The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Flip Books
Agency: Leo Burnett / Toronto
Client: Peter Schafrick Category: Self-Promotion / Single or Campaign
UMD Foursquare
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Social Media / Location-Aware Services
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Social Media / Location-Aware Services
Impulse Saver
Agency: Colenso BBDO / Auckland
Client: Westpac Category: Mobile Applications/Sites / Services
Uncover Your World
Agency: Grow Interactive / Norfolk
Client: Google Category: Mobile Applications/Sites / Services
Taxi Meter App
Agency: Y&R Philippines, Inc. / Bonifacio Global City
Client: Nokia Philippines, Inc. Category: Mobile Applications/Sites / Services
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Branded Content / Games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Branded Content / Games
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's Category: Non-Broadcast / Online
Rear View Girls - Los Angeles
Agency: Colenso BBDO / Auckland
Client: Levi Strauss & Co, San Francisco Category: Non-Broadcast / Online
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Bart Creemers Category: Non-Broadcast / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Non-Broadcast / Online
912 and On The Lam
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Non-Broadcast / Online
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Non-Broadcast / Online
YouTube Interventions
Agency: Ogilvy Cape Town / Cape Town
Client: Wilderness Foundation Category: Non-Broadcast / Online
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Non-Broadcast / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Non-Broadcast / Online
Legendary Making of The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Non-Broadcast / Online
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ Category: Websites / Branded Games
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot Category: Websites / Branded Games
A Google A Day
Agency: Google Creative Lab / New York
Client: Google Category: Websites / Branded Games
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Websites / Branded Games
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
Role of Aluminum
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks Category: Newspaper / Full Page or Spread - Single
PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Peter Schafrick
Title:
Flip Books
Category:
Self-Promotion / Single or Campaign
Annual ID:
12253A
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
UMD Foursquare
Category:
Social Media / Location-Aware Services
Annual ID:
12301N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Social Media / Location-Aware Services
Annual ID:
12302N
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Pack Your HBO
Category:
Mobile Applications/Sites / Services
Annual ID:
12154N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Westpac
Title:
Impulse Saver
Category:
Mobile Applications/Sites / Services
Annual ID:
12155N
Award:
2012 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
Google
Title:
Uncover Your World
Category:
Mobile Applications/Sites / Services
Annual ID:
12156N
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Services
Annual ID:
12157N
Award:
2012 Interactive Merit Award
Agency:
Y&R Philippines, Inc. / Bonifacio Global City
Client:
Nokia Philippines, Inc.
Title:
Taxi Meter App
Category:
Mobile Applications/Sites / Services
Annual ID:
12158N
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
Stuff
Category:
Broadcast Design / Animation
Annual ID:
12198D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Annual ID:
12199D
Award:
2012 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Clover
Title:
Milky Way
Category:
Broadcast Design / Animation
Annual ID:
12200D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
France 24
Title:
THE BIRDS
Category:
Broadcast Design / Animation
Annual ID:
12201D
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Annual ID:
12456T
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Branded Content / Games
Annual ID:
12457T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Content / Games
Annual ID:
12458T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Annual ID:
12423T
Award:
2012 Advertising Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Non-Broadcast / Online
Annual ID:
12424T
Award:
2012 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Levi Strauss & Co, San Francisco
Title:
Rear View Girls - Los Angeles
Category:
Non-Broadcast / Online
Annual ID:
12425T
Award:
2012 Advertising Merit Award
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO,INC.
Title:
Xylophone
Category:
Non-Broadcast / Online
Annual ID:
12426T
Award:
2012 Advertising Merit Award
Agency:
Duval Guillaume Modem / Berchem
Client:
Bart Creemers
Title:
Bikers
Category:
Non-Broadcast / Online
Annual ID:
12427T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Non-Broadcast / Online
Annual ID:
12428T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
912 and On The Lam
Category:
Non-Broadcast / Online
Annual ID:
12429T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Non-Broadcast / Online
Annual ID:
12431T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Wilderness Foundation
Title:
YouTube Interventions
Category:
Non-Broadcast / Online
Annual ID:
12432T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Non-Broadcast / Online
Annual ID:
12433T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Non-Broadcast / Online
Annual ID:
12434T
Award:
2012 Advertising Merit Award
Agency:
BBH London / Hollywood
Client:
Weetabix
Title:
Big Day
Category:
Non-Broadcast / Online
Annual ID:
12435T
Award:
2012 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Energizer Philippines Inc
Title:
Gift Of Life
Category:
Non-Broadcast / Online
Annual ID:
12436T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Legendary Making of The Date
Category:
Non-Broadcast / Online
Annual ID:
12437T
Award:
2012 Advertising Merit Award
Agency:
Y&R Amsterdam / Amsterdam
Client:
LG Electronics
Title:
Thief
Category:
Non-Broadcast / Online
Annual ID:
12438T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12349T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Annual ID:
12093N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Annual ID:
12094N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Annual ID:
12095N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Annual ID:
12096N
Award:
2012 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Annual ID:
12195D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Annual ID:
12196D
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12137N
Award:
2012 Interactive Merit Award
Agency:
DIGITALKITCHEN / Chicago
Client:
Paramount Pictures
Title:
Transformers: Dark of the Moon Augmented Reality App
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
12138N
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
Award:
2012 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Ocean Armor
Category:
Craft / Photography in Design - Campaign
Annual ID:
12229D
Award:
2012 Design Merit Award
Agency:
Y&R Sao Paulo / Sao Paulo
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Annual ID:
12230D
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Trucks
Title:
Role of Aluminum
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12116A
Award:
2012 Advertising Merit Award
Agency:
BBH India / Mumbai
Client:
Vaseline
Title:
Bat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12117A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
PORK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12118A