The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dare to Stamp Out Hunger
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Church Category: Websites / Services
AXE SUPER SENSORIES
Agency: BBH / London
Client: Axe Category: Consumer Television / 60 Second - Campaign
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / :30/:25 - Campaign
Skittles Afflictions
Agency: DDB / Chicago
Client: Skittles Category: Consumer Television / :30/:25 - Campaign
Somniferous
Agency: DraftFCB Argentina / Buenos Aires
Client: Piero SAIC Category: Consumer Television / :30/:25 - Campaign
Mel the Milkbite
Agency: Droga5 / New York
Client: Kraft Category: Consumer Television / :30/:25 - Campaign
Cable Effects: Set 1
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Worse Than, Better Than
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Capri Sun TV
Agency: Saatchi & Saatchi / New York
Client: P&G - Capri Sun Category: Consumer Television / :30/:25 - Campaign
Taste Test
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Nothing Beats First Place Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
JA minds
Agency: 6D-K co. / Tokyo
Client: Minds Agricultural cooperative Category: Brand Identity / Brand Identity - Campaign
Lolla
Agency: Asylum Creative / Singapore
Client: Lolla Category: Brand Identity / Brand Identity - Campaign
Antron Corporate Identity System
Agency: Avenue / Chicago
Client: Antron Carpet Fiber Category: Brand Identity / Brand Identity - Campaign
7-Eleven Coffee Concept
Agency: BVD / Stockholm
Client: Reitan Convenience Sweden Category: Brand Identity / Brand Identity - Campaign
OFF
Agency: Cossette / Montreal
Client: Infopresse Category: Brand Identity / Brand Identity - Campaign
Leica Corporate Design
Agency: G2 Germany / Berlin
Client: Leica Category: Brand Identity / Brand Identity - Campaign
Maki-San
Agency: Kinetic / Singapore
Client: Maki-San Category: Brand Identity / Brand Identity - Campaign
Society Corporate Identity
Agency: King James RSVP / Cape Town
Client: Society Category: Brand Identity / Brand Identity - Campaign
Corporate Design Orchestre Symphonique Genevois
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Orchestre Symphonique Genevois Category: Brand Identity / Brand Identity - Campaign
F. Menard
Agency: LG2 / Montreal
Client: Luc Menard Category: Brand Identity / Brand Identity - Campaign
Wee Society Branding
Agency: Office: Jason Schulte Design / San Francisco
Client: Wee Society Category: Brand Identity / Brand Identity - Campaign
The Laughter Club
Agency: Out of the Box / New Delhi
Client: The Laughter Club Category: Brand Identity / Brand Identity - Campaign
A Simple Plan
Agency: Curious Film / Sydney
Client: MTV Exit Category: Television / Specials or One-time Screenings
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Social Networks/Community
www.fiat500.de
Agency: Leo Burnett / Duesseldorf
Client: Fiat Germany Category: User Experience Design / Usability
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: User Experience Design / Usability
Mashable iPad App
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design / Usability
Hashtag Killer: #FirstWorldProblems Anthem
Agency: DDB NY / New York
Client: Water is Life Category: Non-Broadcast / Short-form
The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada Category: Interactive Advertising / Banners - Fixed Space - Single
Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Interactive Advertising / Banners - Fixed Space - Single
Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir Category: Interactive Advertising / Banners - Fixed Space - Single
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Church
Title:
Dare to Stamp Out Hunger
Category:
Websites / Services
Annual ID:
13140N
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13349T
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13373T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
KAYAK - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13374T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :30 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13375T
Award:
2013 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13376T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13377T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13378T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13379T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Approved TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13380T
Award:
2013 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Skittles
Title:
Skittles Afflictions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13381T
Award:
2013 Advertising Merit Award
Agency:
DraftFCB Argentina / Buenos Aires
Client:
Piero SAIC
Title:
Somniferous
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13382T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Kraft
Title:
Mel the Milkbite
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13383T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Cable Effects: Set 1
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13384T
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Worse Than, Better Than
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13385T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
P&G - Capri Sun
Title:
Capri Sun TV
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13386T
Award:
2013 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Taste Test
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13387T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Nothing Beats First Place Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13388T
Award:
2013 Design Merit Award
Agency:
6D-K co. / Tokyo
Client:
Minds Agricultural cooperative
Title:
JA minds
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13139D
Award:
2013 Design Merit Award
Agency:
Asylum Creative / Singapore
Client:
Lolla
Title:
Lolla
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13140D
Award:
2013 Design Merit Award
Agency:
Avenue / Chicago
Client:
Antron Carpet Fiber
Title:
Antron Corporate Identity System
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13141D
Award:
2013 Design Merit Award
Agency:
BVD / Stockholm
Client:
Reitan Convenience Sweden
Title:
7-Eleven Coffee Concept
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13142D
Award:
2013 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13143D
Award:
2013 Design Merit Award
Agency:
G2 Germany / Berlin
Client:
Leica
Title:
Leica Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13144D
Award:
2013 Design Merit Award
Agency:
GBH / London
Client:
Miss Ko
Title:
Miss Ko
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13145D
Award:
2013 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Maki-San
Title:
Maki-San
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13146D
Award:
2013 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Society
Title:
Society Corporate Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13147D
Award:
2013 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
Orchestre Symphonique Genevois
Title:
Corporate Design Orchestre Symphonique Genevois
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13148D
Award:
2013 Design Merit Award
Agency:
LG2 / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13149D
Award:
2013 Design Merit Award
Agency:
Office: Jason Schulte Design / San Francisco
Client:
Wee Society
Title:
Wee Society Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13150D
Award:
2013 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
The Laughter Club
Title:
The Laughter Club
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13151D
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
Flux
Title:
Flux Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
13152D
Award:
2013 Branded Entertainment Merit Award
Agency:
Curious Film / Sydney
Client:
MTV Exit
Title:
A Simple Plan
Category:
Television / Specials or One-time Screenings
Annual ID:
13065E
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
13160N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Fiat Germany
Title:
www.fiat500.de
Category:
User Experience Design / Usability
Annual ID:
13356N
Award:
2013 Interactive Merit Award
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Usability
Annual ID:
13357N
Award:
2013 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable iPad App
Category:
User Experience Design / Usability
Annual ID:
13358N
Award:
2013 Branded Entertainment Merit Award
Agency:
DDB NY / New York
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems Anthem
Category:
Non-Broadcast / Short-form
Annual ID:
13070E
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
The Upgradable Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13165N
Award:
2013 Interactive Merit Award
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Spill Take Over
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13166N
Award:
2013 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Passage du D?sir
Title:
Scrolling for pleasure
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13167N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13168N