The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
40 years BNP Paribas - Roland Garros / We were there
Agency: Sid Lee / Paris
Client: BNP PARIBAS Category: Digital Direct Marketing / Websites, Microsites & Banners
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
Iconic Refreshment
Agency: BBDO Proximity / Duesseldorf
Client: Pepsi Category: Collateral Design / Outdoor - Series
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
Cable Effects Campaign
Agency: MJZ / Los Angeles + Grey / New York
Client: DirecTV Category: Consumer Television / :30/:25 - Campaign
Honor This
Agency: Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client: Sprint Category: Consumer Television / :30/:25 - Campaign
ESPN "Potatoes", "Date", & "Dog"
Agency: Uber Content / Los Angeles + 77 Ventures / Nashville
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer Television / :30/:25 - Campaign
Days Of Hope
Agency: Saatchi & Saatchi Germany / Berlin
Client: Diakonie Frankfurt Category: Television / Branded Content
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW Category: Television / Branded Content
Dietz & Watson: LaserHam
Agency: allen & gerritsen / Philadelphia
Client: Dietz & Watson Category: Social Media / Branded Social Post
Super Bowl Newsjack
Agency: Colangelo / Darien
Client: Red Stripe Category: Social Media / Branded Social Post
0-60 In Less Than a Vine
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Social Media / Branded Social Post
Wendy's Bacon Portabella Melt on Brioche Campaign
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Post
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Best Integrated Campaign Led by Social
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand Category: Social Media / Best Integrated Campaign Led by Social
I See Fries
Agency: DDB / Sydney + DDB / Shanghai
Client: McDonald's Australia Category: Social Media / Best Integrated Campaign Led by Social
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay Category: Social Media / Best Integrated Campaign Led by Social
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Best Integrated Campaign Led by Social
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Best Integrated Campaign Led by Social
#theworldneedsmore
Agency: Leo Burnett / New York
Client: United Nations, Office for the Coordination of Humanitarian Affairs Category: Social Media / Best Integrated Campaign Led by Social
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Best Integrated Campaign Led by Social
Adopt a pothole
Agency: Publicis India / Gurgaon
Client: Apollo Tyres Category: Social Media / Best Integrated Campaign Led by Social
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken Category: User Generated Content / Short-Form
The Dishoom Story Plates
Agency: OgilvyOne / London
Client: Dishoom Bombay Cafe Category: User Generated Content / Short-Form
#LexusInstafilm
Agency: Team One / El Segundo
Client: Lexus Category: User Generated Content / Short-Form
Rock Snooze
Agency: Africa / Sao Paulo
Client: 89FM A Radio Rock Category: User Experience Design - Mobile / Utility
Mashable app for Android
Agency: Code and Theory / New York
Client: Mashable Category: User Experience Design - Mobile / Utility
Tiffany Engagement Ring Experience
Agency: R/GA / New York
Client: Tiffany & Co. Category: User Experience Design - Mobile / Utility
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Collateral / Promotional Materials - Single or Campaign
Cityscape Calendar
Agency: FCB / Chicago
Client: Valspar Category: Collateral / Promotional Materials - Single or Campaign
Gianvito Rossi Origami Invites
Agency: FP7/DXB / Dubai
Client: Harvey Nichols Category: Collateral / Promotional Materials - Single or Campaign
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Collateral / Promotional Materials - Single or Campaign
Double Straw
Agency: GSD&M / Austin
Client: Jarritos Category: Collateral / Promotional Materials - Single or Campaign
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral / Promotional Materials - Single or Campaign
A Homeless Success Story - on a Receipt
Agency: Hakuhodo Inc. / Tokyo
Client: THE BIG ISSUE JAPAN Category: Collateral / Promotional Materials - Single or Campaign
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Collateral / Promotional Materials - Single or Campaign
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / User Experience
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: User Experience Design - Mobile / User Experience
VIBETUNES
Agency: Y&R Colombia / Bogota
Client: Fundacion Salvi Category: User Experience Design - Mobile / User Experience
Punchface
Agency: Y&R / Sao Paulo
Client: Grupo Petropolis - TNT Category: User Experience Design - Mobile / User Experience
Award:
2014 Advertising Merit Award
Agency:
Sid Lee / Paris
Client:
BNP PARIBAS
Title:
40 years BNP Paribas - Roland Garros / We were there
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
141138A
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140083N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free The Forced!
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140200N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140392N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140794N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
Tourette Syndrome Foundation of Canada
Title:
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
141102N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
141241N
Award:
2014 Design Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
Pepsi
Title:
Iconic Refreshment
Category:
Collateral Design / Outdoor - Series
Annual ID:
140142D
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140309A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Partnership Against Drugs
Title:
Worm
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141158A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Monette
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141179A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Grey / New York
Client:
DirecTV
Title:
Cable Effects Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140474A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Biscuit Filmworks / Los Angeles
Client:
Sprint
Title:
Honor This
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
140647A
Award:
2014 Advertising Merit Award
Agency:
Uber Content / Los Angeles + 77 Ventures / Nashville
Client:
ESPN
Title:
ESPN "Potatoes", "Date", & "Dog"
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141225A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141253A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
141270A
Award:
2014 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi Germany / Berlin
Client:
Diakonie Frankfurt
Title:
Days Of Hope
Category:
Television / Branded Content
Annual ID:
141106E
Award:
2014 Branded Entertainment Merit Award
Agency:
UM / New York + Stun Creative / Los Angeles
Client:
BMW
Title:
Driving on Ice
Category:
Television / Branded Content
Annual ID:
141226E
Award:
2014 Interactive Merit Award
Agency:
allen & gerritsen / Philadelphia
Client:
Dietz & Watson
Title:
Dietz & Watson: LaserHam
Category:
Social Media / Branded Social Post
Annual ID:
140054N
Award:
2014 Interactive Merit Award
Agency:
Colangelo / Darien
Client:
Red Stripe
Title:
Super Bowl Newsjack
Category:
Social Media / Branded Social Post
Annual ID:
140226N
Award:
2014 Interactive Merit Award
Agency:
CP+B / LA
Client:
Grey Poupon
Title:
Pride
Category:
Social Media / Branded Social Post
Annual ID:
140248N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
0-60 In Less Than a Vine
Category:
Social Media / Branded Social Post
Annual ID:
140576N
Award:
2014 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Wendy's Bacon Portabella Melt on Brioche Campaign
Category:
Social Media / Branded Social Post
Annual ID:
141240N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140215N
Award:
2014 Interactive Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140231N
Award:
2014 Interactive Merit Award
Agency:
DDB / Sydney + DDB / Shanghai
Client:
McDonald's Australia
Title:
I See Fries
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140305N
Award:
2014 Interactive Merit Award
Agency:
Energy BBDO / Chicago + Xi Chicago / Chicago
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140396N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140495N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140676N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / New York
Client:
United Nations, Office for the Coordination of Humanitarian Affairs
Title:
#theworldneedsmore
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140700N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140723N
Award:
2014 Interactive Merit Award
Agency:
Publicis India / Gurgaon
Client:
Apollo Tyres
Title:
Adopt a pothole
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141049N
Award:
2014 Branded Entertainment Merit Award
Agency:
JWT / San Juan
Client:
Heineken
Title:
Longer Merry Christmas
Category:
User Generated Content / Short-Form
Annual ID:
140620E
Award:
2014 Branded Entertainment Merit Award
Agency:
OgilvyOne / London
Client:
Dishoom Bombay Cafe
Title:
The Dishoom Story Plates
Category:
User Generated Content / Short-Form
Annual ID:
141003E
Award:
2014 Branded Entertainment Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
#LexusInstafilm
Category:
User Generated Content / Short-Form
Annual ID:
141196E
Award:
2014 Interactive Merit Award
Agency:
Africa / Sao Paulo
Client:
89FM A Radio Rock
Title:
Rock Snooze
Category:
User Experience Design - Mobile / Utility
Annual ID:
140046N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Mashable
Title:
Mashable app for Android
Category:
User Experience Design - Mobile / Utility
Annual ID:
140225N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
Tiffany & Co.
Title:
Tiffany Engagement Ring Experience
Category:
User Experience Design - Mobile / Utility
Annual ID:
141071N
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140399A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscape Calendar
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140411A
Award:
2014 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Harvey Nichols
Title:
Gianvito Rossi Origami Invites
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140446A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140465A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Jarritos
Title:
Double Straw
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140501A
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140507A
Award:
2014 Advertising Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
THE BIG ISSUE JAPAN
Title:
A Homeless Success Story - on a Receipt
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140515A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
140538A
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140158N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140498N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
Fundacion Salvi
Title:
VIBETUNES
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141286N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
User Experience Design - Mobile / User Experience
Annual ID:
141305N