The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Carly's Cafe
Agency: John St / Toronto
Client: Carly's Voice Category: Websites / Public Service/Non-Profit
Civil Rights Captcha
Agency: Prime / Stockholm
Client: Civil Rights Defenders Category: Websites / Public Service/Non-Profit
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services Category: Websites / Public Service/Non-Profit
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Websites / Public Service/Non-Profit
Century of the Child
Agency: Hello Monday / New York
Client: MoMA Category: Websites / Public Service/Non-Profit
One Small Tweet
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Websites / Public Service/Non-Profit
I Will if You Will
Agency: Leo Burnett / Chicago
Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Sweden's Most Hospitable Agency
Agency: Kristoffer Gandsager / Gothenburg
Client: Kristoffer Gandsager Category: Websites / Self-Promotion
Hover Car
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volskawagen Group China Category: User Generated Content / Single
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
The Dove Ad Makeover
Agency: Ogilvy & Mather / London
Client: Unilever Category: Brand Transformation / Single
Immortal Fans
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Brand Transformation / Single
M.J BALE-GRAZED ON GREATNESS
Agency: Whybin\TBWA / Pyrmont
Client: M.J Bale Category: Brand Transformation / Single
Elantra Driveway Decision Maker
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Category: Websites / Durable Goods
Volvo FH Magazine
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Websites / Durable Goods
Abductionary
Agency: DOJO / San Francisco
Client: DOJO/Abductionary Category: Gaming / Online gaming
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client: Mars NZ Category: Cinema Advertising / Long Form - :90 and Over - Single
Bullet
Agency: Cundari / Toronto
Client: BMW Canada Category: Cinema Advertising / Long Form - :90 and Over - Single
Toy Car World
Agency: Venables Bell & Partners / San Francisco
Client: Google Fiber Category: Cinema Advertising / Long Form - :90 and Over - Single
Skate Fortwo
Agency: Weapon7 / London
Client: Smart Category: Cinema Advertising / Long Form - :90 and Over - Single
Tree Rain Wear
Agency: MOTOMOTO inc. / Tokyo
Client: NPO Echigo-Tsumari Satoyama Collaborative Organization Category: Product Design / Single or Series
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Product Design / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Product Design / Single or Series
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Product Design / Single or Series
The Sn?hetta Mountain Fold
Agency: Snøhetta Design / Oslo
Client: R?ros Tweed Category: Product Design / Single or Series
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Social Media / Communities / Microblogging
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Social Media / Communities / Microblogging
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Social Media / Communities / Microblogging
The Gnome Experiment
Agency: OgilvyOne / London
Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Mezamashii Run Project
Agency: McKinney / Durham
Client: Mizuno Category: Social Media / Communities / Microblogging
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
Award:
2013 Interactive Merit Award
Agency:
John St / Toronto
Client:
Carly's Voice
Title:
Carly's Cafe
Category:
Websites / Public Service/Non-Profit
Annual ID:
13128N
Award:
2013 Interactive Merit Award
Agency:
Prime / Stockholm
Client:
Civil Rights Defenders
Title:
Civil Rights Captcha
Category:
Websites / Public Service/Non-Profit
Annual ID:
13129N
Award:
2013 Interactive Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Websites / Public Service/Non-Profit
Annual ID:
13130N
Award:
2013 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Websites / Public Service/Non-Profit
Annual ID:
13131N
Award:
2013 Interactive Merit Award
Agency:
Hello Monday / New York
Client:
MoMA
Title:
Century of the Child
Category:
Websites / Public Service/Non-Profit
Annual ID:
13132N
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Annual ID:
13133N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Annual ID:
13134N
Award:
2013 Interactive Merit Award
Agency:
Kristoffer Gandsager / Gothenburg
Client:
Kristoffer Gandsager
Title:
Sweden's Most Hospitable Agency
Category:
Websites / Self-Promotion
Annual ID:
13135N
Award:
2013 Branded Entertainment Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volskawagen Group China
Title:
Hover Car
Category:
User Generated Content / Single
Annual ID:
13085E
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13503G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Brand Transformation / Single
Annual ID:
13504G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
Immortal Fans
Category:
Brand Transformation / Single
Annual ID:
13505G
Award:
2013 Advertising Merit Award
Agency:
Whybin\TBWA / Pyrmont
Client:
M.J Bale
Title:
M.J BALE-GRAZED ON GREATNESS
Category:
Brand Transformation / Single
Annual ID:
13506G
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer Microsite
Category:
Websites / Durable Goods
Annual ID:
13121N
Award:
2013 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai
Title:
Elantra Driveway Decision Maker
Category:
Websites / Durable Goods
Annual ID:
13122N
Award:
2013 Interactive Merit Award
Agency:
Profero / London
Client:
MINI
Title:
MINI Psychic Roadster
Category:
Websites / Durable Goods
Annual ID:
13123N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Volvo FH Magazine
Category:
Websites / Durable Goods
Annual ID:
13124N
Award:
2013 Branded Entertainment Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO/Abductionary
Title:
Abductionary
Category:
Gaming / Online gaming
Annual ID:
13067E
Award:
2013 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomcross
Category:
Craft / Typography
Annual ID:
13282N
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13417T
Award:
2013 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13418T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Google Fiber
Title:
Toy Car World
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13419T
Award:
2013 Advertising Merit Award
Agency:
Weapon7 / London
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
13420T
Award:
2013 Design Merit Award
Agency:
MOTOMOTO inc. / Tokyo
Client:
NPO Echigo-Tsumari Satoyama Collaborative Organization
Title:
Tree Rain Wear
Category:
Product Design / Single or Series
Annual ID:
13194D
Award:
2013 Design Merit Award
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Product Design / Single or Series
Annual ID:
13195D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr
Title:
Meltdown
Category:
Product Design / Single or Series
Annual ID:
13196D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Product Design / Single or Series
Annual ID:
13197D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE3D
Category:
Product Design / Single or Series
Annual ID:
13198D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design / Oslo
Client:
R?ros Tweed
Title:
The Sn?hetta Mountain Fold
Category:
Product Design / Single or Series
Annual ID:
13199D
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Annual ID:
13293N
Award:
2013 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Annual ID:
13294N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Graacc
Title:
Donate Your Fame
Category:
Social Media / Communities / Microblogging
Annual ID:
13295N
Award:
2013 Interactive Merit Award
Agency:
OgilvyOne / London
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Annual ID:
13296N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Annual ID:
13297N
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Annual ID:
13532R
Award:
2013 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Annual ID:
13533R
Award:
2013 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Johannesburg
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Annual ID:
13534R
Award:
2013 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Annual ID:
13535R
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Bosch Drills
Title:
Drills
Category:
Consumer Radio / Campaign
Annual ID:
13536R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Canadian Comedy Awards
Title:
Funnier in Canada
Category:
Consumer Radio / Campaign
Annual ID:
13537R
Award:
2013 Advertising Merit Award
Agency:
Special / Auckland
Client:
Gravity Coffee
Title:
Gravity Coffee Run
Category:
Consumer Radio / Campaign
Annual ID:
13538R
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Annual ID:
13539R
Award:
2013 Advertising Merit Award
Agency:
Contrapunto BBDO, S.A. / Madrid
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Annual ID:
13540R