The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
BREMONT WATCHES PRINT CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: Bremont Watches Category: Print Craft / Writing - Single or Campaign
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Print Craft / Writing - Single or Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Print Craft / Writing - Single or Campaign
5 easy ways to kill an elephant
Agency: Ogilvy & Mather Africa / Nairobi
Client: East African Wildlife Society Category: Print Craft / Writing - Single or Campaign
Disclaimer
Agency: Y&R / Dubai
Client: American Garden Category: Print Craft / Writing - Single or Campaign
Instant News Satire
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Samsung New Zealand Category: E-Publication Ads / Single
Moto Maker
Agency: Digitas / New York
Client: Motorola Category: User Experience Design - Web / User Experience
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / User Experience
FORGETMENOT
Agency: Kinetic / Singapore
Client: FORGETMENOT.SG Category: User Experience Design - Web / User Experience
Blinkwashing
Agency: Mother / New York
Client: Virgin Mobile Category: User Experience Design - Web / User Experience
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / User Experience
The joker's job interview
Agency: Sid Lee / Paris
Client: Warner Bros Entertainment Category: User Experience Design - Web / User Experience
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / User Experience
DuncanHines.com: Inspiration
Agency: Tenthwave / New York
Client: Pinnacle Foods Category: User Experience Design - Web / User Experience
Commbank Relaunch
Agency: VML / Sydney
Client: Commonwealth Bank Category: User Experience Design - Web / User Experience
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike Category: User Experience Design - Web / User Experience
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Online Films & Video / Long Form - Series/Episodes
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington
Client: Wellington International Ukulele Orchestra Category: Innovation in Radio / Radio
The brodcast made for you
Agency: DDB Brasil / Sao Paulo
Client: Itau Bank Category: Innovation in Radio / Radio
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Innovation in Radio / Radio
Anti Stigma
Agency: Y&R Israel / Herzliya
Client: Israeli AIDS Task Force Category: Innovation in Radio / Radio
Left Hand Radio
Agency: Y&R New Zealand / Auckland
Client: Avis Budget Category: Innovation in Radio / Radio
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Gravity
Agency: B-Reel / New York
Client: Warner Brothers Pictures Category: Websites / Publications & Media
Explore the 80's
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Publications & Media
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes Category: Craft / Sound Design
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client: Australia Post Category: Digital Direct Marketing / Mobile
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Digital Direct Marketing / Mobile
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia Category: Digital Direct Marketing / Mobile
ZZZ RADIO
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G PHILIPPINES Category: Brand Transformation / Single
FAMILY REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Brand Transformation / Single
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Brand Transformation / Single
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Brand Transformation / Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Brand Transformation / Single
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Brand Transformation / Single
BMW Electronaut Effect
Agency: kbs+ / New York
Client: BMW Category: Data and Human Experience / Online Data Visualization & Info Graphics
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Data and Human Experience / Online Data Visualization & Info Graphics
McCormick FlavorPrint
Agency: R/GA / New York
Client: McCormick Category: Data and Human Experience / Online Data Visualization & Info Graphics
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T Category: Mobile Applications/Sites / Consumer Goods
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Bremont Watches
Title:
BREMONT WATCHES PRINT CAMPAIGN
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140024A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140066A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140278A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi
Client:
East African Wildlife Society
Title:
5 easy ways to kill an elephant
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
140893A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
American Garden
Title:
Disclaimer
Category:
Print Craft / Writing - Single or Campaign
Annual ID:
141289A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Samsung New Zealand
Title:
Instant News Satire
Category:
E-Publication Ads / Single
Annual ID:
140228A
Award:
2014 Interactive Merit Award
Agency:
Digitas / New York
Client:
Motorola
Title:
Moto Maker
Category:
User Experience Design - Web / User Experience
Annual ID:
140352N
Award:
2014 Interactive Merit Award
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / User Experience
Annual ID:
140543N
Award:
2014 Interactive Merit Award
Agency:
Kinetic / Singapore
Client:
FORGETMENOT.SG
Title:
FORGETMENOT
Category:
User Experience Design - Web / User Experience
Annual ID:
140631N
Award:
2014 Interactive Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Blinkwashing
Category:
User Experience Design - Web / User Experience
Annual ID:
140838N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / User Experience
Annual ID:
140853N
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
Warner Bros Entertainment
Title:
The joker's job interview
Category:
User Experience Design - Web / User Experience
Annual ID:
141140N
Award:
2014 Interactive Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
User Experience Design - Web / User Experience
Annual ID:
141152N
Award:
2014 Interactive Merit Award
Agency:
Tenthwave / New York
Client:
Pinnacle Foods
Title:
DuncanHines.com: Inspiration
Category:
User Experience Design - Web / User Experience
Annual ID:
141197N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Commonwealth Bank
Title:
Commbank Relaunch
Category:
User Experience Design - Web / User Experience
Annual ID:
141243N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Cross Nationals - Run NXN
Category:
User Experience Design - Web / User Experience
Annual ID:
141278N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141145N
Award:
2014 Interactive Merit Award
Agency:
herraiz soto & co / Barcelona
Client:
Notegraphy
Title:
Notegraphy
Category:
Craft / Typography
Annual ID:
140552N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
Lx Type
Category:
Craft / Typography
Annual ID:
140695N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography
Annual ID:
140969N
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Annual ID:
140223A
Award:
2014 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Annual ID:
140296A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Innovation in Radio / Radio
Annual ID:
140451A
Award:
2014 Advertising Merit Award
Agency:
Y&R Israel / Herzliya
Client:
Israeli AIDS Task Force
Title:
Anti Stigma
Category:
Innovation in Radio / Radio
Annual ID:
141293A
Award:
2014 Advertising Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Avis Budget
Title:
Left Hand Radio
Category:
Innovation in Radio / Radio
Annual ID:
141299A
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140518D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140652D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo 3
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140704D
Award:
2014 Design Merit Award
Agency:
NATIVE VML / South Africa
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140859D
Award:
2014 Design Merit Award
Agency:
Ogilvy / Melbourne
Client:
Yarra Valley Water
Title:
Dupe
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140878D
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Warner Brothers Pictures
Title:
Gravity
Category:
Websites / Publications & Media
Annual ID:
140091N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Explore the 80's
Category:
Websites / Publications & Media
Annual ID:
140851N
Award:
2014 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Annual ID:
140031N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Sound Design
Annual ID:
140968N
Award:
2014 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Intel
Title:
Intelligent Sounds
Category:
Craft / Sound Design
Annual ID:
141212N
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Annual ID:
140211A
Award:
2014 Advertising Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Digital Direct Marketing / Mobile
Annual ID:
140288A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Annual ID:
140294A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Digital Direct Marketing / Mobile
Annual ID:
140988A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G PHILIPPINES
Title:
ZZZ RADIO
Category:
Brand Transformation / Single
Annual ID:
140037A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FAMILY REMEET
Category:
Brand Transformation / Single
Annual ID:
140038A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Brand Transformation / Single
Annual ID:
140567A
Award:
2014 Advertising Merit Award
Agency:
JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Brand Transformation / Single
Annual ID:
140611A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Brand Transformation / Single
Annual ID:
140934A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Brand Transformation / Single
Annual ID:
140987A
Award:
2014 Interactive Merit Award
Agency:
kbs+ / New York
Client:
BMW
Title:
BMW Electronaut Effect
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140624N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140666N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
141072N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140126N
Award:
2014 Interactive Merit Award
Agency:
serviceplan / Munich
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
141129N