The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Australian Doubleback
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Airplane
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / :30/:25 - Single
Pop Up Book
Agency: Team One/El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Shrink Ray
Agency: TBWA\Chiat\Day / Los Angeles
Client: PlayStation Category: Consumer Television / :30/:25 - Single
Bus Station
Agency: TBWA\Chiat\Day / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Hospital
Agency: Team One / El Segundo
Client: Lexus Category: Consumer Television / :30/:25 - Single
Logo - L&O: CI
Agency: USA Network / New York
Client: USA Network Category: Consumer Television / :30/:25 - Single
Foam
Agency: Wieden+Kennedy / Portland
Client: Proter+Gamble Category: Consumer Television / :30/:25 - Single
Nike+ 'Not a Runner'
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike Category: Consumer Television / :30/:25 - Single
Blocked words
Agency: Åkestam Holst / Stockholm
Client: AstraZeneca/Nezeril Category: Consumer Magazine / Color: Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Golf, now with tracking system as standard.
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Graveyard
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Shot Glass
Agency: Venables Bell & Partners / San Francisco
Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Fat Bear
Agency: BBDO Canada / Toronto
Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
TANK
Agency: BBDO INDONESIA / JAKARTA
Client: PT BAYER INDONESIA Category: Consumer Magazine / Color: Full Page or Spread - Single
The One With the Deer On It
Agency: davidandgoliath / El Segundo
Client: Cazadores Category: Consumer Magazine / Color: Full Page or Spread - Single
Womenswear
Agency: DDB London / London
Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Mini Oreo "Creamer"
Agency: DRAFTFCB / New York
Client: Kraft Category: Consumer Magazine / Color: Full Page or Spread - Single
Happy Hour
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Magazine / Color: Full Page or Spread - Single
Paperwork
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fly
Agency: Jung von Matt AG / Hamburg
Client: Robert Bosch GmbH Category: Consumer Magazine / Color: Full Page or Spread - Single
Sandwich
Agency: Ogilvy & Mather Colombia / Bogota
Client: Carulla Category: Consumer Magazine / Color: Full Page or Spread - Single
Photocopy
Agency: publicis brasil / Sao Paulo
Client: Puma Category: Consumer Magazine / Color: Full Page or Spread - Single
"Risks"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: ACP Magazine Category: Consumer Magazine / Color: Full Page or Spread - Single
Facelift
Agency: Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Hitler vs. Chaplin
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Hut Weber Category: Consumer Magazine / Color: Full Page or Spread - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Consumer Magazine / Color: Full Page or Spread - Single
Clown
Agency: TBWA\Paris / Boulogne-Billancourt
Client: SONY COMPUTER ENTERTAINMENT Category: Consumer Magazine / Color: Full Page or Spread - Single
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Microsites / Campaigns
Anti Drinking & Driving
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Arrive Alive Category: Public Service/Political Radio / Campaign
No Stank You
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Public Service/Political Radio / Campaign
Bracket-o-matic Banner
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Banners - Dynamic / Single
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Banners - Dynamic / Single
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike Category: Banners - Dynamic / Single
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH Category: Banners - Dynamic / Single
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
Believe in Children
Agency: Bartle Bogle Hegarty / London
Client: Barnardo's Category: Banners - Fixed Space / Single
Sturgis Google Banner
Agency: Carmichael Lynch / Minneapolis
Client: Harley Davidson Category: Banners - Fixed Space / Single
Conditions
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
Camouflage
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
RAV4 - Outrun Gas Prices Banner
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Banners - Fixed Space / Single
What Ruined His Christmas?
Agency: Weapon 7 / London
Client: Department for Transport Category: Banners - Fixed Space / Single
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Australian Doubleback
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08392T
Award:
2008 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Fortune Teller
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08393T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Airplane
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08394T
Award:
2008 Advertising Merit Award
Agency:
Team One/El Segundo
Client:
Lexus
Title:
Pop Up Book
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08395T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
PlayStation
Title:
Shrink Ray
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08396T
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Starburst
Title:
Bus Station
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08397T
Award:
2008 Advertising Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Hospital
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08398T
Award:
2008 Advertising Merit Award
Agency:
USA Network / New York
Client:
USA Network
Title:
Logo - L&O: CI
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08399T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Proter+Gamble
Title:
Foam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08400T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Nike
Title:
Nike+ 'Not a Runner'
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08401T
Award:
2008 Advertising Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
AstraZeneca/Nezeril
Title:
Blocked words
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08127A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08128A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Golf, now with tracking system as standard.
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08129A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Graveyard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08130A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
HBO Video
Title:
Shot Glass
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08131A
Award:
2008 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Chrysler Canada Inc.
Title:
Fat Bear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08132A
Award:
2008 Advertising Merit Award
Agency:
BBDO INDONESIA / JAKARTA
Client:
PT BAYER INDONESIA
Title:
TANK
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08133A
Award:
2008 Advertising Merit Award
Agency:
davidandgoliath / El Segundo
Client:
Cazadores
Title:
The One With the Deer On It
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08134A
Award:
2008 Advertising Merit Award
Agency:
DDB London / London
Client:
Harvey Nichols Wonderful Life
Title:
Womenswear
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08135A
Award:
2008 Advertising Merit Award
Agency:
DRAFTFCB / New York
Client:
Kraft
Title:
Mini Oreo "Creamer"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08136A
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Happy Hour
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08137A
Award:
2008 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Paperwork
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08138A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Robert Bosch GmbH
Title:
Fly
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08139A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Carulla
Title:
Sandwich
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08140A
Award:
2008 Advertising Merit Award
Agency:
publicis brasil / Sao Paulo
Client:
Puma
Title:
Photocopy
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08141A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
ACP Magazine
Title:
"Risks"
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08142A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg
Client:
Procter & Gamble
Title:
Facelift
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08143A
Award:
2008 Advertising Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Hut Weber
Title:
Hitler vs. Chaplin
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08144A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08145A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
SONY COMPUTER ENTERTAINMENT
Title:
Clown
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08146A
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Microsites / Campaigns
Annual ID:
08157N
Award:
2008 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Arrive Alive
Title:
Anti Drinking & Driving
Category:
Public Service/Political Radio / Campaign
Annual ID:
08310R
Award:
2008 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You
Category:
Public Service/Political Radio / Campaign
Annual ID:
08311R
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracket-o-matic Banner
Category:
Banners - Dynamic / Single
Annual ID:
08106N
Award:
2008 Interactive Merit Award
Agency:
Elephant Seven / Hamburg
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Annual ID:
08107N
Award:
2008 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Annual ID:
08108N
Award:
2008 Interactive Merit Award
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Annual ID:
08109N
Award:
2008 Interactive Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Annual ID:
08110N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Annual ID:
08111N
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08251N
Award:
2008 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
FIAT
Title:
Beer
Category:
Banners - Fixed Space / Single
Annual ID:
08094N
Award:
2008 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Barnardo's
Title:
Believe in Children
Category:
Banners - Fixed Space / Single
Annual ID:
08095N
Award:
2008 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley Davidson
Title:
Sturgis Google Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08096N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Goteborgs Posten
Title:
GP TV
Category:
Banners - Fixed Space / Single
Annual ID:
08097N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Annual ID:
08098N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Conditions
Category:
Banners - Fixed Space / Single
Annual ID:
08099N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Camouflage
Category:
Banners - Fixed Space / Single
Annual ID:
08100N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
RAV4 - Outrun Gas Prices Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08101N