The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Mobile Tracker- Illustration
Agency: Cheil Communications / New Delhi
Client: Samsung Mobile Category: Collateral Design / P.O.P. and In-Store - Campaign
Shibuya, 42 Clicks, Parade Square
Agency: Ogilvy Singapore / Singapore
Client: GSK/ENO Category: Collateral Design / P.O.P. and In-Store - Campaign
There's a Craftsman in All of Us
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Campaign
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Political Print / Newspaper or Magazine - Single
Two-Faced
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
18 Lives
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
3 Lives
Agency: DDB Canada, Toronto / Toronto
Client: Canadian Blood Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Before / After
Agency: jwt mexico / df
Client: Cruz Roja Mexicana Category: Public Service/Political Print / Newspaper or Magazine - Single
Not Me
Agency: Leo Burnett / Chicago
Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Single
OroVerde "Diversity of Species" Ad
Agency: Ogilvy Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service/Political Print / Newspaper or Magazine - Single
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Category: Television / Unscripted series
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Subaru Transporter
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Subaru Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Discovery Channel - London Ink
Agency: Mother / London
Client: Discovery Channel Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Swimming Pool
Agency: Ogilvy & Mather / Mumbai
Client: HSBC Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Gridlock
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
WWF Paper Dispenser
Agency: Saatchi & Saatchi CPH / Copenhagen K
Client: World Wildlife Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
MINI NIGHT PROJECTIONS
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
In an ABSOLUT World - Week
Agency: TBWA\ Germany / Berlin
Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Washroom
Agency: TBWA\Tequila Singapore / Singapore
Client: SPE-Networks Asia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE TV AD THAT PHONED YOU
Agency: Y&R Auckland / Auckland
Client: NZ RED CROSS Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Acne Paper Nr 4
Agency: Acne Creative / Stockholm
Client: Acne Paper Category: Publication Design / Magazine Design
Parabol SE "The Recollection Issue" A Personal View on the Essl Collection
Agency: section.d design.communication gmbh / Vienna
Client: Sammlung Essl (Essl Collection) Category: Publication Design / Magazine Design
NEWWORK MAGAZINE
Agency: studio NEWWORK / NEW YORK
Client: studio NEWWORK Category: Publication Design / Magazine Design
The trip goes on II - Screensaver
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
Quilt Logo
Agency: Bailey Lauerman / Lincoln
Client: International Quilt Study Center Category: Branding / Logo/Trademark Design - Single Only
Groundworks
Agency: BBDO Atlanta / Atlanta
Client: BBDO Atlanta Category: Branding / Logo/Trademark Design - Single Only
Miss Smith Logo
Agency: BBDO / New York
Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only
Pencil Ribbon
Agency: BooneOakley / Charlotte
Client: The Writers Guild of America Category: Branding / Logo/Trademark Design - Single Only
Quicksilver Gas Services Logo
Agency: Concussion, LLP / Fort Worth
Client: Quicksilver Gas Services Category: Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Agency:
Cheil Communications / New Delhi
Client:
Samsung Mobile
Title:
Mobile Tracker- Illustration
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08158D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
GSK/ENO
Title:
Shibuya, 42 Clicks, Parade Square
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08159D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
There's a Craftsman in All of Us
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08160D
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08259A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Two-Faced
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08260A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
18 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08261A
Award:
2008 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Canadian Blood Services
Title:
3 Lives
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08262A
Award:
2008 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Cruz Roja Mexicana
Title:
Before / After
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08263A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Greenpeace
Title:
Not Me
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08264A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Diversity of Species" Ad
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08265A
Award:
2008 Advertising Merit Award
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08372T
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08373T
Award:
2008 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
The Computer Is Personal Again
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08374T
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Hoodiny / Cyloop
Title:
Artists don't live long
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08375T
Award:
2008 Advertising Merit Award
Agency:
Vegaolmosponce / Buenos Aires
Client:
Unilever
Title:
We're back campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08376T
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Annual ID:
08027E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Annual ID:
08028E
Award:
2008 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Annual ID:
08029E
Award:
2008 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Banco do Brasil
Title:
Entrance Banners
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08441A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell and Partners / San Francisco
Client:
Audi of America
Title:
Audi Moment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08442A
Award:
2008 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Alliance Theatre
Title:
Cuttin Up
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08443A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08444A
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Denver Museum
Title:
Titanic Ambient
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08445A
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Omaka Aviation Heritage Centre
Title:
Omaka
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08446A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08447A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08448A
Award:
2008 Advertising Merit Award
Agency:
HAKUHODO + HAKUHODO Kettle / Tokyo
Client:
SONY MARKETING JAPAN Inc.
Title:
Color Tokyo!
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08449A
Award:
2008 Advertising Merit Award
Agency:
JWT / New York
Client:
Cadbury Adams / Stride
Title:
Stride Photo Booth
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08450A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08452A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson / London
Client:
Xbox
Title:
Xbox: Halo 3 - Jake Courage Cinema Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08453A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08454A
Award:
2008 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Subaru
Title:
Subaru Transporter
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08455A
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Discovery Channel
Title:
Discovery Channel - London Ink
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08456A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
HSBC
Title:
Swimming Pool
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08457A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
DHL Express (HK) Ltd
Title:
Gridlock
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08458A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi CPH / Copenhagen K
Client:
World Wildlife Foundation
Title:
WWF Paper Dispenser
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08459A
Award:
2008 Advertising Merit Award
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINI NIGHT PROJECTIONS
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08460A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MAXXIUM Germany - ABSOLUT VODKA
Title:
In an ABSOLUT World - Week
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08461A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Nissan Interstar
Title:
Warehouses
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08462A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Tequila Singapore / Singapore
Client:
SPE-Networks Asia
Title:
Washroom
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08463A
Award:
2008 Advertising Merit Award
Agency:
Y&R Auckland / Auckland
Client:
NZ RED CROSS
Title:
THE TV AD THAT PHONED YOU
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08464A
Award:
2008 Design Merit Award
Agency:
Acne Creative / Stockholm
Client:
Acne Paper
Title:
Acne Paper Nr 4
Category:
Publication Design / Magazine Design
Annual ID:
08200D
Award:
2008 Design Merit Award
Agency:
section.d design.communication gmbh / Vienna
Client:
Sammlung Essl (Essl Collection)
Title:
Parabol SE "The Recollection Issue" A Personal View on the Essl Collection
Category:
Publication Design / Magazine Design
Annual ID:
08201D
Award:
2008 Design Merit Award
Agency:
studio NEWWORK / NEW YORK
Client:
studio NEWWORK
Title:
NEWWORK MAGAZINE
Category:
Publication Design / Magazine Design
Annual ID:
08202D
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on II - Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08202N
Award:
2008 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
International Quilt Study Center
Title:
Quilt Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08059D
Award:
2008 Design Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
BBDO Atlanta
Title:
Groundworks
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08060D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Miss Smith
Title:
Miss Smith Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08061D
Award:
2008 Design Merit Award
Agency:
BooneOakley / Charlotte
Client:
The Writers Guild of America
Title:
Pencil Ribbon
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08062D
Award:
2008 Design Merit Award
Agency:
Concussion, LLP / Fort Worth
Client:
Quicksilver Gas Services
Title:
Quicksilver Gas Services Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08063D
