The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Mobile Masseuse
Agency: FCB Cape Town South Africa / Cape Town
Client: Claire Penfold Category: Brand and Corporate Identity Design / Corporate Identity - Single
Vinyl
Agency: JWT Singapore / Singapore
Client: AMX Audiophiles Category: Brand and Corporate Identity Design / Corporate Identity - Single
PENCIL TRAFFIC CONES
Agency: KNARF / New York
Client: D&AD Category: Brand and Corporate Identity Design / Corporate Identity - Single
Tattoo
Agency: Ogilvy & Mather New Delhi / New Delhi
Client: Damien Lobo Category: Brand and Corporate Identity Design / Corporate Identity - Single
scratch
Agency: ogilvy and mather / new delhi
Client: Dr. Nisha Maheshwari Category: Brand and Corporate Identity Design / Corporate Identity - Single
Marriage
Agency: Santosh Dhome Design / Mumbai
Client: Ramesh Sharma Category: Brand and Corporate Identity Design / Corporate Identity - Single
spacelab crest
Agency: space150 / Minneapolis
Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Single
Business Card
Agency: Susan Alinsangan / Santa Monica
Client: Susan Alinsangan Category: Brand and Corporate Identity Design / Corporate Identity - Single
sBox Storage Business Cards
Agency: Tactical Magic / Memphis
Client: Folk Investment Company Category: Brand and Corporate Identity Design / Corporate Identity - Single
Business Card
Agency: Umbrella / Mumbai
Client: Chetan Rao Category: Brand and Corporate Identity Design / Corporate Identity - Single
Here, you are allowed to touch
Agency: OgilvyInteractive / Madrid
Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
If you were in a Jetta, there'd be an airbag here....
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Abacus
Agency: Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client: The Vatsalya Foundation Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Non-Traditional Bus Wrap
Agency: Bartle Bogle Hegarty / New York
Client: ALL Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Voting: Befriend/Beware
Agency: BBDO / New York
Client: BBC World Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Misspell
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Double
Agency: BBDO Canada / Toronto
Client: Diageo Canada Inc./The Pilot Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Benefic treadmill
Agency: BBDO Argentina / Vicente Lopez
Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Targets
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pumps: Tired of Reading
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Route
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Ariel - Procter & Gamble Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Underground
Agency: JWT Shanghai / Shang Hai
Client: Green Peace Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Prefontaine Museum Bus
Agency: Kinetic Singapore / singapore
Client: Nike Singapore Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Sundial
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Marina Tower
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Towels
Agency: Lowe Mena / Dubai
Client: Unilever - AXE Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Power to the People
Agency: Net#Work BBDO / Johannesburg
Client: Nedbank Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Black Cloud
Agency: Ogilvy & Mather / Beijing
Client: WWF Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pore
Agency: OGILVY & MATHER PHILIPPINES / Makati City
Client: Unilever Philippines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Pago Post it notes
Agency: TBWA\Whybin / Auckland
Client: ASB Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Giraffe Banner
Agency: BBDO West / San Francisco
Client: San Francisco Zoo Category: Public Service/Political Print / Outdoor and Posters - Single
Fallen Man
Agency: Downtown Partners / Toronto
Client: Canadian Red Cross Category: Public Service/Political Print / Outdoor and Posters - Single
World Health Organization ¨CChange Conception
Agency: JWT / BeiJing
Client: World Health Organization Category: Public Service/Political Print / Outdoor and Posters - Single
Veins
Agency: JWT Singapore / Singapore
Client: Red Cross Category: Public Service/Political Print / Outdoor and Posters - Single
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Amnesty International Germany / Section Mannheim Category: Public Service/Political Print / Outdoor and Posters - Single
Leopard
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Chickens
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Touch Community Service Category: Public Service/Political Print / Outdoor and Posters - Single
Nuns
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: Touch Community Service Category: Public Service/Political Print / Outdoor and Posters - Single
"How To Remove"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Public Service/Political Print / Outdoor and Posters - Single
Wall
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Chart
Agency: Team One / El Segundo
Client: LA Animal Services Category: Public Service/Political Print / Outdoor and Posters - Single
The Smoking Billboard
Agency: venividi / Forst an der Weinstraße
Client: Volunteer Fire Department Frankfurt-Roedelheim Category: Public Service/Political Print / Outdoor and Posters - Single
100 Pages of Fear
Agency: DDB Germany / Berlin
Client: DDB Group Germany GmbH Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Agency: DENTSU INC. Tokyo / Tokyo
Client: THE SHIZUOKA BANK, LTD. Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Patrik Andersson, Kaleidoscope
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Patrik Andersson Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Amnesty International "Torture meets Modern Art"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Amnesty International Germany / Section Mannheim Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Ghost Photos
Agency: TBWA\ Germany / Berlin
Client: Sony PlayStation2 Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
JDI posterbook and all posters
Agency: Wieden+Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co. Ltd Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Coke.com
Agency: AKQA / London
Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Award:
2007 Design Merit Award
Agency:
FCB Cape Town South Africa / Cape Town
Client:
Claire Penfold
Title:
Mobile Masseuse
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07079D
Award:
2007 Design Merit Award
Agency:
JWT Singapore / Singapore
Client:
AMX Audiophiles
Title:
Vinyl
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07080D
Award:
2007 Design Merit Award
Agency:
KNARF / New York
Client:
D&AD
Title:
PENCIL TRAFFIC CONES
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07081D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather New Delhi / New Delhi
Client:
Damien Lobo
Title:
Tattoo
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07082D
Award:
2007 Design Merit Award
Agency:
ogilvy and mather / new delhi
Client:
Dr. Nisha Maheshwari
Title:
scratch
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07083D
Award:
2007 Design Merit Award
Agency:
Santosh Dhome Design / Mumbai
Client:
Ramesh Sharma
Title:
Marriage
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07084D
Award:
2007 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
spacelab crest
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07085D
Award:
2007 Design Merit Award
Agency:
Susan Alinsangan / Santa Monica
Client:
Susan Alinsangan
Title:
Business Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07086D
Award:
2007 Design Merit Award
Agency:
Tactical Magic / Memphis
Client:
Folk Investment Company
Title:
sBox Storage Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07087D
Award:
2007 Design Merit Award
Agency:
Umbrella / Mumbai
Client:
Chetan Rao
Title:
Business Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07088D
Award:
2007 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
IAB
Title:
Here, you are allowed to touch
Category:
Banners - Fixed Space / Business to Business - Campaign
Annual ID:
07084N
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
If you were in a Jetta, there'd be an airbag here....
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07473A
Award:
2007 Advertising Merit Award
Agency:
Ambience Publicis Advertising Pvt. Ltd. / Mumbai
Client:
The Vatsalya Foundation
Title:
Abacus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07474A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
ALL
Title:
Non-Traditional Bus Wrap
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07475A
Award:
2007 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Befriend/Beware
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07476A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Misspell
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07477A
Award:
2007 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Diageo Canada Inc./The Pilot
Title:
Double
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07478A
Award:
2007 Advertising Merit Award
Agency:
BBDO Argentina / Vicente Lopez
Client:
Nike
Title:
Benefic treadmill
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07479A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Targets
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07480A
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Pumps: Tired of Reading
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07481A
Award:
2007 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Ariel - Procter & Gamble
Title:
Route
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07482A
Award:
2007 Advertising Merit Award
Agency:
JWT Shanghai / Shang Hai
Client:
Green Peace
Title:
Underground
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07483A
Award:
2007 Advertising Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Nike Singapore
Title:
Prefontaine Museum Bus
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07484A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Sundial
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07485A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate Insurance
Title:
Marina Tower
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07486A
Award:
2007 Advertising Merit Award
Agency:
Lowe Mena / Dubai
Client:
Unilever - AXE
Title:
Towels
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07487A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup / San Francisco
Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07488A
Award:
2007 Advertising Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Nedbank
Title:
Power to the People
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07489A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Beijing
Client:
WWF
Title:
Black Cloud
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07490A
Award:
2007 Advertising Merit Award
Agency:
OGILVY & MATHER PHILIPPINES / Makati City
Client:
Unilever Philippines
Title:
Pore
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07491A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
ASB
Title:
Pago Post it notes
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07492A
Award:
2007 Advertising Merit Award
Agency:
BBDO West / San Francisco
Client:
San Francisco Zoo
Title:
Giraffe Banner
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07311A
Award:
2007 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Canadian Red Cross
Title:
Fallen Man
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07312A
Award:
2007 Advertising Merit Award
Agency:
JWT / BeiJing
Client:
World Health Organization
Title:
World Health Organization ¨CChange Conception
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07313A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Red Cross
Title:
Veins
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07314A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07315A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
Leopard
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07316A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Touch Community Service
Title:
Chickens
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07317A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
Touch Community Service
Title:
Nuns
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07318A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"How To Remove"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07319A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amnesty International
Title:
Wall
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07320A
Award:
2007 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
LA Animal Services
Title:
Chart
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07321A
Award:
2007 Advertising Merit Award
Agency:
venividi / Forst an der Weinstraße
Client:
Volunteer Fire Department Frankfurt-Roedelheim
Title:
The Smoking Billboard
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07322A
Award:
2007 Design Merit Award
Agency:
DDB Germany / Berlin
Client:
DDB Group Germany GmbH
Title:
100 Pages of Fear
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07206D
Award:
2007 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
THE SHIZUOKA BANK, LTD.
Title:
THE SHIZUOKA BANK, LTD. (Credit Card Design & Campaign)
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07207D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Patrik Andersson
Title:
Patrik Andersson, Kaleidoscope
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07208D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Amnesty International Germany / Section Mannheim
Title:
Amnesty International "Torture meets Modern Art"
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07209D
Award:
2007 Design Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
Sony PlayStation2
Title:
Ghost Photos
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07210D
Award:
2007 Design Merit Award
Agency:
Wieden+Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook and all posters
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07211D
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
The Coca-Cola Company
Title:
Coke.com
Category:
Web Sites / Business to Consumer
Annual ID:
07157N