The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The BlueMotion Label
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Design Does / Design for the Greater Good
Helping Hands
Agency: Ogilvy Germany / Duesseldorf
Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Design Does / Design for the Greater Good
Trevor's Tips
Agency: Publicis Mojo / Auckland
Client: Goodman Fielder Category: Online Films & Video / Short Form - Series/Episodes
#RiseAbove
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Online Films & Video / Short Form - Series/Episodes
Meet Me Here
Agency: Lucid / Seattle
Client: Lucid Category: Online Films & Video / Short Form - Series/Episodes
Renaissance Hotels
Agency: Anomaly / New York
Client: Marriott Category: Websites / Corporate Website
[Inner] Creative
Agency: AlmapBBDO / São Paulo
Client: Panamericana Escola de Arte Category: Websites / Corporate Website
Yoga
Agency: Cactus / Denver
Client: Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention Category: Online Films & Video / Public Service/Non-Profit
Twinkle
Agency: Havas Worldwide / London
Client: Chivas Category: Online Films & Video / Long Form - Single
Metamorphosis
Agency: Euro RSCG / London
Client: Credit Suisse Category: Online Films & Video / Long Form - Single
New Star of India
Agency: AKQA / London
Client: Nissan Category: Online Films & Video / Long Form - Single
Uncle Drew
Agency: Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Online Films & Video / Long Form - Single
The Ballerina Stunt
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
Creative Cultures: The Singapore Showcase
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Book Cover Design
Suit Up
Agency: Fox Digital Studio / Los Angeles
Client: DIRECTV Category: Online Films & Video / Long Form - Series/Episodes
20th Birthday Music Video
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum
Agency: DDB / Johannesburg
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology
Agency: Dentsu / Tokyo
Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris
Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images
Agency: Snøhetta Design & Anti / Oslo
Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Shoelace Business Card
Agency: Ageisobar / São Paulo
Client: Adidas Category: Collateral Design / Point of Purchase and In-Store - Single
Kanamono Art
Agency: Cosmos / Tokyo
Client: Seibundo Shinkosha Category: Collateral Design / Point of Purchase and In-Store - Single
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Collateral Design / Point of Purchase and In-Store - Single
#Don'tgohome
Agency: BBH / New York
Client: Cole Haan Category: Interactive Advertising / Environmental/Experiential - Campaign
UFO's Over Jozi
Agency: Ireland/Davenport / Johannesburg
Client: TopTV Category: Interactive Advertising / Environmental/Experiential - Campaign
21 Jump Street - Stakeout
Agency: MTV / New York
Client: Sony Pictures, MTV Category: Custom Content / Co-Promotions
Heisman House
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Custom Content / Co-Promotions
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Public Service / Outdoor - Campaign
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Design Does / Design for the Greater Good
Annual ID:
13275D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Duesseldorfer Tafel
Title:
Helping Hands
Category:
Design Does / Design for the Greater Good
Annual ID:
13276D
Award:
2013 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Design Does / Design for the Greater Good
Annual ID:
13277D
Award:
2013 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Goodman Fielder
Title:
Trevor's Tips
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13238N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
#RiseAbove
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13239N
Award:
2013 Interactive Merit Award
Agency:
Lucid / Seattle
Client:
Lucid
Title:
Meet Me Here
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
13240N
Award:
2013 Interactive Merit Award
Agency:
Anomaly / New York
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Annual ID:
13119N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Annual ID:
13120N
Award:
2013 Interactive Merit Award
Agency:
Cactus / Denver
Client:
Cactus, Carson J. Spencer Foundation, & Office of Suicide Prevention
Title:
Yoga
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
13247N
Award:
2013 Interactive Merit Award
Agency:
Havas Worldwide / London
Client:
Chivas
Title:
Twinkle
Category:
Online Films & Video / Long Form - Single
Annual ID:
13241N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Online Films & Video / Long Form - Single
Annual ID:
13242N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nissan
Title:
New Star of India
Category:
Online Films & Video / Long Form - Single
Annual ID:
13243N
Award:
2013 Interactive Merit Award
Agency:
Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Online Films & Video / Long Form - Single
Annual ID:
13244N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Ballerina Stunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
13245N
Award:
2013 Design Merit Award
Agency:
HJGHER / Singapore
Client:
Underscore
Title:
Creative Cultures: The Singapore Showcase
Category:
Publication Design / Book Cover Design
Annual ID:
13211D
Award:
2013 Interactive Merit Award
Agency:
Fox Digital Studio / Los Angeles
Client:
DIRECTV
Title:
Suit Up
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
13246N
Award:
2013 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
20th Birthday Music Video
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13218D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13219D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13220D
Award:
2013 Design Merit Award
Agency:
DDB / Johannesburg
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13221D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13222D
Award:
2013 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13223D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius "Hum"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13224D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design & Anti / Oslo
Client:
DNB
Title:
DNB Moving Brand Images
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13225D
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV REBRAND 2011
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13226D
Award:
2013 Design Merit Award
Agency:
Ageisobar / São Paulo
Client:
Adidas
Title:
Shoelace Business Card
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13108D
Award:
2013 Design Merit Award
Agency:
Cosmos / Tokyo
Client:
Seibundo Shinkosha
Title:
Kanamono Art
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13109D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13110D
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13201N
Award:
2013 Interactive Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
TopTV
Title:
UFO's Over Jozi
Category:
Interactive Advertising / Environmental/Experiential - Campaign
Annual ID:
13202N
Award:
2013 Branded Entertainment Merit Award
Agency:
MTV / New York
Client:
Sony Pictures, MTV
Title:
21 Jump Street - Stakeout
Category:
Custom Content / Co-Promotions
Annual ID:
13081E
Award:
2013 Branded Entertainment Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
Heisman House
Category:
Custom Content / Co-Promotions
Annual ID:
13082E
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Outdoor - Campaign
Annual ID:
13296A