The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Bloody Tube
Agency: Bascule / Tokyo
Client: Bascule Category: User Experience Design - Web / Cross-Channel Integration
Bid For Greatness
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
GT6- First Love
Agency: BBH / New York
Client: Sony PlayStation Category: User Experience Design - Web / Cross-Channel Integration
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: User Experience Design - Web / Cross-Channel Integration
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok
Client: Lion Category: Collateral / Posters - Single
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Collateral / Posters - Single
Hands: Keith Richards
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Collateral / Posters - Single
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Cat
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / Posters - Single
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Collateral / Posters - Single
Perfect güd Morning Campaign
Agency: Baldwin& / Raleigh
Client: gud Category: Social Media / Best Use of A Social Network
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of A Social Network
Censored Tweet
Agency: DDB Brasil / Sao Paulo
Client: Amnesty Intrenational Category: Social Media / Best Use of A Social Network
Mob City Twitter Script
Agency: Deutsch / New York
Client: TNT Category: Social Media / Best Use of A Social Network
Denny's Diner Conversations
Agency: Erwin Penland Advertising / Greenville
Client: Denny's Category: Social Media / Best Use of A Social Network
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab Category: Social Media / Best Use of A Social Network
The Google Map demonstration
Agency: Herezie / Paris
Client: Amnesty International Turkey Category: Social Media / Best Use of A Social Network
#Tweethearts
Agency: Hill Holliday / Boston
Client: Necco Category: Social Media / Best Use of A Social Network
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Best Use of A Social Network
#HITTHEWINNER
Agency: Iris / London
Client: Adidas Category: Social Media / Best Use of A Social Network
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Use of A Social Network
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Social Media / Best Use of A Social Network
Travel Your Tweet Interesting
Agency: Ogilvy & Mather / London
Client: Expedia Category: Social Media / Best Use of A Social Network
Dove positive change
Agency: Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client: Unilever Category: Social Media / Best Use of A Social Network
The Candidate
Agency: Publicis Italy / Milan
Client: Heineken Category: Social Media / Best Use of A Social Network
Honda "Snack Attack"
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Use of A Social Network
Every Second Matters
Agency: UNION / Toronto
Client: Interval House Category: Social Media / Best Use of A Social Network
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Social Media / Best Use of A Social Network
Invisigram
Agency: Y&R / Sao Paulo
Client: Teto Category: Social Media / Best Use of A Social Network
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140467A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140550A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
AMIA
Title:
AMIA Booth
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140894A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141061A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141062A
Award:
2014 Interactive Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
Bloody Tube
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140104N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Bid For Greatness
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140152N
Award:
2014 Interactive Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
GT6- First Love
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140153N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
User Experience Design - Web / Cross-Channel Integration
Annual ID:
140393N
Award:
2014 Advertising Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Annual ID:
140144A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Collateral / Posters - Single
Annual ID:
140659A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Bike
Category:
Collateral / Posters - Single
Annual ID:
140686A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Guitar Player
Title:
Hands: Keith Richards
Category:
Collateral / Posters - Single
Annual ID:
140719A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Jenny
Category:
Collateral / Posters - Single
Annual ID:
140735A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Harvey
Category:
Collateral / Posters - Single
Annual ID:
140736A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Collateral / Posters - Single
Annual ID:
140784A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Cat
Category:
Collateral / Posters - Single
Annual ID:
140785A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Collateral / Posters - Single
Annual ID:
141174A
Award:
2014 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
gud
Title:
Perfect güd Morning Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140096N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Annual ID:
140125N
Award:
2014 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Amnesty Intrenational
Title:
Censored Tweet
Category:
Social Media / Best Use of A Social Network
Annual ID:
140297N
Award:
2014 Interactive Merit Award
Agency:
Deutsch / New York
Client:
TNT
Title:
Mob City Twitter Script
Category:
Social Media / Best Use of A Social Network
Annual ID:
140348N
Award:
2014 Interactive Merit Award
Agency:
Erwin Penland Advertising / Greenville
Client:
Denny's
Title:
Denny's Diner Conversations
Category:
Social Media / Best Use of A Social Network
Annual ID:
140397N
Award:
2014 Interactive Merit Award
Agency:
Google Creative Lab / New York + Maker Lab / New York
Client:
Google, Maker Lab
Title:
Maker Camp
Category:
Social Media / Best Use of A Social Network
Annual ID:
140461N
Award:
2014 Interactive Merit Award
Agency:
Herezie / Paris
Client:
Amnesty International Turkey
Title:
The Google Map demonstration
Category:
Social Media / Best Use of A Social Network
Annual ID:
140551N
Award:
2014 Interactive Merit Award
Agency:
Hill Holliday / Boston
Client:
Necco
Title:
#Tweethearts
Category:
Social Media / Best Use of A Social Network
Annual ID:
140554N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Best Use of A Social Network
Annual ID:
140577N
Award:
2014 Interactive Merit Award
Agency:
Iris / London
Client:
Adidas
Title:
#HITTHEWINNER
Category:
Social Media / Best Use of A Social Network
Annual ID:
140583N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Use of A Social Network
Annual ID:
140675N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Social Media / Best Use of A Social Network
Annual ID:
140852N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Travel Your Tweet Interesting
Category:
Social Media / Best Use of A Social Network
Annual ID:
140889N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto + OgilvyOne Worldwide / Torono
Client:
Unilever
Title:
Dove positive change
Category:
Social Media / Best Use of A Social Network
Annual ID:
140891N
Award:
2014 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Candidate
Category:
Social Media / Best Use of A Social Network
Annual ID:
141050N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Honda "Snack Attack"
Category:
Social Media / Best Use of A Social Network
Annual ID:
141101N
Award:
2014 Interactive Merit Award
Agency:
UNION / Toronto
Client:
Interval House
Title:
Every Second Matters
Category:
Social Media / Best Use of A Social Network
Annual ID:
141227N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Social Media / Best Use of A Social Network
Annual ID:
141242N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Teto
Title:
Invisigram
Category:
Social Media / Best Use of A Social Network
Annual ID:
141304N
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140035A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140036A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Annual ID:
140116A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Annual ID:
140117A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
140150A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Annual ID:
140170A
Award:
2014 Advertising Merit Award
Agency:
Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Annual ID:
140217A
Award:
2014 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Annual ID:
140268A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Annual ID:
140308A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Annual ID:
140333A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Annual ID:
140344A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / 60 Second - Single
Annual ID:
140502A