The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Innovation in Branded Entertainment
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Branded Entertainment
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina Category: Innovation in Branded Entertainment
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Innovation in Branded Entertainment
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Innovation in Branded Entertainment
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway Category: Experiential Radio
SMARTWiG, powered by The Star
Agency: Bashful / Sydney + TSE / Sydney
Client: The Star Sydney Category: Experiential Radio
RPM: Russ Per Minute
Agency: BBDO / New York + BBDO Studios / New York
Client: Columbia Records Category: Craft / Music / Sound
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Music / Sound
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA Category: Use of Technology
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid
Client: Samsung Category: Use of Technology
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Use of Technology
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Use of Technology
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo
Client: Skol Category: Influencer Marketing / Episodic
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark Category: Influencer Marketing / Episodic
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA Category: Use of Technology / Augmented Reality (AR)
Footshake
Agency: ALMA DDB. / Miami, FL
Client: Angel Bins Category: Craft / Photography - Single or Series
Chobani Photography
Agency: Chobani / New York
Client: Chobani® Category: Craft / Photography - Single or Series
STAR FLYER
Agency: Hakuhodo Inc. / Tokyo
Client: STAR FLYER Category: Craft / Photography - Single or Series
Yamaha Speaker VXS/VXL/VXC Series
Agency: knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client: Yamaha Corporation Category: Craft / Photography - Single or Series
White Gate
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Publishing / Newspaper - Single
Grey Gate
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Publishing / Newspaper - Single
Vive Condoms Space Shuttle
Agency: d4 MCCANN / Guatemala
Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf
Agency: d4 MCCANN / Guatemala
Client: PASMO Category: Publishing / Newspaper - Single
Ice Cream Cakes Blue
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Pink
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Yellow
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
Visual Identity Conducted by Sir Simon Rattle
Agency: Superunion / London + Symphony Orchestra / London
Client: London Symphony Orchestra Category: Data Visualization / Dynamic
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation Category: Digital / Web
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital Design
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Digital Design
A Message From Earth
Agency: WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client: WeTransfer Category: Digital Design
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Print & Outdoor / Outdoor / Ambient - Single
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Media Relations
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18127M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18128M
Award:
2018 Branded Entertainment Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Instituto AzMina
Title:
More Than 70%
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18129M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18130M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18131M
Award:
2018 Radio Merit Award
Agency:
Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Experiential Radio
Annual ID:
OS_RA18053M
Award:
2018 Radio Merit Award
Agency:
Bashful / Sydney + TSE / Sydney
Client:
The Star Sydney
Title:
SMARTWiG, powered by The Star
Category:
Experiential Radio
Annual ID:
OS_RA18054M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Columbia Records
Title:
RPM: Russ Per Minute
Category:
Craft / Music / Sound
Annual ID:
OS_MO18064M
Award:
2018 Mobile Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Music / Sound
Annual ID:
OS_MO18065M
Award:
2018 Mobile Merit Award
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Use of Technology
Annual ID:
OS_MO18048M
Award:
2018 Mobile Merit Award
Agency:
BBDO / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Use of Technology
Annual ID:
OS_MO18049M
Award:
2018 Mobile Merit Award
Agency:
Cheil Worldwide Spain / Madrid
Client:
Samsung
Title:
Dytective for Samsung
Category:
Use of Technology
Annual ID:
OS_MO18050M
Award:
2018 Mobile Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Use of Technology
Annual ID:
OS_MO18051M
Award:
2018 Mobile Merit Award
Agency:
DAVID / São Paulo + Vetor Zero / São Paulo
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Use of Technology
Annual ID:
OS_MO18052M
Award:
2018 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Use of Technology
Annual ID:
OS_MO18053M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Annual ID:
OS_MO18054M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Annual ID:
OS_MO18055M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo
Client:
Skol
Title:
Skolors
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18019M
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Kimberly-Clark
Title:
#Trainingfor2032
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI18020M
Award:
2018 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18073M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Smith&Jones
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18074M
Award:
2018 Film Merit Award
Agency:
FoxP2 / Cape Town + Patriot / Cape Town
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18075M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18076M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Cape Town
Client:
24.com
Title:
News24 Edge
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18077M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18078M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18056M
Award:
2018 Mobile Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18057M
Award:
2018 Mobile Merit Award
Agency:
SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18058M
Award:
2018 Design Merit Award
Agency:
ALMA DDB. / Miami, FL
Client:
Angel Bins
Title:
Footshake
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18201M
Award:
2018 Design Merit Award
Agency:
Chobani / New York
Client:
Chobani®
Title:
Chobani Photography
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18202M
Award:
2018 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
STAR FLYER
Title:
STAR FLYER
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18203M
Award:
2018 Design Merit Award
Agency:
knot / Japan-Tokyo + YAMAHA BUSINESS SUPPORT CORPORATION / Hamamatsu
Client:
Yamaha Corporation
Title:
Yamaha Speaker VXS/VXL/VXC Series
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18204M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
White Gate
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18074M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Grey Gate
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18075M
Award:
2018 Print & Outdoor Merit Award
Agency:
d4 MCCANN / Guatemala
Client:
PASMO
Title:
Vive Condoms Space Shuttle
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18076M
Award:
2018 Print & Outdoor Merit Award
Agency:
d4 MCCANN / Guatemala
Client:
PASMO
Title:
Vive Condoms Surf
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18077M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes Blue
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18078M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes Pink
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18079M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes Yellow
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18080M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18081M
Award:
2018 Design Merit Award
Agency:
Superunion / London + Symphony Orchestra / London
Client:
London Symphony Orchestra
Title:
Visual Identity Conducted by Sir Simon Rattle
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE18158M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Digital / Web
Annual ID:
OS_HW18056M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Annual ID:
OS_HW18057M
Award:
2018 Design Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital Design
Annual ID:
OS_DE18159M
Award:
2018 Design Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Digital Design
Annual ID:
OS_DE18160M
Award:
2018 Design Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Digital Design
Annual ID:
OS_DE18161M
Award:
2018 Design Merit Award
Agency:
WeTransfer / Amsterdam + Stink Studios / Los Angeles
Client:
WeTransfer
Title:
A Message From Earth
Category:
Digital Design
Annual ID:
OS_DE18162M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Print & Outdoor / Outdoor / Ambient - Single
Annual ID:
OS_HW18068M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Media Relations
Annual ID:
OS_PR18035M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Media Relations
Annual ID:
OS_PR18036M