The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Adobe Ideas
Agency: Adobe Ideas Team / San Jose
Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis
Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago
Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
Heavy Duty Sewing
Agency: Ogilvy & Mather India / Gurgaon
Client: Limbad Sewing Machine Co. Category: Collateral Design / Outdoor - Single
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Collateral Design / Outdoor - Single
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Campaign
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Experiential Advertising / Guerilla
Really Friends?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Experiential Advertising / Guerilla
SKY Livespots
Agency: serviceplan / Munich + mindshare / Frankfurt
Client: SKY Category: Experiential Advertising / Guerilla
Love
Agency: Bester Burke / Cape Town
Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Book
Agency: DDB Canada / Vancouver
Client: Big Brothers of Greater Vancouver Category: Public Service / Political - Video / Television - Single
Ed
Agency: Grey / New York + Harvest / New York
Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Nathalie
Agency: Publicis Conseil / Paris
Client: Institut de France Category: Public Service / Political - Video / Television - Single
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Ultimate Game Day Changetable
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Environmental/Experiential - Single
The Listening Cloud
Agency: RPA / Santa Moinca
Client: RPA Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Versa Note Amazon Partnership
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan Category: Banners & Interactive Advertising / Environmental/Experiential - Single
A Plugged-In Live Theater Performance
Agency: VML / Kansas City
Client: Folly Theater Category: Banners & Interactive Advertising / Environmental/Experiential - Single
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's Category: Documentaries / Film
KAZ: Pushing the Virtual Divide
Agency: Moscovici/Proulx / Toronto
Client: PlayStation (Sony Computer Entertainment) Category: Documentaries / Film
Tissue Animals
Agency: DENTSU / Tokyo
Client: Oji Nepia Co. Category: Craft / Technique / Best Animation
Award:
2014 Interactive Merit Award
Agency:
Adobe Ideas Team / San Jose
Client:
Adobe
Title:
Adobe Ideas
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140045N
Award:
2014 Interactive Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140185N
Award:
2014 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Pedal Minnesota
Title:
The GPS Tune-Up Bike
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140233N
Award:
2014 Interactive Merit Award
Agency:
Hartford Design / Chicago
Client:
The Pritzker Group
Title:
The Pritzker Group iPad Wall & Handheld App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140529N
Award:
2014 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140751N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140971N
Award:
2014 Interactive Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141054N
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Limbad Sewing Machine Co.
Title:
Heavy Duty Sewing
Category:
Collateral Design / Outdoor - Single
Annual ID:
140902D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Collateral Design / Outdoor - Single
Annual ID:
140903D
Award:
2014 Design Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Collateral Design / Outdoor - Single
Annual ID:
140945D
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Annual ID:
140944A
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140290N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140500N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140854N
Award:
2014 Interactive Merit Award
Agency:
RBK Communication / Stockholm
Client:
Civil Rights Defenders
Title:
NATALIA PROJECT
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
141075N
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential Advertising / Guerilla
Annual ID:
140848A
Award:
2014 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends?
Category:
Experiential Advertising / Guerilla
Annual ID:
141047A
Award:
2014 Advertising Merit Award
Agency:
serviceplan / Munich + mindshare / Frankfurt
Client:
SKY
Title:
SKY Livespots
Category:
Experiential Advertising / Guerilla
Annual ID:
141130A
Award:
2014 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
DARG
Title:
Love
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140166A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140220A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140221A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Brothers of Greater Vancouver
Title:
Book
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140298A
Award:
2014 Advertising Merit Award
Agency:
Grey / New York + Harvest / New York
Client:
States United to Prevent Gun Violence
Title:
Ed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140475A
Award:
2014 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Institut de France
Title:
Nathalie
Category:
Public Service / Political - Video / Television - Single
Annual ID:
141046A
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140018N
Award:
2014 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140541N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Tables You Need To Hear
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140888N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140992N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140993N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Ultimate Game Day Changetable
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141005N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
RPA
Title:
The Listening Cloud
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141095N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Versa Note Amazon Partnership
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141165N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Folly Theater
Title:
A Plugged-In Live Theater Performance
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
141239N
Award:
2014 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Sainsbury's
Title:
CHRISTMAS IN A DAY
Category:
Documentaries / Film
Annual ID:
140027E
Award:
2014 Branded Entertainment Merit Award
Agency:
Moscovici/Proulx / Toronto
Client:
PlayStation (Sony Computer Entertainment)
Title:
KAZ: Pushing the Virtual Divide
Category:
Documentaries / Film
Annual ID:
140830E