The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
bubble
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
Malteser "Typo Crash" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Campaign
Frame by Frame
Agency: Ogilvy Johannesburg / Johannesburg
Client: Audi SA Category: Collateral Design / Posters - Campaign
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Collateral Design / Posters - Campaign
Big Business¢ò-1
Agency: Sense Brand & Identity Consultant / Shenzhen
Client: Sense Publish Category: Collateral Design / Posters - Campaign
Animals/Giraffe/Tiger/Bats
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Changlong Night Safari Category: Collateral Design / Posters - Campaign
Zheng He/Columbus/Zhou Yu
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Wu Liang Ye Category: Collateral Design / Posters - Campaign
Havainas (tecido)
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Export Story
Agency: DDB / Warsaw
Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it
Agency: Leo Burnett Co S.r.l. / Milan
Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom"
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
ROBOT
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
FALLING APART: MARRIAGE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
WAVE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
Antarctica
Agency: BBDO / Bangkok
Client: Greenpeace Southeast Asia Category: Public Service/Non-Profit/Educational / Posters - Single
Amazon
Agency: BBDO / Bangkok
Client: Greenpeace Southeast Asia Category: Public Service/Non-Profit/Educational / Posters - Single
Roots
Agency: Euro RSCG India / Gurgaon
Client: Roots Revival Society Category: Public Service/Non-Profit/Educational / Posters - Single
Gunshot Sticker
Agency: Grey Hong Kong / Hong Kong
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Posters - Single
Sugar Sachet
Agency: Jung von Matt AG / Vienna
Client: Reed Messe Wien Category: Public Service/Non-Profit/Educational / Posters - Single
Boy
Agency: Kinetic Singapore / Singapore
Client: www.stop-hurting-me.info Category: Public Service/Non-Profit/Educational / Posters - Single
Gal
Agency: Kinetic Singapore / Singapore
Client: www.stop-hurting-me.info Category: Public Service/Non-Profit/Educational / Posters - Single
Adopt A New Life - "Laps"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Single
Kitty Kat
Agency: LKM / Charlotte
Client: North Carolina Zoological Park Category: Public Service/Non-Profit/Educational / Posters - Single
Poster 3
Agency: mono / minneapolis
Client: Public Radio International Category: Public Service/Non-Profit/Educational / Posters - Single
Plant More Lives 'Bird'
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Single
Plant More Lives 'Fish'
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Single
An Apple a Day
Agency: Rose / London
Client: The Roy Castle Lung Cancer Foundation Category: Public Service/Non-Profit/Educational / Posters - Single
Voices of Endangered Birds
Agency: beacon communications k.k. / Tokyo
Client: Wild Bird Society of Japan Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Missing Letters
Agency: Saatchi & Saatchi LA / Torrance
Client: New Directions, Inc. Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Meet the DJs
Agency: Agency Republic / London
Client: BBC Radio One Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Triple Slanguage
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football
Agency: Mother / London
Client: Coca-Cola Category: Online Branded Content / Campaign
SOS
Agency: Ogilvy Singapore/RedCard / Singapore
Client: GlaxoSmithKline Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Ricky
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Manson
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Single
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
bubble
Category:
Collateral Design / Posters - Campaign
Annual ID:
08146D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
08147D
Award:
2008 Design Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Audi SA
Title:
Frame by Frame
Category:
Collateral Design / Posters - Campaign
Annual ID:
08148D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health
Category:
Collateral Design / Posters - Campaign
Annual ID:
08149D
Award:
2008 Design Merit Award
Agency:
Sense Brand & Identity Consultant / Shenzhen
Client:
Sense Publish
Title:
Big Business¢ò-1
Category:
Collateral Design / Posters - Campaign
Annual ID:
08150D
Award:
2008 Design Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Changlong Night Safari
Title:
Animals/Giraffe/Tiger/Bats
Category:
Collateral Design / Posters - Campaign
Annual ID:
08151D
Award:
2008 Design Merit Award
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Wu Liang Ye
Title:
Zheng He/Columbus/Zhou Yu
Category:
Collateral Design / Posters - Campaign
Annual ID:
08152D
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havainas (tecido)
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08190A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08191A
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Miller High Life
Title:
Water, Latte, Gas, Puggle, Popcorn
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08192A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Sky Variety
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08193A
Award:
2008 Advertising Merit Award
Agency:
DDB / Warsaw
Client:
Kompania Piwowarska -Tyskie beer
Title:
Export Story
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08194A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Parking
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08195A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08196A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
Nintendo
Title:
Nintendo Wii Post it
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08197A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08198A
Award:
2008 Advertising Merit Award
Agency:
rediffusion dy & r / bangalore
Client:
Zydus Cadila
Title:
Sugar Free Ants Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08199A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
The Wrong Working Environment
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08200A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Leica Camera AG
Title:
Leica "optical Zoom"
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08201A
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08224D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
ROBOT
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08225D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART: MARRIAGE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08226D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
WAVE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08227D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Greenpeace Southeast Asia
Title:
Antarctica
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08228D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Greenpeace Southeast Asia
Title:
Amazon
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08229D
Award:
2008 Design Merit Award
Agency:
Euro RSCG India / Gurgaon
Client:
Roots Revival Society
Title:
Roots
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08230D
Award:
2008 Design Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Amnesty International Hong Kong
Title:
Gunshot Sticker
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08231D
Award:
2008 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Reed Messe Wien
Title:
Sugar Sachet
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08232D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
www.stop-hurting-me.info
Title:
Boy
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08233D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
www.stop-hurting-me.info
Title:
Gal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08234D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Laps"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08235D
Award:
2008 Design Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Zoological Park
Title:
Kitty Kat
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08236D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Public Radio International
Title:
Poster 3
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08237D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives 'Bird'
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08238D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives 'Fish'
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08239D
Award:
2008 Design Merit Award
Agency:
Rose / London
Client:
The Roy Castle Lung Cancer Foundation
Title:
An Apple a Day
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08240D
Award:
2008 Advertising Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
Wild Bird Society of Japan
Title:
Voices of Endangered Birds
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
08303A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
New Directions, Inc.
Title:
Missing Letters
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
08304A
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC Radio One
Title:
Meet the DJs
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
08277N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Triple Slanguage
Category:
Online Branded Content / Campaign
Annual ID:
08225N
Award:
2008 Interactive Merit Award
Agency:
JWT / Mumbai
Client:
Sulekha.com
Title:
YellowRippers
Category:
Online Branded Content / Campaign
Annual ID:
08226N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Chocolate Dipped Altoids Viral Campaign
Category:
Online Branded Content / Campaign
Annual ID:
08227N
Award:
2008 Interactive Merit Award
Agency:
Mother / London
Client:
Coca-Cola
Title:
Coca-Cola Football
Category:
Online Branded Content / Campaign
Annual ID:
08228N
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore/RedCard / Singapore
Client:
GlaxoSmithKline
Title:
SOS
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08123A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Ricky
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08124A
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Manson
Category:
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID:
08125A
Award:
2008 Advertising Merit Award
Agency:
EURO RSCG / New York
Client:
Heineken USA
Title:
Dos Equis
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08416T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Krusty,Outtakes, World Domination
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08417T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08206A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08207A