The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Birthday Papers
Agency: The Martin Agency / Richmond
Client: ACS Category: Public Service / Collateral (Brochures and Direct Mail) - Campaign
Stop Me
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Single
The Ripple Effect - Montage
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Mac Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
Pc Folders
Agency: Ogilvy&Mather / Santiago
Client: Unicef Category: Public Service / Television - Single
DEATH PENALTY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service / Television - Single
Robert
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Washington State Department of Health Category: Public Service / Television - Single
Joke
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Television - Single
Fold Aide Box
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Package Design / Single
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Online Branded Entertainment / Campaign
Halo Reach
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
Perfect Project
Agency: Creative Artists Agency / Los Angeles
Client: V Australia Category: Online Branded Entertainment / Campaign
Munchies
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Online Branded Entertainment / Campaign
Medal of Honor Tier 1 Interview Series
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Online Branded Entertainment / Campaign
BIRDS MOBILE REALITY SHOW
Agency: Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client: FRIENDS OF THE SWIFTS NPO Category: Online Branded Entertainment / Campaign
Dirty Shorts
Agency: Energy BBDO / Chicago
Client: Wrigley -- Orbit Category: Online Branded Entertainment / Campaign
Canvas 2 Kickass
Agency: George Patterson Y&R / Melbourne
Client: Just Car Insurance Category: Online Branded Entertainment / Campaign
Dickies 874 Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Dickies Category: Online Branded Entertainment / Campaign
Let's Fix Dinner
Agency: JWT / New York
Client: Nestle - Stouffers Category: Online Branded Entertainment / Campaign
Seconds With
Agency: Leo Burnett / Millers Point
Client: Canon Category: Online Branded Entertainment / Campaign
The Real World: Zombieville
Agency: MTV On-Air Promos / New York
Client: American Legacy Foundation (The Truth) / MTV Category: Online Branded Entertainment / Campaign
Your Second Shot
Agency: Park Pictures / New York
Client: Canon Category: Online Branded Entertainment / Campaign
Return of the Griswolds
Agency: Publicis Seattle / Seattle
Client: HomeAway.com Category: Online Branded Entertainment / Campaign
Sienna Swagger Wagon Videos
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Branded Entertainment / Campaign
AEG Perfunkt
Agency: The D4D / Los Angeles
Client: AEG Category: Online Branded Entertainment / Campaign
Portraits of Braddock
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co. Category: Online Branded Entertainment / Campaign
The Johnny Cash Project
Agency: @radical.media LLC / New York
Client: Lost Highway/American Records Category: Broadcast Design / Music Videos
This Too Shall Pass
Agency: Zoo Film Productions / Los Angeles
Client: OKGO Category: Broadcast Design / Music Videos
Road Trip
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Do Over
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Ignored
Agency: Deutsch LA / Los Angeles
Client: Playstation Category: Consumer Television / :30/:25 - Single
Short Attention Span - Frame
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Consumer Television / :30/:25 - Single
Hot Jogger
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Snow
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / :30/:25 - Single
Bus
Agency: TBWA\Chiat / New York
Client: Wrigley/ Starburst Category: Consumer Television / :30/:25 - Single
Door-Launch the Rainbow
Agency: TBWA\Chiat / New York
Client: Wrigley/Skittles Global Category: Consumer Television / :30/:25 - Single
Rattle
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Dinner Plans
Agency: TBWA\Chiat / New York
Client: Vonage Category: Consumer Television / :30/:25 - Single
Woodchucks
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Abe
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Piggy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Reply All
Agency: The Richards Group / Dallas
Client: Bridgestone Category: Consumer Television / :30/:25 - Single
Blankey
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Single
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
ACS
Title:
Birthday Papers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Campaign
Annual ID:
11285A
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Okay
Category:
Public Service / Television - Single
Annual ID:
11293T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me
Category:
Public Service / Television - Single
Annual ID:
11294T
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Offer
Category:
Public Service / Television - Single
Annual ID:
11295T
Award:
2011 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
The Ripple Effect - Montage
Category:
Public Service / Television - Single
Annual ID:
11296T
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Kids
Category:
Public Service / Television - Single
Annual ID:
11297T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Mac Folders
Category:
Public Service / Television - Single
Annual ID:
11298T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
Unicef
Title:
Pc Folders
Category:
Public Service / Television - Single
Annual ID:
11299T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY
Category:
Public Service / Television - Single
Annual ID:
11300T
Award:
2011 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Washington State Department of Health
Title:
Robert
Category:
Public Service / Television - Single
Annual ID:
11301T
Award:
2011 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Joke
Category:
Public Service / Television - Single
Annual ID:
11302T
Award:
2011 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Fold Aide Box
Category:
Package Design / Single
Annual ID:
11121D
Award:
2011 Design Merit Award
Agency:
Creature / Seattle
Client:
NUUN
Title:
NUUN Lemon + Lime
Category:
Package Design / Single
Annual ID:
11122D
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Annual ID:
11081E
Award:
2011 Branded Entertainment Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Halo Reach
Category:
Online Branded Entertainment / Campaign
Annual ID:
11082E
Award:
2011 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
V Australia
Title:
Perfect Project
Category:
Online Branded Entertainment / Campaign
Annual ID:
11083E
Award:
2011 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Munchies
Category:
Online Branded Entertainment / Campaign
Annual ID:
11084E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Medal of Honor Tier 1 Interview Series
Category:
Online Branded Entertainment / Campaign
Annual ID:
11085E
Award:
2011 Branded Entertainment Merit Award
Agency:
Draftfcb Shimoni Finkelstein Barki / Tel Aviv
Client:
FRIENDS OF THE SWIFTS NPO
Title:
BIRDS MOBILE REALITY SHOW
Category:
Online Branded Entertainment / Campaign
Annual ID:
11086E
Award:
2011 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley -- Orbit
Title:
Dirty Shorts
Category:
Online Branded Entertainment / Campaign
Annual ID:
11087E
Award:
2011 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Just Car Insurance
Title:
Canvas 2 Kickass
Category:
Online Branded Entertainment / Campaign
Annual ID:
11088E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Dickies
Title:
Dickies 874 Campaign
Category:
Online Branded Entertainment / Campaign
Annual ID:
11089E
Award:
2011 Branded Entertainment Merit Award
Agency:
JWT / New York
Client:
Nestle - Stouffers
Title:
Let's Fix Dinner
Category:
Online Branded Entertainment / Campaign
Annual ID:
11090E
Award:
2011 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon
Title:
Seconds With
Category:
Online Branded Entertainment / Campaign
Annual ID:
11091E
Award:
2011 Branded Entertainment Merit Award
Agency:
MTV On-Air Promos / New York
Client:
American Legacy Foundation (The Truth) / MTV
Title:
The Real World: Zombieville
Category:
Online Branded Entertainment / Campaign
Annual ID:
11092E
Award:
2011 Branded Entertainment Merit Award
Agency:
Park Pictures / New York
Client:
Canon
Title:
Your Second Shot
Category:
Online Branded Entertainment / Campaign
Annual ID:
11093E
Award:
2011 Branded Entertainment Merit Award
Agency:
Publicis Seattle / Seattle
Client:
HomeAway.com
Title:
Return of the Griswolds
Category:
Online Branded Entertainment / Campaign
Annual ID:
11094E
Award:
2011 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Videos
Category:
Online Branded Entertainment / Campaign
Annual ID:
11095E
Award:
2011 Branded Entertainment Merit Award
Agency:
The D4D / Los Angeles
Client:
AEG
Title:
AEG Perfunkt
Category:
Online Branded Entertainment / Campaign
Annual ID:
11096E
Award:
2011 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co.
Title:
Portraits of Braddock
Category:
Online Branded Entertainment / Campaign
Annual ID:
11097E
Award:
2011 Design Merit Award
Agency:
@radical.media LLC / New York
Client:
Lost Highway/American Records
Title:
The Johnny Cash Project
Category:
Broadcast Design / Music Videos
Annual ID:
11266D
Award:
2011 Design Merit Award
Agency:
Zoo Film Productions / Los Angeles
Client:
OKGO
Title:
This Too Shall Pass
Category:
Broadcast Design / Music Videos
Annual ID:
11267D
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11352T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Road Trip
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11353T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Do Over
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11354T
Award:
2011 Advertising Merit Award
Agency:
Deutsch LA / Los Angeles
Client:
Playstation
Title:
Ignored
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11355T
Award:
2011 Advertising Merit Award
Agency:
Doner / Grosse Ile
Client:
Chrysler
Title:
Punch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11356T
Award:
2011 Advertising Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Short Attention Span - Frame
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11357T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Hot Jogger
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11358T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Snow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11359T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/ Starburst
Title:
Bus
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11360T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Jameson
Title:
Fire
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11361T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Wrigley/Skittles Global
Title:
Door-Launch the Rainbow
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11362T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Rattle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11363T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Chiat / New York
Client:
Vonage
Title:
Dinner Plans
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11364T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Woodchucks
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11365T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Abe
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11366T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Piggy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11367T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Bridgestone
Title:
Reply All
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11368T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Blankey
Category:
Consumer Television / :30/:25 - Single
Annual ID:
11369T
