The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tomorrow starts now
Agency: TBWA Berlin / Berlin
Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call
Agency: Wieden + Kennedy, Portland / Portland
Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral
Agency: Zambezi / Venice
Client: smartwater Category: Online Films & Video / Short Form - Single
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Gator
Agency: Cramer - Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings
Agency: DDB Singapore / Singapore
Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster
Agency: Goodby Silverstein & Partners / San Francisco
Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai
Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Agency Spy
Agency: Grey / New York
Client: Grey Category: Online Films & Video / Self-Promotion - Single
Identity
Agency: Cossette / Montreal
Client: Resolute - Forest Products Category: Branding / Logo Design
Fist
Agency: Esparza Advertising / Albuquerque
Client: Rhythm for a Reason Category: Branding / Logo Design
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Branding / Logo Design
DC Comics
Agency: Landor Associates / San Francisco
Client: DC Comics Category: Branding / Logo Design
Logo
Agency: Out of the Box / New Delhi
Client: Rembrandt Law Company Category: Branding / Logo Design
Tixie Logo
Agency: Sandstrom Partners / Portland
Client: Tenth Caller Category: Branding / Logo Design
Liquid Television Beaker Logo
Agency: MTV Off-Air Creative / New York
Client: MTV Category: Branding / Logo Design
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem
Agency: BBDO / New York
Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Car Chase
Agency: BBDO Toronto / Toronto
Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Cinema Advertising / Short Form - Under :90 - Single
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Cinema Advertising / Short Form - Under :90 - Single
Younger, Longer
Agency: Iris / New York
Client: Quit Category: Cinema Advertising / Short Form - Under :90 - Single
Approved by VW Chairman
Agency: Ruf Lanz, Zurich / Zurich
Client: Hyundai Category: Cinema Advertising / Short Form - Under :90 - Single
Santec Prison
Agency: serviceplan / Munich
Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
Andes Friend Recovery
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions
Agency: OgilvyOne London / London
Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Award:
2012 Interactive Merit Award
Agency:
TBWA Berlin / Berlin
Client:
adidas AG
Title:
Tomorrow starts now
Category:
Online Films & Video / Short Form - Single
Annual ID:
12218N
Award:
2012 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google
Title:
Explore Your World
Category:
Online Films & Video / Short Form - Single
Annual ID:
12219N
Award:
2012 Interactive Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Electronic Arts
Title:
Bulletstorm Last Call
Category:
Online Films & Video / Short Form - Single
Annual ID:
12220N
Award:
2012 Interactive Merit Award
Agency:
Zambezi / Venice
Client:
smartwater
Title:
Jennifer Aniston Goes Viral
Category:
Online Films & Video / Short Form - Single
Annual ID:
12221N
Award:
2012 Branded Entertainment Merit Award
Agency:
MSN Video and Multimedia / Bellevue
Client:
MSN Entertainment
Title:
Epic Comic Movies
Category:
Promos / Trailer/Cinema Promo
Annual ID:
12191E
Award:
2012 Design Merit Award
Agency:
Cramer - Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Gator
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12202D
Award:
2012 Design Merit Award
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12203D
Award:
2012 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12204D
Award:
2012 Design Merit Award
Agency:
DDB Singapore / Singapore
Client:
ACRES: Animal Concerns Research & Education Society
Title:
Tree Rings
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12205D
Award:
2012 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12206D
Award:
2012 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Aides
Title:
Sex Map Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12207D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Shanghai QingCongQuan Autism Foundation
Title:
The Distance Between Mother and Child
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12208D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Look Down"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12209D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Down Here"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12210D
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Grey
Title:
Agency Spy
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
12240N
Award:
2012 Design Merit Award
Agency:
Cossette / Montreal
Client:
McCord Museum
Title:
Identity
Category:
Branding / Logo Design
Annual ID:
12085D
Award:
2012 Design Merit Award
Agency:
Cossette / Montreal
Client:
Resolute - Forest Products
Title:
Identity
Category:
Branding / Logo Design
Annual ID:
12086D
Award:
2012 Design Merit Award
Agency:
Esparza Advertising / Albuquerque
Client:
Rhythm for a Reason
Title:
Fist
Category:
Branding / Logo Design
Annual ID:
12087D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Branding / Logo Design
Annual ID:
12088D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
DC Comics
Title:
DC Comics
Category:
Branding / Logo Design
Annual ID:
12089D
Award:
2012 Design Merit Award
Agency:
Landor Associates / San Francisco
Client:
ECOtality
Title:
Blink
Category:
Branding / Logo Design
Annual ID:
12090D
Award:
2012 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Rembrandt Law Company
Title:
Logo
Category:
Branding / Logo Design
Annual ID:
12091D
Award:
2012 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Tenth Caller
Title:
Tixie Logo
Category:
Branding / Logo Design
Annual ID:
12092D
Award:
2012 Design Merit Award
Agency:
MTV Off-Air Creative / New York
Client:
MTV
Title:
Liquid Television Beaker Logo
Category:
Branding / Logo Design
Annual ID:
12093D
Award:
2012 Advertising Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG MBVD/VPS
Title:
Going Home
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12413T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Johnson & Johnson
Title:
Anthem
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12414T
Award:
2012 Advertising Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Shaw Communications Inc.
Title:
Car Chase
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12415T
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Addiction
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12416T
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12417T
Award:
2012 Advertising Merit Award
Agency:
Iris / New York
Client:
Quit
Title:
Younger, Longer
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12418T
Award:
2012 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Hyundai
Title:
Approved by VW Chairman
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12419T
Award:
2012 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
SANYO VIDEO Vertrieb AG
Title:
Santec Prison
Category:
Cinema Advertising / Short Form - Under :90 - Single
Annual ID:
12420T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Annual ID:
12439T
Award:
2012 Advertising Merit Award
Agency:
RAPP / London
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Annual ID:
12277A
Award:
2012 Advertising Merit Award
Agency:
Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Annual ID:
12278A
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12241N
Award:
2012 Interactive Merit Award
Agency:
mount inc. / Shibuya-ku
Client:
UNIQLO
Title:
UNIQLO NYC NOW
Category:
Online Films & Video / Video Remixes/Mashups - Single
Annual ID:
12242N
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
Sequoia
Title:
Nothing to Hide
Category:
Broadcast Design / Campaign
Annual ID:
12197D
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
AbInBev / Andes Beer
Title:
Andes Friend Recovery
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12206A
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
BGH Air Conditioners
Title:
Big Noses
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12207A
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12209A
Award:
2012 Advertising Merit Award
Agency:
OgilvyOne London / London
Client:
IBM
Title:
Predictions
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12210A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12211A
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Stockholm / Stockholm
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID:
12212A
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12159N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12160N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12161N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N