The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Print Craft / Art Direction - Single or Campaign
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Print Craft / Art Direction - Single or Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Print Craft / Art Direction - Single or Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Print Craft / Art Direction - Single or Campaign
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Print Craft / Art Direction - Single or Campaign
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Print Craft / Art Direction - Single or Campaign
Human Croquis
Agency: Revolution Brasil / Lauro de Freitas
Client: Star Models Category: Print Craft / Art Direction - Single or Campaign
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: GREENPEACE Category: Print Craft / Art Direction - Single or Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Print Craft / Art Direction - Single or Campaign
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India Category: Print Craft / Art Direction - Single or Campaign
Perseus VS Medusa
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Print Craft / Art Direction - Single or Campaign
Eating Out
Agency: Y&R / Dubai
Client: Land Rover Category: Print Craft / Art Direction - Single or Campaign
Biolit
Agency: Young & Rubicam / Prague
Client: Bochemie a.s. Category: Print Craft / Art Direction - Single or Campaign
LOGO
Agency: 180LA / Santa Monica
Client: The Academy of Motion Picture Arts and Sciences Category: Brand Identity / Single Element
Here is A Green Hill
Agency: A Green Hill / Hong Kong
Client: A Green Hill Category: Brand Identity / Single Element
Dog Trainer- Remote
Agency: Blue Apple mediacom / Dubai
Client: Rajiv Saini Category: Brand Identity / Single Element
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda Category: Brand Identity / Single Element
Cutting-Edge Name Card
Agency: Grey Group / Singapore
Client: Salon De Choix Category: Brand Identity / Single Element
Provisions
Agency: The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client: Epic Distribution Category: Brand Identity / Single Element
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Technique / Best Editing
Mandible
Agency: RPA / Santa Monica
Client: Newport Beach Film Festival Category: Craft / Technique / Best Editing
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Event or Live Webcast - Single
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Event or Live Webcast - Single
The Living Piano
Agency: Lowe Roche / Toronto
Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
#virtualpride
Agency: M&C Saatchi / New York
Client: Heritage of Pride Category: Online Films & Video / Event or Live Webcast - Single
Tweet-to-Runway Live Event
Agency: mono / Minneapolis
Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
The Local's Guide
Agency: Akestam Holst / Stockholm
Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Color + City
Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client: Google Brasil/ Google + Category: User Experience Design - Web / Utility
Map My Retirement
Agency: Droga5 / New York
Client: Prudential Category: User Experience Design - Web / Utility
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
WOMAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio / Consumer - Single
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
The Geekiest Promo - Klingon
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Stains Happen
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140641A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140660A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Trailers
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140687A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140702A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Jenny
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140737A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Harvey
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140738A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
140900A
Award:
2014 Advertising Merit Award
Agency:
Revolution Brasil / Lauro de Freitas
Client:
Star Models
Title:
Human Croquis
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141091A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
GREENPEACE
Title:
PAPER CUTS LIFE
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141112A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141121A
Award:
2014 Advertising Merit Award
Agency:
Taproot India / Mumbai
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141160A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Perseus VS Medusa
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141175A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141290A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam / Prague
Client:
Bochemie a.s.
Title:
Biolit
Category:
Print Craft / Art Direction - Single or Campaign
Annual ID:
141302A
Award:
2014 Design Merit Award
Agency:
180LA / Santa Monica
Client:
The Academy of Motion Picture Arts and Sciences
Title:
LOGO
Category:
Brand Identity / Single Element
Annual ID:
140006D
Award:
2014 Design Merit Award
Agency:
A Green Hill / Hong Kong
Client:
A Green Hill
Title:
Here is A Green Hill
Category:
Brand Identity / Single Element
Annual ID:
140022D
Award:
2014 Design Merit Award
Agency:
Blue Apple mediacom / Dubai
Client:
Rajiv Saini
Title:
Dog Trainer- Remote
Category:
Brand Identity / Single Element
Annual ID:
140177D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Brand Identity / Single Element
Annual ID:
140402D
Award:
2014 Design Merit Award
Agency:
Grey Group / Singapore
Client:
Salon De Choix
Title:
Cutting-Edge Name Card
Category:
Brand Identity / Single Element
Annual ID:
140481D
Award:
2014 Design Merit Award
Agency:
The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client:
Epic Distribution
Title:
Provisions
Category:
Brand Identity / Single Element
Annual ID:
141216D
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Branded Entertainment Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Technique / Best Editing
Annual ID:
140171E
Award:
2014 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Craft / Technique / Best Editing
Annual ID:
141100E
Award:
2014 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe
Title:
Photoshop Live-Street Retouch Prank
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140032N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140212N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140762N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi / New York
Client:
Heritage of Pride
Title:
#virtualpride
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140765N
Award:
2014 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Target Grocery
Title:
Tweet-to-Runway Live Event
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140826N
Award:
2014 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140789N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Arlanda Aiport
Title:
The Local's Guide
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140048N
Award:
2014 Interactive Merit Award
Agency:
CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client:
Google Brasil/ Google +
Title:
Color + City
Category:
User Experience Design - Web / Utility
Annual ID:
140265N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Map My Retirement
Category:
User Experience Design - Web / Utility
Annual ID:
140383N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Annual ID:
140792N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Perrier
Title:
Secret Place
Category:
Websites / Food & Drinks
Annual ID:
140991N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Websites / Food & Drinks
Annual ID:
141070N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Annual ID:
141303N
Award:
2014 Advertising Merit Award
Agency:
AnyEver / Eschweiler
Client:
Audi
Title:
Warning
Category:
Radio / Consumer - Single
Annual ID:
140077A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Annual ID:
140182A
Award:
2014 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Annual ID:
140271A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Annual ID:
140292A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Annual ID:
140311A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio / Consumer - Single
Annual ID:
140534A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Annual ID:
140642A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Annual ID:
140756A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Annual ID:
140757A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo - Klingon
Category:
Radio / Consumer - Single
Annual ID:
140771A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio / Consumer - Single
Annual ID:
140907A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Annual ID:
140950A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Annual ID:
141282A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Annual ID:
141283A