The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Underwater Photography
Agency: Grey Worldwide India Pvt. Ltd. / Mumbai
Client: Colston julian Category: Corporate Identity / Individual Item
Maison Gerard
Agency: Mother / ny
Client: Maison Gerard Category: Corporate Identity / Individual Item
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Online Films & Video / Event or Live Webcast - Single
One Beach Facebook Film Premiere
Agency: BBDO San Francisco / San Francisco
Client: Barefoot Wine Category: Online Films & Video / Event or Live Webcast - Single
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Online Films & Video / Event or Live Webcast - Single
Contagion - Bacteria Billboard
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Bros. Pictures Canada Category: Online Films & Video / Event or Live Webcast - Single
Plug into a better world - the world´s first socket ad
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: Daimler AG / smart Category: Collateral / Promotional Items
Million Emotions
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
We Lie - Insert
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
3 out of 4
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: The Onion Category: Collateral / Promotional Items
Occupy George
Agency: Occupy George / Marlboro
Client: Occupy George Category: Collateral / Promotional Items
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Online Branded Entertainment / Long-form
Unstaged - Coldplay
Agency: Digitas & Momentum / New York
Client: American Express Category: Online Branded Entertainment / Long-form
Paul Rudd Pitches Harvey Weinstein
Agency: Funny Or Die / Los Angeles
Client: The Weinstein Company Category: Online Branded Entertainment / Long-form
Impossible Airfield
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting/Royal Australian Air Force Category: Online Branded Entertainment / Long-form
Always Open - Sarah Silverman
Agency: Gotham / New York
Client: Denny's Category: Online Branded Entertainment / Long-form
Always Open - Jason Bateman
Agency: Gotham / New York
Client: Denny's Category: Online Branded Entertainment / Long-form
"The Inside Experience"
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Branded Entertainment / Long-form
Panyee FC
Agency: Leo Burnett Thailand / Bangkok
Client: TMB Corporate Branding Category: Online Branded Entertainment / Long-form
Gum Gallery Documentary
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Branded Entertainment / Long-form
Astro MY Music Awards
Agency: Astro MBNS / Bukit Jalil
Client: Astro AEC Category: Promos / Reality-television Promo
Tip Jar
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Promos / Reality-television Promo
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Promos / Reality-television Promo
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
Google Wallet
Agency: R/GA / New York
Client: Google Category: Mobile Applications/Sites / E-Commerce
The Human Element
Agency: Discovery Networks Asia-Pacific / Singapore
Client: Discovery Science Category: Promos / Television Promo
TCM 31 Days of Oscars
Agency: Ferroconcrete / Los Angeles
Client: TCM Category: Promos / Television Promo
Voltron Force Promo
Agency: Oishii Creative / Pasadena
Client: Nicktoons Category: Promos / Television Promo
Guess who’s been watching DStv - Chopstix
Agency: Studio Zoo / Randburg
Client: DStv Category: Promos / Television Promo
Flash Fans
Agency: Anomaly / New York
Client: Budweiser Canada Category: Consumer Television / Over 60 second - Single
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Consumer Television / Over 60 second - Single
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google Category: Consumer Television / Over 60 second - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Consumer Television / Over 60 second - Single
Step Together
Agency: BBH LONDON / London
Client: Johnnie Walker Category: Consumer Television / Over 60 second - Single
Boyband
Agency: BBH LONDON / London
Client: Yeo Valley Category: Consumer Television / Over 60 second - Single
The Bear
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Consumer Television / Over 60 second - Single
The Moment
Agency: Clemenger BBDO Melbourne / Melbourne
Client: BUPA Category: Consumer Television / Over 60 second - Single
Award:
2012 Design Merit Award
Agency:
Grey Worldwide India Pvt. Ltd. / Mumbai
Client:
Colston julian
Title:
Underwater Photography
Category:
Corporate Identity / Individual Item
Annual ID:
12110D
Award:
2012 Design Merit Award
Agency:
Mother / ny
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Corporate Identity / Individual Item
Annual ID:
12111D
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12202N
Award:
2012 Interactive Merit Award
Agency:
BBDO San Francisco / San Francisco
Client:
Barefoot Wine
Title:
One Beach Facebook Film Premiere
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12204N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12205N
Award:
2012 Interactive Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Bros. Pictures Canada
Title:
Contagion - Bacteria Billboard
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12206N
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
Daimler AG / smart
Title:
Plug into a better world - the world´s first socket ad
Category:
Collateral / Promotional Items
Annual ID:
12244A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
Million Emotions
Category:
Collateral / Promotional Items
Annual ID:
12245A
Award:
2012 Advertising Merit Award
Agency:
JWT Toronto / Toronto
Client:
Nestle
Title:
Business Card
Category:
Collateral / Promotional Items
Annual ID:
12246A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
We Lie - Insert
Category:
Collateral / Promotional Items
Annual ID:
12247A
Award:
2012 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
The Onion
Title:
3 out of 4
Category:
Collateral / Promotional Items
Annual ID:
12248A
Award:
2012 Advertising Merit Award
Agency:
Occupy George / Marlboro
Client:
Occupy George
Title:
Occupy George
Category:
Collateral / Promotional Items
Annual ID:
12249A
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Online Branded Entertainment / Long-form
Annual ID:
12122E
Award:
2012 Branded Entertainment Merit Award
Agency:
Digitas & Momentum / New York
Client:
American Express
Title:
Unstaged - Coldplay
Category:
Online Branded Entertainment / Long-form
Annual ID:
12123E
Award:
2012 Branded Entertainment Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
The Weinstein Company
Title:
Paul Rudd Pitches Harvey Weinstein
Category:
Online Branded Entertainment / Long-form
Annual ID:
12124E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting/Royal Australian Air Force
Title:
Impossible Airfield
Category:
Online Branded Entertainment / Long-form
Annual ID:
12125E
Award:
2012 Branded Entertainment Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open - Sarah Silverman
Category:
Online Branded Entertainment / Long-form
Annual ID:
12126E
Award:
2012 Branded Entertainment Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open - Jason Bateman
Category:
Online Branded Entertainment / Long-form
Annual ID:
12127E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
"The Inside Experience"
Category:
Online Branded Entertainment / Long-form
Annual ID:
12128E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
TMB Corporate Branding
Title:
Panyee FC
Category:
Online Branded Entertainment / Long-form
Annual ID:
12129E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Gum Gallery Documentary
Category:
Online Branded Entertainment / Long-form
Annual ID:
12130E
Award:
2012 Branded Entertainment Merit Award
Agency:
Astro MBNS / Bukit Jalil
Client:
Astro AEC
Title:
Astro MY Music Awards
Category:
Promos / Reality-television Promo
Annual ID:
12188E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Tip Jar
Category:
Promos / Reality-television Promo
Annual ID:
12189E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Promos / Reality-television Promo
Annual ID:
12190E
Award:
2012 Advertising Merit Award
Agency:
Herezie Paris / Paris
Client:
Optifog Essilor
Title:
The Foggy Moments
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12381T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12382T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Berlitz Language Center
Title:
The Online Translation Experiment
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12383T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Don't Take it in the Air Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12384T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / Hollywood
Client:
Captain Morgan
Title:
To Life, Love, and Loot
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12385T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
"It's Not Crazy, It's Sports"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12386T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12528T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12529T
Award:
2012 Interactive Merit Award
Agency:
Abitlikethis / Melbourne
Client:
Banneraid
Title:
Banner+Aid
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12197N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12198N
Award:
2012 Interactive Merit Award
Agency:
DDB New York / New York
Client:
The Humane Society, Maddie's Fund, And The Shelter Project
Title:
Adopt Your Doggie Double
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12199N
Award:
2012 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Audubon Society
Title:
Birding the Net
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
12200N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Google
Title:
Google Wallet
Category:
Mobile Applications/Sites / E-Commerce
Annual ID:
12151N
Award:
2012 Branded Entertainment Merit Award
Agency:
Deep Focus / New York
Client:
Epix
Title:
The Long Khan
Category:
Promos / Television Promo
Annual ID:
12183E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Networks Asia-Pacific / Singapore
Client:
Discovery Science
Title:
The Human Element
Category:
Promos / Television Promo
Annual ID:
12184E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ferroconcrete / Los Angeles
Client:
TCM
Title:
TCM 31 Days of Oscars
Category:
Promos / Television Promo
Annual ID:
12185E
Award:
2012 Branded Entertainment Merit Award
Agency:
Oishii Creative / Pasadena
Client:
Nicktoons
Title:
Voltron Force Promo
Category:
Promos / Television Promo
Annual ID:
12186E
Award:
2012 Branded Entertainment Merit Award
Agency:
Studio Zoo / Randburg
Client:
DStv
Title:
Guess who’s been watching DStv - Chopstix
Category:
Promos / Television Promo
Annual ID:
12187E
Award:
2012 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Budweiser Canada
Title:
Flash Fans
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12389T
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12390T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York + Google Creative Lab / New York
Client:
Google
Title:
Google Chrome: Dear Sophie
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12391T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12392T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Johnnie Walker
Title:
Step Together
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12393T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Yeo Valley
Title:
Boyband
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12394T
Award:
2012 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
The Bear
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12395T
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
BUPA
Title:
The Moment
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12396T