The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Eco Technology
Agency: DENTSU INC. / Tokyo
Client: Panasonic Category: Craft / Technique / Best Animation
Alex-andra
Agency: Leo Burnett Colombia / Bogota
Client: Colombian Red Cross Category: Craft / Typography - Single
Smokey Denmark Food Truck
Agency: McGarrah Jessee / Austin
Client: Smokey Denmark Category: Craft / Typography - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Craft / Typography - Single
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Film / Documentaries - Shorts
The Book of HACK
Agency: Facebook / San Francisco
Client: Facebook Category: Collateral Design / Booklets and Brochures
Moormann macht Sitz / Moormann takes the chair
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Bamboo
Agency: JWT Taiwan / Taipei
Client: Win Sing Development Co. Category: Collateral Design / Booklets and Brochures
F. Menard
Agency: lg2boutique / Montreal
Client: Luc Menard Category: Collateral Design / Booklets and Brochures
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Single
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas Category: Newspaper / Full Page or Spread - Single
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Single
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Single
The Sunday Times Rich List-Dragons Den
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Newspaper / Full Page or Spread - Single
Mum Dad IOU
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Single
I just called
Agency: THEY / Amsterdam
Client: Vodafone Category: Newspaper / Full Page or Spread - Single
Malcolm
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Single
Wailing Walls against Injustice
Agency: Leo Burnett / Duesseldorf
Client: Amnesty International Category: Spatial Design / Outdoor Spaces
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Out Of Home / Billboards - Single
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia Category: Out Of Home / Billboards - Single
Who Uses the Word Chalice?
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Out Of Home / Billboards - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Single
CokeSanta
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
Wall of Shoes
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Out Of Home / Billboards - Single
Impressive
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :20 and Under - Single
Woods
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Mime
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Single
Saridon Pound
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Stamp
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Saridon Wash
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Single
Baby
Agency: LG2 / Quebec City
Client: The Capital Transit Network Category: Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Masterlock
Title:
Diaries
Category:
Consumer Radio / Campaign
Annual ID:
13541R
Award:
2013 Advertising Merit Award
Agency:
leo burnett colombia / Bogota
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Annual ID:
13542R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Annual ID:
13543R
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Annual ID:
13106A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Newspaper / Small Space Print - Single
Annual ID:
13107A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel
Title:
Battleship
Category:
Newspaper / Small Space Print - Single
Annual ID:
13108A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Buffalo
Category:
Newspaper / Small Space Print - Single
Annual ID:
13109A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Lion
Category:
Newspaper / Small Space Print - Single
Annual ID:
13110A
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Branded Entertainment Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Technique / Best Animation
Annual ID:
13088E
Award:
2013 Design Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Colombian Red Cross
Title:
Alex-andra
Category:
Craft / Typography - Single
Annual ID:
13244D
Award:
2013 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Smokey Denmark
Title:
Smokey Denmark Food Truck
Category:
Craft / Typography - Single
Annual ID:
13245D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Craft / Typography - Single
Annual ID:
13246D
Award:
2013 Branded Entertainment Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Film / Documentaries - Shorts
Annual ID:
13066E
Award:
2013 Design Merit Award
Agency:
Facebook / San Francisco
Client:
Facebook
Title:
The Book of HACK
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13129D
Award:
2013 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann macht Sitz / Moormann takes the chair
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13130D
Award:
2013 Design Merit Award
Agency:
JWT Taiwan / Taipei
Client:
Win Sing Development Co.
Title:
Bamboo
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13131D
Award:
2013 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13132D
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13084A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13085A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13086A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13087A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Dragons Den
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13088A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13089A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13090A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Mum Dad IOU
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13091A
Award:
2013 Advertising Merit Award
Agency:
SHEDcsc / Perth
Client:
ATTIX
Title:
Roof Space
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13092A
Award:
2013 Advertising Merit Award
Agency:
THEY / Amsterdam
Client:
Vodafone
Title:
I just called
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13093A
Award:
2013 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
Malcolm
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
13094A
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Amnesty International
Title:
Wailing Walls against Injustice
Category:
Spatial Design / Outdoor Spaces
Annual ID:
13181D
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Annual ID:
13146A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Annual ID:
13147A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Out Of Home / Billboards - Single
Annual ID:
13148A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Out Of Home / Billboards - Single
Annual ID:
13149A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Annual ID:
13150A
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
Who Uses the Word Chalice?
Category:
Out Of Home / Billboards - Single
Annual ID:
13151A
Award:
2013 Advertising Merit Award
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Out Of Home / Billboards - Single
Annual ID:
13152A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Out Of Home / Billboards - Single
Annual ID:
13153A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Out Of Home / Billboards - Single
Annual ID:
13154A
Award:
2013 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Wall of Shoes
Category:
Out Of Home / Billboards - Single
Annual ID:
13155A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Out Of Home / Billboards - Single
Annual ID:
13156A
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Impressive
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13389T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Woods
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13390T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Mime
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13391T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Pound
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13392T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Stamp
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13393T
Award:
2013 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Bayer Philippines
Title:
Saridon Wash
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13394T
Award:
2013 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Capital Transit Network
Title:
Baby
Category:
Consumer Television / :20 and Under - Single
Annual ID:
13395T