The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
The Chase 360
Agency: B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Craft / Video / Direction
Singular Masterpiece
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft / Video / Direction
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Craft / Video / Direction
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI
Agency: Sakura / Tokyo
Client: Koike rice store Category: Product Design / Single or Series
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
Street View Delivery
Agency: AlmapBBDO / Sao Paulo
Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth
Agency: McCann-Erickson / New York
Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
Art, Copy & Code Dynamic Video
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Online Films & Video / Short Form - Single
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Short Form - Single
Training Tracks
Agency: BBDO / New York
Client: Procter & Gamble + Gillette Category: Online Films & Video / Short Form - Single
THE HOOK
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE TECHNICIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE HAMSTER
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE CHASE
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Online Films & Video / Short Form - Single
Intention
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
WestJet Christmas Miracle: Real-Time Giving
Agency: WestJet Experiential / Calgary + studio m / Toronto + Mosaic / Toronto
Client: WestJet Category: Online Films & Video / Short Form - Single
Departure Roulette
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Online Films & Video / Short Form - Single
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Made From Cool - Making The Cut
Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen
Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene
Agency: Ireland/Davenport / Johannesburg
Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS
Agency: mcgarrybowen / New York
Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
Kigo Kitchen Typography
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Craft / Typography - Single or Series
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia Category: Craft / Typography - Single or Series
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Craft / Typography - Single or Series
Beyond Rubik's Cube
Agency: Google Creative Lab / New York
Client: Google, Liberty Science Center Category: Craft / Typography - Single or Series
AMAMI HOME
Agency: Grand Deluxe / Matsuyama
Client: Amami Home Category: Craft / Typography - Single or Series
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Craft / Typography - Single or Series
JUDGE!
Agency: MR_DESIGN / Tokyo
Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Globalbev
Title:
Gif Guy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140933A
Award:
2014 Advertising Merit Award
Agency:
Ponce / Buenos Aires
Client:
Axe
Title:
La Donna e Mobile
Category:
Consumer Television / 60 Second - Single
Annual ID:
141034A
Award:
2014 Advertising Merit Award
Agency:
Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Breakdown
Category:
Consumer Television / 60 Second - Single
Annual ID:
141041A
Award:
2014 Advertising Merit Award
Agency:
Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Vet
Category:
Consumer Television / 60 Second - Single
Annual ID:
141042A
Award:
2014 Advertising Merit Award
Agency:
St Luke's / London
Client:
Heineken
Title:
Strongbow 'Moments of Truth'
Category:
Consumer Television / 60 Second - Single
Annual ID:
141153A
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm + Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Chase 360
Category:
Craft / Video / Direction
Annual ID:
140089N
Award:
2014 Interactive Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Craft / Video / Direction
Annual ID:
140164N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Singular Masterpiece
Category:
Craft / Video / Direction
Annual ID:
140923N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Craft / Video / Direction
Annual ID:
140970N
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Roam Free
Category:
Craft / Video / Direction
Annual ID:
141297N
Award:
2014 Design Merit Award
Agency:
Castor / Toronto
Client:
Castor
Title:
Coil Lamp
Category:
Product Design / Single or Series
Annual ID:
140197D
Award:
2014 Design Merit Award
Agency:
Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client:
Adidas
Title:
adidas miCoach Smart Run
Category:
Product Design / Single or Series
Annual ID:
140427D
Award:
2014 Design Merit Award
Agency:
Grey Group China / Beijing
Client:
50K
Title:
Minimal Bookshelf
Category:
Product Design / Single or Series
Annual ID:
140492D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Product Design / Single or Series
Annual ID:
140563D
Award:
2014 Design Merit Award
Agency:
Sakura / Tokyo
Client:
Koike rice store
Title:
ASAHIMATSUHIKARI
Category:
Product Design / Single or Series
Annual ID:
141116D
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
UBISOFT EMEA
Title:
Assassin's Creed IV Black Flag - Defy History
Category:
Websites / Other Consumer Goods
Annual ID:
141139N
Award:
2014 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Annual ID:
140072N
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140140A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140600A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
La Voz del Interior
Title:
Life Signs
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140895A
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here: MagnaCartaHolyGrail
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140020N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Quietest Show On Earth
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140795N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140965N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Art, Copy & Code Dynamic Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
140019N
Award:
2014 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe
Title:
Photoshop Live-Street Retouch Prank
Category:
Online Films & Video / Short Form - Single
Annual ID:
140033N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble + Gillette
Title:
Training Tracks
Category:
Online Films & Video / Short Form - Single
Annual ID:
140122N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE HOOK
Category:
Online Films & Video / Short Form - Single
Annual ID:
140442N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE TECHNICIAN
Category:
Online Films & Video / Short Form - Single
Annual ID:
140443N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE HAMSTER
Category:
Online Films & Video / Short Form - Single
Annual ID:
140444N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE CHASE
Category:
Online Films & Video / Short Form - Single
Annual ID:
140445N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Online Films & Video / Short Form - Single
Annual ID:
140671N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Intention
Category:
Online Films & Video / Short Form - Single
Annual ID:
141194N
Award:
2014 Interactive Merit Award
Agency:
WestJet Experiential / Calgary + studio m / Toronto + Mosaic / Toronto
Client:
WestJet
Title:
WestJet Christmas Miracle: Real-Time Giving
Category:
Online Films & Video / Short Form - Single
Annual ID:
141247N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Heineken
Title:
Departure Roulette
Category:
Online Films & Video / Short Form - Single
Annual ID:
141255N
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Annual ID:
140029D
Award:
2014 Design Merit Award
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Annual ID:
140259D
Award:
2014 Design Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Craft / Photography - Single or Series
Annual ID:
140280D
Award:
2014 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Brand Campaign
Category:
Craft / Photography - Single or Series
Annual ID:
140770D
Award:
2014 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Annual ID:
140787D
Award:
2014 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Craft / Photography - Single or Series
Annual ID:
141292D
Award:
2014 Advertising Merit Award
Agency:
& Co. / Copenhagen + Bacon CPH / Copenhagen
Client:
Jack & Jones
Title:
Made From Cool - Making The Cut
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140002A
Award:
2014 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Fox International Channels
Title:
Fox Crime: Cinema Crime Scene
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140582A
Award:
2014 Advertising Merit Award
Agency:
mcgarrybowen / New York
Client:
Verizon Wireless
Title:
A Lot Can Happen In 48 HRS
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140803A
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Typography
Category:
Craft / Typography - Single or Series
Annual ID:
140263D
Award:
2014 Design Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Dentsu Malaysia
Title:
Celebrating A Small World
Category:
Craft / Typography - Single or Series
Annual ID:
140320D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Craft / Typography - Single or Series
Annual ID:
140405D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Google, Liberty Science Center
Title:
Beyond Rubik's Cube
Category:
Craft / Typography - Single or Series
Annual ID:
140459D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Amami Home
Title:
AMAMI HOME
Category:
Craft / Typography - Single or Series
Annual ID:
140469D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Annual ID:
140721D
Award:
2014 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
SHOCHIKU Co., Ltd
Title:
JUDGE!
Category:
Craft / Typography - Single or Series
Annual ID:
140841D