The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Discovered
Agency: Amusement Park Entertainment / Santa Monica
Client: Intel/Microsoft Category: Branded Content / Games
Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Branded Content / Games
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Branded Content / Games
The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Branded Content / Games
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Category: Branded Content / Games
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Craft / Technique / Best Editing
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson Category: Craft / Technique / Best Editing
TCM Classic Film Festival
Agency: 1 Trick Pony / Hammonton
Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Museum of Childhood Category: Collateral Design / Posters - Series
BIAN | Biennale Internationale D'art Numerique
Agency: Baillat Cardell & Fils / Montreal
Client: ACREQ | ELEKTRA Category: Collateral Design / Posters - Series
Cocoon Poster Campaign
Agency: BBDO / New York
Client: Denon Category: Collateral Design / Posters - Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Collateral Design / Posters - Series
CATCH THE MOON,CATCH THE BLOSSOM.
Agency: Dentsu / Osaka
Client: SHO OFFICE Category: Collateral Design / Posters - Series
Look up!-Sakura Festival 2012 in Tokyo-
Agency: Dentsu / Tokyo
Client: Mitsubishi Estate Category: Collateral Design / Posters - Series
Rolling Egg
Agency: Dentsu / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Neenah in Boston
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Pig / Dog / Cat
Agency: JC ART+DESIGN / Shanghai
Client: No.8 Animal Hospital Category: Collateral Design / Posters - Series
CBS Poster Series
Agency: Mattson Creative / Irvine
Client: CBS Category: Collateral Design / Posters - Series
Luggage Labels
Agency: Ogilvy & Mather / London
Client: Expedia Category: Collateral Design / Posters - Series
IBM Faces
Agency: Ogilvy & Mather India / Bangalore
Client: IBM Category: Collateral Design / Posters - Series
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral Design / Posters - Series
Handcraft
Agency: TokyuAgency / Tokyo
Client: Tokyo Midtown Management Co. Category: Collateral Design / Posters - Series
Sugiura "Utsuwa" Kobo
Agency: TUGBOAT / Tokyo
Client: Atelier Sugiura Category: Collateral Design / Posters - Series
Dripp Coffee Shop
Agency: Turner Duckworth Design / London/San Francisco
Client: Dripp Category: Collateral Design / Posters - Series
Free a Tree!
Agency: Leo Burnett / Moscow
Client: Google Russia Category: Mobile Applications/Sites / Public Service/Non-Profit
Road Mode
Agency: George Patterson Y&R / Melbourne
Client: Vic Roads Category: Mobile Applications/Sites / Public Service/Non-Profit
Radiolab App
Agency: 1 Trick Pony / Hammonton
Client: WNYC Category: Mobile Applications/Sites / Public Service/Non-Profit
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
The talking window
Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client: Sky Deutschland GmbH & Co. KG Category: Best Branded Content Channel / Single
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Action
Category:
Consumer Radio / Single
Annual ID:
13512R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Adult
Category:
Consumer Radio / Single
Annual ID:
13513R
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Annual ID:
13514R
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Duesseldorf
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Annual ID:
13515R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 LLC / New York
Client:
Ragu
Title:
Shoes
Category:
Consumer Radio / Single
Annual ID:
13516R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Roll Call
Category:
Consumer Radio / Single
Annual ID:
13517R
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Annual ID:
13518R
Award:
2013 Advertising Merit Award
Agency:
Dare / Vancouver
Client:
Bc Honda Dealers
Title:
In Reverse
Category:
Consumer Radio / Single
Annual ID:
13519R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Annual ID:
13520R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Heart Tokens
Category:
Consumer Radio / Single
Annual ID:
13521R
Award:
2013 Advertising Merit Award
Agency:
Grabarz & Partner, Hamburg / Hamburg
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Annual ID:
13522R
Award:
2013 Advertising Merit Award
Agency:
Republik Advertising / Auckland
Client:
Microsoft NZ - Xbox 360
Title:
Morning
Category:
Consumer Radio / Single
Annual ID:
13523R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Annual ID:
13527R
Award:
2013 Advertising Merit Award
Agency:
Amusement Park Entertainment / Santa Monica
Client:
Intel/Microsoft
Title:
Discovered
Category:
Branded Content / Games
Annual ID:
13450T
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Flash
Category:
Branded Content / Games
Annual ID:
13451T
Award:
2013 Advertising Merit Award
Agency:
Havas Sports & Entertainment / Madrid
Client:
Konami
Title:
Enter the Game
Category:
Branded Content / Games
Annual ID:
13452T
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Branded Content / Games
Annual ID:
13453T
Award:
2013 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
LEGO
Title:
LEGO Super Heroes Movie Maker
Category:
Branded Content / Games
Annual ID:
13454T
Award:
2013 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Annual ID:
13089E
Award:
2013 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day, New York / New York
Client:
Jameson
Title:
Iron Horse
Category:
Craft / Technique / Best Editing
Annual ID:
13090E
Award:
2013 Design Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
Turner Classic Movies
Title:
TCM Classic Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13088D
Award:
2013 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Museum of Childhood
Title:
Museum of Childhood Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13089D
Award:
2013 Design Merit Award
Agency:
Baillat Cardell & Fils / Montreal
Client:
ACREQ | ELEKTRA
Title:
BIAN | Biennale Internationale D'art Numerique
Category:
Collateral Design / Posters - Series
Annual ID:
13090D
Award:
2013 Design Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
Cocoon Poster Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13091D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13092D
Award:
2013 Design Merit Award
Agency:
Dentsu / Osaka
Client:
SHO OFFICE
Title:
CATCH THE MOON,CATCH THE BLOSSOM.
Category:
Collateral Design / Posters - Series
Annual ID:
13093D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Estate
Title:
Look up!-Sakura Festival 2012 in Tokyo-
Category:
Collateral Design / Posters - Series
Annual ID:
13094D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Shiga Art School
Title:
Rolling Egg
Category:
Collateral Design / Posters - Series
Annual ID:
13095D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in Boston
Category:
Collateral Design / Posters - Series
Annual ID:
13096D
Award:
2013 Design Merit Award
Agency:
JC ART+DESIGN / Shanghai
Client:
No.8 Animal Hospital
Title:
Pig / Dog / Cat
Category:
Collateral Design / Posters - Series
Annual ID:
13098D
Award:
2013 Design Merit Award
Agency:
Mattson Creative / Irvine
Client:
CBS
Title:
CBS Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
13099D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Luggage Labels
Category:
Collateral Design / Posters - Series
Annual ID:
13100D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather India / Bangalore
Client:
IBM
Title:
IBM Faces
Category:
Collateral Design / Posters - Series
Annual ID:
13101D
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13103D
Award:
2013 Design Merit Award
Agency:
The Monkeys/MAUD / Sydney
Client:
Diageo
Title:
Mixionary
Category:
Collateral Design / Posters - Series
Annual ID:
13104D
Award:
2013 Design Merit Award
Agency:
TokyuAgency / Tokyo
Client:
Tokyo Midtown Management Co.
Title:
Handcraft
Category:
Collateral Design / Posters - Series
Annual ID:
13105D
Award:
2013 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Atelier Sugiura
Title:
Sugiura "Utsuwa" Kobo
Category:
Collateral Design / Posters - Series
Annual ID:
13106D
Award:
2013 Design Merit Award
Agency:
Turner Duckworth Design / London/San Francisco
Client:
Dripp
Title:
Dripp Coffee Shop
Category:
Collateral Design / Posters - Series
Annual ID:
13107D
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Moscow
Client:
Google Russia
Title:
Free a Tree!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13154N
Award:
2013 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Vic Roads
Title:
Road Mode
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13155N
Award:
2013 Interactive Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
WNYC
Title:
Radiolab App
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
13156N
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Arms Trade Treaty
Category:
Public Service / Posters - Series
Annual ID:
13234D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Annual ID:
13235D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Annual ID:
13236D
Award:
2013 Branded Entertainment Merit Award
Agency:
BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client:
Sky Deutschland GmbH & Co. KG
Title:
The talking window
Category:
Best Branded Content Channel / Single
Annual ID:
13083E