The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Work Connects Us All - Silver Pencil  - Websites / Corporate Website
Work Connects Us All Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website Silver Pencil
Drive Carefully  - Silver Pencil  - Magazine / Full Page or Spread - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Campaign Silver Pencil
Urban Tour - Silver Pencil  - Websites / E-Commerce
Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Websites / E-Commerce Silver Pencil
Book Burning Party - Silver Pencil  - Events and Installations
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations Silver Pencil
Braille Burgers - Silver Pencil  - Events and Installations
Braille Burgers Agency: MetropolitanRepublic / Johanneesburg Client: Wimpy Category: Events and Installations Silver Pencil
Oil on Canvas - Silver Pencil  - Integrated Branding / Public Service Campaign
Oil on Canvas Agency: Publicis Mojo / Auckland Client: Greenpeace Category: Integrated Branding / Public Service Campaign Silver Pencil
1m2 of curiosity. The do-it-yourself recruitment posters. - Silver Pencil  - Collateral Design / Posters - Campaign
1m2 of curiosity. The do-it-yourself recruitment posters. Agency: serviceplan / Munich Client: Serviceplan Hamburg GmbH & Co. KG Category: Collateral Design / Posters - Campaign Silver Pencil
The Recorded Contents - Silver Pencil  - Collateral Design / P.O.P. and In-Store - Campaign
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral Design / P.O.P. and In-Store - Campaign Silver Pencil
BYO Cup Day - Silver Pencil  - Promos / In-house Promo
BYO Cup Day Agency: Leo Burnett / Southbank Client: 7-Eleven Slurpee Category: Promos / In-house Promo Silver Pencil
Chipotle's Abandoned  - Silver Pencil  - Music
Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music Silver Pencil
The Web Is What You Make Of It  - Silver Pencil  - Online Films & Video / Short Form - Series/Episodes
The Web Is What You Make Of It Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes Silver Pencil
The Bark Side - Silver Pencil  - Craft / Sound Design
The Bark Side Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design Silver Pencil
MANta Clause - Silver Pencil  - Integrated Branding / Integrated Branding Campaign - 360
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360 Silver Pencil
BHF - Vinnie - Silver Pencil  - Online Films & Video / Public Service/Non-Profit
BHF - Vinnie Agency: Grey London / London Client: The British Heart Foundation Category: Online Films & Video / Public Service/Non-Profit Silver Pencil
Shoe repair - Silver Pencil  - Corporate Identity / Individual Item
Shoe repair Agency: The Classic Partnership Advertising / Dubai Client: Khalid Javed Category: Corporate Identity / Individual Item Silver Pencil
Bungee Stunt - Silver Pencil  - Online Films & Video / Event or Live Webcast  - Single
Bungee Stunt Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single Silver Pencil
SCREW*D - Silver Pencil  - Online Branded Entertainment / Long-form
SCREW*D Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form Silver Pencil
Rivalry Part I - Silver Pencil  - Consumer Television / Commercials of Var. Length - Campaign
Rivalry Part I Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign Silver Pencil
Underheard in New York - Silver Pencil  - Interactive Advertising / Public Service/Non-Profit
Underheard in New York Agency: BBH / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit Silver Pencil
Jetta - Memories - Silver Pencil  - Promos / Television Promo
Jetta - Memories Agency: DDB Sydney / Sydney Client: Volkswagen Category: Promos / Television Promo Silver Pencil
'Share a Coke' - Silver Pencil  - Promos / Television Promo
'Share a Coke' Agency: Ogilvy & Mather / Sydney Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo Silver Pencil
The man who lived in a film - Silver Pencil  - Consumer Television / Over 60 second - Single
The man who lived in a film Agency: TRY/ Apt / Oslo Client: Canal Digital Category: Consumer Television / Over 60 second - Single Silver Pencil
"Ribbonesia" Adornments - Silver Pencil  - Industrial Design/Product Design / Single or Campaign
"Ribbonesia" Adornments Agency: Ribbonesia / Sapporo Client: Ribbonesia Category: Industrial Design/Product Design / Single or Campaign Silver Pencil
Blink - Silver Pencil  - Corporate Identity / Campaign
Blink Agency: Landor Associates / San Francisco Client: ECOtality Category: Corporate Identity / Campaign Silver Pencil
Skittles Super Mega Rainbow Updater - Silver Pencil  - Social Media / Best Use of Social Media
Skittles Super Mega Rainbow Updater Agency: TBWA / London Client: Wrigley Category: Social Media / Best Use of Social Media Silver Pencil
SoBe Try Everything Challenge - Silver Pencil  - Gaming / Branded mobile games
SoBe Try Everything Challenge Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games Silver Pencil
Catch the Flash - Silver Pencil  - Gaming / Online gaming
Catch the Flash Agency: Jung von Matt AG / Stuttgart Client: Nike Gesellschaft mbH Category: Gaming / Online gaming Silver Pencil
Pleasure Hunt - Silver Pencil  - Gaming / Online gaming
Pleasure Hunt Agency: Lowe Brindfors / Stockholm Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming Silver Pencil
Heineken Star Player - Silver Pencil  - Mobile Applications/Sites / Branded Games
Heineken Star Player Agency: AKQA / London Client: Heineken Category: Mobile Applications/Sites / Branded Games Silver Pencil
SPARQ - Silver Pencil  - Branded Applications / Branded applications
SPARQ Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications Silver Pencil
The Ecosphere Project - Silver Pencil  - Interactive Advertising / Environmental/Experiential  - Single
The Ecosphere Project Agency: HEIMAT / Berlin Client: CNN International Category: Interactive Advertising / Environmental/Experiential - Single Silver Pencil
James Ready Spelling Bee Lottery - Silver Pencil  - Interactive Advertising / Environmental/Experiential  - Single
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Interactive Advertising / Environmental/Experiential - Single Silver Pencil
The world's fairest annual report.  - Silver Pencil  - Craft / Typography in Design - Single
The world's fairest annual report. Agency: Jung von Matt AG / Hamburg Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single Silver Pencil
Touch the Rainbow  - Silver Pencil  - Innovation in Advertising / Single or Campaign
Touch the Rainbow Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Innovation in Advertising / Single or Campaign Silver Pencil
DIPS DESPERADO - Silver Pencil  - Branded Content / Cinema
DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Content / Cinema Silver Pencil
Cat  - Silver Pencil  - Online Films & Video / Short Form  - Single
Cat Agency: BBDO Toronto / Toronto Client: Wrigley Canada Category: Online Films & Video / Short Form - Single Silver Pencil
Legendary Making of the Date - Silver Pencil  - Online Films & Video / Short Form  - Single
Legendary Making of the Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Online Films & Video / Short Form - Single Silver Pencil
UPDN - Silver Pencil  - Branding / Logo Design
UPDN Agency: Out of the Box / New Delhi Client: UPDN Broking Category: Branding / Logo Design Silver Pencil
Walk of Shame - Silver Pencil  - Cinema Advertising / Short Form - Under :90 - Single
Walk of Shame Agency: DDB UK / LONDON Client: Harvey Nichols Category: Cinema Advertising / Short Form - Under :90 - Single Silver Pencil
Dead Man Cooking - Silver Pencil  - Public Service / Collateral - Single
Dead Man Cooking Agency: Jung von Matt AG / Hamburg Client: ALIVE e.V. Category: Public Service / Collateral - Single Silver Pencil
ASOS Urban Tour - Silver Pencil  - Broadcast Design / Campaign
ASOS Urban Tour Agency: BBH LONDON / London Client: ASOS Category: Broadcast Design / Campaign Silver Pencil
The Last Ones Left - Silver Pencil  - Public Service / Outdoor and Posters - Campaign
The Last Ones Left Agency: TBWAHuntLascaris - Johannesburg / Sandton Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign Silver Pencil
Caterpillar - Silver Pencil  - Out Of Home / Transit & Outdoor Installations - Single
Caterpillar Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Single Silver Pencil
Book Burning Party - Silver Pencil  - Experiential Advertising / Events and Competitions
Book Burning Party Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions Silver Pencil
Jordan – The Explosive Game - Silver Pencil  - Experiential Advertising / Events and Competitions
Jordan – The Explosive Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions Silver Pencil
Bjork.com - Silver Pencil  - Craft / Typography
Bjork.com Agency: Jam3 / Toronto Client: Sandbag Category: Craft / Typography Silver Pencil
Conveyor Belt #2 - Silver Pencil  - Consumer Television / :30/:25 - Campaign
Conveyor Belt #2 Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign Silver Pencil
The Canvas Experiment - Silver Pencil  - Spatial Design / Indoor Spaces
The Canvas Experiment Agency: Perfect Fools / Stockholm Client: Converse EMEA Category: Spatial Design / Indoor Spaces Silver Pencil
Chiller Fall Image Spot - Silver Pencil  - Motion Graphics / Network ID
Chiller Fall Image Spot Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID Silver Pencil
Lorem Recruitment - Silver Pencil  - Interactive Advertising / Self-Promotion
Lorem Recruitment Agency: Jung von Matt AG / Hamburg Client: Jung von Matt AG Category: Interactive Advertising / Self-Promotion Silver Pencil
Work Connects Us All - Silver Pencil  - Websites / Corporate Website

2012 Interactive Silver Pencil

SS+K / New York

AFL-CIO

Work Connects Us All

Websites / Corporate Website

12006N

Drive Carefully  - Silver Pencil  - Magazine / Full Page or Spread - Campaign

2012 Advertising Silver Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Magazine / Full Page or Spread - Campaign

12011A

Urban Tour - Silver Pencil  - Websites / E-Commerce

2012 Interactive Silver Pencil

BBH LONDON / London

ASOS

Urban Tour

Websites / E-Commerce

12011N

Book Burning Party - Silver Pencil  - Events and Installations

2012 Branded Entertainment Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Events and Installations

12042E

Braille Burgers - Silver Pencil  - Events and Installations

2012 Branded Entertainment Silver Pencil

MetropolitanRepublic / Johanneesburg

Wimpy

Braille Burgers

Events and Installations

12043E

Oil on Canvas - Silver Pencil  - Integrated Branding / Public Service Campaign

2012 Advertising Silver Pencil

Publicis Mojo / Auckland

Greenpeace

Oil on Canvas

Integrated Branding / Public Service Campaign

12112G

1m2 of curiosity. The do-it-yourself recruitment posters. - Silver Pencil  - Collateral Design / Posters - Campaign

2012 Design Silver Pencil

serviceplan / Munich

Serviceplan Hamburg GmbH & Co. KG

1m2 of curiosity. The do-it-yourself recruitment posters.

Collateral Design / Posters - Campaign

12031D

The Recorded Contents - Silver Pencil  - Collateral Design / P.O.P. and In-Store - Campaign

2012 Design Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral Design / P.O.P. and In-Store - Campaign

12036D

BYO Cup Day - Silver Pencil  - Promos / In-house Promo

2012 Branded Entertainment Silver Pencil

Leo Burnett / Southbank

7-Eleven Slurpee

BYO Cup Day

Promos / In-house Promo

12063E

Chipotle's Abandoned  - Silver Pencil  - Music

2012 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Chipotle

Chipotle's Abandoned

Music

12038E

The Web Is What You Make Of It  - Silver Pencil  - Online Films & Video / Short Form - Series/Episodes

2012 Interactive Silver Pencil

BBH / New York + Google Creative Lab / New York

Google

The Web Is What You Make Of It

Online Films & Video / Short Form - Series/Episodes

12058N

The Bark Side - Silver Pencil  - Craft / Sound Design

2012 Interactive Silver Pencil

Deutsch / Los Angeles

Volkswagen

The Bark Side

Craft / Sound Design

12084N

MANta Clause - Silver Pencil  - Integrated Branding / Integrated Branding Campaign - 360

2012 Interactive Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

12067N

BHF - Vinnie - Silver Pencil  - Online Films & Video / Public Service/Non-Profit

2012 Interactive Silver Pencil

Grey London / London

The British Heart Foundation

BHF - Vinnie

Online Films & Video / Public Service/Non-Profit

12063N

Shoe repair - Silver Pencil  - Corporate Identity / Individual Item

2012 Design Silver Pencil

The Classic Partnership Advertising / Dubai

Khalid Javed

Shoe repair

Corporate Identity / Individual Item

12016D

Bungee Stunt - Silver Pencil  - Online Films & Video / Event or Live Webcast  - Single

2012 Interactive Silver Pencil

MTh (Motion Theory) / Los Angeles

Chevrolet

Bungee Stunt

Online Films & Video / Event or Live Webcast - Single

12050N

SCREW*D - Silver Pencil  - Online Branded Entertainment / Long-form

2012 Branded Entertainment Silver Pencil

Y&R Chicago / Chicago

Craftsman

SCREW*D

Online Branded Entertainment / Long-form

12034E

Rivalry Part I - Silver Pencil  - Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Silver Pencil

The Brooklyn Brothers / New York

New Era

Rivalry Part I

Consumer Television / Commercials of Var. Length - Campaign

12072T

Underheard in New York - Silver Pencil  - Interactive Advertising / Public Service/Non-Profit

2012 Interactive Silver Pencil

BBH / New York

New York City Rescue Mission

Underheard in New York

Interactive Advertising / Public Service/Non-Profit

12045N

Jetta - Memories - Silver Pencil  - Promos / Television Promo

2012 Branded Entertainment Silver Pencil

DDB Sydney / Sydney

Volkswagen

Jetta - Memories

Promos / Television Promo

12002E

'Share a Coke' - Silver Pencil  - Promos / Television Promo

2012 Branded Entertainment Silver Pencil

Ogilvy & Mather / Sydney

Coca-Cola South Pacific / Coca-Cola Amatil Team

'Share a Coke'

Promos / Television Promo

12058E

The man who lived in a film - Silver Pencil  - Consumer Television / Over 60 second - Single

2012 Advertising Silver Pencil

TRY/ Apt / Oslo

Canal Digital

The man who lived in a film

Consumer Television / Over 60 second - Single

12076T

"Ribbonesia" Adornments - Silver Pencil  - Industrial Design/Product Design / Single or Campaign

2012 Design Silver Pencil

Ribbonesia / Sapporo

Ribbonesia

"Ribbonesia" Adornments

Industrial Design/Product Design / Single or Campaign

12024D

Blink - Silver Pencil  - Corporate Identity / Campaign

2012 Design Silver Pencil

Landor Associates / San Francisco

ECOtality

Blink

Corporate Identity / Campaign

12012D

Skittles Super Mega Rainbow Updater - Silver Pencil  - Social Media / Best Use of Social Media

2012 Interactive Silver Pencil

TBWA / London

Wrigley

Skittles Super Mega Rainbow Updater

Social Media / Best Use of Social Media

12090N

SoBe Try Everything Challenge - Silver Pencil  - Gaming / Branded mobile games

2012 Branded Entertainment Silver Pencil

OMD / New York

SoBe

SoBe Try Everything Challenge

Gaming / Branded mobile games

12022E

Catch the Flash - Silver Pencil  - Gaming / Online gaming

2012 Branded Entertainment Silver Pencil

Jung von Matt AG / Stuttgart

Nike Gesellschaft mbH

Catch the Flash

Gaming / Online gaming

12018E

Pleasure Hunt - Silver Pencil  - Gaming / Online gaming

2012 Branded Entertainment Silver Pencil

Lowe Brindfors / Stockholm

Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu

Pleasure Hunt

Gaming / Online gaming

12019E

Heineken Star Player - Silver Pencil  - Mobile Applications/Sites / Branded Games

2012 Interactive Silver Pencil

AKQA / London

Heineken

Heineken Star Player

Mobile Applications/Sites / Branded Games

12024N

SPARQ - Silver Pencil  - Branded Applications / Branded applications

2012 Branded Entertainment Silver Pencil

R/GA / New York

Nike

SPARQ

Branded Applications / Branded applications

12024E

The Ecosphere Project - Silver Pencil  - Interactive Advertising / Environmental/Experiential  - Single

2012 Interactive Silver Pencil

HEIMAT / Berlin

CNN International

The Ecosphere Project

Interactive Advertising / Environmental/Experiential - Single

12035N

James Ready Spelling Bee Lottery - Silver Pencil  - Interactive Advertising / Environmental/Experiential  - Single

2012 Interactive Silver Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Interactive Advertising / Environmental/Experiential - Single

12036N

The world's fairest annual report.  - Silver Pencil  - Craft / Typography in Design - Single

2012 Design Silver Pencil

Jung von Matt AG / Hamburg

LemonAid Beverages GmbH

The world's fairest annual report.

Craft / Typography in Design - Single

12074D

Touch the Rainbow  - Silver Pencil  - Innovation in Advertising / Single or Campaign

2012 Advertising Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Touch the Rainbow

Innovation in Advertising / Single or Campaign

12100G

DIPS DESPERADO - Silver Pencil  - Branded Content / Cinema

2012 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

PEPSICO DORITOS

DIPS DESPERADO

Branded Content / Cinema

12091T

Cat  - Silver Pencil  - Online Films & Video / Short Form  - Single

2012 Interactive Silver Pencil

BBDO Toronto / Toronto

Wrigley Canada

Cat

Online Films & Video / Short Form - Single

12054N

Legendary Making of the Date - Silver Pencil  - Online Films & Video / Short Form  - Single

2012 Interactive Silver Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

Legendary Making of the Date

Online Films & Video / Short Form - Single

12055N

UPDN - Silver Pencil  - Branding / Logo Design

2012 Design Silver Pencil

Out of the Box / New Delhi

UPDN Broking

UPDN

Branding / Logo Design

12009D

Walk of Shame - Silver Pencil  - Cinema Advertising / Short Form - Under :90 - Single

2012 Advertising Silver Pencil

DDB UK / LONDON

Harvey Nichols

Walk of Shame

Cinema Advertising / Short Form - Under :90 - Single

12081T

Dead Man Cooking - Silver Pencil  - Public Service / Collateral - Single

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

ALIVE e.V.

Dead Man Cooking

Public Service / Collateral - Single

12041A

ASOS Urban Tour - Silver Pencil  - Broadcast Design / Campaign

2012 Design Silver Pencil

BBH LONDON / London

ASOS

ASOS Urban Tour

Broadcast Design / Campaign

12061D

The Last Ones Left - Silver Pencil  - Public Service / Outdoor and Posters - Campaign

2012 Advertising Silver Pencil

TBWAHuntLascaris - Johannesburg / Sandton

Endangered Wildlife Trust (EWT)

The Last Ones Left

Public Service / Outdoor and Posters - Campaign

12038A

Caterpillar - Silver Pencil  - Out Of Home / Transit & Outdoor Installations - Single

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Caterpillar

Out Of Home / Transit & Outdoor Installations - Single

12014A

Book Burning Party - Silver Pencil  - Experiential Advertising / Events and Competitions

2012 Advertising Silver Pencil

Leo Burnett Detroit / Troy

Troy Public Library

Book Burning Party

Experiential Advertising / Events and Competitions

12102G

Jordan – The Explosive Game - Silver Pencil  - Experiential Advertising / Events and Competitions

2012 Advertising Silver Pencil

Wieden+Kennedy New York / New York

JORDAN

Jordan – The Explosive Game

Experiential Advertising / Events and Competitions

12103G

Bjork.com - Silver Pencil  - Craft / Typography

2012 Interactive Silver Pencil

Jam3 / Toronto

Sandbag

Bjork.com

Craft / Typography

12077N

Conveyor Belt #2 - Silver Pencil  - Consumer Television / :30/:25 - Campaign

2012 Advertising Silver Pencil

The Martin Agency / Richmond

Walmart

Conveyor Belt #2

Consumer Television / :30/:25 - Campaign

12065T

The Canvas Experiment - Silver Pencil  - Spatial Design / Indoor Spaces

2012 Design Silver Pencil

Perfect Fools / Stockholm

Converse EMEA

The Canvas Experiment

Spatial Design / Indoor Spaces

12042D

Chiller Fall Image Spot - Silver Pencil  - Motion Graphics / Network ID

2012 Branded Entertainment Silver Pencil

Chiller / New York

Chiller

Chiller Fall Image Spot

Motion Graphics / Network ID

12015E

Lorem Recruitment - Silver Pencil  - Interactive Advertising / Self-Promotion

2012 Interactive Silver Pencil

Jung von Matt AG / Hamburg

Jung von Matt AG

Lorem Recruitment

Interactive Advertising / Self-Promotion

12048N

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