The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Animal Detecting Billboards
Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles
Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne
Agency: McCann / Melbourne
Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Social Engagement / Community Building
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix Category: Social Engagement / Community Building
Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando
Agency: Push / Orlando + Deeb Studios / Orlando
Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International Category: Social Engagement / Community Building
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM Category: Promotional / Booklets, Brochures, & Product Catalogues
cindymode product catalogue
Agency: cindymode / Taipei
Client: cindymode Category: Promotional / Booklets, Brochures, & Product Catalogues
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Promotional / Booklets, Brochures, & Product Catalogues
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Promotional / Booklets, Brochures, & Product Catalogues
COMMOTION
Agency: Design Army / Washington D.C.
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Promotional / Booklets, Brochures, & Product Catalogues
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Promotional / Booklets, Brochures, & Product Catalogues
SickKids VS
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Craft / Art Direction - Campaign
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation Category: Craft / Art Direction - Campaign
#SquareShakes
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis
Client: SONIC Drive-In Category: Craft / Art Direction - Campaign
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Ambient / Immersive / Virtual Reality (VR)
NIKEiD VR Studio
Agency: R/GA / Buenos Aires
Client: Nike Category: Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Print & Outdoor Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client:
BMW Austria GmbH
Title:
Animal Detecting Billboards
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17142M
Award:
2017 Print & Outdoor Merit Award
Agency:
Doner LA / Los Angeles + LoganTV / Los Angeles
Client:
Netflix
Title:
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17143M
Award:
2017 Print & Outdoor Merit Award
Agency:
Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client:
Google
Title:
Made By Google
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17144M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17145M
Award:
2017 Social Media Merit Award
Agency:
&Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client:
momondo
Title:
The DNA Journey
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17070M
Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17071M
Award:
2017 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17072M
Award:
2017 Social Media Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client:
DE TIJD / L'ECHO
Title:
#DiningForBrussels
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17073M
Award:
2017 Social Media Merit Award
Agency:
FigliuloandPartners / New York
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17074M
Award:
2017 Social Media Merit Award
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17075M
Award:
2017 Social Media Merit Award
Agency:
Joe Public United / Johannesburg + Native VML / Johannesburg
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17076M
Award:
2017 Social Media Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17077M
Award:
2017 Social Media Merit Award
Agency:
LatinWorks / Austin
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17078M
Award:
2017 Social Media Merit Award
Agency:
McCann / Sydney
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17079M
Award:
2017 Social Media Merit Award
Agency:
Push / Orlando + Deeb Studios / Orlando
Client:
The Orlando Community
Title:
Keep Dancing Orlando
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17080M
Award:
2017 Social Media Merit Award
Agency:
TBWA\ / Istanbul
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17081M
Award:
2017 Design Merit Award
Agency:
BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17156M
Award:
2017 Design Merit Award
Agency:
cindymode / Taipei
Client:
cindymode
Title:
cindymode product catalogue
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17157M
Award:
2017 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17158M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17159M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17160M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Annual ID:
OS_DE17161M
Award:
2017 Cross-Platform Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17073M
Award:
2017 Cross-Platform Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17074M
Award:
2017 Cross-Platform Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis
Client:
SONIC Drive-In
Title:
#SquareShakes
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP17075M
Award:
2017 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17056M
Award:
2017 Interactive Merit Award
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17057M