The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Nails
Agency: DDB Singapore / Singapore
Client: 3M Technologies (S) Pte Ltd Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
1550 KILOMETERS ON ONE TANK
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Chinese Restaurant
Agency: FP7/DXB / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Cat
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Fisherman
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Newspaper / Full Page or Spread - Single
Kitchen
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Newspaper / Full Page or Spread - Single
Posters in Amsterdam
Agency: Planet Jarr / Amsterdam
Client: Art Director Jarr Geerligs Category: Websites / Self-Promotion
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Websites / Self-Promotion
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bank Forum "Hysteria/Mystery/Friday"
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Out Of Home / Transit & Outdoor Installations - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Out Of Home / Transit & Outdoor Installations - Campaign
Rectangle Box
Agency: BBDO GUERRERO / Makati City
Client: FedEx Category: Collateral / Posters - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
LEMONADE AND CANDIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
MILK AND COOKIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express Category: Innovation in Branded Content
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega Category: Innovation in Branded Content
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Agency: Discovery Creative / Alexandria
Client: Chevy Category: Innovation in Branded Content
Entertainment Experience
Agency: FCCE / Amsterdam
Client: ZIGGO Telecom Category: Innovation in Branded Content
Watermark
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Innovation in Branded Content
U-Code
Agency: Leo Burnett Sp. z o.o. / Warsaw
Client: Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art Category: Innovation in Branded Content
Diary
Agency: Ogilvy Beijing / Beijing
Client: Johnson & Johnson Category: Innovation in Branded Content
Negative Tweet Eliminator
Agency: The Martin Agency / Richmond
Client: Mentos Category: Innovation in Branded Content
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Innovation in Branded Content
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians
Agency: McCann Worldgroup India / mumbai
Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Package Design / Package Design - Campaign
HOWTO Magazine - The Black Issue
Agency: Ogilvy Germany / Frankfurt
Client: Ogilvy Germany Category: Publication Design / Magazine Layout Design
Award:
2012 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
3M Technologies (S) Pte Ltd
Title:
Nails
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12119A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12120A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik-Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12121A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
1550 KILOMETERS ON ONE TANK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12122A
Award:
2012 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Batelco
Title:
Batelco Directory - Chinese Restaurant
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12123A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Cat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12124A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12125A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Fisherman
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12126A
Award:
2012 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
Kitchen
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12127A
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Loducca
Title:
TwitTV
Category:
Websites / Self-Promotion
Annual ID:
12119N
Award:
2012 Interactive Merit Award
Agency:
Planet Jarr / Amsterdam
Client:
Art Director Jarr Geerligs
Title:
Posters in Amsterdam
Category:
Websites / Self-Promotion
Annual ID:
12120N
Award:
2012 Interactive Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Websites / Self-Promotion
Annual ID:
12121N
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12203A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
Bank Forum "Hysteria/Mystery/Friday"
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12204A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12205A
Award:
2012 Advertising Merit Award
Agency:
BBDO GUERRERO / Makati City
Client:
FedEx
Title:
Rectangle Box
Category:
Collateral / Posters - Single
Annual ID:
12213A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Collateral / Posters - Single
Annual ID:
12214A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Collateral / Posters - Single
Annual ID:
12215A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S WASHING MACHINE
Category:
Collateral / Posters - Single
Annual ID:
12216A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S MICROWAVE
Category:
Collateral / Posters - Single
Annual ID:
12217A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S REFRIGERATOR
Category:
Collateral / Posters - Single
Annual ID:
12218A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Dollhouse
Category:
Collateral / Posters - Single
Annual ID:
12219A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Car
Category:
Collateral / Posters - Single
Annual ID:
12220A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Collateral / Posters - Single
Annual ID:
12221A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral / Posters - Single
Annual ID:
12222A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
HOTWHEELS/LA JUGUETERÍA
Title:
LEMONADE AND CANDIES
Category:
Collateral / Posters - Single
Annual ID:
12223A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
HOTWHEELS/LA JUGUETERÍA
Title:
MILK AND COOKIES
Category:
Collateral / Posters - Single
Annual ID:
12224A
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Branded Content
Annual ID:
12164E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B and Digitas / Boulder
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Innovation in Branded Content
Annual ID:
12165E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB Tribal Group GmbH / Berlin
Client:
Entega
Title:
ENTEGA ENERGY SAVING SPOT
Category:
Innovation in Branded Content
Annual ID:
12166E
Award:
2012 Branded Entertainment Merit Award
Agency:
Discovery Creative / Alexandria
Client:
Chevy
Title:
Discovery Channel/Chevy presents: The Rising: Rebuilding Ground Zero
Category:
Innovation in Branded Content
Annual ID:
12167E
Award:
2012 Branded Entertainment Merit Award
Agency:
FCCE / Amsterdam
Client:
ZIGGO Telecom
Title:
Entertainment Experience
Category:
Innovation in Branded Content
Annual ID:
12168E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Watermark
Category:
Innovation in Branded Content
Annual ID:
12169E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Sp. z o.o. / Warsaw
Client:
Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art
Title:
U-Code
Category:
Innovation in Branded Content
Annual ID:
12170E
Award:
2012 Branded Entertainment Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Innovation in Branded Content
Annual ID:
12171E
Award:
2012 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Johnson & Johnson
Title:
Diary
Category:
Innovation in Branded Content
Annual ID:
12172E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Negative Tweet Eliminator
Category:
Innovation in Branded Content
Annual ID:
12173E
Award:
2012 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Innovation in Branded Content
Annual ID:
12174E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Innovation in Branded Content
Annual ID:
12175E
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Closed GmbH
Title:
The four of Woolga
Category:
Package Design / Package Design - Campaign
Annual ID:
12117D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Perfeti Van Melle India PVT Limited
Title:
Happy Indians
Category:
Package Design / Package Design - Campaign
Annual ID:
12118D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Package Design / Package Design - Campaign
Annual ID:
12119D