The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh
Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf
Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Stop The Cycle
Agency: LOWE SINGAPORE / SG
Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Word Game
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Organ Retrieval Banking Organisation Category: Public Service / Outdoor and Posters - Campaign
Saddest Show on Earth
Agency: Y&R Chicago / Chicago
Client: PETA Category: Public Service / Outdoor and Posters - Campaign
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
The World´s Fastest Purchase
Agency: Circus / mexico
Client: Puma Category: Experiential Advertising / Events and Competitions
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Experiential Advertising / Events and Competitions
Cars tweet empty parking spaces
Agency: Jung von Matt AG / Stuttgart
Client: Mercedes-Benz Category: Experiential Advertising / Events and Competitions
The Charity Test Drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Events and Competitions
CONTREXPERIENCE
Agency: Marcel / Paris
Client: CONTREX Category: Experiential Advertising / Events and Competitions
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Experiential Advertising / Events and Competitions
Swap Meet
Agency: mono / Minneapolis
Client: Blu Dot Category: Experiential Advertising / Events and Competitions
Steal Banksy
Agency: Naked Communications / Sydney
Client: Art Series Hotels Category: Experiential Advertising / Events and Competitions
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Experiential Advertising / Events and Competitions
Bear/Pool/Roller Coaster
Agency: Arnold Worldwide / Boston
Client: Carnival Category: Consumer Television / :30/:25 - Campaign
Frank/Five-Man/Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Campaign
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Television / :30/:25 - Campaign
Will in the MIdwest
Agency: Funny Or Die / Los Angeles
Client: Old Milwaukee Category: Consumer Television / :30/:25 - Campaign
First Hand
Agency: Goodby Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
Create Your Own
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Facades
Agency: BBDO Proximity Singapore Pte Ltd / Singapore
Client: Traffick Lights Category: Public Service / Newspaper or Magazine - Campaign
Mayday Appeal
Agency: DDB / Auckland
Client: Coastguard New Zealand Category: Public Service / Newspaper or Magazine - Campaign
Thumbprints
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Sea Creatures
Agency: Leo Burnett Manila / Makati
Client: WWF Philippines Category: Public Service / Newspaper or Magazine - Campaign
Ideathon
Agency: Modern Climate / MPLS
Client: Modern Climate Category: Interactive Advertising / Self-Promotion
Sticked - Porcelain Ballerina
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Single
Pet
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Bully
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Asteroid
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
Obama
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Merkel
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Award:
2012 Advertising Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Inhotim
Title:
Targets
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12269A
Award:
2012 Advertising Merit Award
Agency:
GatesmanMarmion+Dave / Pittsburgh
Client:
Homeless Veterans Project
Title:
MIA Veterans
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12270A
Award:
2012 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Düsseldorf
Client:
MTV Networks AG Switzerland
Title:
Sexidents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12271A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12272A
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)
Title:
Stop The Cycle
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12273A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12274A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Organ Retrieval Banking Organisation
Title:
Word Game
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12275A
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
PETA
Title:
Saddest Show on Earth
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12276A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12012A
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12195A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO / Brisbane
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12196A
Award:
2012 Advertising Merit Award
Agency:
JWT Always Shanghai / Shanghai
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12197A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12198A
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brother Pictures Canada
Title:
Bacteria Billboards
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12199A
Award:
2012 Advertising Merit Award
Agency:
Mother / ny
Client:
Target
Title:
Little Marina
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12200A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy / Mexico, D.F.
Client:
Mattel Mexico/Hot Wheels
Title:
SPEEDWAY
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12201A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
SportScheck
Title:
Sporty Vouchers
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12202A
Award:
2012 Advertising Merit Award
Agency:
Circus / mexico
Client:
Puma
Title:
The World´s Fastest Purchase
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12484G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12485G
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Mercedes-Benz
Title:
Cars tweet empty parking spaces
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12486G
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
The Charity Test Drive
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12487G
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
CONTREX
Title:
CONTREXPERIENCE
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12488G
Award:
2012 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Wimpy Braille Burgers
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12489G
Award:
2012 Advertising Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12490G
Award:
2012 Advertising Merit Award
Agency:
Naked Communications / Sydney
Client:
Art Series Hotels
Title:
Steal Banksy
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12491G
Award:
2012 Advertising Merit Award
Agency:
Walrus / New York
Client:
Smith & Wollensky
Title:
Your name here
Category:
Experiential Advertising / Events and Competitions
Annual ID:
12492G
Award:
2012 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Typography
Category:
Craft / Typography
Annual ID:
12287N
Award:
2012 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Carnival
Title:
Bear/Pool/Roller Coaster
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12369T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank/Five-Man/Boogie Boarder
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12370T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12371T
Award:
2012 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
McDonalds
Title:
Kids Birthday Parties
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12372T
Award:
2012 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Old Milwaukee
Title:
Will in the MIdwest
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12373T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
NBA
Title:
First Hand
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12374T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Sonic Drive-In
Title:
Create Your Own
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
12375T
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
12159D
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Singapore Pte Ltd / Singapore
Client:
Traffick Lights
Title:
Facades
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12258A
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Coastguard New Zealand
Title:
Mayday Appeal
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12259A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Thumbprints
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12260A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Manila / Makati
Client:
WWF Philippines
Title:
Sea Creatures
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12261A
Award:
2012 Interactive Merit Award
Agency:
Modern Climate / MPLS
Client:
Modern Climate
Title:
Ideathon
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12201N
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Annual ID:
12287R
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Annual ID:
12288R
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Picture Day
Category:
Consumer Radio / Single
Annual ID:
12289R
Award:
2012 Advertising Merit Award
Agency:
DDB Mexico / Distrito Federal
Client:
Henkel Mexico
Title:
Sticked - Porcelain Ballerina
Category:
Consumer Radio / Single
Annual ID:
12290R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Pet
Category:
Consumer Radio / Single
Annual ID:
12291R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Bully
Category:
Consumer Radio / Single
Annual ID:
12292R
Award:
2012 Advertising Merit Award
Agency:
Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client:
Mai Tan co.,Ltd.
Title:
Asteroid
Category:
Consumer Radio / Single
Annual ID:
12293R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Annual ID:
12294R
Award:
2012 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Annual ID:
12295R
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Annual ID:
12296R