The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Anna
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
Job
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
1993
Agency: LG2 / Quebec City
Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter
Agency: Master Roma Waiteman / Curitiba
Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Collateral - Single
REVERSAL OF ROLES
Agency: TAPROOT INDIA / Mumbai
Client: Helpage India Category: Public Service / Collateral - Single
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES Category: Public Service / Television - Single
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom Category: Public Service / Television - Single
Independence
Agency: TBWA / Paris
Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Public Service / Television - Single
Independence Posters
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Transit / Campaign
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Transit / Campaign
Work for Will
Agency: BBDO Atlanta / Atlanta
Client: AT&T Category: Craft / Technique / Best Writing
Letters in their own words
Agency: Pereira & O'Dell / San Francisco
Client: Scrabble Category: Craft / Technique / Best Writing
Pinata Anatomy
Agency: Carmichael Lynch / Minneapolis
Client: Carmichael Collective Category: Interactive Advertising / Self-Promotion
The Polar Bears Movie
Agency: Creative Artists Agency / Los Angeles
Client: Coca-Cola Category: Promos / Trailer / Film
How to share SMART - INsight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Non-Broadcast / Long-form
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Innovation in Advertising / Single or Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Advertising / Single or Campaign
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Innovation in Advertising / Single or Campaign
Beggar Broadcast
Agency: Joe Public / Fourways
Client: One School at a Time Category: Innovation in Advertising / Single or Campaign
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Display Category: Innovation in Advertising / Single or Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Innovation in Advertising / Single or Campaign
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Innovation in Advertising / Single or Campaign
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Innovation in Advertising / Single or Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising / Single or Campaign
The Ice Record Project
Agency: TBWA Stockholm / Stockholm
Client: Shout Out Louds Category: Innovation in Advertising / Single or Campaign
The Walk
Agency: CHI&Partners NY / New York
Client: Every Mother Counts Category: Non-Broadcast / Online
You have 70 seconds
Agency: Duval Guillaume / Paris
Client: The Coca-Cola Company Category: Non-Broadcast / Online
I Haz a Catnip in Mah Head
Agency: JWT / New York
Client: Energizer/Litter Genie Category: Non-Broadcast / Online
Dollar Shave Club
Agency: Paulilu / Los Angeles
Client: Dollar Shave Club Category: Non-Broadcast / Online
Troy Davis - I am alive
Agency: serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Non-Broadcast / Online
Wrigley Business Cards
Agency: DDB / Sydney
Client: Wrigley Category: Brand Identity / Brand Identity - Single
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Brand Identity / Brand Identity - Single
One to One
Agency: Leo Burnett / Toronto
Client: One to One Category: Brand Identity / Brand Identity - Single
Award:
2013 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Anna
Category:
Public Service / Collateral - Single
Annual ID:
13298A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Dog
Category:
Public Service / Collateral - Single
Annual ID:
13299A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Job
Category:
Public Service / Collateral - Single
Annual ID:
13300A
Award:
2013 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Quebec Automobile Insurance Corporation
Title:
1993
Category:
Public Service / Collateral - Single
Annual ID:
13301A
Award:
2013 Advertising Merit Award
Agency:
Master Roma Waiteman / Curitiba
Client:
Palladium Shopping Mall
Title:
Cigarette Price Setter
Category:
Public Service / Collateral - Single
Annual ID:
13302A
Award:
2013 Advertising Merit Award
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Collateral - Single
Annual ID:
13303A
Award:
2013 Advertising Merit Award
Agency:
TAPROOT INDIA / Mumbai
Client:
Helpage India
Title:
REVERSAL OF ROLES
Category:
Public Service / Collateral - Single
Annual ID:
13304A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Annual ID:
13318T
Award:
2013 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Annual ID:
13319T
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Annual ID:
13320T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ACRES
Title:
'Tools of Destruction'
Category:
Public Service / Television - Single
Annual ID:
13321T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / Rivonia
Client:
Eskom
Title:
15 Watts
Category:
Public Service / Television - Single
Annual ID:
13322T
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
Amnesty International
Title:
Independence
Category:
Public Service / Television - Single
Annual ID:
13323T
Award:
2013 Advertising Merit Award
Agency:
Teran TBWA / Mexico City
Client:
Nuestro Mexico del Futuro
Title:
Uncomfortable children
Category:
Public Service / Television - Single
Annual ID:
13324T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Annual ID:
13325T
Award:
2013 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
Independence Posters
Category:
Transit / Campaign
Annual ID:
13200D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
T-shirt
Category:
Transit / Campaign
Annual ID:
13201D
Award:
2013 Design Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Transit / Campaign
Annual ID:
13202D
Award:
2013 Branded Entertainment Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
AT&T
Title:
Work for Will
Category:
Craft / Technique / Best Writing
Annual ID:
13086E
Award:
2013 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Scrabble
Title:
Letters in their own words
Category:
Craft / Technique / Best Writing
Annual ID:
13087E
Award:
2013 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Carmichael Collective
Title:
Pinata Anatomy
Category:
Interactive Advertising / Self-Promotion
Annual ID:
13219N
Award:
2013 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
Coca-Cola
Title:
The Polar Bears Movie
Category:
Promos / Trailer / Film
Annual ID:
13084E
Award:
2013 Branded Entertainment Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Non-Broadcast / Long-form
Annual ID:
13071E
Award:
2013 Branded Entertainment Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to share SMART - INsight
Category:
Non-Broadcast / Long-form
Annual ID:
13072E
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13455G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13456G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13457G
Award:
2013 Advertising Merit Award
Agency:
Joe Public / Fourways
Client:
One School at a Time
Title:
Beggar Broadcast
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13458G
Award:
2013 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google Display
Title:
Project Re: Brief
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13459G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13460G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13461G
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13462G
Award:
2013 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13463G
Award:
2013 Advertising Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
Berora
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13464G
Award:
2013 Advertising Merit Award
Agency:
TBWA Stockholm / Stockholm
Client:
Shout Out Louds
Title:
The Ice Record Project
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
13465G
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Dr. Cyclops
Category:
Non-Broadcast / Online
Annual ID:
13421T
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Office Love
Category:
Non-Broadcast / Online
Annual ID:
13422T
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Non-Broadcast / Online
Annual ID:
13423T
Award:
2013 Advertising Merit Award
Agency:
CHI&Partners NY / New York
Client:
Every Mother Counts
Title:
The Walk
Category:
Non-Broadcast / Online
Annual ID:
13424T
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
The Chase
Category:
Non-Broadcast / Online
Annual ID:
13425T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Non-Broadcast / Online
Annual ID:
13426T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
The Coca-Cola Company
Title:
You have 70 seconds
Category:
Non-Broadcast / Online
Annual ID:
13427T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Febelfin
Title:
Mind Reader
Category:
Non-Broadcast / Online
Annual ID:
13428T
Award:
2013 Advertising Merit Award
Agency:
JWT / New York
Client:
Energizer/Litter Genie
Title:
I Haz a Catnip in Mah Head
Category:
Non-Broadcast / Online
Annual ID:
13429T
Award:
2013 Advertising Merit Award
Agency:
Paulilu / Los Angeles
Client:
Dollar Shave Club
Title:
Dollar Shave Club
Category:
Non-Broadcast / Online
Annual ID:
13430T
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Non-Broadcast / Online
Annual ID:
13431T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Non-Broadcast / Online
Annual ID:
13432T
Award:
2013 Design Merit Award
Agency:
DDB / Sydney
Client:
Wrigley
Title:
Wrigley Business Cards
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13133D
Award:
2013 Design Merit Award
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13134D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
One to One
Title:
One to One
Category:
Brand Identity / Brand Identity - Single
Annual ID:
13135D