The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Whale
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Powerade Category: Consumer - Television / 60 Second - Single
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions
Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters
Agency: iris / London + Frenzy / Paris + Carat / London
Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black
Agency: Kremaworldwide / Seoul
Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands
Agency: Leo Burnett / ?stanbul
Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert
Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut
Agency: MullenLowe / Winston-Salem
Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body
Agency: Ogilvy & Mather / London + Tantrum Productions / London
Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother
Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi
Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist
Agency: SANTO / Buenos Aires
Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Listen
Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client: National Football League Category: Craft - Direction / Direction
Freestyle
Agency: MJZ / London + Wieden+Kennedy / London
Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly
Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client: AICP Category: Craft - Direction / Direction
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Craft - Direction / Direction
The Future Is Fast
Agency: Stink / Los Angeles + Wieden+Kennedy / Portland
Client: Nike US Football Category: Craft - Direction / Direction
Yesterday/Today
Agency: Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client: Tokio Marine Category: Craft - Editing / Editing
Just Another Day
Agency: J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client: The Hospital for Sick Children Category: Craft - Editing / Editing
Chaos Theory
Agency: Mistress / Los Angeles
Client: World Surf League Category: Craft - Editing / Editing
Your Story Is Calling - Manifesto
Agency: Translation / New York City + Radical Media / New York City
Client: Jeep Category: Craft - Editing / Editing
"Commander"
Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client: Audi Category: Craft - Editing / Editing
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper
Agency: Factory / London + RPA / LA + Reset Content / LA
Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut
Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare
Agency: M&C Saatchi / London + Rattling Stick / London
Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16113M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Powerade
Title:
Churn
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16114M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16172M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16173M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16174M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare The Act - Cooker
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16175M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare The Act - Laptop
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16176M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16177M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Swearing Kinds
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16178M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16179M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York + Newcastle / New York + D5 Studios / New York
Client:
Newcastle
Title:
Misconceptions
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16180M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto
Client:
Simmply Macs
Title:
Here's to the Cheap Ones
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16181M
Award:
2016 Film Merit Award
Agency:
HEIMAT / Berlin
Client:
OTTO
Title:
The Letter
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16182M
Award:
2016 Film Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16183M
Award:
2016 Film Merit Award
Agency:
iris / London + Frenzy / Paris + Carat / London
Client:
adidas Football
Title:
#therewillbehaters
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16184M
Award:
2016 Film Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16185M
Award:
2016 Film Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Protonet
Title:
How China Are You?
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16186M
Award:
2016 Film Merit Award
Agency:
Kremaworldwide / Seoul
Client:
LG Electronics
Title:
Men in Black; Colorful Sensation in Black
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16187M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / ?stanbul
Client:
Samsung Electronics Turkey
Title:
Samsung Hearing Hands
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16188M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client:
Samsung Australia
Title:
Shark Dive in the Desert
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16189M
Award:
2016 Film Merit Award
Agency:
Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client:
Samsung
Title:
The Way You Are
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16190M
Award:
2016 Film Merit Award
Agency:
MullenLowe / Winston-Salem
Client:
ULTA Beauty
Title:
First Haircut
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16191M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London + Tantrum Productions / London
Client:
Unilever
Title:
Dove - A Mother's Body
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16192M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi
Client:
Changyou Online Game Developer
Title:
Mother
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16193M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16194M
Award:
2016 Film Merit Award
Agency:
SANTO / Buenos Aires
Client:
Diageo
Title:
Pianist
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16195M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16196M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client:
Netflix
Title:
Netflix the Rat
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16197M
Award:
2016 Film Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Peerless Products Manufacturing Corporation
Title:
Fungus
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16198M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16199M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16200M
Award:
2016 Film Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
FI16244M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Direction / Direction
Annual ID:
FI16245M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
Gant
Title:
I Have Seen
Category:
Craft - Direction / Direction
Annual ID:
FI16246M
Award:
2016 Film Merit Award
Agency:
Grey / New York + Chelsea / New York + Rock Paper Scissors / New York
Client:
National Football League
Title:
Listen
Category:
Craft - Direction / Direction
Annual ID:
FI16247M
Award:
2016 Film Merit Award
Agency:
MJZ / London + Wieden+Kennedy / London
Client:
Lurpak
Title:
Freestyle
Category:
Craft - Direction / Direction
Annual ID:
FI16248M
Award:
2016 Film Merit Award
Agency:
O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York
Client:
AICP
Title:
Whatever Became of...Rob Reilly
Category:
Craft - Direction / Direction
Annual ID:
FI16249M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Craft - Direction / Direction
Annual ID:
FI16250M
Award:
2016 Film Merit Award
Agency:
Stink / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike US Football
Title:
The Future Is Fast
Category:
Craft - Direction / Direction
Annual ID:
FI16251M
Award:
2016 Film Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Editing / Editing
Annual ID:
FI16267M
Award:
2016 Film Merit Award
Agency:
Havas Worldwide / Singapore + The Sweet Shop / Bangkok
Client:
Tokio Marine
Title:
Yesterday/Today
Category:
Craft - Editing / Editing
Annual ID:
FI16268M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson Canada / Toronto + Panic & Bob / Toronto
Client:
The Hospital for Sick Children
Title:
Just Another Day
Category:
Craft - Editing / Editing
Annual ID:
FI16269M
Award:
2016 Film Merit Award
Agency:
Mistress / Los Angeles
Client:
World Surf League
Title:
Chaos Theory
Category:
Craft - Editing / Editing
Annual ID:
FI16270M
Award:
2016 Film Merit Award
Agency:
Translation / New York City + Radical Media / New York City
Client:
Jeep
Title:
Your Story Is Calling - Manifesto
Category:
Craft - Editing / Editing
Annual ID:
FI16271M
Award:
2016 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles
Client:
Audi
Title:
"Commander"
Category:
Craft - Editing / Editing
Annual ID:
FI16272M
Award:
2016 Film Merit Award
Agency:
180LA / Santa Monica + The Corner Shop / Santa Monica
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16273M
Award:
2016 Film Merit Award
Agency:
Google Android / New York + Droga5 / New York + The Mill / New York
Client:
Google Android
Title:
Friends Forever
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16274M
Award:
2016 Film Merit Award
Agency:
Factory / London + RPA / LA + Reset Content / LA
Client:
Honda
Title:
Paper
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16275M
Award:
2016 Film Merit Award
Agency:
FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney
Client:
University of Western Sydney
Title:
Deng Adut
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16276M
Award:
2016 Film Merit Award
Agency:
M&C Saatchi / London + Rattling Stick / London
Client:
Transport for London
Title:
Think Slow - The Tortoise & the Hare
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16277M
