The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
I have already died
Agency: Publicis / Amsterdam
Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Obama for America For All Campaign
Agency: SS+K / New York
Client: Obama for America Category: Integrated Branding / Public Service Campaign
The Fruit
Agency: Dentsu / Tokyo
Client: The Yoshida Hideo Memorial Foundation Advertising Museum Category: Craft / Photography - Series
Alice (In Wonderland)
Agency: Design Army / Washington, DC
Client: The Washington Ballet Category: Craft / Photography - Series
Everyone Has a Great Photograph In Them
Agency: Leo Burnett London / London
Client: Renaissance Photography Prize Category: Craft / Photography - Series
Ray-Ban 75 Years of Legends
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Craft / Photography - Series
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single
Quattro Experience
Agency: Zulu Alpha Kilo / Toronto
Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single
The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Guitar Pee
Agency: AlmapBBDO / São Paulo
Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Bing It On
Agency: CP+B / Boulder
Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Before and After
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single
Seal of Mine
Agency: cccdi / Hong Kong
Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Shower
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sunny Sale
Agency: Cheil Worldwide / Seoul
Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single
The EVOC Indestructible Billboard
Agency: Publicis / Munich
Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single
Delite-O-Matic
Agency: Clemenger BBDO / Adelaide
Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single
Yes, Virginia The Musical
Agency: JWT / New York
Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single
Green Picks Recycle Machine
Agency: LDC / São Paulo
Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Dance to Draw X AF1
Agency: Ogilvy & Mather / Taipei
Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single
Nike Fuel Station
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Ugokidase Tokyo
Agency: AKQA / London
Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single
PUMA iPad Wall
Agency: kbs+ Spies & Assassins / New York
Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single
Unlimited Love Billboard
Agency: Leo Burnett / Chicago
Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Environmental/Experiential - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
LYNX Anarchy
Agency: Soap Creative / Sydney
Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
Downloadable Car: N-One craft
Agency: Dentsu / Tokyo
Client: Honda Category: Craft / Printing and Paper Craft - Single or Series
Neenah Hang Tags
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
Sugoroku
Agency: Nippon Design Center / Tokyo
Client: RECTO VERSO GALLERY Category: Craft / Printing and Paper Craft - Single or Series
The Tokyo Ballet
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Craft / Printing and Paper Craft - Single or Series
CALENDAR 2013
Agency: Nippon Design Center / Tokyo
Client: TSUGANE SCHOOL Category: Craft / Printing and Paper Craft - Single or Series
The twelve of '13 - Ando calendar 2013
Agency: Walvis & Mosmans / The Hague
Client: Ando Category: Craft / Printing and Paper Craft - Single or Series
Connected Calendar
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Craft / Printing and Paper Craft - Single or Series
CataCombo Sound System
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Websites / Services
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13334G
Award:
2013 Advertising Merit Award
Agency:
Publicis / Amsterdam
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13335G
Award:
2013 Advertising Merit Award
Agency:
SS+K / New York
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13336G
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
The Yoshida Hideo Memorial Foundation Advertising Museum
Title:
The Fruit
Category:
Craft / Photography - Series
Annual ID:
13255D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
The Washington Ballet
Title:
Alice (In Wonderland)
Category:
Craft / Photography - Series
Annual ID:
13256D
Award:
2013 Design Merit Award
Agency:
Leo Burnett London / London
Client:
Renaissance Photography Prize
Title:
Everyone Has a Great Photograph In Them
Category:
Craft / Photography - Series
Annual ID:
13257D
Award:
2013 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Ray-Ban 75 Years of Legends
Category:
Craft / Photography - Series
Annual ID:
13258D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Craft / Photography - Series
Annual ID:
13259D
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13412T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
How to Change Cars Forever
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13413T
Award:
2013 Interactive Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13173N
Award:
2013 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Audi
Title:
Quattro Experience
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13174N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13175N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Magazine
Title:
Guitar Pee
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13176N
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Bing
Title:
Bing It On
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13177N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Before and After
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13178N
Award:
2013 Interactive Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13179N
Award:
2013 Interactive Merit Award
Agency:
cccdi / Hong Kong
Client:
CCC APPS
Title:
Seal of Mine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13180N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13181N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13182N
Award:
2013 Interactive Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Emart
Title:
Sunny Sale
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13183N
Award:
2013 Interactive Merit Award
Agency:
Publicis / Munich
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13184N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Adelaide
Client:
Fantastic Snacks
Title:
Delite-O-Matic
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13185N
Award:
2013 Interactive Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13186N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13187N
Award:
2013 Interactive Merit Award
Agency:
JWT / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13188N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks Recycle Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13189N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13190N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Taipei
Client:
NIKE
Title:
Dance to Draw X AF1
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13191N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Station
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13192N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Japan
Title:
Ugokidase Tokyo
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13193N
Award:
2013 Interactive Merit Award
Agency:
kbs+ Spies & Assassins / New York
Client:
PUMA
Title:
PUMA iPad Wall
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13194N
Award:
2013 Interactive Merit Award
Agency:
Stinkdigital / London
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13195N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Unlimited Love Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13196N
Award:
2013 Interactive Merit Award
Agency:
TAXI Montreal / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13197N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13198N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13199N
Award:
2013 Interactive Merit Award
Agency:
Soap Creative / Sydney
Client:
Unilever
Title:
LYNX Anarchy
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13200N
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Honda
Title:
Downloadable Car: N-One craft
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13260D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah Hang Tags
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13261D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13262D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
RECTO VERSO GALLERY
Title:
Sugoroku
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13263D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
The Tokyo Ballet
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13264D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
TSUGANE SCHOOL
Title:
CALENDAR 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13265D
Award:
2013 Design Merit Award
Agency:
Walvis & Mosmans / The Hague
Client:
Ando
Title:
The twelve of '13 - Ando calendar 2013
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13266D
Award:
2013 Design Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
Connected Calendar
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
13267D
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Websites / Services
Annual ID:
13136N
Award:
2013 Interactive Merit Award
Agency:
Buzzman / Paris
Client:
MTV Mobile Europe
Title:
Gif me more party
Category:
Websites / Services
Annual ID:
13137N
Award:
2013 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
CataCombo Sound System
Category:
Websites / Services
Annual ID:
13138N
Award:
2013 Interactive Merit Award
Agency:
DDB / Chicago
Client:
State Farm
Title:
Chaos In Your Town
Category:
Websites / Services
Annual ID:
13139N
