The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ashes
Agency: McCann / Madrid
Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams
Agency: BBDO / New York
Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Paparazzi Troll
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral / Collateral
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Collateral / Collateral
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Collateral / Collateral
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Web / User Experience
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Consumer - Web / User Experience
Boom Beach Influencer Package
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Print / Dimensional Mailing
Fragile Friends
Agency: Cheil China / Beijing
Client: IFAW&IFENG Category: Consumer - Print / Dimensional Mailing
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV Category: Consumer - Print / Dimensional Mailing
The Underwater Billboard
Agency: Clemenger BBDO / Sydney
Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Powerade - Workout Billboards
Agency: Ogilvy Germany /
Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Creative Freedom
Agency: 72andSunny / Los Angeles
Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made By You
Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Little Big Baby
Agency: BETC / Paris
Client: evian Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
500 Years of Stories
Agency: Grey / London
Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Honda Voice Recognition GPS
Agency: Impact & Echo BBDO / Kuwait
Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients
Agency: Jung von Matt AG / Hamburg
Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Closed for Inventory
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds
Agency: Ogilvy & Mather / Chicago
Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
"X"
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Public Relations Merit Award
Agency:
McCann / Madrid
Client:
Campofrío
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16062M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16063M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16064M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16065M
Award:
2016 Public Relations Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16066M
Award:
2016 Public Relations Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16067M
Award:
2016 Mobile Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16037M
Award:
2016 Mobile Merit Award
Agency:
BBDO / New York
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16038M
Award:
2016 Mobile Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16039M
Award:
2016 Mobile Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16040M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16041M
Award:
2016 Mobile Merit Award
Agency:
Tool / Santa Monica
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16042M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16196M
Award:
2016 Print & Outdoor Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16197M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16198M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16199M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16200M
Award:
2016 Print & Outdoor Merit Award
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16201M
Award:
2016 UX / UI Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Web / User Experience
Annual ID:
UX16024M
Award:
2016 UX / UI Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Web / User Experience
Annual ID:
UX16025M
Award:
2016 UX / UI Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Web / User Experience
Annual ID:
UX16026M
Award:
2016 UX / UI Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Web / User Experience
Annual ID:
UX16027M
Award:
2016 UX / UI Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Web / User Experience
Annual ID:
UX16028M
Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Consumer - Web / User Experience
Annual ID:
UX16029M
Award:
2016 Direct Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Boom Beach Influencer Package
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16047M
Award:
2016 Direct Merit Award
Agency:
Cheil China / Beijing
Client:
IFAW&IFENG
Title:
Fragile Friends
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16048M
Award:
2016 Direct Merit Award
Agency:
DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16049M
Award:
2016 Print & Outdoor Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Keep Australia Fishing
Title:
The Underwater Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16212M
Award:
2016 Print & Outdoor Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16213M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca-Cola
Title:
Powerade - Workout Billboards
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16214M
Award:
2016 Print & Outdoor Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16215M
Award:
2016 Print & Outdoor Merit Award
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16216M
Award:
2016 Print & Outdoor Merit Award
Agency:
72andSunny / Los Angeles
Client:
Dropbox
Title:
Creative Freedom
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16150M
Award:
2016 Print & Outdoor Merit Award
Agency:
Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16151M
Award:
2016 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Little Big Baby
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16152M
Award:
2016 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
S.C. Johnson
Title:
Raid® "Roach Restaurants"
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16153M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London
Client:
Tate
Title:
500 Years of Stories
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16154M
Award:
2016 Print & Outdoor Merit Award
Agency:
Impact & Echo BBDO / Kuwait
Client:
Alghanim Motors - Honda
Title:
Honda Voice Recognition GPS
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16155M
Award:
2016 Print & Outdoor Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
OBI & Co Deutschland
Title:
Renovated Ambients
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16156M
Award:
2016 Print & Outdoor Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16157M
Award:
2016 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmonie
Title:
Closed for Inventory
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16158M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16159M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16044M
Award:
2016 Social Media Merit Award
Agency:
Edelman / New York
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16045M
Award:
2016 Social Media Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16046M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16047M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
The Ernest Hemingway Foundation
Title:
Hemingway in 15 Seconds
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16048M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
"X"
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16191M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Hashtag for Freedom
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16192M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Tie-wrap
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16193M