The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands Category: Media Relations
Costa Nica
Agency: J. Walter Thompson Costa Rica / SJO CR
Client: Teletica Category: Media Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations
History - Dragon
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Lion
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Typewriter
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London
Client: Nike Category: Promotional / Posters - Extended Series
DTF
Agency: Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client: OkCupid Category: Promotional / Posters - Extended Series
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Writing / Campaign
The Wolf
Agency: Giant Spoon / Los Angeles/New York
Client: HP Category: Online / Long Form - Campaign
Search On Stories
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Campaign
Music Happens Here
Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing
Mark’s Story
Agency: McCann Health / London
Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
IKEA Da Vinci
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
This charges everything
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Branded Social Post / Real-Time Response
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Branded Social Post / Real-Time Response
The R Word
Agency: Marketforce / West Perth
Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji
Agency: MULLENLOWE SSP3 / Bogotá
Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria
Agency: The Community / Miami
Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Real-Time Response
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Typography / Static
Jim Henson Exhibition
Agency: COLLINS / NEW YORK
Client: Museum of the Moving Image Category: Typography / Static
Self-spelling KANJI
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client: The Shizuoka Shimbun and Shizuoka Broadcasting System Category: Typography / Static
COMMOTION
Agency: Design Army / Washington, DC
Client: MARYLAND INSTITUTE COLLEGE OF ART Category: Typography / Static
Annual Report
Agency: Design Army / Washington, DC
Client: The Human Rights Campaign Category: Typography / Static
Alphabet Flowers
Agency: Masaki Hanahara / Tokyo
Client: Restaurant L'ARCHESTE Category: Typography / Static
Elliptic: Finding the Truth in Data
Agency: Superunion / London
Client: Elliptic Category: Typography / Static
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Craft / Data-Driven Personalization - Single or Campaign
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Rubbish Famzine No.7 Flash and Blood
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Interior
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Craft / Interface Design
The New Mobile Workforce
Agency: Havas / San Francisco
Client: Citrix Category: Craft / Interface Design
Shot Reverse Shot
Agency: Buzzman / 75010, Paris
Client: Huawei Category: Branding / Brand Installations
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Branding / Brand Installations
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Branding / Brand Installations
HOTEL HIGHWAY
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Two inc Category: Branding / Brand Installations
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Branding / Brand Installations
Award:
2018 Public Relations Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
P&G Masterbrands
Title:
Olympic Moms
Category:
Media Relations
Annual ID:
OS_PR18037M
Award:
2018 Public Relations Merit Award
Agency:
J. Walter Thompson Costa Rica / SJO CR
Client:
Teletica
Title:
Costa Nica
Category:
Media Relations
Annual ID:
OS_PR18038M
Award:
2018 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Media Relations
Annual ID:
OS_PR18039M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Dragon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18086M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Lion
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18087M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Octopus
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18088M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18089M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18090M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Quill
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18091M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Telegraph
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18092M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Typewriter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18093M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18094M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nike Berlin - Lauf Nicht Renn
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18133M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / New York + Maurizio Cattelan & Pierpaolo Ferrari / Milan
Client:
OkCupid
Title:
DTF
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18134M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Agile Films / London
Client:
Under Armour
Title:
Unlike Any
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18083M
Award:
2018 Branded Entertainment Merit Award
Agency:
Giant Spoon / Los Angeles/New York
Client:
HP
Title:
The Wolf
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18083M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search On Stories
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18084M
Award:
2018 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client:
Hilton
Title:
Music Happens Here
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18085M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18086M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing
Annual ID:
OS_IN18083M
Award:
2018 Interactive Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Craft / Writing
Annual ID:
OS_IN18084M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Annual ID:
OS_HW18041M
Award:
2018 Social Media Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA Da Vinci
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18035M
Award:
2018 Social Media Merit Award
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
This charges everything
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18036M
Award:
2018 Social Media Merit Award
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18037M
Award:
2018 Social Media Merit Award
Agency:
Marketforce / West Perth
Client:
Avivo
Title:
The R Word
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18038M
Award:
2018 Social Media Merit Award
Agency:
MULLENLOWE SSP3 / Bogotá
Client:
PRESIDENCY OF COLOMBIA
Title:
The Blessed Emoji
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18039M
Award:
2018 Social Media Merit Award
Agency:
Sid Lee / Montreal
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18040M
Award:
2018 Social Media Merit Award
Agency:
The Community / Miami
Client:
The Community
Title:
Marias vs Maria
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18041M
Award:
2018 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18042M
Award:
2018 Responsive Environments Merit Award
Agency:
FP7/RUH / Riyadh + FP7/MENA / Dubai
Client:
Al Rajhi Bank
Title:
The Woman Behind The Veil
Category:
Use of Technology / Integration with Social Platforms
Annual ID:
OS_RE18023M
Award:
2018 Design Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Typography / Static
Annual ID:
OS_DE18115M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
Museum of the Moving Image
Title:
Jim Henson Exhibition
Category:
Typography / Static
Annual ID:
OS_DE18116M
Award:
2018 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo
Client:
The Shizuoka Shimbun and Shizuoka Broadcasting System
Title:
Self-spelling KANJI
Category:
Typography / Static
Annual ID:
OS_DE18117M
Award:
2018 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
MARYLAND INSTITUTE COLLEGE OF ART
Title:
COMMOTION
Category:
Typography / Static
Annual ID:
OS_DE18118M
Award:
2018 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
The Human Rights Campaign
Title:
Annual Report
Category:
Typography / Static
Annual ID:
OS_DE18119M
Award:
2018 Design Merit Award
Agency:
Masaki Hanahara / Tokyo
Client:
Restaurant L'ARCHESTE
Title:
Alphabet Flowers
Category:
Typography / Static
Annual ID:
OS_DE18120M
Award:
2018 Design Merit Award
Agency:
Superunion / London
Client:
Elliptic
Title:
Elliptic: Finding the Truth in Data
Category:
Typography / Static
Annual ID:
OS_DE18121M
Award:
2018 Direct Marketing Merit Award
Agency:
GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client:
Sberbank of Russia
Title:
NEIGHBORHOODS
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI180101M
Award:
2018 Direct Marketing Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Alcoholics Anonymous
Title:
Anonymous Friend
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI180102M
Award:
2018 Direct Marketing Merit Award
Agency:
The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI180103M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore + Holycrap.sg / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.7 Flash and Blood
Category:
Editorial / Magazine Interior
Annual ID:
OS_DE18110M
Award:
2018 Design Merit Award
Agency:
Kinetic / Singapore
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine No.6 An Emojious Odyssey of the Gluttonous Omnivores
Category:
Editorial / Magazine Interior
Annual ID:
OS_DE18111M
Award:
2018 UX / UI Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Craft / Interface Design
Annual ID:
OS_UX18029M
Award:
2018 UX / UI Merit Award
Agency:
Havas / San Francisco
Client:
Citrix
Title:
The New Mobile Workforce
Category:
Craft / Interface Design
Annual ID:
OS_UX18030M
Award:
2018 Design Merit Award
Agency:
Buzzman / 75010, Paris
Client:
Huawei
Title:
Shot Reverse Shot
Category:
Branding / Brand Installations
Annual ID:
OS_DE18098M
Award:
2018 Design Merit Award
Agency:
McKinney / New York + Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Branding / Brand Installations
Annual ID:
OS_DE18099M
Award:
2018 Design Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Branding / Brand Installations
Annual ID:
OS_DE18100M
Award:
2018 Design Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Two inc
Title:
HOTEL HIGHWAY
Category:
Branding / Brand Installations
Annual ID:
OS_DE18101M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Branding / Brand Installations
Annual ID:
OS_DE18102M