Category: Consumer Newspaper / Full Page or Spread - Campaign
Where's Wally
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: Hyundai Category: Consumer Newspaper / Full Page or Spread - Campaign
Gift
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: Zonal Transplant Co-ordination Committee Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hangman Clothes
Agency: Grey Worldwide: HK / Quarry Bay
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Handcuff Gloves
Agency: Grey Worldwide: HK / Quarry Bay
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Canine One One
Agency: Hangar 18 Creative Group Inc. / Vancouver
Client: British Columbia SPCA Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Reader's Alphabet
Category:
Collateral Design / Posters - Single
Annual ID:
07178D
Award:
2007 Design Merit Award
Agency:
Spunk Design Machine / Minneapolis
Client:
Spunk Design Machine
Title:
Warm Thoughts
Category:
Collateral Design / Posters - Single
Annual ID:
07179D
Award:
2007 Design Merit Award
Agency:
The Blueberry Palace / Minneapolis
Client:
The Minnesota RollerGirls
Title:
Borderline Assault
Category:
Collateral Design / Posters - Single
Annual ID:
07180D
Award:
2007 Design Merit Award
Agency:
The Classic Partnership Advertising / Dubai
Client:
Children's Hope Foundation
Title:
Learning Disabilities
Category:
Collateral Design / Posters - Single
Annual ID:
07181D
Award:
2007 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Interactive Africa
Title:
Brainstorm
Category:
Collateral Design / Posters - Single
Annual ID:
07182D
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07457T
Award:
2007 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
Define Yourself
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07458T
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Olympus (M) Sdn Bhd
Title:
T-shirt
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07195D
Award:
2007 Design Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
The Fast
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07196D
Award:
2007 Design Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Pfizer China / Viagra
Title:
'TROUSERS'
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07197D
Award:
2007 Design Merit Award
Agency:
good design company co., inc. / Tokyo
Client:
TWINKLE Corporation Ltd.
Title:
Rahmens 16th?@"TEXT"
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07198D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Lorgan's The Retro Store
Title:
SALE
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07199D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07200D
Award:
2007 Design Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Australian Red Cross
Title:
Blood Box Ambient
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07201D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Shipra Estate Pvt Ltd
Title:
Spiderman
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07202D
Award:
2007 Interactive Merit Award
Agency:
AKQA / Washington
Client:
The Global Fund to Fight AIDS, TB and Malaria
Title:
Hope Spreads Faster Than AIDS
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07183N
Award:
2007 Interactive Merit Award
Agency:
ARC Worldwide Singapore / Leo Burnett / Singapore
Client:
Samaritans of Singapore
Title:
SAM
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07184N
Award:
2007 Interactive Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Whudafxup
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07185N
Award:
2007 Interactive Merit Award
Agency:
Cactus Marketing Communications / Denver
Client:
Colorado State Tobacco Education and Prevention Partnership, STEPP
Title:
ownyourC
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07186N
Award:
2007 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Edison Innovation Foundation
Title:
How Edison Are You?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07187N
Award:
2007 Interactive Merit Award
Agency:
juxt interactive / newport beach
Client:
Glue Network
Title:
The Bridge
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07188N
Award:
2007 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07189N
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Bayer (S.E.A.) Pte Ltd
Title:
Effervescence
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07224A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Young Guns
Title:
Worth the Pain
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07225A
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DIAGEO
Title:
GUINNESS CAMPAIGN
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07110A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Unilever HPC - Asia
Title:
AXEland
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07111A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Big Alarm
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07112A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07113A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
T-Shirt PSG
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07114A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07115A
Award:
2007 Advertising Merit Award
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Reckitt Benckiser (Thailand) Co. Ltd.
Title:
Vanish
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07116A
Award:
2007 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Unilever France
Title:
Identikit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07117A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Nestle
Title:
What do you see
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07118A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Daimler Chrysler AG Jeep
Title:
Planets
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07119A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Capital Magazin
Title:
Capitalists
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07120A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Initiation Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07121A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup (Thailand) Ltd. / Bangkok
Client:
Risingsun Fertilizer
Title:
Swing, Saw, Treehouse
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07122A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Microsoft X-box 360
Title:
X-box Epic Battles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07123A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising / Bangkok
Client:
Nicotinell
Title:
Nicotine Gum
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07124A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Our most beautiful prices" Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07125A
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Lost items
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07126A
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
Sir Corp - Jack Astor's
Title:
Jack Astor's Italian Festival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07127A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Red Sky
Title:
Unbelievable
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07128A
Award:
2007 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
Chipotle
Title:
Honest Ingredients
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07129A
Award:
2007 Advertising Merit Award
Agency:
The Dukes Of Urbino.Com / Global
Client:
Post-It
Title:
For the little things you'll forget
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07130A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / CAPE TOWN
Client:
Hyundai
Title:
Where's Wally
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07131A
Award:
2007 Design Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
Zonal Transplant Co-ordination Committee
Title:
Gift
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07326D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Amnesty International Hong Kong
Title:
Hangman Clothes
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07327D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Amnesty International Hong Kong
Title:
Handcuff Gloves
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07328D
Award:
2007 Design Merit Award
Agency:
Hangar 18 Creative Group Inc. / Vancouver
Client:
British Columbia SPCA
Title:
Canine One One
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07329D