The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
'The Beatles: Rock Band' Intro Cinematic
Agency: Passion Pictures / London
Client: Harmonix Category: Consumer Television / Over :30 / Under :90 - Single
Destiny
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 / Under :90 - Single
Airball
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 / Under :90 - Single
Fantastic Journey
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 / Under :90 - Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Consumer Television / Over :30 / Under :90 - Single
Locker Room
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Unicorn
Agency: Young & Rubicam / New York
Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Cinema Advertising / Maximum 3 minutes - Single
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS Category: Cinema Advertising / Maximum 3 minutes - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Cinema Advertising / Maximum 3 minutes - Single
Sexuality
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Maximum 3 minutes - Single
Everything
Agency: Wieden + Kennedy London / London
Client: Honda Category: Cinema Advertising / Maximum 3 minutes - Single
Bambi, Dinner, Garage
Agency: La Comunidad / Miami
Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Cinema Advertising / Campaign
Squawq
Agency: Colle + McVoy / Minneapolis
Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Baldrick Saves Xmas
Agency: Droga5 Australia / East Sydney
Client: Droga5 Sydney Category: Websites & Microsites / Self-Promotion
The new fb.se
Agency: Forsman & Bodenfors / Gothenburg
Client: Forsman & Bodenfors Category: Websites & Microsites / Self-Promotion
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: HAKUHODO i-studio.Inc Category: Websites & Microsites / Self-Promotion
screenagers website
Agency: screenagers / Vienna
Client: screenagers Category: Websites & Microsites / Self-Promotion
Find Your Tracks
Agency: Soleil Noir / paris
Client: Red Tracks Category: Websites & Microsites / Self-Promotion
MyPerpetualLove.com
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites & Microsites / Self-Promotion
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berlin Phil Media GmbH Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kisses from Paris
Agency: DDB, Paris / Paris
Client: Comité Régional du Tourisme Paris Ile-de-France Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Puma Index
Agency: Droga5 / New York
Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Milkquarious
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Be Good
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Reclage De Luxe
Agency: Mother / London
Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Smooth Originals
Agency: Mother / London
Client: Anheuser-Busch InBev Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lance Mackey
Agency: Radical Media / New York
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Kasabian Football Hero
Agency: Sony Music Entertainment UK / London
Client: Columbia Records / Umbro Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FLY 53 House of 53
Agency: The Wade Brothers / Kansas City
Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Leroy Smith Campaign
Agency: Wieden+Kennedy New York / Brooklyn
Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Teddy Bear Chase
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
The Man Who Walked Around The World
Agency: BBH / london
Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Award:
2010 Advertising Merit Award
Agency:
Passion Pictures / London
Client:
Harmonix
Title:
'The Beatles: Rock Band' Intro Cinematic
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10366T
Award:
2010 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Destiny
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10367T
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Airball
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10368T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Fantastic Journey
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10369T
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
Dance
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10370T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10371T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10372T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
LG Mobile
Title:
Unicorn
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10373T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10424T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DORITOS
Title:
ALAN
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10425T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10426T
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
Sexuality
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10427T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy London / London
Client:
Honda
Title:
Everything
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
10428T
Award:
2010 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Wrangler
Title:
Bambi, Dinner, Garage
Category:
Cinema Advertising / Campaign
Annual ID:
10429T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Cinema Advertising / Campaign
Annual ID:
10430T
Award:
2010 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Colle + McVoy
Title:
Squawq
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10144N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Droga5 Sydney
Title:
Baldrick Saves Xmas
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10145N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Forsman & Bodenfors
Title:
The new fb.se
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10146N
Award:
2010 Interactive Merit Award
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO i-studio.Inc
Title:
HAKUHODO I-STUDIO RECRUIT 2010 "Make Clicks"
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10147N
Award:
2010 Interactive Merit Award
Agency:
LBi / London
Client:
LBi
Title:
MobileMobile 2009
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10148N
Award:
2010 Interactive Merit Award
Agency:
screenagers / Vienna
Client:
screenagers
Title:
screenagers website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10149N
Award:
2010 Interactive Merit Award
Agency:
Soleil Noir / paris
Client:
Red Tracks
Title:
Find Your Tracks
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10150N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
MyPerpetualLove.com
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10151N
Award:
2010 Advertising Merit Award
Agency:
Barkley / Kansas City
Client:
Johnson County Library
Title:
Library Trucks Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10295A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Speedometer Sign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10296A
Award:
2010 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Boys and Girls Club
Title:
Hands
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10297A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10298A
Award:
2010 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute for Conscious Consumption
Title:
More is Less
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10299A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
ORGANS
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10300A
Award:
2010 Advertising Merit Award
Agency:
Neogama BBH / São Paulo
Client:
ADESF
Title:
INVASION
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10301A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy New York / New York
Client:
Coca-Cola/Hopenhagen
Title:
A Bottle of Hope
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10302A
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte (IGFM)
Title:
Wrong News
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10303A
Award:
2010 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10049E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10050E
Award:
2010 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10051E
Award:
2010 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
Comité Régional du Tourisme Paris Ile-de-France
Title:
Kisses from Paris
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10052E
Award:
2010 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Puma Index
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10053E
Award:
2010 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Milkquarious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10054E
Award:
2010 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Be Good
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10055E
Award:
2010 Branded Entertainment Merit Award
Agency:
Mother / London
Client:
Anheuser-Busch InBev
Title:
Reclage De Luxe
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10056E
Award:
2010 Branded Entertainment Merit Award
Agency:
Mother / London
Client:
Anheuser-Busch InBev
Title:
Smooth Originals
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10057E
Award:
2010 Branded Entertainment Merit Award
Agency:
Radical Media / New York
Client:
Nike
Title:
Lance Mackey
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10058E
Award:
2010 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Luvs
Title:
New Kid
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10059E
Award:
2010 Branded Entertainment Merit Award
Agency:
Sony Music Entertainment UK / London
Client:
Columbia Records / Umbro
Title:
Kasabian Football Hero
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10060E
Award:
2010 Branded Entertainment Merit Award
Agency:
The Wade Brothers / Kansas City
Client:
Fly 53
Title:
FLY 53 House of 53
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10061E
Award:
2010 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy New York / Brooklyn
Client:
Jordan Brand
Title:
Leroy Smith Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10062E
Award:
2010 Branded Entertainment Merit Award
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10063E
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Online Films And Video / Long Form - Single
Annual ID:
10262N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Art Heist
Category:
Online Films And Video / Long Form - Single
Annual ID:
10263N
Award:
2010 Interactive Merit Award
Agency:
BBH / london
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Online Films And Video / Long Form - Single
Annual ID:
10264N