The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tomorrow starts now
Agency: TBWA Berlin / Berlin
Client: adidas AG Category: Online Films & Video / Short Form - Single
Explore Your World
Agency: Venables Bell & Partners / San Francisco
Client: Google Category: Online Films & Video / Short Form - Single
Bulletstorm Last Call
Agency: Wieden + Kennedy, Portland / Portland
Client: Electronic Arts Category: Online Films & Video / Short Form - Single
Jennifer Aniston Goes Viral
Agency: Zambezi / Venice
Client: smartwater Category: Online Films & Video / Short Form - Single
Epic Comic Movies
Agency: MSN Video and Multimedia / Bellevue
Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Gator
Agency: Cramer - Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings
Agency: DDB Singapore / Singapore
Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster
Agency: Goodby Silverstein & Partners / San Francisco
Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai
Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Agency Spy
Agency: Grey / New York
Client: Grey Category: Online Films & Video / Self-Promotion - Single
Identity
Agency: Cossette / Montreal
Client: Resolute - Forest Products Category: Branding / Logo Design
Fist
Agency: Esparza Advertising / Albuquerque
Client: Rhythm for a Reason Category: Branding / Logo Design
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Branding / Logo Design
DC Comics
Agency: Landor Associates / San Francisco
Client: DC Comics Category: Branding / Logo Design
Logo
Agency: Out of the Box / New Delhi
Client: Rembrandt Law Company Category: Branding / Logo Design
Tixie Logo
Agency: Sandstrom Partners / Portland
Client: Tenth Caller Category: Branding / Logo Design
Liquid Television Beaker Logo
Agency: MTV Off-Air Creative / New York
Client: MTV Category: Branding / Logo Design
Going Home
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG MBVD/VPS Category: Cinema Advertising / Short Form - Under :90 - Single
Anthem
Agency: BBDO / New York
Client: Johnson & Johnson Category: Cinema Advertising / Short Form - Under :90 - Single
Car Chase
Agency: BBDO Toronto / Toronto
Client: Shaw Communications Inc. Category: Cinema Advertising / Short Form - Under :90 - Single
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Cinema Advertising / Short Form - Under :90 - Single
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Cinema Advertising / Short Form - Under :90 - Single
Younger, Longer
Agency: Iris / New York
Client: Quit Category: Cinema Advertising / Short Form - Under :90 - Single
Approved by VW Chairman
Agency: Ruf Lanz, Zurich / Zurich
Client: Hyundai Category: Cinema Advertising / Short Form - Under :90 - Single
Santec Prison
Agency: serviceplan / Munich
Client: SANYO VIDEO Vertrieb AG Category: Cinema Advertising / Short Form - Under :90 - Single
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Non-Broadcast / Offline
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Video Remixes/Mashups - Single
UNIQLO NYC NOW
Agency: mount inc. / Shibuya-ku
Client: UNIQLO Category: Online Films & Video / Video Remixes/Mashups - Single
Andes Friend Recovery
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: AbInBev / Andes Beer Category: Out Of Home / Digital / Electronic - Single or Campaign
Big Noses
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: BGH Air Conditioners Category: Out Of Home / Digital / Electronic - Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Out Of Home / Digital / Electronic - Single or Campaign
Predictions
Agency: OgilvyOne London / London
Client: IBM Category: Out Of Home / Digital / Electronic - Single or Campaign
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Out Of Home / Digital / Electronic - Single or Campaign
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic Category: Out Of Home / Digital / Electronic - Single or Campaign
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Mobile Applications/Sites / Social Networks/Community
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq Category: Mobile Applications/Sites / Social Networks/Community
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Social Networks/Community
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
