The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada
Agency: DoubleYou / Barcelona
Client: Cacique Rum Category: Web Sites / Business to Consumer
Rethink Fone
Agency: DraftFCB Toronto / Toronto
Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree
Agency: DraftFCB Toronto / Toronto
Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets
Agency: Farfar / Stockholm
Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM
Agency: Forsman & Bodenfors / Gothenburg
Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer
Absolut Lomo
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl Category: Web Sites / Business to Consumer
Absolut Search
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt Category: Web Sites / Business to Consumer
Levi Strauss Japan 2006 Fall & Winter Collection
Agency: IMG SRC, Inc. / Tokyo
Client: Levi Strauss Japan K.K. Category: Web Sites / Business to Consumer
adidas Y-3 Reflections
Agency: NEUE DIGITALE GmbH / Frankfurt am Main
Client: adidas Group Category: Web Sites / Business to Consumer
G'zOne LAB TRILOGY
Agency: PYRAMID FILM INC. / Tokyo
Client: CASIO COMPUTER CO.,LTD. Category: Web Sites / Business to Consumer
Where are you learning English?
Agency: Rethink / Vancouver
Client: Canadian College of English Language Category: Web Sites / Business to Consumer
Yaris Web Site
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Web Sites / Business to Consumer
Experience Old Spice
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Web Sites / Business to Consumer
Diesel.com
Agency: Wysiwyg Comunicación Interactiva / Madrid
Client: Diesel Category: Web Sites / Business to Consumer
Sonic Brat HI.A.TUS CD
Agency: Asylum Creative Pte Ltd / Singapore
Client: Sonic Brat Category: Package Design / Single
Bag
Agency: BBDO Malaysia / Kuala Lumpur
Client: Photonlife Slimming Experts Category: Package Design / Single
Tokyo Gateaux
Agency: Cindy Wang / Kaohsiung
Client: Tokyo Gateaux Category: Package Design / Single
Frasier Fir Reed Diffuser
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Single
Bacardi Corto
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Bacardi GmbH Category: Package Design / Single
Wrapping Furoshiki
Agency: HAKUHODO Inc. / TOKYO
Client: Ministry of the Environment Category: Package Design / Single
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Gothenburg Post Category: Package Design / Single
Horizons
Agency: Kinetic Singapore / singapore
Client: Concave Scream Category: Package Design / Single
Uppercrust Packaging
Agency: KNOCK inc. / Minneapolis
Client: Uppercrust Category: Package Design / Single
Anthony's Mini Garage Winery
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Anthony's Mini Garage Winery Category: Package Design / Single
The Number, Dry Cleaner Box
Agency: MargeotesFertittaPowell / New York
Client: Perry Ellis Category: Package Design / Single
Reebok Stuck Shoes
Agency: McCann Erickson, India / Mumbai
Client: Reebok Climbing Shoes Category: Package Design / Single
Otoko no Genten
Agency: Nippon Design Center / Tokyo
Client: Toray Industries Category: Package Design / Single
Fuel
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Seagram India Limited Category: Package Design / Single
Talking Jazz Box Set
Agency: Planet Propaganda / Madison
Client: Unlimited Media Ltd. Category: Package Design / Single
Full Sail LTD 6-Pack
Agency: Sandstrom Desing / Portland
Client: Full Sail Brewery Category: Package Design / Single
Q-BA-MAZE Box
Agency: Spunk Design Machine / Minneapolis
Client: Q-BA-MAZE Category: Package Design / Single
Award:
2007 Interactive Merit Award
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
Web Sites / Business to Consumer
Annual ID:
07158N
Award:
2007 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers
Category:
Web Sites / Business to Consumer
Annual ID:
07159N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
VWFeatures.com
Category:
Web Sites / Business to Consumer
Annual ID:
07160N
Award:
2007 Interactive Merit Award
Agency:
DoubleYou / Barcelona
Client:
Cacique Rum
Title:
La Llamada
Category:
Web Sites / Business to Consumer
Annual ID:
07161N
Award:
2007 Interactive Merit Award
Agency:
DraftFCB / New York
Client:
Motorola
Title:
MOTOFONE
Category:
Web Sites / Business to Consumer
Annual ID:
07162N
Award:
2007 Interactive Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
Motorola Motofone
Title:
Rethink Fone
Category:
Web Sites / Business to Consumer
Annual ID:
07163N
Award:
2007 Interactive Merit Award
Agency:
DraftFCB Toronto / Toronto
Client:
Hewlett-Packard
Title:
The Unity Tree
Category:
Web Sites / Business to Consumer
Annual ID:
07164N
Award:
2007 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia Nseries
Title:
Great pockets
Category:
Web Sites / Business to Consumer
Annual ID:
07165N
Award:
2007 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
STADIUM
Title:
THE CITY IS YOUR STADIUM
Category:
Web Sites / Business to Consumer
Annual ID:
07166N
Award:
2007 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Ruby Red
Category:
Web Sites / Business to Consumer
Annual ID:
07167N
Award:
2007 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl
Title:
Absolut Lomo
Category:
Web Sites / Business to Consumer
Annual ID:
07168N
Award:
2007 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits, Patric Blixt
Title:
Absolut Search
Category:
Web Sites / Business to Consumer
Annual ID:
07169N
Award:
2007 Interactive Merit Award
Agency:
IMG SRC, Inc. / Tokyo
Client:
Levi Strauss Japan K.K.
Title:
Levi Strauss Japan 2006 Fall & Winter Collection
Category:
Web Sites / Business to Consumer
Annual ID:
07170N
Award:
2007 Interactive Merit Award
Agency:
jwt new york / ny
Client:
Ford
Title:
Ford Bold Moves
Category:
Web Sites / Business to Consumer
Annual ID:
07171N
Award:
2007 Interactive Merit Award
Agency:
NEUE DIGITALE GmbH / Frankfurt am Main
Client:
adidas Group
Title:
adidas Y-3 Reflections
Category:
Web Sites / Business to Consumer
Annual ID:
07172N
Award:
2007 Interactive Merit Award
Agency:
PYRAMID FILM INC. / Tokyo
Client:
CASIO COMPUTER CO.,LTD.
Title:
G'zOne LAB TRILOGY
Category:
Web Sites / Business to Consumer
Annual ID:
07173N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
Web Sites / Business to Consumer
Annual ID:
07174N
Award:
2007 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Canadian College of English Language
Title:
Where are you learning English?
Category:
Web Sites / Business to Consumer
Annual ID:
07175N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Yaris Web Site
Category:
Web Sites / Business to Consumer
Annual ID:
07176N
Award:
2007 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Experience Old Spice
Category:
Web Sites / Business to Consumer
Annual ID:
07177N
Award:
2007 Interactive Merit Award
Agency:
Wysiwyg Comunicación Interactiva / Madrid
Client:
Diesel
Title:
Diesel.com
Category:
Web Sites / Business to Consumer
Annual ID:
07178N
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
MacBook Pro
Category:
Package Design / Single
Annual ID:
07115D
Award:
2007 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Sonic Brat
Title:
Sonic Brat HI.A.TUS CD
Category:
Package Design / Single
Annual ID:
07116D
Award:
2007 Design Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Viz Drink
Title:
Viz
Category:
Package Design / Single
Annual ID:
07117D
Award:
2007 Design Merit Award
Agency:
BBDO Malaysia / Kuala Lumpur
Client:
Photonlife Slimming Experts
Title:
Bag
Category:
Package Design / Single
Annual ID:
07118D
Award:
2007 Design Merit Award
Agency:
Cindy Wang / Kaohsiung
Client:
Tokyo Gateaux
Title:
Tokyo Gateaux
Category:
Package Design / Single
Annual ID:
07119D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Frasier Fir Reed Diffuser
Category:
Package Design / Single
Annual ID:
07120D
Award:
2007 Design Merit Award
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Bacardi GmbH
Title:
Bacardi Corto
Category:
Package Design / Single
Annual ID:
07121D
Award:
2007 Design Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
Ministry of the Environment
Title:
Wrapping Furoshiki
Category:
Package Design / Single
Annual ID:
07122D
Award:
2007 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Gothenburg Post
Title:
GÖTEBORGS-POSTEN CORPORATE MATERIAL
Category:
Package Design / Single
Annual ID:
07123D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
Concave Scream
Title:
Horizons
Category:
Package Design / Single
Annual ID:
07124D
Award:
2007 Design Merit Award
Agency:
KNOCK inc. / Minneapolis
Client:
Uppercrust
Title:
Uppercrust Packaging
Category:
Package Design / Single
Annual ID:
07125D
Award:
2007 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Anthony's Mini Garage Winery
Title:
Anthony's Mini Garage Winery
Category:
Package Design / Single
Annual ID:
07126D
Award:
2007 Design Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Perry Ellis
Title:
The Number, Dry Cleaner Box
Category:
Package Design / Single
Annual ID:
07127D
Award:
2007 Design Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Reebok Climbing Shoes
Title:
Reebok Stuck Shoes
Category:
Package Design / Single
Annual ID:
07128D
Award:
2007 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Toray Industries
Title:
Otoko no Genten
Category:
Package Design / Single
Annual ID:
07129D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Seagram India Limited
Title:
Fuel
Category:
Package Design / Single
Annual ID:
07130D
Award:
2007 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
Unlimited Media Ltd.
Title:
Talking Jazz Box Set
Category:
Package Design / Single
Annual ID:
07131D
Award:
2007 Design Merit Award
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Single
Annual ID:
07132D
Award:
2007 Design Merit Award
Agency:
Sandstrom Desing / Portland
Client:
Full Sail Brewery
Title:
Full Sail LTD 6-Pack
Category:
Package Design / Single
Annual ID:
07133D