The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI
Agency: Sakura / Tokyo
Client: Koike rice store Category: Product Design / Single or Series
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
Street View Delivery
Agency: AlmapBBDO / Sao Paulo
Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth
Agency: McCann-Erickson / New York
Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
Art, Copy & Code Dynamic Video
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Online Films & Video / Short Form - Single
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Short Form - Single
Training Tracks
Agency: BBDO / New York
Client: Procter & Gamble + Gillette Category: Online Films & Video / Short Form - Single
THE HOOK
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE TECHNICIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE HAMSTER
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE CHASE
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Online Films & Video / Short Form - Single
Intention
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
WestJet Christmas Miracle: Real-Time Giving
Agency: WestJet Experiential / Calgary + studio m / Toronto + Mosaic / Toronto
Client: WestJet Category: Online Films & Video / Short Form - Single
Departure Roulette
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Online Films & Video / Short Form - Single
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Made From Cool - Making The Cut
Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen
Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene
Agency: Ireland/Davenport / Johannesburg
Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS
Agency: mcgarrybowen / New York
Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
Kigo Kitchen Typography
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Craft / Typography - Single or Series
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia Category: Craft / Typography - Single or Series
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Craft / Typography - Single or Series
Beyond Rubik's Cube
Agency: Google Creative Lab / New York
Client: Google, Liberty Science Center Category: Craft / Typography - Single or Series
AMAMI HOME
Agency: Grand Deluxe / Matsuyama
Client: Amami Home Category: Craft / Typography - Single or Series
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Craft / Typography - Single or Series
JUDGE!
Agency: MR_DESIGN / Tokyo
Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
