The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree Category: Experiential / Guerilla
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Experiential / Guerilla
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation Category: Experiential / Guerilla
Biggans Böcklingpastej—a smoked herring fish paste
Agency: Bedow / Stockholm
Client: Biggans Category: Packaging / Mass-market
Packages of Kungyokudo
Agency: good design company / Tokyo
Client: Ouno-kungyokudo Co.,Ltd. Category: Packaging / Mass-market
Domino's - The Domino Effect
Agency: jones knowles ritchie / London
Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market
dear mayuko
Agency: Nippon Design Center, Inc. / Japan
Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
Package of Kishimen (flat udon noodle)
Agency: Peace Graphics / Nagoya
Client: Tatsumimenten Category: Packaging / Mass-market
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Immersive / Environmental / Ambient Media - Single
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partenership Category: Immersive / Environmental / Ambient Media - Single
It's What's Happening: Hillary/Trump
Agency: Global Brand and Creative Studio / San Francisco
Client: Twitter Category: Immersive / Environmental / Ambient Media - Single
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Ambient / Immersive / Installations
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Ambient / Immersive / Installations
Cages
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Ambient / Immersive / Installations
Highway Robbery
Agency: Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client: Volvo Category: Ambient / Immersive / Installations
SMS Last Words
Agency: Havas Worldwide / Shanghai
Client: Global Road Safety Partnership Category: Ambient / Immersive / Installations
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: Ambient / Immersive / Installations
Apartment Stores
Agency: Nurun / Paris
Client: Delamaison Category: Ambient / Immersive / Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Ambient / Immersive / Installations
25m2 Syria
Agency: POL / Oslo
Client: NRK TV-aksjonen & IKEA Category: Ambient / Immersive / Installations
Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Experiential / Installations
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Installations
SAFE&SOUND MUSIC PLAYER
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG INSURANCE Category: Mobile
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client: Waitrose Category: Online / Live Webcast
Stride Gum Presents Heaven Sent
Agency: Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client: Mondelēz International / Stride Gum Category: Online / Live Webcast
Snickers Live Super Bowl Extension
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America - Snickers Category: Online / Live Webcast
24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Online / Live Webcast
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Online / Live Webcast
Airbnb's National Parks Backyards
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb, Inc. Category: Online / Live Webcast
False Alarm
Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client: Universal /Republic Records In Association With Intel Category: Music Videos
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Social Media Merit Award
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17052M
Award:
2017 Social Media Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17053M
Award:
2017 Social Media Merit Award
Agency:
The Martin Agency / Richmond + MediaMonks / New York
Client:
Land O' Lakes
Title:
DeleteToFeed
Category:
Branded Social Post / Branded Social Campaign
Annual ID:
OS_SM17054M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Annual ID:
OS_CP17037M
Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Experiential / Guerilla
Annual ID:
OS_CP17038M
Award:
2017 Cross-Platform Merit Award
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Experiential / Guerilla
Annual ID:
OS_CP17039M
Award:
2017 Cross-Platform Merit Award
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Experiential / Guerilla
Annual ID:
OS_CP17040M
Award:
2017 Cross-Platform Merit Award
Agency:
Leo Burnett / Beirut
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Experiential / Guerilla
Annual ID:
OS_CP17041M
Award:
2017 Cross-Platform Merit Award
Agency:
Nurun / Paris
Client:
Delamaison
Title:
Apartment Stores
Category:
Experiential / Guerilla
Annual ID:
OS_CP17042M
Award:
2017 Cross-Platform Merit Award
Agency:
Shackleton / Madrid
Client:
Sony Pictures Spain
Title:
No Metro
Category:
Experiential / Guerilla
Annual ID:
OS_CP17043M
Award:
2017 Design Merit Award
Agency:
Bedow / Stockholm
Client:
Biggans
Title:
Biggans Böcklingpastej—a smoked herring fish paste
Category:
Packaging / Mass-market
Annual ID:
OS_DE17173M
Award:
2017 Design Merit Award
Agency:
BVD AB / Stockholm
Client:
GRANIT
Title:
Mellan Rum
Category:
Packaging / Mass-market
Annual ID:
OS_DE17174M
Award:
2017 Design Merit Award
Agency:
Cheil / Hong Kong
Client:
Very Chocolate
Title:
Very Chocolate
Category:
Packaging / Mass-market
Annual ID:
OS_DE17175M
Award:
2017 Design Merit Award
Agency:
good design company / Tokyo
Client:
Ouno-kungyokudo Co.,Ltd.
Title:
Packages of Kungyokudo
Category:
Packaging / Mass-market
Annual ID:
OS_DE17176M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Domino's Pizza Group Ltd
Title:
Domino's - The Domino Effect
Category:
Packaging / Mass-market
Annual ID:
OS_DE17177M
Award:
2017 Design Merit Award
Agency:
KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH
Title:
L´EAUNDRY
Category:
Packaging / Mass-market
Annual ID:
OS_DE17178M
Award:
2017 Design Merit Award
Agency:
Nippon Design Center, Inc. / Japan
Client:
Dear Mayuko Co., Ltd.
Title:
dear mayuko
Category:
Packaging / Mass-market
Annual ID:
OS_DE17179M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Tatsumimenten
Title:
Package of Kishimen (flat udon noodle)
Category:
Packaging / Mass-market
Annual ID:
OS_DE17180M
Award:
2017 Design Merit Award
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17213M
Award:
2017 Design Merit Award
Agency:
Havas Worldwide / Shanghai
Client:
Global Road Safety Partenership
Title:
SMS Last Words
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17214M
Award:
2017 Design Merit Award
Agency:
Global Brand and Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: Hillary/Trump
Category:
Immersive / Environmental / Ambient Media - Single
Annual ID:
OS_DE17215M
Award:
2017 Direct Marketing Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17066M
Award:
2017 Direct Marketing Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17067M
Award:
2017 Direct Marketing Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Cages
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17068M
Award:
2017 Direct Marketing Merit Award
Agency:
Grey / New York + Townhouse / New York + 1stAveMachine / Brooklyn + Mindshare / New York
Client:
Volvo
Title:
Highway Robbery
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17069M
Award:
2017 Direct Marketing Merit Award
Agency:
Havas Worldwide / Shanghai
Client:
Global Road Safety Partnership
Title:
SMS Last Words
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17070M
Award:
2017 Direct Marketing Merit Award
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17071M
Award:
2017 Direct Marketing Merit Award
Agency:
Nurun / Paris
Client:
Delamaison
Title:
Apartment Stores
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17072M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17073M
Award:
2017 Direct Marketing Merit Award
Agency:
POL / Oslo
Client:
NRK TV-aksjonen & IKEA
Title:
25m2 Syria
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17074M
Award:
2017 Direct Marketing Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Ambient / Immersive / Installations
Annual ID:
OS_DI17075M
Award:
2017 Cross-Platform Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Experiential / Installations
Annual ID:
OS_CP17034M
Award:
2017 Cross-Platform Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Installations
Annual ID:
OS_CP17035M
Award:
2017 Cross-Platform Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Experiential / Installations
Annual ID:
OS_CP17036M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG INSURANCE
Title:
SAFE&SOUND MUSIC PLAYER
Category:
Mobile
Annual ID:
OS_BE17092M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
Voices of Life
Category:
Mobile
Annual ID:
OS_BE17093M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Dubai
Client:
Samsung
Title:
Samsung Safety Screen
Category:
Mobile
Annual ID:
OS_BE17094M
Award:
2017 Branded Entertainment Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile
Annual ID:
OS_BE17095M
Award:
2017 Branded Entertainment Merit Award
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile
Annual ID:
OS_BE17096M
Award:
2017 Branded Entertainment Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile
Annual ID:
OS_BE17097M
Award:
2017 Branded Entertainment Merit Award
Agency:
We Are Social / Milan
Client:
Netflix
Title:
Speak like the Patrón
Category:
Mobile
Annual ID:
OS_BE17098M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Annual ID:
OS_BE17085M
Award:
2017 Branded Entertainment Merit Award
Agency:
Amusement Park Entertainment / Los Angeles + Berman Productions / Santa Monica + Mondelēz International / East Hanover
Client:
Mondelēz International / Stride Gum
Title:
Stride Gum Presents Heaven Sent
Category:
Online / Live Webcast
Annual ID:
OS_BE17086M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York + O Positive / New York
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Extension
Category:
Online / Live Webcast
Annual ID:
OS_BE17087M
Award:
2017 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Online / Live Webcast
Annual ID:
OS_BE17088M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA / Sydney + Eleven / Sydney
Client:
M.J. Bale
Title:
Uncrushable
Category:
Online / Live Webcast
Annual ID:
OS_BE17089M
Award:
2017 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb, Inc.
Title:
Airbnb's National Parks Backyards
Category:
Online / Live Webcast
Annual ID:
OS_BE17090M
Award:
2017 Branded Entertainment Merit Award
Agency:
Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London
Client:
Universal /Republic Records In Association With Intel
Title:
False Alarm
Category:
Music Videos
Annual ID:
OS_BE17091M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17140M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17141M