The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Environmental Design / Single
Streamers
Agency: GJP Advertising and Design / Toronto
Client: It's My Party Category: Environmental Design / Single
Hospitality Design Trade Booth 2007
Agency: Kuhlmann Leavitt, Inc. / Saint Louis
Client: Formica Corporation Category: Environmental Design / Single
Helios House
Agency: Ogilvy & Mather / New York
Client: BP Corporation of North America Category: Environmental Design / Single
Ripped Exit Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Pathway Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Ripped Sidewalk Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Single
Hairstyles
Agency: Rediffusion DY&R / Mumbai
Client: Juice Hair Category: Environmental Design / Single
Satellite Dish
Agency: Scholz & Friends / Berlin
Client: redblue Marketing GmbH Category: Environmental Design / Single
Chubu Electric Power
Agency: TUGBOAT / Tokyo
Client: Chubu Electric Power Co.,Inc. Category: Environmental Design / Single
Cheese Greeting Card 2008
Agency: BBDO / Bangkok
Client: BBDO Bangkok Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gee Beauty Bag
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
2007 Office Holiday Card
Agency: Office / San Francisco
Client: Office Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication Paninis
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Pop Card
Agency: The Goldfish Creative / Hong Kong
Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Red Cherie
Agency: Duffy & Partners / Minneapolis
Client: Thymes Category: Package Design / Campaign
FREEDOM DVD series
Agency: ground Tokyo / Tokyo
Client: Bandai Visual Co., Ltd Category: Package Design / Campaign
Oil
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: the garage winery e.k. Anthony Robert Hammond Category: Package Design / Campaign
Rembrandt Product Packaging
Agency: Mother NY / New York City
Client: Rembrandt Category: Package Design / Campaign
Lovejoy Vodka
Agency: ID Branding / Portland
Client: Integrity Spirits Category: Package Design / Campaign
Alima Pure
Agency: Sandstrom Design / Portland
Client: Alima Pure Category: Package Design / Campaign
ISSIMBOW "Katachi-koh"
Agency: Shin Matsunaga Design Inc. / Tokyo
Client: ISSIMBOW, Inc. Category: Package Design / Campaign
Bot Packaging
Agency: tda advertising & design / Boulder
Client: Bot Beverages Category: Package Design / Campaign
Waitrose High Fruit Jams
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Waitrose Honey: Better
Agency: Turner Duckworth / San Francisco
Client: Waitrose Category: Package Design / Campaign
Moustache
Agency: Barkley / Kansas City
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle
Agency: BBDO / North Salem
Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
Conference Call
Agency: BBDO / New York
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp
Agency: Energy BBDO / Chicago
Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World
Agency: @radical.media / New York
Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman
Agency: Furlined / Santa Monica
Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Banana Hands
Agency: Leo Burnett / Chicago
Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Daisy Flower Bed
Category:
Environmental Design / Single
Annual ID:
08168D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Guns
Category:
Environmental Design / Single
Annual ID:
08169D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Frogs and Worms
Category:
Environmental Design / Single
Annual ID:
08170D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Peacock
Category:
Environmental Design / Single
Annual ID:
08171D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Fish
Category:
Environmental Design / Single
Annual ID:
08172D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Jellyfish
Category:
Environmental Design / Single
Annual ID:
08173D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
Butterfly
Category:
Environmental Design / Single
Annual ID:
08174D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Computer Monitors
Category:
Environmental Design / Single
Annual ID:
08175D
Award:
2008 Design Merit Award
Agency:
Colenso BBDO / Ponsonby
Client:
TV3
Title:
sensor light
Category:
Environmental Design / Single
Annual ID:
08176D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
It's My Party
Title:
Streamers
Category:
Environmental Design / Single
Annual ID:
08177D
Award:
2008 Design Merit Award
Agency:
Kuhlmann Leavitt, Inc. / Saint Louis
Client:
Formica Corporation
Title:
Hospitality Design Trade Booth 2007
Category:
Environmental Design / Single
Annual ID:
08178D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
BP Corporation of North America
Title:
Helios House
Category:
Environmental Design / Single
Annual ID:
08179D
Award:
2008 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Exit Standee
Category:
Environmental Design / Single
Annual ID:
08180D
Award:
2008 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Pathway Standee
Category:
Environmental Design / Single
Annual ID:
08181D
Award:
2008 Design Merit Award
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Sidewalk Standee
Category:
Environmental Design / Single
Annual ID:
08182D
Award:
2008 Design Merit Award
Agency:
Rediffusion DY&R / Mumbai
Client:
Juice Hair
Title:
Hairstyles
Category:
Environmental Design / Single
Annual ID:
08183D
Award:
2008 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
redblue Marketing GmbH
Title:
Satellite Dish
Category:
Environmental Design / Single
Annual ID:
08184D
Award:
2008 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Chubu Electric Power Co.,Inc.
Title:
Chubu Electric Power
Category:
Environmental Design / Single
Annual ID:
08185D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
BBDO Bangkok Ltd.
Title:
Cheese Greeting Card 2008
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08161D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Computer Monitors
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08162D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Bag
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08163D
Award:
2008 Design Merit Award
Agency:
Office / San Francisco
Client:
Office
Title:
2007 Office Holiday Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08164D
Award:
2008 Design Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication Paninis
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08165D
Award:
2008 Design Merit Award
Agency:
The Goldfish Creative / Hong Kong
Client:
The Goldfish Creative
Title:
Pop Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08166D
Award:
2008 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Thymes
Title:
Red Cherie
Category:
Package Design / Campaign
Annual ID:
08104D
Award:
2008 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Myndology
Title:
BARE
Category:
Package Design / Campaign
Annual ID:
08105D
Award:
2008 Design Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Bandai Visual Co., Ltd
Title:
FREEDOM DVD series
Category:
Package Design / Campaign
Annual ID:
08106D
Award:
2008 Design Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
the garage winery e.k. Anthony Robert Hammond
Title:
Oil
Category:
Package Design / Campaign
Annual ID:
08107D
Award:
2008 Design Merit Award
Agency:
Mother NY / New York City
Client:
Rembrandt
Title:
Rembrandt Product Packaging
Category:
Package Design / Campaign
Annual ID:
08108D
Award:
2008 Design Merit Award
Agency:
ID Branding / Portland
Client:
Integrity Spirits
Title:
Lovejoy Vodka
Category:
Package Design / Campaign
Annual ID:
08109D
Award:
2008 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Alima Pure
Title:
Alima Pure
Category:
Package Design / Campaign
Annual ID:
08110D
Award:
2008 Design Merit Award
Agency:
Shin Matsunaga Design Inc. / Tokyo
Client:
ISSIMBOW, Inc.
Title:
ISSIMBOW "Katachi-koh"
Category:
Package Design / Campaign
Annual ID:
08111D
Award:
2008 Design Merit Award
Agency:
tda advertising & design / Boulder
Client:
Bot Beverages
Title:
Bot Packaging
Category:
Package Design / Campaign
Annual ID:
08112D
Award:
2008 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose High Fruit Jams
Category:
Package Design / Campaign
Annual ID:
08113D
Award:
2008 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Waitrose
Title:
Waitrose Honey: Better
Category:
Package Design / Campaign
Annual ID:
08114D
Award:
2008 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Sonic Drive-In
Title:
Moustache
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08377T
Award:
2008 Advertising Merit Award
Agency:
BBDO / North Salem
Client:
Cingular AT&T
Title:
Another Battle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08378T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08379T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08380T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08381T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08382T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08383T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Mike
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08384T
Award:
2008 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Lifesavers
Title:
Muffin TOp
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08385T
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Heineken USA
Title:
The Most Intersting Man in the World
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08386T
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Headphones
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08387T
Award:
2008 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Susans Blog
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08388T
Award:
2008 Advertising Merit Award
Agency:
Furlined / Santa Monica
Client:
Emerald Nuts
Title:
Boogeyman
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08389T
Award:
2008 Advertising Merit Award
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08390T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
William Wrigley Jr. Company
Title:
Banana Hands
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08391T