The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Abs
Agency: DDB Mexico / Distrito Federal
Client: Gladiator Energy Drink Category: Consumer Television / Over 60 second - Single
Colours
Agency: DDB, Paris / Paris
Client: Lagardère - Tiji Category: Consumer Television / Over 60 second - Single
With 10 years of life
Agency: Dentsu Tokyo / Tokyo
Client: Toshiba Corporation Category: Consumer Television / Over 60 second - Single
Photogenic
Agency: Don / Capital Federal
Client: Fibertel Category: Consumer Television / Over 60 second - Single
Xylophone
Agency: Drill Inc. / Shibuya
Client: NTT DOCOMO,INC. Category: Consumer Television / Over 60 second - Single
Cazadores (Hunters)
Agency: La Comunidad / Miami
Client: BAFICI (Buenos Aires International Independent Film Festival) Category: Consumer Television / Over 60 second - Single
A New Female Model
Agency: MCCANN ERICKSON / MADRID
Client: Campofrio Category: Consumer Television / Over 60 second - Single
Clear Character
Agency: Leo Burnett Sydney / Los Angeles
Client: Bundaberg Rum Category: Consumer Television / Over 60 second - Single
Parallels
Agency: StrawberryFrog / Los Angeles
Client: Jim Beam Category: Consumer Television / Over 60 second - Single
Hussars
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over 60 second - Single
What Britain Loves
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Consumer Television / Over 60 second - Single
Witness to History - Kennedy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: ZDF Category: Consumer Television / Over 60 second - Single
Halftime America
Agency: Wieden + Kennedy, Portland / Portland
Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single
Handmade in Chennai
Agency: Wieden + Kennedy New Delhi / New Delhi
Client: Royal Enfield Category: Consumer Television / Over 60 second - Single
The Counter Demoralization
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Dossier Category: Consumer Television / Over 60 second - Single
Towel
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Ole Category: Consumer Television / Over 60 second - Single
HINOKI MEMO CUBE & HOME MEMO BLOCK
Agency: MR_DESIGN inc. / Tokyo
Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Mobile Applications/Sites / Public Service/Non-Profit
WhatWasThere
Agency: Enlighten / Ann Arbor
Client: Enlighten Category: Mobile Applications/Sites / Public Service/Non-Profit
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V. Category: Mobile Applications/Sites / Public Service/Non-Profit
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Mobile Applications/Sites / Public Service/Non-Profit
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
Fisher & Paykel: The Social Kitchen
Agency: Alt Group / Auckland
Client: Fisher & Paykel Category: Corporate Identity / Campaign
Apotek Hjärtat
Agency: BVD / Stockholm
Client: Apotek Hjärtat Category: Corporate Identity / Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Corporate Identity / Campaign
Neon Sound
Agency: Kinetic Singapore / Singapore
Client: Neon Sound Pte Ltd Category: Corporate Identity / Campaign
Bardot
Agency: Landor Associates / San Francisco
Client: Advanced Ice Cream Technologies Category: Corporate Identity / Campaign
DC Entertainment
Agency: Landor Associates / San Francisco
Client: DC Entertainment Category: Corporate Identity / Campaign
Swedish fashion goes Berlin
Agency: Neumeister Strategic Design / Stockholm
Client: Swedish Institute Category: Corporate Identity / Campaign
The Grid Identity
Agency: Rethink / Vancouver
Client: The Grid Category: Corporate Identity / Campaign
EDP Identitiy
Agency: Sagmeister Inc. / New York
Client: EDP Category: Corporate Identity / Campaign
Kobrick Corporate Identity
Agency: Sandstrom Partners / Portland
Client: Kobrick Coffee Co Category: Corporate Identity / Campaign
Mr Cook Identity
Agency: SML / Small Medium Large / Waterloo
Client: Mr Cook Category: Corporate Identity / Campaign
Madam Sixty Ate
Agency: Substance Hong Kong / Hong Kong
Client: Atelia Corporation Limited, Hong Kong Category: Corporate Identity / Campaign
Levi’s Visual Identity System
Agency: Turner Duckworth Design / San Francisco
Client: Levi Strauss & Co. Category: Corporate Identity / Campaign
Belkin Brand Identity
Agency: Wolff Olins / New York
Client: Belkin Category: Corporate Identity / Campaign
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
Fanwagen
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Social Media / Best Use of Social Media
The Vaccines 'Wetsuit' Instagram Video
Agency: Anomaly London / London
Client: Sony Music Category: Social Media / Best Use of Social Media
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Social Media / Best Use of Social Media
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Social Media / Best Use of Social Media
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Social Media / Best Use of Social Media
Open Book
Agency: DDB Group Melbourne / RICHMOND
Client: The Reach Foundation Category: Social Media / Best Use of Social Media
A new warrior
Agency: DDB, Paris / Paris
Client: Greenpeace Category: Social Media / Best Use of Social Media
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V. Category: Social Media / Best Use of Social Media
Jameson, 1780
Agency: Evolution Bureau / San Francisco
Client: Jameson Irish Whiskey, IDL, Pernod Ricard USA Category: Social Media / Best Use of Social Media
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Gladiator Energy Drink
Title:
Abs
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12397T
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Lagardère - Tiji
Title:
Colours
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12398T
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Tokyo
Client:
Toshiba Corporation
Title:
With 10 years of life
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12399T
Award:
2012 Advertising Merit Award
Agency:
Don / Capital Federal
Client:
Fibertel
Title:
Photogenic
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12400T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12401T
Award:
2012 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
BAFICI (Buenos Aires International Independent Film Festival)
Title:
Cazadores (Hunters)
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12402T
Award:
2012 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Campofrio
Title:
A New Female Model
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12403T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Sydney / Los Angeles
Client:
Bundaberg Rum
Title:
Clear Character
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12404T
Award:
2012 Advertising Merit Award
Agency:
StrawberryFrog / Los Angeles
Client:
Jim Beam
Title:
Parallels
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12405T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Hussars
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12406T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
T-Mobile
Title:
What Britain Loves
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12407T
Award:
2012 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
ZDF
Title:
Witness to History - Kennedy
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12408T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Chrysler Group LLC
Title:
Halftime America
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12409T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy New Delhi / New Delhi
Client:
Royal Enfield
Title:
Handmade in Chennai
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12410T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Dossier
Title:
The Counter Demoralization
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12411T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Ole
Title:
Towel
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12412T
Award:
2012 Design Merit Award
Agency:
MR_DESIGN inc. / Tokyo
Client:
MR_DESIGN inc.
Title:
HINOKI MEMO CUBE & HOME MEMO BLOCK
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12120D
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12147N
Award:
2012 Interactive Merit Award
Agency:
Enlighten / Ann Arbor
Client:
Enlighten
Title:
WhatWasThere
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12148N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12149N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
12150N
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Blueprint
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12149A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12150A
Award:
2012 Advertising Merit Award
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12151A
Award:
2012 Design Merit Award
Agency:
Alt Group / Auckland
Client:
Fisher & Paykel
Title:
Fisher & Paykel: The Social Kitchen
Category:
Corporate Identity / Campaign
Annual ID:
12094D
Award:
2012 Design Merit Award
Agency:
BVD / Stockholm
Client:
Apotek Hjärtat
Title:
Apotek Hjärtat
Category:
Corporate Identity / Campaign
Annual ID:
12095D
Award:
2012 Design Merit Award
Agency:
Creature / Seattle
Client:
Sherry
Title:
Sherry
Category:
Corporate Identity / Campaign
Annual ID:
12096D
Award:
2012 Design Merit Award
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Corporate Identity / Campaign
Annual ID:
12097D
Award:
2012 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Neon Sound Pte Ltd
Title:
Neon Sound
Category:
Corporate Identity / Campaign
Annual ID:
12098D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Corporate Identity / Campaign
Annual ID:
12099D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Entertainment
Title:
DC Entertainment
Category:
Corporate Identity / Campaign
Annual ID:
12100D
Award:
2012 Design Merit Award
Agency:
Neumeister Strategic Design / Stockholm
Client:
Swedish Institute
Title:
Swedish fashion goes Berlin
Category:
Corporate Identity / Campaign
Annual ID:
12101D
Award:
2012 Design Merit Award
Agency:
Rethink / Vancouver
Client:
The Grid
Title:
The Grid Identity
Category:
Corporate Identity / Campaign
Annual ID:
12102D
Award:
2012 Design Merit Award
Agency:
Sagmeister Inc. / New York
Client:
EDP
Title:
EDP Identitiy
Category:
Corporate Identity / Campaign
Annual ID:
12103D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Kobrick Coffee Co
Title:
Kobrick Corporate Identity
Category:
Corporate Identity / Campaign
Annual ID:
12104D
Award:
2012 Design Merit Award
Agency:
SML / Small Medium Large / Waterloo
Client:
Mr Cook
Title:
Mr Cook Identity
Category:
Corporate Identity / Campaign
Annual ID:
12105D
Award:
2012 Design Merit Award
Agency:
Substance Hong Kong / Hong Kong
Client:
Atelia Corporation Limited, Hong Kong
Title:
Madam Sixty Ate
Category:
Corporate Identity / Campaign
Annual ID:
12106D
Award:
2012 Design Merit Award
Agency:
Turner Duckworth Design / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi’s Visual Identity System
Category:
Corporate Identity / Campaign
Annual ID:
12107D
Award:
2012 Design Merit Award
Agency:
Wolff Olins / New York
Client:
Belkin
Title:
Belkin Brand Identity
Category:
Corporate Identity / Campaign
Annual ID:
12108D
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Social Media / Best Use of Social Media
Annual ID:
12303N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Fanwagen
Category:
Social Media / Best Use of Social Media
Annual ID:
12304N
Award:
2012 Interactive Merit Award
Agency:
Anomaly London / London
Client:
Sony Music
Title:
The Vaccines 'Wetsuit' Instagram Video
Category:
Social Media / Best Use of Social Media
Annual ID:
12305N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Annual ID:
12306N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Annual ID:
12307N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Social Media / Best Use of Social Media
Annual ID:
12308N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Annual ID:
12309N
Award:
2012 Interactive Merit Award
Agency:
DDB Group Melbourne / RICHMOND
Client:
The Reach Foundation
Title:
Open Book
Category:
Social Media / Best Use of Social Media
Annual ID:
12310N
Award:
2012 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Social Media / Best Use of Social Media
Annual ID:
12311N
Award:
2012 Interactive Merit Award
Agency:
denkwerk GmbH / Cologne
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Social Media / Best Use of Social Media
Annual ID:
12312N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Jameson Irish Whiskey, IDL, Pernod Ricard USA
Title:
Jameson, 1780
Category:
Social Media / Best Use of Social Media
Annual ID:
12313N