The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

This is SportsCenter - Spy :30 Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Single
TOWER HAMLETS PRINT CAMPAIGN Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Campaign
Life Lost Agency: BBH / london Client: St John Ambulance Category: Public Service / Newspaper or Magazine - Campaign
DEATH PENALTY Agency: TBWAPARIS / Boulogne Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service / Newspaper or Magazine - Campaign
Live to be old Agency: Y&R Peru / lima Client: League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Dear Bill Agency: Go Welsh / Lancaster Client: Society of Design Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Tape Measure Agency: Ireland/Davenport / Johannesburg Client: The War Museum Category: Public Service / Collateral (Brochures and Direct Mail) - Single
THE FORGOTTEN LETTER - The free Alzheimer mailing Agency: Jung von Matt AG / Hamburg Client: Alzheimer Gesellschaft Baden-Wuerttemberg e.V. Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Surprise Catwalk Agency: Kitchen Leo Burnett / Oslo Client: The Salvation Armys second hand shop Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Ceramic Plate Agency: McCann Worldgroup Mumbai / mumbai Client: Bachpan Bachao Andolan Category: Public Service / Collateral (Brochures and Direct Mail) - Single
$ 73,000 BarTab Agency: Ogilvy Brasil / são paulo Client: Bar Aurora e Boteco Ferraz Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Special postmark „human rights“ Agency: Serviceplan Gruppe GmbH & Co. KG / Munich Client: Reporters Without Borders Austria Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Kenny Powers Tubes Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films And Video / Short Form - Series/Episodes
Live the language Agency: Camp David Film / Stockholm Client: EF International Language Centers Category: Online Films And Video / Short Form - Series/Episodes
2011 Mediocrity Video's Agency: Carmichael Lynch / Minneapolis Client: Subaru Category: Online Films And Video / Short Form - Series/Episodes
Medal of Honor Tier 1 Interviews Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Online Films And Video / Short Form - Series/Episodes
adidas Originals Spring / Summer 2010 campaign Agency: Sid Lee / Montreal Client: adidas Category: Online Films And Video / Short Form - Series/Episodes
Trena Agency: AlmapBBDO / São Paulo Client: Man America Latina Category: Collateral / P.O.P and In-store - Single
Book Sculpture Agency: Clemenger BBDO / Wellington Client: Booksellers NZ Category: Collateral / P.O.P and In-store - Single
Freshlock : Crackers Agency: DDB Group Hong Kong / Hong Kong Client: FreshLock China Ltd. Category: Collateral / P.O.P and In-store - Single
Batelco Directory - Hospital Agency: FP7/BAH / Dubai Client: Batelco Category: Collateral / P.O.P and In-store - Single
Walmart Flyer Agency: JWT / Toronto Client: Walmart Canada Category: Collateral / P.O.P and In-store - Single
Mettle Detector Agency: Ogilvy & Mather Pte Ltd / Singapore Client: The Economist Category: Collateral / P.O.P and In-store - Single
Mitsubishi "Live Drive" Agency: 180LA / Santa Monica Client: Mitsubishi Category: Interactive Advertising / Environmental / Experiential - Single
Nike Grid Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Mobility – Reflective Kinematronic Agency: ART+COM / Berlin Client: Otto Bock HealthCare GmbH Category: Interactive Advertising / Environmental / Experiential - Single
ARTVscope Agency: Atelier Amuse / Montreal Client: ARTV Category: Interactive Advertising / Environmental / Experiential - Single
Visible You Agency: BBDO / New York Client: GE Category: Interactive Advertising / Environmental / Experiential - Single
Plead Your Case Agency: BBDO / New York Client: AT&T Category: Interactive Advertising / Environmental / Experiential - Single
Nike Football Digital Pinball Agency: DoubleYou / Barcelona Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Real Life "like" Agency: e-dologic Publicis Israel / Ramat- Gan Client: Coca Cola Category: Interactive Advertising / Environmental / Experiential - Single
Dulux - Let's Colour Project Agency: Euro RSCG London / London Client: Akzo Nobel/ Dulux Category: Interactive Advertising / Environmental / Experiential - Single
Own Voice Agency: Wieden+Kennedy / Glue Isobar / Starcut Client: Nokia Category: Interactive Advertising / Environmental / Experiential - Single
Yahoo! Bus Stop Derby Agency: Goodby Silverstein & Partners / San Francisco Client: Yahoo! Category: Interactive Advertising / Environmental / Experiential - Single
MINI Getaway Stockholm Agency: Jung von Matt / Stockholm Client: MINI/BMW Category: Interactive Advertising / Environmental / Experiential - Single
Hidden Sound Campaign Agency: Leo Burnett / Hong Kong Client: Zoo Records Category: Interactive Advertising / Environmental / Experiential - Single
Big Cheer Agency: Lowe Brindfors / Stockholm Client: Ericsson Category: Interactive Advertising / Environmental / Experiential - Single
Brain Controlled Racing Agency: Mill Stirling / Singapore Client: RED BULL/PUMA Category: Interactive Advertising / Environmental / Experiential - Single
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Interactive Advertising / Environmental / Experiential - Single
Goodbye Citi Agency: Ogilvy Cape Town / Cape Town Client: Volkswagen Category: Interactive Advertising / Environmental / Experiential - Single
Bit.Code by Julius Popp Agency: Ogilvy Frankfurt / Frankfurt Client: SAP Category: Interactive Advertising / Environmental / Experiential - Single
Car for Sale Agency: Ogilvy New Zealand / Auckland Client: Waitakere City Category: Interactive Advertising / Environmental / Experiential - Single
MINI Countryman World Record Agency: Profero / London Client: MIN Category: Interactive Advertising / Environmental / Experiential - Single
Doyouchat.com Agency: Marcel / Publicis Conseil / Paris Client: Ni Putes Ni Soumises Category: Interactive Advertising / Environmental / Experiential - Single
The Film Room Agency: R/GA / New York Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Nimble as a Mouse Agency: Saatchi & Saatchi, New Zealand / Auckland Client: Toyota New Zealand Category: Interactive Advertising / Environmental / Experiential - Single
Forever 21 Digital Billboard Agency: space150 / Minneapolis Client: Forever 21 Category: Interactive Advertising / Environmental / Experiential - Single
MINI: Vending Machine Agency: Taxi 2 / Toronto Client: MINI Canada Category: Interactive Advertising / Environmental / Experiential - Single
Impossible Wall Agency: TBWA\HAKUHODO Inc. / Tokyo Client: adidas Japan K.K. Category: Interactive Advertising / Environmental / Experiential - Single
Write the Future: Johnnesburg LifeCentre Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single

2011 Advertising Merit Award

Wieden+Kennedy New York / New York

ESPN

This is SportsCenter - Spy :30

Consumer Television / :30/:25 - Single

11370T

2011 Advertising Merit Award

Abbott Mead Vickers BBDO / London

TOWER HAMLETS

TOWER HAMLETS PRINT CAMPAIGN

Public Service / Newspaper or Magazine - Campaign

11265A

2011 Advertising Merit Award

BBH / london

St John Ambulance

Life Lost

Public Service / Newspaper or Magazine - Campaign

11266A

2011 Advertising Merit Award

TBWAPARIS / Boulogne Billancourt

AMNESTY INTERNATIONAL

DEATH PENALTY

Public Service / Newspaper or Magazine - Campaign

11267A

2011 Advertising Merit Award

Y&R Peru / lima

League Against Cancer

Live to be old

Public Service / Newspaper or Magazine - Campaign

11268A

2011 Advertising Merit Award

Go Welsh / Lancaster

Society of Design

Dear Bill

Public Service / Collateral (Brochures and Direct Mail) - Single

11278A

2011 Advertising Merit Award

Ireland/Davenport / Johannesburg

The War Museum

Tape Measure

Public Service / Collateral (Brochures and Direct Mail) - Single

11279A

2011 Advertising Merit Award

Jung von Matt AG / Hamburg

Alzheimer Gesellschaft Baden-Wuerttemberg e.V.

THE FORGOTTEN LETTER - The free Alzheimer mailing

Public Service / Collateral (Brochures and Direct Mail) - Single

11280A

2011 Advertising Merit Award

Kitchen Leo Burnett / Oslo

The Salvation Armys second hand shop

Surprise Catwalk

Public Service / Collateral (Brochures and Direct Mail) - Single

11281A

2011 Advertising Merit Award

McCann Worldgroup Mumbai / mumbai

Bachpan Bachao Andolan

Ceramic Plate

Public Service / Collateral (Brochures and Direct Mail) - Single

11282A

2011 Advertising Merit Award

Ogilvy Brasil / são paulo

Bar Aurora e Boteco Ferraz

$ 73,000 BarTab

Public Service / Collateral (Brochures and Direct Mail) - Single

11283A

2011 Advertising Merit Award

Serviceplan Gruppe GmbH & Co. KG / Munich

Reporters Without Borders Austria

Special postmark „human rights“

Public Service / Collateral (Brochures and Direct Mail) - Single

11284A

2011 Interactive Merit Award

72andSunny / Los Angeles

K-Swiss

Kenny Powers Tubes

Online Films And Video / Short Form - Series/Episodes

11261N

2011 Interactive Merit Award

Camp David Film / Stockholm

EF International Language Centers

Live the language

Online Films And Video / Short Form - Series/Episodes

11262N

2011 Interactive Merit Award

Carmichael Lynch / Minneapolis

Subaru

2011 Mediocrity Video's

Online Films And Video / Short Form - Series/Episodes

11263N

2011 Interactive Merit Award

Draftfcb San Francisco / San Francisco

Electronic Arts

Medal of Honor Tier 1 Interviews

Online Films And Video / Short Form - Series/Episodes

11264N

2011 Interactive Merit Award

Sid Lee / Montreal

adidas

adidas Originals Spring / Summer 2010 campaign

Online Films And Video / Short Form - Series/Episodes

11265N

2011 Advertising Merit Award

AlmapBBDO / São Paulo

Man America Latina

Trena

Collateral / P.O.P and In-store - Single

11238A

2011 Advertising Merit Award

Clemenger BBDO / Wellington

Booksellers NZ

Book Sculpture

Collateral / P.O.P and In-store - Single

11239A

2011 Advertising Merit Award

DDB Group Hong Kong / Hong Kong

FreshLock China Ltd.

Freshlock : Crackers

Collateral / P.O.P and In-store - Single

11240A

2011 Advertising Merit Award

FP7/BAH / Dubai

Batelco

Batelco Directory - Hospital

Collateral / P.O.P and In-store - Single

11241A

2011 Advertising Merit Award

JWT / Toronto

Walmart Canada

Walmart Flyer

Collateral / P.O.P and In-store - Single

11242A

2011 Advertising Merit Award

Ogilvy & Mather Pte Ltd / Singapore

The Economist

Mettle Detector

Collateral / P.O.P and In-store - Single

11243A

2011 Interactive Merit Award

180LA / Santa Monica

Mitsubishi

Mitsubishi "Live Drive"

Interactive Advertising / Environmental / Experiential - Single

11189N

2011 Interactive Merit Award

AKQA / London

Nike

Nike Grid

Interactive Advertising / Environmental / Experiential - Single

11190N

2011 Interactive Merit Award

ART+COM / Berlin

Otto Bock HealthCare GmbH

Mobility – Reflective Kinematronic

Interactive Advertising / Environmental / Experiential - Single

11191N

2011 Interactive Merit Award

Atelier Amuse / Montreal

ARTV

ARTVscope

Interactive Advertising / Environmental / Experiential - Single

11192N

2011 Interactive Merit Award

BBDO / New York

GE

Visible You

Interactive Advertising / Environmental / Experiential - Single

11193N

2011 Interactive Merit Award

BBDO / New York

AT&T

Plead Your Case

Interactive Advertising / Environmental / Experiential - Single

11194N

2011 Interactive Merit Award

DoubleYou / Barcelona

Nike

Nike Football Digital Pinball

Interactive Advertising / Environmental / Experiential - Single

11195N

2011 Interactive Merit Award

e-dologic Publicis Israel / Ramat- Gan

Coca Cola

Real Life "like"

Interactive Advertising / Environmental / Experiential - Single

11196N

2011 Interactive Merit Award

Euro RSCG London / London

Akzo Nobel/ Dulux

Dulux - Let's Colour Project

Interactive Advertising / Environmental / Experiential - Single

11197N

2011 Interactive Merit Award

Wieden+Kennedy / Glue Isobar / Starcut

Nokia

Own Voice

Interactive Advertising / Environmental / Experiential - Single

11198N

2011 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Yahoo!

Yahoo! Bus Stop Derby

Interactive Advertising / Environmental / Experiential - Single

11199N

2011 Interactive Merit Award

Jung von Matt / Stockholm

MINI/BMW

MINI Getaway Stockholm

Interactive Advertising / Environmental / Experiential - Single

11200N

2011 Interactive Merit Award

Leo Burnett / Hong Kong

Zoo Records

Hidden Sound Campaign

Interactive Advertising / Environmental / Experiential - Single

11201N

2011 Interactive Merit Award

Lowe Brindfors / Stockholm

Ericsson

Big Cheer

Interactive Advertising / Environmental / Experiential - Single

11202N

2011 Interactive Merit Award

Mill Stirling / Singapore

RED BULL/PUMA

Brain Controlled Racing

Interactive Advertising / Environmental / Experiential - Single

11203N

2011 Interactive Merit Award

mono / minneapolis

Blu Dot

Real Good Experiment

Interactive Advertising / Environmental / Experiential - Single

11204N

2011 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Volkswagen

Goodbye Citi

Interactive Advertising / Environmental / Experiential - Single

11205N

2011 Interactive Merit Award

Ogilvy Frankfurt / Frankfurt

SAP

Bit.Code by Julius Popp

Interactive Advertising / Environmental / Experiential - Single

11206N

2011 Interactive Merit Award

Ogilvy New Zealand / Auckland

Waitakere City

Car for Sale

Interactive Advertising / Environmental / Experiential - Single

11207N

2011 Interactive Merit Award

Profero / London

MIN

MINI Countryman World Record

Interactive Advertising / Environmental / Experiential - Single

11208N

2011 Interactive Merit Award

Marcel / Publicis Conseil / Paris

Ni Putes Ni Soumises

Doyouchat.com

Interactive Advertising / Environmental / Experiential - Single

11209N

2011 Interactive Merit Award

R/GA / New York

Nike

The Film Room

Interactive Advertising / Environmental / Experiential - Single

11210N

2011 Interactive Merit Award

Saatchi & Saatchi, New Zealand / Auckland

Toyota New Zealand

Nimble as a Mouse

Interactive Advertising / Environmental / Experiential - Single

11211N

2011 Interactive Merit Award

space150 / Minneapolis

Forever 21

Forever 21 Digital Billboard

Interactive Advertising / Environmental / Experiential - Single

11212N

2011 Interactive Merit Award

Taxi 2 / Toronto

MINI Canada

MINI: Vending Machine

Interactive Advertising / Environmental / Experiential - Single

11213N

2011 Interactive Merit Award

TBWA\HAKUHODO Inc. / Tokyo

adidas Japan K.K.

Impossible Wall

Interactive Advertising / Environmental / Experiential - Single

11214N

2011 Interactive Merit Award

Wieden+Kennedy / Amsterdam

Nike

Write the Future: Johnnesburg LifeCentre

Interactive Advertising / Environmental / Experiential - Single

11215N

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