The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
You've Gotta Have a Team
Agency: BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client: Football Federation of Australia Category: Media Relations
#MakeADogsDay
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Media Relations
Girls of Paradise
Agency: McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client: Mouvement du Nid Category: Media Relations
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Media Relations
Dirty Watercolor
Agency: TBWA\Santiago Mangada Puno / Makati
Client: ABS CBN FOUNDATION Category: Media Relations
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Media Relations
Scariest BK
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
Watch Dogs 2_arg
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Cross-Platform / Experiential
400 Years in the Making
Agency: Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon
Client: Intel Category: Innovation in Cross-Platform / Experiential
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Innovation in Cross-Platform / Experiential
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft / Xbox Category: Innovation in Cross-Platform / Experiential
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The upside down can
Agency: BETC / Paris
Client: Orangina Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Festival Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
25m2 Syria
Agency: POL / Oslo
Client: NRK TV-aksjonen & IKEA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Use of Technology
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Use of Technology
Public Health England - Change 4 Life - Sugar Smart
Agency: M&C Saatchi / London
Client: Public Health England - Change 4 Life Category: Use of Technology
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Use of Technology
Mr. Bear Driver
Agency: Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client: The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile) Category: Use of Technology
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic Category: Craft / Photography - Campaign
Netflix: The OA
Agency: Carrot Creative / Brooklyn, NY
Client: Netflix Category: Craft / Use of Visuals
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Craft / Use of Visuals
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Craft / Use of Visuals
Graffiti Alley InstaTour
Agency: Havas Canada / Toronto
Client: Heritage Toronto Category: Craft / Use of Visuals
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Taylor vs treadmill
Agency: Black Hand Cinema / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
E!'s LIVE 'Lewks' for Less
Agency: The Pub / New York + Spielbergs / Los Angeles
Client: E! Entertainment Category: Influencer Marketing / Single Channel
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Influencer Marketing / Single Channel
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
Unimpossible FIlms
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Campaign
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York
Client: AT&T Category: Online Films & Video / Short Form - Campaign
Award:
2017 Public Relations Merit Award
Agency:
BMF / Sydney + Rumble Studios / Sydney + Frank PR / Sydney
Client:
Football Federation of Australia
Title:
You've Gotta Have a Team
Category:
Media Relations
Annual ID:
OS_PR17031M
Award:
2017 Public Relations Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
#MakeADogsDay
Category:
Media Relations
Annual ID:
OS_PR17032M
Award:
2017 Public Relations Merit Award
Agency:
Host / Sydney
Client:
Air New Zealand
Title:
Summer Wonderland
Category:
Media Relations
Annual ID:
OS_PR17033M
Award:
2017 Public Relations Merit Award
Agency:
McCann / New York
Client:
Cigna
Title:
TV Doctors of America
Category:
Media Relations
Annual ID:
OS_PR17034M
Award:
2017 Public Relations Merit Award
Agency:
McCann Paris / Clichy + Medialab Technology / Paris + MRM//McCann / Clichy + Capitaine Plouf / Paris
Client:
Mouvement du Nid
Title:
Girls of Paradise
Category:
Media Relations
Annual ID:
OS_PR17035M
Award:
2017 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client:
Rio 2016
Title:
The Mindchanger Workout
Category:
Media Relations
Annual ID:
OS_PR17036M
Award:
2017 Public Relations Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Annual ID:
OS_PR17037M
Award:
2017 Public Relations Merit Award
Agency:
Weber Shandwick / New York + BBDO / San Francisco
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Media Relations
Annual ID:
OS_PR17038M
Award:
2017 Print & Outdoor Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17196M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17197M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17198M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17199M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17200M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17201M
Award:
2017 Cross-Platform Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2_arg
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17084M
Award:
2017 Cross-Platform Merit Award
Agency:
Intel / Santa Clara + Gramafilm / London + Envy / London + Royal Shakespeare Company / Straford-Upon-Avon
Client:
Intel
Title:
400 Years in the Making
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17085M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17086M
Award:
2017 Cross-Platform Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP17087M
Award:
2017 Print & Outdoor Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17146M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17147M
Award:
2017 Print & Outdoor Merit Award
Agency:
BETC / Paris
Client:
Orangina
Title:
The upside down can
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17148M
Award:
2017 Print & Outdoor Merit Award
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17149M
Award:
2017 Print & Outdoor Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Lego Batman
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17150M
Award:
2017 Print & Outdoor Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17151M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Festival
Title:
Tribeca Film ReActor
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17152M
Award:
2017 Print & Outdoor Merit Award
Agency:
POL / Oslo
Client:
NRK TV-aksjonen & IKEA
Title:
25m2 Syria
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17153M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Annual ID:
OS_PO17154M
Award:
2017 Mobile Merit Award
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Use of Technology
Annual ID:
OS_MO17061M
Award:
2017 Mobile Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Annual ID:
OS_MO17062M
Award:
2017 Mobile Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Use of Technology
Annual ID:
OS_MO17063M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Use of Technology
Annual ID:
OS_MO17064M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Use of Technology
Annual ID:
OS_MO17065M
Award:
2017 Mobile Merit Award
Agency:
M&C Saatchi / London
Client:
Public Health England - Change 4 Life
Title:
Public Health England - Change 4 Life - Sugar Smart
Category:
Use of Technology
Annual ID:
OS_MO17066M
Award:
2017 Mobile Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Use of Technology
Annual ID:
OS_MO17067M
Award:
2017 Mobile Merit Award
Agency:
Publicis Romania / Bucharest + Nurun Romania / Bucharest
Client:
The Automobile Club of Romania & The FIA (Fédération Internationale de l'Automobile)
Title:
Mr. Bear Driver
Category:
Use of Technology
Annual ID:
OS_MO17068M
Award:
2017 Mobile Merit Award
Agency:
Sid Lee / Montreal
Client:
Réno-Dépôt
Title:
Live Swatches
Category:
Use of Technology
Annual ID:
OS_MO17069M
Award:
2017 Cross-Platform Merit Award
Agency:
Barkley, Inc. / Kansas City
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP17080M
Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17084M
Award:
2017 Social Media Merit Award
Agency:
Carrot Creative / Brooklyn, NY
Client:
Netflix
Title:
Netflix: The OA
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17085M
Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17086M
Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17087M
Award:
2017 Social Media Merit Award
Agency:
Havas Canada / Toronto
Client:
Heritage Toronto
Title:
Graffiti Alley InstaTour
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17088M
Award:
2017 Social Media Merit Award
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Annual ID:
OS_SM17089M
Award:
2017 Design Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Annual ID:
OS_DE17216M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Black Hand Cinema / Los Angeles
Client:
Apple
Title:
Taylor vs treadmill
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17009M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
The Pub / New York + Spielbergs / Los Angeles
Client:
E! Entertainment
Title:
E!'s LIVE 'Lewks' for Less
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17010M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17011M
Award:
2017 UX / UI Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17046M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17111M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Arts & Sciences / New York
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17112M
