The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Environmental Design / Single
Streamers
Agency: GJP Advertising and Design / Toronto
Client: It's My Party Category: Environmental Design / Single
Hospitality Design Trade Booth 2007
Agency: Kuhlmann Leavitt, Inc. / Saint Louis
Client: Formica Corporation Category: Environmental Design / Single
Helios House
Agency: Ogilvy & Mather / New York
Client: BP Corporation of North America Category: Environmental Design / Single
Ripped Exit Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Pathway Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Sidewalk Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Hairstyles
Agency: Rediffusion DY&R / Mumbai
Client: Juice Hair Category: Environmental Design / Single
Satellite Dish
Agency: Scholz & Friends / Berlin
Client: redblue Marketing GmbH Category: Environmental Design / Single
Chubu Electric Power
Agency: TUGBOAT / Tokyo
Client: Chubu Electric Power Co.,Inc. Category: Environmental Design / Single
Cheese Greeting Card 2008
Agency: BBDO / Bangkok
Client: BBDO Bangkok Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gee Beauty Bag
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
2007 Office Holiday Card
Agency: Office / San Francisco
Client: Office Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication Paninis
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Pop Card
Agency: The Goldfish Creative / Hong Kong
Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Red Cherie
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
FREEDOM DVD series
Agency: ground Tokyo / Tokyo
Client: Bandai Visual Co., Ltd Category: Package Design / Campaign
Oil
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: the garage winery e.k. Anthony Robert Hammond Category: Package Design / Campaign
Rembrandt Product Packaging
Agency: Mother NY / New York City
Client: Rembrandt Category: Package Design / Campaign
Lovejoy Vodka
Agency: ID Branding / Portland
Client: Integrity Spirits Category: Package Design / Campaign
Alima Pure
Agency: Sandstrom Design / Portland
Client: Alima Pure Category: Package Design / Campaign
ISSIMBOW "Katachi-koh"
Agency: Shin Matsunaga Design Inc. / Tokyo
Client: ISSIMBOW, Inc. Category: Package Design / Campaign
Bot Packaging
Agency: tda advertising & design / Boulder
Client: Bot Beverages Category: Package Design / Campaign
Waitrose High Fruit Jams
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Waitrose Honey: Better
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Moustache
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle
Agency: BBDO / North Salem
Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Conference Call
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp
Agency: Energy BBDO / Chicago
Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World
Agency: @radical.media / New York
Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman
Agency: Furlined / Santa Monica
Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Banana Hands
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
