The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Hands and Tree
Agency: Contract Advertising / New Delhi
Client: Help Delhi Breathe Category: Branding / Logo/Trademark Design - Single Only
Whopper Hat Logo
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Branding / Logo/Trademark Design - Single Only
Garland
Agency: Dustin Arnold / Los Angeles
Client: Harry Winston Category: Branding / Logo/Trademark Design - Single Only
Death by Chocolate
Agency: Dustin Arnold / Los Angeles
Client: D.L. & Co. Category: Branding / Logo/Trademark Design - Single Only
Straight Face
Agency: Equus Red Cell / New Delhi
Client: Straight Face Category: Branding / Logo/Trademark Design - Single Only
Goldenrock
Agency: GJP Advertising and Design / Toronto
Client: Goldenrock Category: Branding / Logo/Trademark Design - Single Only
TOKYO in PROCESS
Agency: Go Hosokawa / TOKYO
Client: Takashimaya Company, Limited Category: Branding / Logo/Trademark Design - Single Only
Bouquets for Books
Agency: Go Welsh / Lancaster
Client: Royer's Flowers & Gifts Category: Branding / Logo/Trademark Design - Single Only
Tamarind Logo
Agency: Hornall Anderson Design / Seattle
Client: Holland America Category: Branding / Logo/Trademark Design - Single Only
FLICK OFF Logo
Agency: Key Gordon Communications / Toronto
Client: Environmental Defence Canada Category: Branding / Logo/Trademark Design - Single Only
Miller and Green Identity
Agency: Landor Associates / Sydney
Client: Miller and Green Category: Branding / Logo/Trademark Design - Single Only
One Degree Logo
Agency: Landor Associates / Sydney
Client: News Limited Category: Branding / Logo/Trademark Design - Single Only
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Branding / Logo/Trademark Design - Single Only
Licious
Agency: Leo Burnett / Toronto
Client: Licious Living Category: Branding / Logo/Trademark Design - Single Only
Harrison Pipelines Logo
Agency: MacLaren McCann Canada / Calgary
Client: Harrison Pipelines Category: Branding / Logo/Trademark Design - Single Only
Chamber Music Society logo
Agency: Ogilvy Durhan / Cary
Client: Chamber Music Society of Central Virginia Category: Branding / Logo/Trademark Design - Single Only
Baby Boomers
Agency: Red Lion (A division of Publicis) / mumbai
Client: Baby Boomers Category: Branding / Logo/Trademark Design - Single Only
Ocon
Agency: SS+K / New York
Client: Obama For America Category: Branding / Logo/Trademark Design - Single Only
Cocoa Logo
Agency: Struck / Salt Lake City
Client: Cocoa Category: Branding / Logo/Trademark Design - Single Only
E GOES to WORLD (olympus-wonder.com)
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Olympus Imaging Corporation Category: Branded Applications / Web
Avenue H
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co., Ltd. Category: Branded Applications / Web
Cherry Coke Online Campaign
Agency: Juxt Interactive / Newport Beach
Client: Coca Cola Category: Branded Applications / Web
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Specials or one-time screening
TIPPING POINT
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games
Agency: Visual Jazz / South Melbourne
Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In
Agency: Wieden + Kennedy / London
Client: Cravendale Category: Brand Gaming / Online
3 Chords
Agency: Anomaly / New York
Client: Converse Category: Consumer Television / :20 and Under - Single
Careers
Agency: Euro RSCG Worldwide / New York
Client: Dos Equis Category: Consumer Television / :20 and Under - Single
BBQ
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Comparisons
Agency: Young & Rubicam / Capital Federal
Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
SPACE ROCKET STICKERS
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Moving
Agency: Clemenger Proximity Melbourne / Melbourne
Client: Rathdowne Fabrics Category: Direct Mail / Single
Half the Salt
Agency: Livengood/Nowack / Portland
Client: Pacific Natural Foods Category: Direct Mail / Single
Gap 2006 CSR
Agency: Cahan & Associates / San Francisco
Client: Gap, Inc. Category: Branding / Annual Report
Q&A Annual Report
Agency: Pivot Design, Inc. / Chicago
Client: Feinberg School of Medicine at Northwestern University Category: Branding / Annual Report
Fanapult Webisode
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Non-Broadcast / Single
The New World of Coke
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: The Coca-Cola Company Category: Non-Broadcast / Single
Hatch an egg campaign
Agency: Åkestam Holst / Stockholm
Client: Playground Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
AXE The Gamekillers Campaign
Agency: BBH / New York
Client: Unilever Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland
Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Design Merit Award
Agency:
Contract Advertising / New Delhi
Client:
Help Delhi Breathe
Title:
Hands and Tree
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08064D
Award:
2008 Design Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Hat Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08065D
Award:
2008 Design Merit Award
Agency:
Dustin Arnold / Los Angeles
Client:
Harry Winston
Title:
Garland
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08066D
Award:
2008 Design Merit Award
Agency:
Dustin Arnold / Los Angeles
Client:
D.L. & Co.
Title:
Death by Chocolate
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08067D
Award:
2008 Design Merit Award
Agency:
Equus Red Cell / New Delhi
Client:
Straight Face
Title:
Straight Face
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08068D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
Goldenrock
Title:
Goldenrock
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08069D
Award:
2008 Design Merit Award
Agency:
Go Hosokawa / TOKYO
Client:
Takashimaya Company, Limited
Title:
TOKYO in PROCESS
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08070D
Award:
2008 Design Merit Award
Agency:
Go Welsh / Lancaster
Client:
Royer's Flowers & Gifts
Title:
Bouquets for Books
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08071D
Award:
2008 Design Merit Award
Agency:
Hornall Anderson Design / Seattle
Client:
Holland America
Title:
Tamarind Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08072D
Award:
2008 Design Merit Award
Agency:
Key Gordon Communications / Toronto
Client:
Environmental Defence Canada
Title:
FLICK OFF Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08073D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
Miller and Green
Title:
Miller and Green Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08074D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
News Limited
Title:
One Degree Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08075D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08076D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Licious Living
Title:
Licious
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08077D
Award:
2008 Design Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Harrison Pipelines
Title:
Harrison Pipelines Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08078D
Award:
2008 Design Merit Award
Agency:
Ogilvy Durhan / Cary
Client:
Chamber Music Society of Central Virginia
Title:
Chamber Music Society logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08079D
Award:
2008 Design Merit Award
Agency:
Red Lion (A division of Publicis) / mumbai
Client:
Baby Boomers
Title:
Baby Boomers
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08080D
Award:
2008 Design Merit Award
Agency:
SS+K / New York
Client:
Obama For America
Title:
Ocon
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08081D
Award:
2008 Design Merit Award
Agency:
Struck / Salt Lake City
Client:
Cocoa
Title:
Cocoa Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
08082D
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Annual ID:
08440T
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Olympus Imaging Corporation
Title:
E GOES to WORLD (olympus-wonder.com)
Category:
Branded Applications / Web
Annual ID:
08199N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Avenue H
Category:
Branded Applications / Web
Annual ID:
08200N
Award:
2008 Interactive Merit Award
Agency:
Juxt Interactive / Newport Beach
Client:
Coca Cola
Title:
Cherry Coke Online Campaign
Category:
Branded Applications / Web
Annual ID:
08201N
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Specials or one-time screening
Annual ID:
08030E
Award:
2008 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DIAGEO Draught Guinness
Title:
TIPPING POINT
Category:
Brand Gaming / Online
Annual ID:
08187N
Award:
2008 Interactive Merit Award
Agency:
argonauten G2 GmbH / Duesseldorf
Client:
Coca-Cola
Title:
Fantarize the World
Category:
Brand Gaming / Online
Annual ID:
08188N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXEBUSTERS
Category:
Brand Gaming / Online
Annual ID:
08189N
Award:
2008 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Brand Gaming / Online
Annual ID:
08190N
Award:
2008 Interactive Merit Award
Agency:
LOBO / SAO PAULO
Client:
Target
Title:
Target 2 day sale
Category:
Brand Gaming / Online
Annual ID:
08191N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Brand Gaming / Online
Annual ID:
08192N
Award:
2008 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Coca-Cola GmbH
Title:
Coca-Cola Zero Carrera Live Race
Category:
Brand Gaming / Online
Annual ID:
08193N
Award:
2008 Interactive Merit Award
Agency:
Visual Jazz / South Melbourne
Client:
Defence Force Recruiting - Australia
Title:
Defencejobs Games
Category:
Brand Gaming / Online
Annual ID:
08194N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Cravendale
Title:
Cravendale - Join In
Category:
Brand Gaming / Online
Annual ID:
08195N
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
3 Chords
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08412T
Award:
2008 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Dos Equis
Title:
Careers
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08413T
Award:
2008 Advertising Merit Award
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
BBQ
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08414T
Award:
2008 Advertising Merit Award
Agency:
Young & Rubicam / Capital Federal
Client:
MTV Latinoamerica
Title:
Comparisons
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Annual ID:
08126A
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
SPACE ROCKET STICKERS
Category:
Direct Mail / Single
Annual ID:
08203D
Award:
2008 Design Merit Award
Agency:
Clemenger Proximity Melbourne / Melbourne
Client:
Rathdowne Fabrics
Title:
Moving
Category:
Direct Mail / Single
Annual ID:
08204D
Award:
2008 Design Merit Award
Agency:
Livengood/Nowack / Portland
Client:
Pacific Natural Foods
Title:
Half the Salt
Category:
Direct Mail / Single
Annual ID:
08205D
Award:
2008 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Gap, Inc.
Title:
Gap 2006 CSR
Category:
Branding / Annual Report
Annual ID:
08047D
Award:
2008 Design Merit Award
Agency:
Pivot Design, Inc. / Chicago
Client:
Feinberg School of Medicine at Northwestern University
Title:
Q&A Annual Report
Category:
Branding / Annual Report
Annual ID:
08048D
Award:
2008 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Herringbone
Title:
Henri's Hands
Category:
Non-Broadcast / Single
Annual ID:
08437T
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA, Inc.
Title:
Fanapult Webisode
Category:
Non-Broadcast / Single
Annual ID:
08438T
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
The Coca-Cola Company
Title:
The New World of Coke
Category:
Non-Broadcast / Single
Annual ID:
08439T
Award:
2008 Advertising Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
Playground
Title:
Hatch an egg campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08486A
Award:
2008 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE The Gamekillers Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08487A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08488A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Schweppes Short Film Festival
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08489A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Speight's
Title:
Speight's Great Beer Delivery
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08490A