The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Born Into It
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / 60 Second - Single
Beach
Agency: Wieden+Kennedy / New York
Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Voices
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Greatness Anywhere
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Poker Face
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Out Of Home / Digital / Electronic
The V Motion Project
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Frucor Beverages Category: Out Of Home / Digital / Electronic
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Out Of Home / Digital / Electronic
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Out Of Home / Digital / Electronic
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Out Of Home / Digital / Electronic
Magical Payphone
Agency: NBS / Rio de Janeiro
Client: Oi Category: Out Of Home / Digital / Electronic
Take a look at Brussels
Agency: TBWA / Paris
Client: SNCF Category: Out Of Home / Digital / Electronic
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows Category: Out Of Home / Digital / Electronic
The Replacer
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Consumer Television / Over 60 second - Single
The Other Half
Agency: adam&eveDDB / London
Client: John Lewis Category: Consumer Television / Over 60 second - Single
What Does Your Mind See?
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Consumer Television / Over 60 second - Single
Summer Hater
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Consumer Television / Over 60 second - Single
Grandma
Agency: DraftFCB Argentina / Buenos Aires
Client: Zonajobs Category: Consumer Television / Over 60 second - Single
Better Out Than In
Agency: Droga5 / New York
Client: PUMA Category: Consumer Television / Over 60 second - Single
Moreing
Agency: Droga5 / Sydney
Client: Kraft Category: Consumer Television / Over 60 second - Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Consumer Television / Over 60 second - Single
Life Cycle
Agency: George Patterson Y&R / Melbourne
Client: Medibank Category: Consumer Television / Over 60 second - Single
Screen Story
Agency: Party / Tokyo
Client: Sony Category: Consumer Television / Over 60 second - Single
Trust Your Power
Agency: Saatchi & Saatchi / New York
Client: P&G - Duracell Category: Consumer Television / Over 60 second - Single
Assassin's Creed III Rise
Agency: Sid Lee Paris / Montreal
Client: Ubisoft Category: Consumer Television / Over 60 second - Single
Farmer
Agency: The Richards Group / Dallas
Client: Ram Category: Consumer Television / Over 60 second - Single
Land Rover
Agency: Young & Rubicam / New York
Client: 7th Wheel Category: Consumer Television / Over 60 second - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Out Of Home / Transit & Outdoor Installations - Single
Facebook
Agency: Anonimo / Mexico City
Client: SEAT Mexico Category: Out Of Home / Transit & Outdoor Installations - Single
Flip Flop Block
Agency: CP+B / Boulder
Client: Old Navy Category: Out Of Home / Transit & Outdoor Installations - Single
Norte Photoblocker
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Norte Category: Out Of Home / Transit & Outdoor Installations - Single
Window Pints
Agency: Grey Canada / Toronto
Client: Diageo Category: Out Of Home / Transit & Outdoor Installations - Single
Civilization-Rome
Agency: JWT / Shanghai
Client: Maxam Category: Out Of Home / Transit & Outdoor Installations - Single
Rugbeer
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Salta Category: Out Of Home / Transit & Outdoor Installations - Single
SPRITE SHOWER
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Out Of Home / Transit & Outdoor Installations - Single
Mini Box
Agency: Rethink / Vancouver
Client: Metro News Category: Out Of Home / Transit & Outdoor Installations - Single
Make the politicians work
Agency: Voskhod / Yekaterinburg
Client: City web-site URA.ru Category: Out Of Home / Transit & Outdoor Installations - Single
Hublot Pop-Up Store
Agency: Asylum Creative / Singapore
Client: The Hour Glass Category: Spatial Design / Indoor Spaces
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels Category: Spatial Design / Indoor Spaces
Formex, Nordic Charm
Agency: BVD / Stockholm
Client: Stockholmsmassan Category: Spatial Design / Indoor Spaces
mt ex taipei
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Game On World Store
Agency: Kinetic / Singapore
Client: Nike Singapore Category: Spatial Design / Indoor Spaces
Fairy Tale Exhibition
Agency: Krafthaus / Cologne
Client: Goethe Institute Category: Spatial Design / Indoor Spaces
Vivid Memories
Agency: Ogilvy Germany / Duesseldorf
Client: Raum D - studio for people with dementia Category: Spatial Design / Indoor Spaces
Salon Urbain
Agency: Sid Lee Architecture / Montreal
Client: Societe De La Place Des Arts Category: Spatial Design / Indoor Spaces
Shadow Faces
Agency: Wirz BBDO / Zurich
Client: Christoffel Blindenmission Category: Spatial Design / Indoor Spaces
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Born Into It
Category:
Consumer Television / 60 Second - Single
Annual ID:
13344T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Annual ID:
13345T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Annual ID:
13346T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Annual ID:
13347T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Annual ID:
13348T
Award:
2013 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Out Of Home / Digital / Electronic
Annual ID:
13197A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Frucor Beverages
Title:
The V Motion Project
Category:
Out Of Home / Digital / Electronic
Annual ID:
13198A
Award:
2013 Advertising Merit Award
Agency:
kbs+ / New York
Client:
BMW North America
Title:
A Window Into the Near Future
Category:
Out Of Home / Digital / Electronic
Annual ID:
13199A
Award:
2013 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Volvo
Title:
Volvo In Every Car
Category:
Out Of Home / Digital / Electronic
Annual ID:
13200A
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Out Of Home / Digital / Electronic
Annual ID:
13201A
Award:
2013 Advertising Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Oi
Title:
Magical Payphone
Category:
Out Of Home / Digital / Electronic
Annual ID:
13202A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
SNCF
Title:
Take a look at Brussels
Category:
Out Of Home / Digital / Electronic
Annual ID:
13203A
Award:
2013 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
Out Of Home / Digital / Electronic
Annual ID:
13204A
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
The Replacer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13398T
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
John Lewis
Title:
The Other Half
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13399T
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
What Does Your Mind See?
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13400T
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
Summer Hater
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13401T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Zonajobs
Title:
Grandma
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13402T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
Better Out Than In
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13403T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / Sydney
Client:
Kraft
Title:
Moreing
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13404T
Award:
2013 Advertising Merit Award
Agency:
Duval Guillaume / Paris
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13405T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Medibank
Title:
Life Cycle
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13406T
Award:
2013 Advertising Merit Award
Agency:
Party / Tokyo
Client:
Sony
Title:
Screen Story
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13407T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Duracell
Title:
Trust Your Power
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13408T
Award:
2013 Advertising Merit Award
Agency:
Sid Lee Paris / Montreal
Client:
Ubisoft
Title:
Assassin's Creed III Rise
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13409T
Award:
2013 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Ram
Title:
Farmer
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13410T
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
7th Wheel
Title:
Land Rover
Category:
Consumer Television / Over 60 second - Single
Annual ID:
13411T
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13176A
Award:
2013 Advertising Merit Award
Agency:
Anonimo / Mexico City
Client:
SEAT Mexico
Title:
Facebook
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13177A
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Old Navy
Title:
Flip Flop Block
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13178A
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Norte
Title:
Norte Photoblocker
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13179A
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Diageo
Title:
Window Pints
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13180A
Award:
2013 Advertising Merit Award
Agency:
JWT / Shanghai
Client:
Maxam
Title:
Civilization-Rome
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13181A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
Salta
Title:
Rugbeer
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13182A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
SPRITE SHOWER
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13183A
Award:
2013 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Metro News
Title:
Mini Box
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13184A
Award:
2013 Advertising Merit Award
Agency:
Voskhod / Yekaterinburg
Client:
City web-site URA.ru
Title:
Make the politicians work
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
13185A
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
The Hour Glass
Title:
Hublot Pop-Up Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13168D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Spatial Design / Indoor Spaces
Annual ID:
13169D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Stockholmsmassan
Title:
Formex, Nordic Charm
Category:
Spatial Design / Indoor Spaces
Annual ID:
13170D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Spatial Design / Indoor Spaces
Annual ID:
13171D
Award:
2013 Design Merit Award
Agency:
DDB / Hong Kong
Client:
McDonald's
Title:
I'm Amazing
Category:
Spatial Design / Indoor Spaces
Annual ID:
13172D
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
NYC Ballet
Title:
Faile Tower
Category:
Spatial Design / Indoor Spaces
Annual ID:
13173D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Retail
Category:
Spatial Design / Indoor Spaces
Annual ID:
13174D
Award:
2013 Design Merit Award
Agency:
iyamadesign / Tokyo
Client:
Kamoi Kakoshi Co.
Title:
mt ex taipei
Category:
Spatial Design / Indoor Spaces
Annual ID:
13175D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Nike Singapore
Title:
Game On World Store
Category:
Spatial Design / Indoor Spaces
Annual ID:
13176D
Award:
2013 Design Merit Award
Agency:
Krafthaus / Cologne
Client:
Goethe Institute
Title:
Fairy Tale Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
13177D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Raum D - studio for people with dementia
Title:
Vivid Memories
Category:
Spatial Design / Indoor Spaces
Annual ID:
13178D
Award:
2013 Design Merit Award
Agency:
Sid Lee Architecture / Montreal
Client:
Societe De La Place Des Arts
Title:
Salon Urbain
Category:
Spatial Design / Indoor Spaces
Annual ID:
13179D
Award:
2013 Design Merit Award
Agency:
Wirz BBDO / Zurich
Client:
Christoffel Blindenmission
Title:
Shadow Faces
Category:
Spatial Design / Indoor Spaces
Annual ID:
13180D