The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Men Can Also Do It
Agency: SHACKLETON / MADRID
Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Nikolai
Agency: WRC New Zealand Limited / Auckland
Client: Smirnoff Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
KAKUZAI memo block
Agency: HAKUHODO inc. / TOKYO
Client: ginza graphic gallery Category: Product Design / Single
ASICS Triathlon
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: ASICS Europe B.V. Category: Product Design / Single
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Didiom - Mobile Music Marketplace
Agency: Didiom LLC / New York
Client: Didiom LLC (In-house design) Category: Branded Applications / Mobile
The BESTÅ-Cube
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Umbrellas
Agency: Jung von Matt AG / Hamburg
Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals)
MUSEUM OF CHILDHOOD
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Campaign
VECTORSCOPE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Trendreport 2008
Agency: Happy F&B / Gothenburg
Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Please Plant Trees
Agency: Meridian Communication Pvt Ltd / Bangalore
Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Campaign
City/Key/Man
Agency: Wray Ward / Charlotte
Client: Arts & Science Council of Charlotte Category: Public Service/Non-Profit/Educational / Posters - Campaign
Suit
Agency: DDB Worldwide Pte Ltd / Singapore
Client: DDB Worldwide Pte Ltd Category: Trade / Full Page or Spread - Single
Bear in Kitchen
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Trade / Full Page or Spread - Single
Concept to Kitchen
Agency: Avenue A | Razorfish / San Francisco
Client: Breville Category: Web Sites / E-Commerce
Levi's® Europe
Agency: Lateral / London
Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life
Agency: Megalo(s) / Annecy le Vieux
Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Diesel Category: Web Sites / E-Commerce
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Environmental Design / Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
America's Favorite Architecture
Agency: CG Partners / New york
Client: American Institute of Architects Category: Environmental Design / Campaign
Read! Ride! Read! The Loop Line Manga Relay Project
Agency: DENTSU INC. Tokyo / Tokyo
Client: SHUEISHA Inc. Category: Environmental Design / Campaign
"iwai"event
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Environmental Design / Campaign
X Exhibition
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: SGDA & Loook Category: Environmental Design / Campaign
Graffiti Projections MTV Awards
Agency: Serviceplan Munich / Hamburg / Munich
Client: Sony Ericsson Mobile Communications International AB Category: Environmental Design / Campaign
Independent Cinema
Agency: DDB London / London
Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
INSPIRATIONS: AIGA 50
Agency: Design Army / Washington
Client: AIGA DC Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
"GLOBAL WARMING HOT CUP & SLEEVE"
Agency: KNARF / New York
Client: NRDC (NATURAL RESOURCES DEFENSE COUNCIL) Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Hot Water
Agency: Ogilvy Beijing / Beijing
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Drunken Beetle Promotion
Agency: Scholz & Friends / Berlin
Client: Bundesministerium für Verkehr, Bau und Stadtentwicklung Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Piggy Bank
Agency: Scholz & Friends / Berlin
Client: Aktionsbuendnis Landmine.de Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Gus's Chicken Grease Spot
Agency: archer>malmo / Memphis
Client: Gus's Fried Chicken Category: Small Space Print / Black and White or Color: Less than a Page - Single
Twins
Agency: JWT / Mumbai
Client: GM Pens International Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Manhattan
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Glide dental floss Category: Small Space Print / Black and White or Color: Less than a Page - Single
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Single
MesatexJapan F/W Fabric Collection
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Campaign
Life
Agency: ADK / Tokyo
Client: AIG Star Life Insuranc .Co.,Ltd. Category: Collateral Design / Posters - Campaign
Listen to the Deaf
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Collateral Design / Posters - Campaign
Ritz - Wildposting
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Campaign
The Mainichi Plastic Bag Newspaper
Agency: Hakuhodo Inc. / Tokyo
Client: The Mainichi Newspapers Co. Category: Collateral Design / Posters - Campaign
paper-cut
Agency: INVISIBLE/guangzhou / guangzhou
Client: long term Category: Collateral Design / Posters - Campaign
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
Award:
2008 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Persan - Puntomatic
Title:
Men Can Also Do It
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08491A
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08492A
Award:
2008 Advertising Merit Award
Agency:
WRC New Zealand Limited / Auckland
Client:
Smirnoff
Title:
Nikolai
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08493A
Award:
2008 Design Merit Award
Agency:
HAKUHODO inc. / TOKYO
Client:
ginza graphic gallery
Title:
KAKUZAI memo block
Category:
Product Design / Single
Annual ID:
08115D
Award:
2008 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
ASICS Europe B.V.
Title:
ASICS Triathlon
Category:
Product Design / Single
Annual ID:
08116D
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08423T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
2007 ESPYs
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08424T
Award:
2008 Interactive Merit Award
Agency:
Didiom LLC / New York
Client:
Didiom LLC (In-house design)
Title:
Didiom - Mobile Music Marketplace
Category:
Branded Applications / Mobile
Annual ID:
08203N
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The BESTÅ-Cube
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08253A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
TW1-Your wheather chanel via Astra Digital
Title:
Umbrellas
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08254A
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
MUSEUM OF CHILDHOOD
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08241D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
VECTORSCOPE
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08242D
Award:
2008 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Röhsska Museum
Title:
Trendreport 2008
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08243D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08244D
Award:
2008 Design Merit Award
Agency:
Meridian Communication Pvt Ltd / Bangalore
Client:
WWF
Title:
Please Plant Trees
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08245D
Award:
2008 Design Merit Award
Agency:
Wray Ward / Charlotte
Client:
Arts & Science Council of Charlotte
Title:
City/Key/Man
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08246D
Award:
2008 Advertising Merit Award
Agency:
DDB Worldwide Pte Ltd / Singapore
Client:
DDB Worldwide Pte Ltd
Title:
Suit
Category:
Trade / Full Page or Spread - Single
Annual ID:
08202A
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Bear in Kitchen
Category:
Trade / Full Page or Spread - Single
Annual ID:
08203A
Award:
2008 Interactive Merit Award
Agency:
Avenue A | Razorfish / San Francisco
Client:
Breville
Title:
Concept to Kitchen
Category:
Web Sites / E-Commerce
Annual ID:
08175N
Award:
2008 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
IKEA
Title:
IKEA Site Redesign
Category:
Web Sites / E-Commerce
Annual ID:
08176N
Award:
2008 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi Strauss & Co Europe
Title:
Levi's® Europe
Category:
Web Sites / E-Commerce
Annual ID:
08177N
Award:
2008 Interactive Merit Award
Agency:
Megalo(s) / Annecy le Vieux
Client:
Diesel Parfums
Title:
Fuel for Life
Category:
Web Sites / E-Commerce
Annual ID:
08178N
Award:
2008 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Diesel
Title:
Because We Care
Category:
Web Sites / E-Commerce
Annual ID:
08179N
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Annual ID:
08186D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Annual ID:
08187D
Award:
2008 Design Merit Award
Agency:
CG Partners / New york
Client:
American Institute of Architects
Title:
America's Favorite Architecture
Category:
Environmental Design / Campaign
Annual ID:
08188D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
SHUEISHA Inc.
Title:
Read! Ride! Read! The Loop Line Manga Relay Project
Category:
Environmental Design / Campaign
Annual ID:
08189D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai"event
Category:
Environmental Design / Campaign
Annual ID:
08190D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
SGDA & Loook
Title:
X Exhibition
Category:
Environmental Design / Campaign
Annual ID:
08191D
Award:
2008 Design Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Sony Ericsson Mobile Communications International AB
Title:
Graffiti Projections MTV Awards
Category:
Environmental Design / Campaign
Annual ID:
08192D
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema
Category:
Cinema Advertising / Integrated Cinema Experience
Annual ID:
08436T
Award:
2008 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA DC
Title:
INSPIRATIONS: AIGA 50
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08247D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
NRDC (NATURAL RESOURCES DEFENSE COUNCIL)
Title:
"GLOBAL WARMING HOT CUP & SLEEVE"
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08248D
Award:
2008 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08249D
Award:
2008 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
WWF
Title:
Hot Water
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08250D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Bundesministerium für Verkehr, Bau und Stadtentwicklung
Title:
Drunken Beetle Promotion
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08251D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Aktionsbuendnis Landmine.de
Title:
Piggy Bank
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08252D
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Advertising Merit Award
Agency:
archer>malmo / Memphis
Client:
Gus's Fried Chicken
Title:
Gus's Chicken Grease Spot
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
08171A
Award:
2008 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
GM Pens International Pvt. Ltd.
Title:
Twins
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
08172A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Glide dental floss
Title:
Manhattan
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
08173A
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Annual ID:
08504T
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Puzzle Boy
Category:
Branded Content / Single
Annual ID:
08505T
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan F/W Fabric Collection
Category:
Collateral Design / Posters - Campaign
Annual ID:
08138D
Award:
2008 Design Merit Award
Agency:
ADK / Tokyo
Client:
AIG Star Life Insuranc .Co.,Ltd.
Title:
Life
Category:
Collateral Design / Posters - Campaign
Annual ID:
08139D
Award:
2008 Design Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Listen to the Deaf
Category:
Collateral Design / Posters - Campaign
Annual ID:
08140D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz - Wildposting
Category:
Collateral Design / Posters - Campaign
Annual ID:
08141D
Award:
2008 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
The Mainichi Newspapers Co.
Title:
The Mainichi Plastic Bag Newspaper
Category:
Collateral Design / Posters - Campaign
Annual ID:
08142D
Award:
2008 Design Merit Award
Agency:
INVISIBLE/guangzhou / guangzhou
Client:
long term
Title:
paper-cut
Category:
Collateral Design / Posters - Campaign
Annual ID:
08143D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
stomach
Category:
Collateral Design / Posters - Campaign
Annual ID:
08145D