The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
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Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Craft - Direction / Single
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Shot
Agency: BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Direction / Single
Surprise
Agency: BBDO / New York + SomeSuchXAnonymous
Client: AT&T Category: Craft - Direction / Single
Runways
Agency: Wieden+Kennedy / New York
Client: Delta Air Lines Category: Craft - Direction / Single
Unstoppable
Agency: Jung von Matt/Donau / Vienna
Client: Erste Bank und Sparkasse Category: Craft - Direction / Single
Major
Agency: RadicalMedia / New York City + Droga5 / New York
Client: Hennessy Category: Craft - Direction / Single
Nurses Change Everything
Agency: MJZ / Los Angeles + BBDO / New York
Client: Johnson & Johnson Category: Craft - Direction / Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Craft - Direction / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Direction / Single
Reverse
Agency: Matter Unlimited / New York + Whitelist / Los Angeles
Client: Merck For Mothers Category: Craft - Direction / Single
Point of View
Agency: BBDO / New York + MJZ
Client: Sandy Hook Promise Category: Craft - Direction / Single
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London
Client: White Ribbon Category: Craft - Direction / Single
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED Category: Long Form Video / Single
The Arrivals
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: SAS Category: Long Form Video / Single
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Social Post / Single
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Social Post / Single
Walls for Good
Agency: Wunderman / Seattle
Client: Low Income Housing Institute Category: Social Post / Single
The Process
Agency: Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles
Client: Aviation Gin Category: Craft - Writing / Single
Ahmend
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single
The New Normal
Agency: Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client: MedMen Category: Craft - Writing / Single
Famous Fingers
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft - Writing / Single
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Agency: Roc Nation / New York + VaynerMedia / New York
Client: Roc Nation Category: Craft - Writing / Single
U.S. Air Force Gold Star Families
Agency: GSD&M / Austin
Client: United States Air Force Category: Craft - Writing / Single
GO!! NEW.
Agency: McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo
Client: Mondelez Japan Category: Moving Image / Single
Kungfu Water
Agency: The Nine X Insight Group / Shanghai
Client: Vatti / Trinity Healthy Dishwasher Category: Moving Image / Single
LIVES - Moe
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Broadcast / Single
LIVES - Ed
Agency: McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client: Fully Booked Category: Broadcast / Single
Last Germ: Day 1 - Bad Dream
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Last Germ: Day 5 - Cleaning Syndrome
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
Hit Song
Agency: Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client: Tobacco Free Florida Category: Broadcast / Single
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client: Vauxhall Category: Broadcast / Single
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross Category: Craft - Sound Design / Single
Untold Stories
Agency: Y&R / Prague
Client: Post Bellum/ National History Archive Category: Craft - Sound Design / Single
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft Category: Craft - Sound Design / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Sound Design / Single
Better You
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client: Apple Category: Craft - Editing / Single
Hokey Pokey
Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client: Apple Category: Craft - Editing / Single
Get Ready
Agency: Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club Category: Craft - Editing / Single
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Editing / Single
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple Category: Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Direction / Single
Annual ID:
OS_MI19053M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Los Angeles
Client:
Apple
Title:
A Little Company
Category:
Craft - Direction / Single
Annual ID:
OS_MI19054M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
The Shot
Category:
Craft - Direction / Single
Annual ID:
OS_MI19055M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous
Client:
AT&T
Title:
Surprise
Category:
Craft - Direction / Single
Annual ID:
OS_MI19056M
Award:
2019 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Delta Air Lines
Title:
Runways
Category:
Craft - Direction / Single
Annual ID:
OS_MI19057M
Award:
2019 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna
Client:
Erste Bank und Sparkasse
Title:
Unstoppable
Category:
Craft - Direction / Single
Annual ID:
OS_MI19058M
Award:
2019 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Annual ID:
OS_MI19059M
Award:
2019 Moving Image Craft Merit Award
Agency:
RadicalMedia / New York City + Droga5 / New York
Client:
Hennessy
Title:
Major
Category:
Craft - Direction / Single
Annual ID:
OS_MI19060M
Award:
2019 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + BBDO / New York
Client:
Johnson & Johnson
Title:
Nurses Change Everything
Category:
Craft - Direction / Single
Annual ID:
OS_MI19061M
Award:
2019 Moving Image Craft Merit Award
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Craft - Direction / Single
Annual ID:
OS_MI19062M
Award:
2019 Moving Image Craft Merit Award
Agency:
Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client:
MedMen
Title:
The New Normal
Category:
Craft - Direction / Single
Annual ID:
OS_MI19063M
Award:
2019 Moving Image Craft Merit Award
Agency:
Matter Unlimited / New York + Whitelist / Los Angeles
Client:
Merck For Mothers
Title:
Reverse
Category:
Craft - Direction / Single
Annual ID:
OS_MI19064M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Direction / Single
Annual ID:
OS_MI19065M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Sandy Hook Promise
Title:
Point of View
Category:
Craft - Direction / Single
Annual ID:
OS_MI19066M
Award:
2019 Moving Image Craft Merit Award
Agency:
Pete Giblin / London + Somesuch / London
Client:
White Ribbon
Title:
If Love Hurts
Category:
Craft - Direction / Single
Annual ID:
OS_MI19067M
Award:
2019 Branded Entertainment Merit Award
Agency:
Buzzman / 75010, Paris
Client:
DELSEY PARIS
Title:
THE HERITAGE
Category:
Long Form Video / Single
Annual ID:
OS_BE19061M
Award:
2019 Branded Entertainment Merit Award
Agency:
GREYnJ UNITED / Bangkok
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Long Form Video / Single
Annual ID:
OS_BE19062M
Award:
2019 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
SAS
Title:
The Arrivals
Category:
Long Form Video / Single
Annual ID:
OS_BE19063M
Award:
2019 Social Media Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Social Post / Single
Annual ID:
OS_SM19035M
Award:
2019 Social Media Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Social Post / Single
Annual ID:
OS_SM19036M
Award:
2019 Social Media Merit Award
Agency:
Wunderman / Seattle
Client:
Low Income Housing Institute
Title:
Walls for Good
Category:
Social Post / Single
Annual ID:
OS_SM19037M
Award:
2019 Moving Image Craft Merit Award
Agency:
Aviation Gin / New York + Escape Velocity / Los Angeles + Maximum Effort / Los Angeles
Client:
Aviation Gin
Title:
The Process
Category:
Craft - Writing / Single
Annual ID:
OS_MI19069M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + RadicalMedia
Client:
Mars Chocolate North America / Snickers
Title:
Ahmend
Category:
Craft - Writing / Single
Annual ID:
OS_MI19070M
Award:
2019 Moving Image Craft Merit Award
Agency:
Mekanism / San Francisco + MedMen / Los Angeles + MJZ / Los Angeles
Client:
MedMen
Title:
The New Normal
Category:
Craft - Writing / Single
Annual ID:
OS_MI19071M
Award:
2019 Moving Image Craft Merit Award
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
Famous Fingers
Category:
Craft - Writing / Single
Annual ID:
OS_MI19072M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Writing / Single
Annual ID:
OS_MI19073M
Award:
2019 Moving Image Craft Merit Award
Agency:
Roc Nation / New York + VaynerMedia / New York
Client:
Roc Nation
Title:
NYTimes: Meek Mill: Prisoners Need A New Set Of Rights
Category:
Craft - Writing / Single
Annual ID:
OS_MI19074M
Award:
2019 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Make It
Category:
Craft - Writing / Single
Annual ID:
OS_MI19075M
Award:
2019 Moving Image Craft Merit Award
Agency:
GSD&M / Austin
Client:
United States Air Force
Title:
U.S. Air Force Gold Star Families
Category:
Craft - Writing / Single
Annual ID:
OS_MI19076M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Egale Canada
Title:
Blood Surrogates
Category:
Moving Image / Single
Annual ID:
OS_DE19186M
Award:
2019 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Moving Image / Single
Annual ID:
OS_DE19187M
Award:
2019 Design Merit Award
Agency:
McCANN / Tokyo + TYO inc. TYO drive / Tokyo + AC-bu / Tokyo
Client:
Mondelez Japan
Title:
GO!! NEW.
Category:
Moving Image / Single
Annual ID:
OS_DE19188M
Award:
2019 Design Merit Award
Agency:
The Nine X Insight Group / Shanghai
Client:
Vatti / Trinity Healthy Dishwasher
Title:
Kungfu Water
Category:
Moving Image / Single
Annual ID:
OS_DE19189M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Moe
Category:
Broadcast / Single
Annual ID:
OS_RA19021M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Just Add Water / Makati + Hit Productions / Makati
Client:
Fully Booked
Title:
LIVES - Ed
Category:
Broadcast / Single
Annual ID:
OS_RA19022M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Lyric Opera Radio: Death
Category:
Broadcast / Single
Annual ID:
OS_RA19023M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 1 - Bad Dream
Category:
Broadcast / Single
Annual ID:
OS_RA19024M
Award:
2019 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 5 - Cleaning Syndrome
Category:
Broadcast / Single
Annual ID:
OS_RA19025M
Award:
2019 Radio & Audio Merit Award
Agency:
Alma DDB / Miami + Vapor Post / Miami + Animal Music / Miami
Client:
Tobacco Free Florida
Title:
Hit Song
Category:
Broadcast / Single
Annual ID:
OS_RA19026M
Award:
2019 Radio & Audio Merit Award
Agency:
McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham
Client:
Vauxhall
Title:
Jack & the Beanstalk
Category:
Broadcast / Single
Annual ID:
OS_RA19027M
Award:
2019 Moving Image Craft Merit Award
Agency:
Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19108M
Award:
2019 Moving Image Craft Merit Award
Agency:
Y&R / Prague
Client:
Post Bellum/ National History Archive
Title:
Untold Stories
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19109M
Award:
2019 Moving Image Craft Merit Award
Agency:
CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19110M
Award:
2019 Moving Image Craft Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI19111M
Award:
2019 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client:
Apple
Title:
Better You
Category:
Craft - Editing / Single
Annual ID:
OS_MI19077M
Award:
2019 Moving Image Craft Merit Award
Agency:
Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client:
Apple
Title:
Hokey Pokey
Category:
Craft - Editing / Single
Annual ID:
OS_MI19078M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Editing / Single
Annual ID:
OS_MI19079M
Award:
2019 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Dollar Shave Club / Los Angeles + MJZ / Los Angeles + The Mill / Los Angeles
Client:
Dollar Shave Club
Title:
Get Ready
Category:
Craft - Editing / Single
Annual ID:
OS_MI19080M
Award:
2019 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Annual ID:
OS_MI19081M
Award:
2019 Moving Image Craft Merit Award
Agency:
MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client:
Apple
Title:
Unlock
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI19101M
